Google Caffeine: What You Need To Know

by Shannon Suetos

On June 8th Google officially launched Google Caffeine. According to Google’s official blog, “caffeine provides 50 percent fresher results for web searches than our last index, and it's the largest collection of web content we've offered.”

Before caffeine was introduced, it took up to 30 days for new information to become indexed by the search juggernaut. PC World puts some history into the update, “immediately after the attacks [Sept. 11th], CNN.com and other news sites had trouble keeping up with demand. As Google was able to access those sites, it began posting cached versions of them because it had the bandwidth to support the visitors, said Matt Cutts, head of Google's Web spam team. Its experience of the demand after Sept. 11, in part, led to the creation of Google News. It was also the impetus for a renewed focus on immediacy at the company, he said.”

Now competing with real-time results such as Twitter, Google had to come up with a new system to give its users the most relevant information possible. According to Twitter co-founder Biz Stone, Twitter is only second to Google in search queries (beating out both Bing and Yahoo!). With Google stepping up to the plate, it will take some time before we will see if Twitter can ever beat out Google.

What Now?

With all of this being said what can you do to deliver a top notch website that is still able to produce high organic search ratings? For the most part, just keep doing what you are doing. Link building and unique content are still major factors for Google. The main take away is that if you update your web page, it will get indexed faster by Google.

With Google’s other new advancement MayDay, it seems longtail keywords aren’t holding as much weight anymore—which could hurt some e-commerce sites. The best thing anyone can do for SEO management is to produce great content. If your site is full of great content, the rest should fall into place.
If you have relevant original content people will want to share your knowledge. They can do this by Twitter, Facebook or by quoting you in a writing they are doing themselves. All of this will help get you external links and also can help drive your word of mouth which is priceless.

Shannon Suetos is an expert writer on credit card processing based in San Diego, California. She writes extensively for an online resource that provides expert advice on purchasing and outsourcing decisions for small business owners and entrepreneurs such as credit card processing companies at Resource Nation.