10 Elements That Are Essential For Making An Effective Ad

To give your ad the best chance of getting the results you want, there are a some important things you must do:

1. State what your unique competitive advantage is
2. Create a compelling, attention-grabbing headline
3. Offer an irresistible bargain
4. Explain the benefits of your product or service—listing benefits is more important than listing features
5. Make your ad an advertorial—people read news articles 7 times more than advertisements
6. Offer a risk-free guarantee for doing business with you
7. Create a call-to-action that will trigger a response
8. Create a sense of urgency to compel your viewer to act quickly
9. Use a testimonial from a current client
10. Use exciting graphics that correlate with your headline

In addition to these key elements, be sure to lead your prospects to your website for further details. Then track all responses to your ads. And remember to always over-deliver to your customers. If you give them more than they are expecting, they will be loyal to you.


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