Thursday, 26 June 2014

Must-Know Strategy: Content Marketing

Content marketing is the hottest buzz phrase in marketing right now, but many people are confused about what exactly it means, let alone how to implement it. In the most simple terms possible, content marketing is the act of creating information products to promote your business, and spreading them throughout the world using multiple media channels.

content marketing

First, let's address why you should be using content marketing to promote your business:

1. Search Engine Optimization (SEO): SEO used to be a relatively simple action that you took care of on your own website, but now you need to have multiple (meaningful) links to your website in order to be relevant to Google. Content marketing is the best way to get external links to your website.

2. Reach: Since every website knows that it needs content to increase SEO, blogs, news outlets, other websites and social media sites are looking for content. If you are able to provide them with your content, then it's a win-win situation: they get content, and you get both links and the eyeballs of the people who they already reach.

3. Lead Generation: Most content strategies can directly drive lead generation, which is ultimately marketing's job. When you create content, you have many opportunities to structure it so that you drive leads.

Next, it's important to recognize that there are two media channels of which you should be aware:

Owned Media: These are the places where you control your content 100%, including your website, enewsletter, blog, and social media channels (your profile on Facebook, Twitter, etc.).

Other Media: These are places controlled by other people and companies, including other people's websites, enewsletters, blogs, news outlets and social media connections (the people with whom you are connected on Facebook, Twitter, etc.).

Finally, you need to build a "Content Library" that you can use for both owned media and other media. You don't have to build all of these, and you may want to consider some other options, but these are the top 6 ingredients to a good content library:
  1. Articles
  2. Videos
  3. White Papers
  4. Webinars
  5. Infographics
  6. Books (including eBooks)

The most important thing about content marketing is that you 1) must do it; and 2) need to have a schedule to do it correctly.

There are hundreds of ways you can develop your content marketing strategy; here is an infographic to help you get started:

Content Marketing Strategy
View this information on SlideShare for more details:

Wednesday, 25 June 2014

IRS Audit Rates and the Audit of the Future

A few weeks ago the IRS Commissioner threw a very public fit over decreases in the IRS’s proposed enforcement budget.  He publicly announced that audit rates would decrease for the foreseeable future.  His announcement was like the FBI announcing that it won’t prosecute bank robberies for the next year.  The decrease in audit rates may seem like good news for taxpayers, but the audit rate is no longer a meaningful measurement of IRS enforcement.

The audit rate for personal tax returns is already effectively 100%.  When you file your return, electronically or otherwise, the IRS computer matches the amounts from your return against their electronic files of W-2 forms, 1099 forms, and any other data required to be reported annually to the IRS.  So if you forgot to include income from your brokerage account, you don’t need to be audited to be caught.  The IRS computer notes your omission and sends you a tax assessment – along with penalties and interest.

Over the past ten years the IRS spent millions and millions of dollars creating an electronic tax enforcement system.  The electronic system functions as an audit, even if not called an audit.  The IRS no longer needs human agents to catch your mistakes.  So I you consider that all personal tax returns go through the electronic enforcement system, the actual audit rate for personal tax returns is really 100%.  The system has blind spots and makes a lot of mistakes, but it assesses hundreds of millions of dollars annually, and every year the IRS enhances it to match more tax forms against your return.

This electronic audit is the audit of the future.  You could even consider it the audit of the present since the IRS relies on it so heavily. today  Here’s the bad news.  Since the IRS relies so heavily on automated enforcement, it no longer has the staff to deal with all of the errors and discrepancies created by the IRS computer.

For instance, what happens if someone sends you a 1099-MISC form for $4,000 when they only paid you $3,000?  First you get an assessment notice for taxes, penalties, and interest from the automated enforcement system.  The IRS computer considers all 1099 forms as handed down from God.  Those of us in the tax business know the error rate on 1099-MISC forms is probably 25%.  People suck at bookkeeping.

Next, you write a letter responding to the assessment stating that you only received $3,000 not the $4,000 reported on the form.  If you’re really smart, with the letter, you enclose proof that you only received $3,000.  The other way to resolve the problem is to threaten the issuer of the form into sending a corrected form to the IRS.  The result is the same either way.

Three to six months later, you will receive a response from the IRS.  Hopefully, they’ll remove the assessment after your first attempt, but maybe not.  Then you’re in for another three to six months of waiting.  In the meantime, the IRS computer considers your assessed tax balance outstanding and undertakes automated collection efforts against you.  They won’t just lose the assessment as they claim to have lost Lois Lerner’s e-mails about targeting conservative groups.   You might have your bank account drained by the IRS before they can correct their error.  This is why the decreased IRS enforcement budget shouldn’t please you.  It might cost you money.

Staying out of tax trouble in the world of electronic tax enforcement requires prevention not reaction.   First, you have to effectively retain all of the tax records you receive.  We frequently ask clients about income from a source that we had last year for which we don’t have a form in the current year.  You can’t just glibly answer, “I didn’t get a form from them this year.”  If the IRS has the form, you’ll enter the gates of electronic enforcement hell.

Second, you must understand how the IRS processes electronic tax forms and where they expect the income from the forms to appear on your tax return.  If you understand this, you can easily handle incorrect forms.  For instance in the situation above where you received an incorrect 1099-MISC form, you would report the $4,000 on the schedule C income line where the IRS computer expects to see it.  Then you deduct $1,000 as an expense titling it “incorrect 1099-MISC amount.”

You decide by your diligence whether the IRS audit of the future targets you.  You can spend hours trying to fix issues noted by the IRS computer.  Or you can be a little more diligent about tax record keeping and keep the IRS computer from bothering you.  Your choice.

As always, thanks for reading!  For real tax and accounting advice, please visit the main S&K web site at www.skcpas.com.  Also please like the How to Screw Up Your Small Business Facebook page.  I post tax and accounting hints there daily.

Until next time, let’s do it to them before they do it to us.

Wednesday, 11 June 2014

The People Problem in Business

Source: http://dupress.com/periodical/trends/global-human-capital-trends-2014
Getting an MBA prepared me for the "sexy" side of business: namely finance and marketing. But it didn't prepare me for what I think is the hardest part of running a business as an entrepreneur: the People Problem.

If you are struggling with a disengaged workforce, are struggling to hire and retain great employees, and are generally frustrated with your people, you are not alone.

Gallup research shows that only 13% of employees around the world are actively engaged at work, and more than twice that number are so disengaged they are likely to spread negativity to others.

So, not only do you have lackluster employees, more than 26% of them are actively disengaged, spewing their frustration with you and your management style through the entirety of your organization and beyond.

One negative employee spreads yuckiness  like a virus.
These "actively disengaged" employees are like a virus: they spread their distrust and evil thoughts to everyone else.

I really wish that the People Problem was a big business problem, but it spreads through small businesses and entrepreneurships, too.

So if you are going to work every day feeling like your people aren't as peppy as they used to be ... that they don't seem to care as much ... that deadlines are getting missed and customers are being let down, you are probably right. You are probably encountering the dreaded "People Problem."

I promise that I will offer solutions in future blog posts, but for now, here are the top four warning signs of a disengaged workforce:
  1. Frequent push-back and fighting in meetings
  2. Doodling, napping and otherwise ignoring others during meetings
  3. Angry outbursts, including yelling, crying and running away
  4. Snarky, rude and unfriendly emails
If this is happening to you, I'm so sorry. But please know that you are not alone, and you don't have to deal with this alone. But also don't minimize the problem. A disengaged workforce destroys entrepreneurial companies and is the most common reason I see for flat-lining and dead businesses.

Hang in there ... more to come ...

Thursday, 5 June 2014

Spice Pulverizer Machine for Small Business Manufacture and Price

Spice Pulverizer Machine for Small Business, Manufacture and Price:-

Demand and Market of Chilli Powder or Powder of various spices:
With the Spice Pulverizer Machine you can pulverize chilli, cumin etc. spices.
After packing it you can sell it in the market. You may supply orders to local hotels and restaurants.

How to pulverize spices with Spice Pulverizer Machine:
At first you have to buy chilli (lanka), cumin (zeera) etc. spices from the market. Now put the spice on the hopper of the machine and start the machine. To know detail procedures of Spice Pulverizing kindly contact the machine manufacturers.
It needs 2 hp motor and 220 volts to operate the Spice Pulverizer Machine (small).
And it needs 5 hp motor and 440 volts for Spice Pulverizer Machine (big).

Price of the Spice Pulverizer Machine / Spice Grinder Machine:
Price of the Spice Pulverizer Machine depends on its production power.
The price of the Spice Pulverizer Machine (15 to 18 kg) is approximately Rs.35000 and the price of the Spice Pulverizer Machine (45 to 55 kg) is approximately Rs.80, 000.

Where to buy the Spice Pulverizer Machine / Spice Pulverizer Machine Manufacturer:
Bharat Machine Tools Industries,
61, Ganesh Chandra Avenue,
Kolkata-700013


30 May 14 kk

Wednesday, 4 June 2014

Fruit Pulper Machine for Small Business Manufactures and Price

Fruit Pulper Machine for Small Business Manufactures and Price:-

Demand and Market of tomato sauce, chilly sauce, jam-jelly etc:
The demand of fruit sauce is found all throughout the year. With the Fruit Pulper Machine you can make tomato sauce, chilly sauce, jam-jelly etc. But remember that you need Trade License and F.P.O. License to operate such business.

How to make fruit sauce, jam-jelly with Automatic Fruit Pulper Machine:
At first you have to buy fruits or tomato from market. Now wash them and cut them. Then put them on the hopper of the Pulper Machine and start the machine. Then pulp will come out from the machine and remaining thing (refuse of the fruits) will come out from the back side channel of the machine. Now put the pulp on frying pan and boil it. Then mix spice, sugar and other necessary things with it. Now you jam-jelly or sauce is ready.
It needs 1 hp motor and 220 volts to operate the machine.

Price of the Automatic Fruit Pulper Machine:
The price of the Pulper Machine which can make 5 to 10 kg pulp (at a time) is approximately Rs.30, 000 and the price of the machine (including motor) which can make 15 to 20 kg pulp (at a time) is approximately Rs. 70,000.

The price of the electric weight machine is approximately Rs.4000 and the price of the Bottle Filling Machine is approximately Rs. 25000.

Where to buy the Fruit Pulper Machine / Pulper Machine Manufacturer:

Bharat Machine Tools Industries,
61, Ganesh Chandra Avenue,
Kolkata-700013

2nd May 14 KK