by Alexandria Brown
It was the fall of 1998 when I had just started my first business as a marketing communications writer. Most of my clients hired me for newsletters, brochures, and sales materials, but I would get the occasional request for something different. At the time I was too naive to consider saying "no" to any project that didn't fit me perfectly. (Especially when I was living paycheck to paycheck.)
A perfect example of this was when a colleague named Chip asked if I could write a short script for a customer service training video. "Wow," I said. "Video! That sounds like fun. Sure thing. I'll take it on!"
Big mistake.
Sure, at first it seemed exciting. But after I got into it, I was miserable. Not only did I spend three times as many hours as I'd planned JUST on figuring out what they wanted, but I honestly didn't know what I was doing. I'd never written a video script in my life! I thought it would be simple, but it was a whole other world.
This thing not only sucked up all my time, taking me away from my best clients, but it also drained my energy and my confidence. Even worse, I couldn't take on a wonderfully perfect NEW project that I was offered in the meantime.
I felt sick every time I looked at that project folder. I lost sleep worrying that I wasn't doing a good job on it, and worst of all, my fears were confirmed...
One day Chip left a message on my answering machine that MORE major revisions were needed. Then, it sounded like he hung up the phone, because there was a soft click. But then I heard him start to talk about me with his partner (obviously unaware that his speaker-phone was still on).
At first I stopped the message from playing, because I knew I was not supposed to be privy to this conversation. But I wanted to know the truth, so I listened. My heart sank as I heard things like, "This writer doesn't know what she's doing on this... we should have hired a real video writer... I feel bad she's trying so hard, but this just isn't getting better."
I got so ANGRY!
Not at Chip, but at myself.
Here I was... an award-winning writer for marketing communications. Marketing communications! That means marketing materials. NOT training videos!
So why had I taken on that project?
A good friend of mine calls this "bright, shiny object syndrome", and it happens to many entrepreneurs. You see, we love ideas! We enjoy moving from idea to idea, and it's easy to get distracted by something that seems new and exciting.
Especially when you start experiencing success, it's as if every opportunity in the world starts falling in your lap. You have to become a master of saying "no". That was very hard for me.
But by sticking with what you KNOW you are good at, you are always confident and calm in your work. You know how to market yourself, and you know who you're marketing to! (Plus you can charge high rates with confidence.)
I've become so clear now at what I'm amazing at, what I offer, who I'm marketing to, and how I want my life to look like, that any business or life decision is crystal clear. I know exactly what to say "no" to.
(And they say for every "no" you give, a better "yes" comes along!)
So today, make a list of what you are good at, what you're confident in doing, what you want to do, and who you do it for. And then practice saying, "No!" to anything else.
You'll find that your marketing and your business will magically become easier, more enjoyable, and more successful!
© 2003-2008 Alexandria Brown International Inc.
Online entrepreneur Alexandria K. Brown publishes the award-winning "Highlights on Marketing Success" weekly ezine with 36,000+ subscribers. If you're ready to jump-start your marketing, make more money, and have more fun in your small business, get your FREE tips now at AlexandriaBrown.com
Tuesday, 16 December 2008
Monday, 15 December 2008
Entrepreneur Stories: How I Got Started as an Entrepreneur
by Vanessa Torres
I never thought I'd be an entrepreneur. It wasn't something I dreamed of or studied for. It just kind of happened.
About a year ago my fiancé decided that marrying me was not the best choice for him and so he left me five days before our wedding. In a span of six months my whole life changed. I was single again for the first time in eight years. I had to find a new place to live. I had to leave my two dogs behind with the Ex, who kept the house. I had a surgical procedure looming that I was supposed to assume would take me out of commission for at least eight weeks. A routine doctor visit turned up another, completely unrelated, fairly serious diagnosis.
And then suddenly, my job was "eliminated."
I was so devastated by all that I was already dealing with, that I could barely feel the panic of losing my job. It was actually kind of a relief to not have to "fake it" through the day anymore. My job had gotten increasingly unsatisfying, and with the joint battle of having to diffuse the overwhelming pity everyone felt for me, I was exhausted. There is some adage I can't remember exactly about not being able to panic about multiple things at the same time. I can now attest to its veracity. There is only so much the brain and body can take, and the job loss was last on the list. After all, that was just about money; I found the personal affronts far more devastating.
After a few weeks of taking some downtime and filing for unemployment I started thinking about what my next steps would be. There was a little voice in my head telling me to use my experience as a springboard. Instead of trying to pretend like none of this had ever happened, I thought about exposing it further – the opposite of what the old me would have done. The idea for www.ThatHappenedtoMe.com came fast and stuck. At one point I decided not to ignore it anymore, but to grow something positive out of the seed that had been planted. I asked a friend and former colleague to help me build a website. I asked my friends to give me their honest opinions and strangers to share their stories with me. I started reading blogs written by other women. I started going to therapy to see if there was anything about myself that I had been "missing" all these years. But, most importantly, I joined two national women's networking groups.
The amount of support I've received from those women is the sole reason for my successes to date. Without their help (this site's Deborah Bailey included) I would never be this far along in achieving my goals. Asking for support has been my greatest marketing tool. Instead of assuming that everybody was too busy with their own lives/businesses/families to answer my silly, 101 questions, I just threw it out there and hoped for the best. The responses I got were incredible; these women answered my questions, sent me helpful links, and even offered to give me classes on web marketing and SEO applications. I've never received that kind of support and encouragement from people who were virtual strangers, but then again, I had never asked for it either. I had never put myself out there before in such an honest and straightforward way. And when I did, the help, support and encouragement was plentiful.
I stopped seeing my shrink in September. I ripped the band aid off and launched my site at the end of October. In November I voted for the most exciting presidential candidate my generation has ever known. This month, I am determined to enjoy the holidays. My surgery is scheduled for February. The second, scary diagnosis turned out to be false. The doctors - all three of them - HAD MADE A MISTAKE. Just like my ex-fiance did.
A graduate of the University of Southern California, Vanessa Torres began her career as a journalist in Los Angeles. In 2007 Vanessa experienced her "aha!" moment while going through the aftermath of a broken engagement. Having not actually been married, she realized that there weren't any hard and fast rules or legal precedents established regarding a breakup with a Significant Other. Not being able to find a place where women could get support from peers – and professionals – she decided to create one. www.ThatHappenedtoMe.com launched in October of 2008 with the support of a team of experts prepared to give women what they want and need – comforting! One of the main goals of the site is to encourage women to open up about this painful experience and share their stories in an effort to lessen the feelings of shame, rejection, isolation and depression that are so prevalent during a breakup. It's also a place to share tips, coping strategies, and even a joke or two.
I never thought I'd be an entrepreneur. It wasn't something I dreamed of or studied for. It just kind of happened.
About a year ago my fiancé decided that marrying me was not the best choice for him and so he left me five days before our wedding. In a span of six months my whole life changed. I was single again for the first time in eight years. I had to find a new place to live. I had to leave my two dogs behind with the Ex, who kept the house. I had a surgical procedure looming that I was supposed to assume would take me out of commission for at least eight weeks. A routine doctor visit turned up another, completely unrelated, fairly serious diagnosis.
And then suddenly, my job was "eliminated."
I was so devastated by all that I was already dealing with, that I could barely feel the panic of losing my job. It was actually kind of a relief to not have to "fake it" through the day anymore. My job had gotten increasingly unsatisfying, and with the joint battle of having to diffuse the overwhelming pity everyone felt for me, I was exhausted. There is some adage I can't remember exactly about not being able to panic about multiple things at the same time. I can now attest to its veracity. There is only so much the brain and body can take, and the job loss was last on the list. After all, that was just about money; I found the personal affronts far more devastating.
After a few weeks of taking some downtime and filing for unemployment I started thinking about what my next steps would be. There was a little voice in my head telling me to use my experience as a springboard. Instead of trying to pretend like none of this had ever happened, I thought about exposing it further – the opposite of what the old me would have done. The idea for www.ThatHappenedtoMe.com came fast and stuck. At one point I decided not to ignore it anymore, but to grow something positive out of the seed that had been planted. I asked a friend and former colleague to help me build a website. I asked my friends to give me their honest opinions and strangers to share their stories with me. I started reading blogs written by other women. I started going to therapy to see if there was anything about myself that I had been "missing" all these years. But, most importantly, I joined two national women's networking groups.
The amount of support I've received from those women is the sole reason for my successes to date. Without their help (this site's Deborah Bailey included) I would never be this far along in achieving my goals. Asking for support has been my greatest marketing tool. Instead of assuming that everybody was too busy with their own lives/businesses/families to answer my silly, 101 questions, I just threw it out there and hoped for the best. The responses I got were incredible; these women answered my questions, sent me helpful links, and even offered to give me classes on web marketing and SEO applications. I've never received that kind of support and encouragement from people who were virtual strangers, but then again, I had never asked for it either. I had never put myself out there before in such an honest and straightforward way. And when I did, the help, support and encouragement was plentiful.
I stopped seeing my shrink in September. I ripped the band aid off and launched my site at the end of October. In November I voted for the most exciting presidential candidate my generation has ever known. This month, I am determined to enjoy the holidays. My surgery is scheduled for February. The second, scary diagnosis turned out to be false. The doctors - all three of them - HAD MADE A MISTAKE. Just like my ex-fiance did.
A graduate of the University of Southern California, Vanessa Torres began her career as a journalist in Los Angeles. In 2007 Vanessa experienced her "aha!" moment while going through the aftermath of a broken engagement. Having not actually been married, she realized that there weren't any hard and fast rules or legal precedents established regarding a breakup with a Significant Other. Not being able to find a place where women could get support from peers – and professionals – she decided to create one. www.ThatHappenedtoMe.com launched in October of 2008 with the support of a team of experts prepared to give women what they want and need – comforting! One of the main goals of the site is to encourage women to open up about this painful experience and share their stories in an effort to lessen the feelings of shame, rejection, isolation and depression that are so prevalent during a breakup. It's also a place to share tips, coping strategies, and even a joke or two.
Sunday, 14 December 2008
Today on Women Entrepreneurs -The Secrets of Success
Payson Cooper was destined to make jewelry. As soon as she could hold a pencil, she began drawing tiny, beautiful pictures - always small, always neat.
As happens to many of us, Payson was side tracked from her art through school, but found inspiration and "education" through her years at the United Nations International School, the University of Wisconsin, and at the Sorbonne in Paris. Throughout these years, Payson was known for her unique artistic talent and for attracting the bling. Not only was jewelry the only thing she spent money on, but she constantly found gold, silver, and even diamonds on the street, in the sand, in buildings - everywhere.
Payson's gift sprung to life the moment she began a silversmith class at the Fashion Institute of Technology in New York City while desperately seeking her passion (doing everything from massage therapy and tending bar to working as a computer consultant for the City of New York). Jewelry exploded into her awareness as a form for her own creativity and she continued her studies in private schools, such as Fred de Vos' Wax Carving Studio, Cecilia Bauer Studios, GRS for engraving and stone setting, and with individual teachers including Tom Herman (Seven Fingers Jewelry) and Sam Alfano. Mastering 3D modeling software is the latest addition to the many skills she has acquired over ten years of study.
When designing, Payson follows her intuitive pull toward the curves, spirals, and lines of the natural world. And through meditation she allows inspiration to flow, creating in concert with the universe.
Payson offers her clients the opportunity to choose from her inspiring works or to bring their own thoughts and ideas for custom pieces. "The melding of two minds to create a beautiful work of art is like nothing else," she has said. "It is euphoric and exciting - an opportunity to create something greater than the sum of its parts."
View Payson Cooper's collections online at www.paysonjewelry.com or contact her to create a unique and amazing expression of heart and soul. Payson Cooper is more than a jewelry designer - she is masterful and intuitive…and has built a reputation for distinctive jewelry that can inspire and transform lives. www.paysonjewelry.com
As happens to many of us, Payson was side tracked from her art through school, but found inspiration and "education" through her years at the United Nations International School, the University of Wisconsin, and at the Sorbonne in Paris. Throughout these years, Payson was known for her unique artistic talent and for attracting the bling. Not only was jewelry the only thing she spent money on, but she constantly found gold, silver, and even diamonds on the street, in the sand, in buildings - everywhere.
Payson's gift sprung to life the moment she began a silversmith class at the Fashion Institute of Technology in New York City while desperately seeking her passion (doing everything from massage therapy and tending bar to working as a computer consultant for the City of New York). Jewelry exploded into her awareness as a form for her own creativity and she continued her studies in private schools, such as Fred de Vos' Wax Carving Studio, Cecilia Bauer Studios, GRS for engraving and stone setting, and with individual teachers including Tom Herman (Seven Fingers Jewelry) and Sam Alfano. Mastering 3D modeling software is the latest addition to the many skills she has acquired over ten years of study.
When designing, Payson follows her intuitive pull toward the curves, spirals, and lines of the natural world. And through meditation she allows inspiration to flow, creating in concert with the universe.
Payson offers her clients the opportunity to choose from her inspiring works or to bring their own thoughts and ideas for custom pieces. "The melding of two minds to create a beautiful work of art is like nothing else," she has said. "It is euphoric and exciting - an opportunity to create something greater than the sum of its parts."
View Payson Cooper's collections online at www.paysonjewelry.com or contact her to create a unique and amazing expression of heart and soul. Payson Cooper is more than a jewelry designer - she is masterful and intuitive…and has built a reputation for distinctive jewelry that can inspire and transform lives. www.paysonjewelry.com
Friendships, Fun and Networking
Friendships, Fun and Networking with The Twisted Sisterhood
Date: December 18, 2008
Time: 6:00 -7:00 p.m. EST
As business women we tend to focus on growing our businesses and often neglect the one thing that makes us unique - the connections and bonds we have with our girlfriends.
The vision of The Twisted Sisterhood is to inspire women to reclaim those connections. It's vital to allow space for new friendships and maintaining those we have developed over the years (but may be neglecting.)
Women network while having fun, and we have fun while we are networking! The Twisted Sisterhood encourages both, and in this salon we'll talk about the perfect marriage of both ideas.
On December 18 at 6 pm EST two of the six original Twisted Sisters will be interviewed. The topic will be friendship and fun and why it's vital for you (and your business) to nurture both.
Click on the link below to go to the registration page and to find out more details about the show.
Register here: http://www.successforwomen.ca/success_salon.htm
Cross posted from Success for Women
www.successforwomen.ca
Date: December 18, 2008
Time: 6:00 -7:00 p.m. EST
As business women we tend to focus on growing our businesses and often neglect the one thing that makes us unique - the connections and bonds we have with our girlfriends.
The vision of The Twisted Sisterhood is to inspire women to reclaim those connections. It's vital to allow space for new friendships and maintaining those we have developed over the years (but may be neglecting.)
Women network while having fun, and we have fun while we are networking! The Twisted Sisterhood encourages both, and in this salon we'll talk about the perfect marriage of both ideas.
On December 18 at 6 pm EST two of the six original Twisted Sisters will be interviewed. The topic will be friendship and fun and why it's vital for you (and your business) to nurture both.
Click on the link below to go to the registration page and to find out more details about the show.
Register here: http://www.successforwomen.ca/success_salon.htm
Cross posted from Success for Women
www.successforwomen.ca
Saturday, 13 December 2008
You and Your Virtual Assistant
by Alba Henderson
Building a website and then promoting the site can be a challenging task, especially for those with limited experience and/or time. Having a relationship with your virtual assistant can be a promising achievement for your business.
It is very disheartening to spend hours and days trying to focus on tasks that you can pass on to someone else that cares about your business just as much as you do.
Some of those tasks can be:
A virtual assistant can complete your team of reliable sources. Get all the help you need. Virtual Assistants are an outsourcing strategy that can give you the best of solutions, time and definitely save you money.
The relationship between you and your virtual assistant can be rewarding in your personal life as well. You will be able to spend more time with your family, you will not have to impose a task on a family member whose strengths does not include your task, eliminating stress on your marriage, friendships and family.
No task is too big or small for your virtual assistant.
Alba Henderson, founder of Your Virtual Solutions, began her career as an executive secretary. Her desire to help people succeed by offering her skills in the industry. Making a business owners life easier is her goal. To help people get a handle on their business tasks. Her clients have included work-at-home parents, "solopreneurs", teachers, students, business owners, coaches, executives, churches, and other business professionals.
www.yourvirtualsolutions.webs.com/
Building a website and then promoting the site can be a challenging task, especially for those with limited experience and/or time. Having a relationship with your virtual assistant can be a promising achievement for your business.
It is very disheartening to spend hours and days trying to focus on tasks that you can pass on to someone else that cares about your business just as much as you do.
Some of those tasks can be:
- Typing a business letters
- Data Entry
- Emailing
- Scanning
- Last minute phone calls or travel arrangements
- Handwritten Envelopes
- Faxing
- Mailing
A virtual assistant can complete your team of reliable sources. Get all the help you need. Virtual Assistants are an outsourcing strategy that can give you the best of solutions, time and definitely save you money.
The relationship between you and your virtual assistant can be rewarding in your personal life as well. You will be able to spend more time with your family, you will not have to impose a task on a family member whose strengths does not include your task, eliminating stress on your marriage, friendships and family.
No task is too big or small for your virtual assistant.
Alba Henderson, founder of Your Virtual Solutions, began her career as an executive secretary. Her desire to help people succeed by offering her skills in the industry. Making a business owners life easier is her goal. To help people get a handle on their business tasks. Her clients have included work-at-home parents, "solopreneurs", teachers, students, business owners, coaches, executives, churches, and other business professionals.
www.yourvirtualsolutions.webs.com/
Friday, 12 December 2008
Publicity Tips for Entrepreneurs
by Melissa Cassera
Are you resolving to get more publicity for your business in 2009? In today's economy, publicity is an excellent way to spread the word about your business. As a small business owner, you have the chance to secure interviews, profiles, anecdotes and by-line writing opportunities with media outlets as big as New York Times and as small as your local daily.
Here are my Top Tips for entrepreneurs to gain publicity in 2009:
1. Helpareporter.com
Peter Shankman is an amazing publicist, and now he's sharing his reporter contacts with you. In the form of a 3x daily free email, Peter will send around 50 leads per day from media outlets looking for sources. Not every email will apply to you, but the easy-to-read format lets you weed out the leads that don't apply, and find the ones that are perfect for you. Sign up today at www.helpareporter.com
2. Don't Ignore the Little Guys
While hometown media may not reach the audience that Oprah does, media coverage in smaller outlets can lead to great things - often you will be splashed on the cover or receive a prominent story with plenty of pictures, helping to build a local buzz about your business. I've also seen these local stories grab the attention of the larger media outlets. Try your local dailies, college alumni publications, trade publications, local radio and TV stations, township newsletters and blogs.
3. Don't Rely on your Press Release
Press releases are often used as 'back up' information to your story - your PITCH is what peaks a reporter's interest. Personalize your correspondence to the person you are pitching. Let them know you are familiar with their work. Don't pitch them something they've already covered. Give them something fresh and newsworthy.
4. Find Media Contacts Online
Having trouble finding media contacts? Make a list of the top media outlets you want to be featured in and start googling. Most websites list a masthead to find editor's names. The Wall Street Journal lists every reporter's email address at the end of the story online. Use Google News - type in keywords for your industry and see who is covering your industry.
5. Create an Online Press Room
Make it easy for reporters to cover your business by creating a press page on your website. Dedicate one page featuring your contact information at the top and have the following items available for download: press releases, biography, company background, product images/description, headshot, sample interview questions, company logo, testimonials, video (if applicable), book excerpts. Post links to current media coverage you've received.
6. Brainstorm Various Angles
You can’t expect to pitch the same angle to Oprah that you would your local news station. Brainstorm angles every day that would be perfect for you to pitch. Think outside of your product or service. Can you comment on business surviving in the economy? Working with family members? Finding unusual ways to fund your business? Think of tie-ins to the economy, holidays, and other hot topics.
7. Think of Yourself as an Expert
Even if you’ve only been in business a short time, you still know more about your industry than some others. Don’t think of publicity as being ‘egotistical’ and don’t feel ‘undeserving.’ Reporters are always looking for stories and quotable experts.
8. Pitch Smart
Successful pitching is all about doing your homework. Study the media outlets you are pitching. What do they cover? Identify the appropriate contact to pitch. Check out what they’ve covered previously. Send a note of introduction before pitching anything to start building a relationship.
I hope these publicity tips will assist you in planning for a successful 2009! If you don't have the time to design and manage a publicity campaign, please contact me at (856) 816-3413 or casseracommunications@gmail.com for a consultation and publicity services proposal. I work with clients on a national level, and specialize in working with entrepreneurs, speakers, experts and women-owned businesses. I also offer coaching services for those that want to DIY - with a little guidance.
Melissa Cassera is the owner and operator of Cassera Communications, a publicity and marketing firm. Her firm helps small business entrepreneurs become successful on a local or national level through personal branding. Melissa’s services blend traditional marketing and publicity strategies with ‘new media’ such as blogging, social networking and article marketing. These elements combined with showcasing a client’s talent and charisma help create a winning personal brand. www.casseracommunications.com
Are you resolving to get more publicity for your business in 2009? In today's economy, publicity is an excellent way to spread the word about your business. As a small business owner, you have the chance to secure interviews, profiles, anecdotes and by-line writing opportunities with media outlets as big as New York Times and as small as your local daily.
Here are my Top Tips for entrepreneurs to gain publicity in 2009:
1. Helpareporter.com
Peter Shankman is an amazing publicist, and now he's sharing his reporter contacts with you. In the form of a 3x daily free email, Peter will send around 50 leads per day from media outlets looking for sources. Not every email will apply to you, but the easy-to-read format lets you weed out the leads that don't apply, and find the ones that are perfect for you. Sign up today at www.helpareporter.com
2. Don't Ignore the Little Guys
While hometown media may not reach the audience that Oprah does, media coverage in smaller outlets can lead to great things - often you will be splashed on the cover or receive a prominent story with plenty of pictures, helping to build a local buzz about your business. I've also seen these local stories grab the attention of the larger media outlets. Try your local dailies, college alumni publications, trade publications, local radio and TV stations, township newsletters and blogs.
3. Don't Rely on your Press Release
Press releases are often used as 'back up' information to your story - your PITCH is what peaks a reporter's interest. Personalize your correspondence to the person you are pitching. Let them know you are familiar with their work. Don't pitch them something they've already covered. Give them something fresh and newsworthy.
4. Find Media Contacts Online
Having trouble finding media contacts? Make a list of the top media outlets you want to be featured in and start googling. Most websites list a masthead to find editor's names. The Wall Street Journal lists every reporter's email address at the end of the story online. Use Google News - type in keywords for your industry and see who is covering your industry.
5. Create an Online Press Room
Make it easy for reporters to cover your business by creating a press page on your website. Dedicate one page featuring your contact information at the top and have the following items available for download: press releases, biography, company background, product images/description, headshot, sample interview questions, company logo, testimonials, video (if applicable), book excerpts. Post links to current media coverage you've received.
6. Brainstorm Various Angles
You can’t expect to pitch the same angle to Oprah that you would your local news station. Brainstorm angles every day that would be perfect for you to pitch. Think outside of your product or service. Can you comment on business surviving in the economy? Working with family members? Finding unusual ways to fund your business? Think of tie-ins to the economy, holidays, and other hot topics.
7. Think of Yourself as an Expert
Even if you’ve only been in business a short time, you still know more about your industry than some others. Don’t think of publicity as being ‘egotistical’ and don’t feel ‘undeserving.’ Reporters are always looking for stories and quotable experts.
8. Pitch Smart
Successful pitching is all about doing your homework. Study the media outlets you are pitching. What do they cover? Identify the appropriate contact to pitch. Check out what they’ve covered previously. Send a note of introduction before pitching anything to start building a relationship.
I hope these publicity tips will assist you in planning for a successful 2009! If you don't have the time to design and manage a publicity campaign, please contact me at (856) 816-3413 or casseracommunications@gmail.com for a consultation and publicity services proposal. I work with clients on a national level, and specialize in working with entrepreneurs, speakers, experts and women-owned businesses. I also offer coaching services for those that want to DIY - with a little guidance.
Melissa Cassera is the owner and operator of Cassera Communications, a publicity and marketing firm. Her firm helps small business entrepreneurs become successful on a local or national level through personal branding. Melissa’s services blend traditional marketing and publicity strategies with ‘new media’ such as blogging, social networking and article marketing. These elements combined with showcasing a client’s talent and charisma help create a winning personal brand. www.casseracommunications.com
Melissa Cassera on Women Entrepreneurs Radio™
Model Melissa Cassera spent much of her life appearing in local print and television ad campaigns. Now she’s focused solely on achieving that same exposure for her clients.
Melissa is the owner and operator of Cassera Communications, a publicity and marketing firm. Her firm helps small business entrepreneurs become successful on a local or national level through personal branding. Melissa’s services blend traditional marketing and publicity strategies with ‘new media’ such as blogging, social networking and article marketing. These elements combined with showcasing a client’s talent and charisma help create a winning personal brand.
As a former model and actress, Melissa also offers insider knowledge for coordinating commercial campaigns, securing photographers and models, and providing appearance and media coaching to clients. Clients that prefer to stay behind the scenes can also hire her to serve as their spokesperson.
Melissa Cassera has extensive experience in the publicity, journalism and marketing fields and has executed many successful campaigns for her clients. She is a graduate of Rowan University and holds a Bachelor of Arts degree in Communications and Public Relations.
Melissa worked as a commercial model and actress in addition to providing public relations/marketing/advertising services to various industries including entertainment, health care, finance and publishing. She started her own successful firm at the age of 26. Her company website can be viewed at http://www.casseracommunications.com
Melissa was also named the 2007 'Woman of the Year' for the Southern New Jersey Chapter of the Leukemia and Lymphoma Society and is dedicated to serving the community through various philanthropic efforts.
Melissa is the owner and operator of Cassera Communications, a publicity and marketing firm. Her firm helps small business entrepreneurs become successful on a local or national level through personal branding. Melissa’s services blend traditional marketing and publicity strategies with ‘new media’ such as blogging, social networking and article marketing. These elements combined with showcasing a client’s talent and charisma help create a winning personal brand.
As a former model and actress, Melissa also offers insider knowledge for coordinating commercial campaigns, securing photographers and models, and providing appearance and media coaching to clients. Clients that prefer to stay behind the scenes can also hire her to serve as their spokesperson.
Melissa Cassera has extensive experience in the publicity, journalism and marketing fields and has executed many successful campaigns for her clients. She is a graduate of Rowan University and holds a Bachelor of Arts degree in Communications and Public Relations.
Melissa worked as a commercial model and actress in addition to providing public relations/marketing/advertising services to various industries including entertainment, health care, finance and publishing. She started her own successful firm at the age of 26. Her company website can be viewed at http://www.casseracommunications.com
Melissa was also named the 2007 'Woman of the Year' for the Southern New Jersey Chapter of the Leukemia and Lymphoma Society and is dedicated to serving the community through various philanthropic efforts.
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