Wednesday, 29 September 2010

Teleconference: The 5 Traits of Successful Entrepreneurs

Teleconference: "The 5 Traits of Successful Entrepreneurs - and Why You Must Use them if You Want to Recession-Proof Your Career"

Presented by: Deborah A Bailey for Downtown Women's Club
Date: Thursday, September 30, 2010
Time: 12:00 PM - 12:45 PM (ET)
Investment: $49.00 (includes a Downtown Women's Club membership)/ FREE for DWC members


Deborah A Bailey, author of "Think Like an Entrepreneur: Transforming Your Career and Taking Charge of Your Life" will share the secrets of why entrepreneurial thinking isn't just for entrepreneurs! Learn how to apply the traits so that you can maximize your success in your professional and personal life.

  •   Five entrepreneurial success traits and how you can use them to advance your career, manage fear of failure and overcome self doubt if you're experiencing career frustration
  •   Strategies for staying motivated when you're facing challenges in the workplace and at home
  •   Ways to shift your thinking so that you can figure out what do next - change careers or make changes to your current one

Register here: http://dwcteleclasssep30-2010.eventbrite.com/

Tuesday, 28 September 2010

The Power of Commitment

by Jackie Lapin

Most of us are a paralyzed at the fear of making change, of letting go of what we know, of taking a risk. It is the nature of our ego to hang onto what's familiar...what we can be sure of. Why let go of a sure thing for something far less sure? And when we reach the precipice that requires us to jump, we fall back, afraid of that unknown future. Noted motivational coach and speaker David Neagle calls this The Terror Barrier.

Now you can waffle all you want. And just not decide. It's OK to assuage yourself with a life lived in fear, complacency or downright misery. Whether it's only one aspect of your life –relationship, career, addiction, personal development, etc.-- or all of it. And you can feel alone and stuck.

Or you can MAKE A COMMITMENT and watch the magic happen!

Here's where the ride gets fun! The Universe Rewards Commitment. Once you make a Commitment, all of the doors will open in your favor--in sequence! You may not know exactly how you're going to get where you've planned to go, but once you make The Commitment, you will be guided to the next step. And then the next. And the next one after that.

It's like that scene in just about every Indiana Jones or jungle adventure you've seen in the movies. The hero arrives at the chasm with no means across, and some wizened character says, "Trust—Just take the first step." And sure enough, a hanging bridge appears just as the hero's foot steps forward and with each step, more of the bridge appears.

That's the Power of Commitment. I'll bet that if you look back on your life, you can see this Universal Law in action. When you were passionate about something and you made the Commitment to move forward, all of a sudden the doors started to fly open, people you needed showed up, synchronicities appeared, everything just fell into place.

So what Commitment are you avoiding? Is it a big one or a little one? Does it involve habit change, career change, financial investment, home change, relationship change, releasing a co-dependent person from your life, addressing an addiction, or avoiding confronting a health challenge, for example.

So here's a good exercise to start getting you comfortable with the idea of Commitment. Write your Commitment at the top of a page of paper. Then make a list of pros and cons. Make sure to add on the "cons" such things as: "I'm unhappy. I'm afraid. I can live with what I'm making even though it's poorly paying and I hate my job. I don't feel well, but if I have the operation, I could be worse."

Then on the pros, write the upside: "I am so happy. I feel free. I have more money. My kids are benefiting because I feel radiant and can give them more of my time. I'm loving life. I have a great new home that I love. I'm living addiction-free. I don't have to worry any more now that I've had the operation.".... you get the picture.

Most of us focus on the risks, but hopefully this exercise reminds you of the extraordinary upside—and how could you miss when the whole Universe is lining up to help you once you Make The Commitment!

So stop waffling! Engage the Power of Commitment to create your dream and free yourself to move forward!

Just remember however, that once you reach the next level, you will likely again find yourself at a crossroads. You can fall back to fear, or Commitment and trust again because you know the exhilaration of succeeding through Commitment. Take that first step!


Jackie Lapin tours the world teaching Conscious Creation and Personal Frequency Management. She is the author of "The Art of Conscious Creation; How You Can Transform the World." Sign up to receive Jackie Lapin's life-changing fr*ee ebook: Beyond The Law Of Attraction: How Conscious Creation Can Help You Create The Blueprint For Your Future by going to http://www.theartofconsciouscreation.com/blueprint-ebook.html. To explore more books on Conscious Creation, go to Jackie's online bookstore for the Conscious Creator, www.manifestbooks.com, where you can also sign up to receive a Manifesting Tip a Day.

Monday, 27 September 2010

Women Entrepreneurs the Secrets of Success for Monday, September 27th

Dr. Donna Thomas-Rodgers

Dr. Donna was born and raised in Detroit Michigan. As a child Dr. Donna did not talk very much in her early years. She used that time to take it all in. She knew that one day she would speak and she wanted to have something great to say.

Dr. Donna attended Detroit Public Schools and was awarded a ROTC scholarship to attend college. After Graduating from College, Dr. Donna served in the U.S. Army as a Military Police Officer. It was during this time that Dr. Donna discovered her passion for leadership and changing the lives of those that she led. She realized then that she said had a great impact on those within her influence.

Dr. Donna served five and half years as a commissioned officer and then decided to change course and venture into Corporate America. She took a position with Frito-Lay in Orlando, Florida. During her time with Frito-Lay Dr. Donna has worked in every capacity of the Operations Function of the business. She has received several promotions during her career.

Dr. Donna has over 14 years of leadership experience. She is an expert in soldier, personal, leader, employee and team development. She has lead over 1,000 soldiers and 500 employees. Dr. Donna has conducted years of research and understands the components to achieving success in any industry.

Dr. Donna has the ability to transform people and organizations. She has a realistic approach to every situation. Her style is different than most. Her methods though unconventional are very effective.

Her vision is simple: Meet your potential!

Dr. Donna has a B.S. Public Law and Government, an M.S. Criminal Justice and a Ed.D Organizational Leadership. She's affiliated with Toastmasters International, Alpha Kappa Alpha Sorority, Inc. and Women of Color Alliance.

Her certifications and training include Level III Inclusion and Diversity Training, Continuous Improvement Master Trainer, Region Performance Based Trainer and an Air Assault Badge.

12:00 pm EDT
Listen to the live or archived show at:
http://www.blogtalkradio.com/CoachDeb

Thursday, 23 September 2010

How to Pick the Best Funding for Your Start Up

by Shannon Suetos

Companies need a few different things in order to grow. One of the most important things any company needs is money. Without money, there is no possibility to buy the things you need such as copier machines, office space and more. This is when you will want to turn to venture capital investors to get the money you need to grow.

There are a few things to consider before approaching a company for venture capital. By following a few simple rules, you will choose an investor who will understand what your company is trying to accomplish. You will also stand a better chance of getting the money that you need. You may even find along the way that you will get advice to help you to focus your business plan so that you will be able to find an investor. Following these ideals will help to make sure you not only get the digital copiers your business needs, you will get so much more.

Look for Investors Who Know You

Well, maybe the investors will not know your company personally, but they understand your industry and they know a good gamble when they see one. They will be able to see your business plan and know whether you have a winner or a loser of an idea. This will help to give them all of the information that they need in order to make a decision.


You can find these kinds of investors by looking at investors which have invested Venture Capital in other businesses in your industry in the past. They will not only be receptive to your request for a meeting. If you have made enough noise, they may actually know about your business and your potential.

Network Your Business

The different professional networks like LinkedIn and others will help you to discover those who are important investors in your market. The more you develop your own profile on these websites, the more you will be able to gain the attention of those you are looking to tap for an investment. You can even float questions which ask them to simply take a look at your plan and give you advice. Many will take the opportunity to help you focus your plan as well as point you in the direction of the investor who will be best for you.

Getting to Know the Investor

Venture Capitalist investors are looking for companies which will make them money. Their ability to make money is not based on a loan where they make back interest. Instead, they are tied in with your success. If they do not get what it is you are trying to do, they will not understand how it is that you will be successful. This is not only why you look for those who have invested in your kind of industry before.

If you have a business model which is slightly different or you are looking to turn the industry on its ear, you want an investor who enjoys a challenge. They will enjoy your gumption and will be willing to help you to succeed.

Shannon Suetos is a writer based in San Diego, California. She writes extensively for an online resource that provides expert advice on purchasing and outsourcing decisions for small business owners and entrepreneurs such as phone systems & voip service at Resource Nation.

How to Screw Up Your Bank Loan

This week, we have another guest blooger - Mike Otto, VP Lending, John Marshall Bank, 571-405-2919 (o) motto@johnmarshallbank.com

Mike was answering a question from a potential borrower about how the bank evaluates a business loan application. Mike's answer shows how a business owner can screw himself / herself by reporting a really low income to the IRS and then trying to get a bank loan. Here are Mike's comments:
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In looking at the historical cash flow of a business, banks (all banks) look at tax returns and CPA prepared year end financials to confirm that the company prepared numbers which are available throughout the year are an accurate snapshot of the businesses performance. Some banks (like us) also look at the "global" cash flow of the business and borrower - taking into account the financial wherewithal of the guarantor in addition to the business cash flow.

The financial meltdown we saw has hurt businesses in more ways than they realize. The natural tendency of most business owners is to try to minimize their tax exposure where they can, and when they are doing well, this is ideal. The problem occurs when they need to either borrow money… or sell their business. Banks are under an extreme amount of scrutiny on who they lend to and why they are making certain loans… we have to justify to examiners our calculations and why we make the loans that we do to our clients… Yes, I know that President Obama is telling the American Public that banks need to lend more to small businesses and loosen up lending standards; however, the reality is that Federal Examiners - due to those bank failures we all saw - are scrutinizing everything we do, more now than ever before. Every loan that a bank makes is subject to review by examiners; they review only a small percentage of our loans, but they can ask to see them all… if need be. If a "potentially" bad loan is found on their review… or a calculation cannot be explained… or if the examiners feel the bank's lending guidelines are too relaxed (lenient), then they can widen their review and ask for more files, and more files, and more files… until they are comfortable with a bank's ability to lend, or deem them unfit and put them on the "potentially" troubled bank list, which becomes public knowledge. The net effect is that banks are discouraged from lending money in this environment - which is why most big banks have slowed down or stopped lending altogether and have focused their resources on cleaning up their existing loan portfolio.

I guess in summary, as a bank lending overview - banks look at business cash flow (historical as well as projected) to determine the Debt Service Coverage Ratio (DSCR) - these tell the bank how many times the business can cover the proposed new debt (1.25x to 1.50x or greater is what the bank would like to see in the current environment), and how much extra cash is available in case of an unexpected "challenge" in the business; this is considered the "primary" source of repayment of the debt. In addition to this, banks look at a "secondary" source of repayment, just in case the business is not able to cover the debt through that primary repayment source - as they have projected; the guarantor's net worth and liquid assets come into play here (the global cash flow I mentioned earlier). In addition to that, banks will also look at collateral to cover the loan in case of a meltdown; overkill at times, I know, but banks are conservative and are lending stockholders money - not investing in a business, so they have to be conservative. These things, as well as past credit performance/history, are a large part of what the bank looks at with any credit request, and why we are careful to be able to confirm/justify all our calculations. The bank needs to be able to justify that the cash flow of the business is sufficient for the business to support its existing debts and any additional debts they incur.
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Thanks Mike! Great advice to loan seekers in this economy.

Tuesday, 21 September 2010

7 Mistakes New Business Owners Make


by Deborah A Bailey

For many of us, starting and running a business isn’t something that comes naturally. In school we’re instructed in how to choose careers, not start businesses.

If this is new to you, you will not learn how to do it after just one class in marketing, sales or writing a business plan. You will have to adjust your entire way of thinking.

Here are some mistakes that new business owners should watch out for (some of them will be familiar to you even if you’ve been in business for a while).

1. Spending lots of money on things you don’t need.  If you aren’t selling a lot of products you may not need a shopping cart. Don’t plan on big product launches or obsess over having thousands of social media followers if you’re just starting out. You’ll be setting yourself up for failure if you try to follow the gurus (who have built their businesses over time) and believe that you can achieve the same success in 5, 8 or 10 easy steps.


2. Not wanting to spend any money on things you do need. There are a lot of free applications and online tools, and that’s great. But at some point you must start to invest in your business either by hiring experts to help you, buying tools, or by investing in training. You may be able to do lot of things on a shoestring, but if you want to grow your business you have to invest in it.

3. Wanting to stay in your comfort zone. If you are doing something you’ve never done (which is something business owners deal with everyday) then you will feel uncomfortable at times. If you let fear stop you from having new experiences, your business will suffer.

4. Letting other people define your success. At one time or another we’ve all been drawn into the group-think about what defines success. Is it making 6 figures? 7 figures? Going on exotic vacations? Having 20K followers on Twitter? There as many definitions as there are businesses. You can go broke following someone else’s idea of what success looks like. Yes, you can model successful people, but if you’re trying to recreate their experience it won’t work. Either you’re following your own path or you are not.

5. Not knowing how to sell. The good thing is that you don’t have to act like the stereotypical used car salesman in order to do so. If you believe in what you’re selling and you enjoy sharing it with others, that’s half the battle. However, don’t get caught in the trap of believing you can put your business on auto-pilot and it runs itself. It won’t. Even “passive income” products have to be marketed and sold. You’ll have to get out there and get the job done.

6. Believing that you can achieve huge results with very little effort. If it sounds too good to be true, it probably is. There are a lot of claims being made in order to cut through the noise and get our attention. Do yourself a favor and read the fine print. You’ll usually find something that says, “results are not typical.” Often the results that a few people achieve are represented as the average result of using a product or service. Don’t let desperation lead to you to make choices you’ll regret later on.

7. Not being clear on what you really want. What does your ideal business look like? Have you created goals for what you want to achieve? Do you have a vision for your life and your business? If not, it’s time to start creating one. If you don’t know where you’re going, how can you get there?

We can all learn from mistakes, so don’t beat yourself up for making them. Building a business is a journey, just be open to learning and growing as you go along.

Copyright © 2010 Deborah A. Bailey

Deborah A. Bailey is author of two non-fiction books including, “Think Like an Entrepreneur: Transforming Your Career and Taking Charge of Your Life.” She's also the creator and host of Women Entrepreneurs Radio, a weekly internet talk show. Her fiction work includes a short story collection and a novel, available on Amazon.com. 
For more information, visit http://www.BrightStreetBooks.com.

Sunday, 19 September 2010

Common Mistakes Small Businesses Make

Q: Now that I’ve gotten through the startup phase, what are some of the most frequent mistakes made by small business owners?


A: Our SCORE counselors talk to small business owners from time to time who may be struggling for a variety of poor decisions they may have made. While the list is long, the following are a few of the more common and serious mistakes we see.

People usually start with enough money to open the door, but often not enough to keep the door open. Their customers are happy, sales are growing, and they may even have broken even. Then that unexpected expenditure appears or a large inventory invoice or tax payment comes due, but there’s no money in the bank! Things snow ball from there and the business is in real trouble. The bank won’t lend them more funds, vendors won’t extend credit or a big customer won’t or can’t pay his invoice on time. They needed more contingency in their working capital budget at startup.

Sometimes, they stop planning. In particular, they don’t continue doing the kind of market research they did before they started up. So something in their environment starts changing and they are not aware of it. Their competition adjusts to the change before they do and takes the advantage. Our business environment is always changing and we need to frequently reassess where we are and where we are going to stay on the right track.

Why do they stop planning? Often it’s because they spend so much time running their business that they can’t find time to manage their business. They are so deeply involved in the operations they can’t see the future. Small business owners need to set aside specific time to attend to the management functions that keep their businesses running smoothly.

Sometimes the owner burns out and the business starts deteriorating. Owners can spend an enormous amount of time and energy starting and running a small business. This can take a heavy toll on the owners. Owners need to take time to relax and enjoy family and friends to recharge those business batteries.

And then they don’t seek timely advice. Small business owners need trusted advisors or mentors. They need someone to provide them objective opinions, someone they can bounce ideas off of. Family and friends may not always provide that unbiased opinion. Your advisors might include your attorney, accountant, banker or SCORE counselor. And keep your mentors informed so they can provide timely advice when needed.

Saturday, 18 September 2010

How To Make "Meantime Money" to Support You As You Grow Your New Business!

by Mariana M. Cooper

Sometimes we have a passion that we love but don't have enough skill or enough clients to make a living yet.

When that is the case we need to identify 2 things:

1. Our ultimate Desire for our business and creating a training plan to getgood enough to sell it.

2. A secondary skill that we can use to make money NOW that is in the ARENA of where we ultimately want to be!!

This is key. The time that you spend when not working on cultivating your passion to make it business worthy, must be spent doing something you are qualified to do within the field of where you are going.

If you are terrific at accounting but want to be an interior designer start doing accounting for interior design firms.

That way you are getting paid to be learning the field as you go. Meeting people in the field and learning about what it really takes to operate the business end of your passion. In this case your "transferable skill" is accounting. It can be transferred to any industry.

I did this when I wanted to be a film producer but wasn't quite educated enough to make a living at it. I was working for a major telecomm company at the time as a marketing consultant in the sponsorship and promotions department doing entertainment marketing.

One day a film producer came in seeking sponsorship for a film festival on Martha's Vineyard. We sponsored the event and I got VIP treatment and met several big film contacts, one of which financed my first film!

So earning meantime money at something you are passionate about is very possible!

Your Marketing Step:

1. Take an inventory of your best skills that you know you can make money at.

2. Now list how you can transfer them into the industry that you are passionate about working in.

3. Contact firms/ businesses that make sense and offer your services.

4. Take note of contacts, procedures and policies that you would want to implement when you have your ultimate business up and running.

Your Manifesting Step:

1. As a special power booster take 60 seconds to close your eyes and breath. Make the statement: "Please bring me the best situation possible and make it known to me now!"

2. Take note of insights that you get throughout your day. Just 60 secs of focused attention will start the ideas flowing and great insight will begin to flow synchronistically for you.

Combine the Marketing and the Manifesting Steps and the AHA! Moments will not be far behind!

And Remember to Always Trust your Aha!


Author: Mariana M. Cooper, Aha! Moments, Inc. Intuition Expert and Mentor. For more information, products and services go to: www.trustyourahamoments.com

Thursday, 16 September 2010

How to Edit a Book

By Sophfronia Scott

Editing is a very necessary, yet most maligned step in book publishing. But, as I shared with my students in a recent Business Book Bootcamp class, I believe this comes from both fear and a misunderstanding of the editing process. Editing is the step that makes your book shine, so don't skip it even if the prospect of someone else handling your work has you clutching your manuscript with numb fingers! If you don't hire someone else to do it, you should know how to completely review your book with a critical eye. Here are the 3 levels of editing you'll want to work your way through:

1.) Editing for Content
This is where you'll question whether or not the book "works". Is the material communicated well? Is it organized properly? Are there any missing parts or unintentional repetitions?

2.) Editing for Length
No one wants to carry around War and Peace, so make sure your book isn't any longer than it needs to be.

3.) Copyediting (also considered line editing or proofreading)
This level of editing involves checking punctuation, spelling, grammar and usage as well as cross-references and consistency in how you use key terms.

If you carefully progress through these levels you should end up with a publishable manuscript. Yes, it's a lot of work, but you'll find in the end it's worth it to achieve a book you can be proud of. One last bit of advice: be willing to let go of your work. I know it's hard to cut when you've worked so diligently to produce the words. But in the words of Cornish writer Sir Arthur Quiller-Couch (1863-1944), you must be willing to "murder your darlings" and, I say, be confident that more will come again.

© 2010 Sophfronia Scott

Sophfronia Scott is Executive Editor of the Done For You Writing & Publishing Company. Learn what a difference being a published author can make for your business. Get your FREE audio CD, "How to Succeed in Business By Becoming a Bestselling Author" and your FREE online writing and book publishing tips at www.DoneForYouWriting.com.

Follow Your Dreams

In my junior year of high school, my high school counselor asked everyone in our classroom during a career session, “If you could have any career, what would you choose?” He had us write submit our answers with our names at the top of the paper. My answer was professional chess player. On any given day, I might have written professional basketball player or major league baseball player. Professional chess player just happened to come to mind that afternoon.


A few days later, our chess team advisor, my Latin teacher, called me over after class. He said, “Your guidance counselor told me you want to be a professional chess player. Do you think that is a good idea?”

I replied, “I never said I was planning on becoming a professional chess player.”

“Why does he think that is your plan?”

“He asked us what we would do if we could become anything we wanted. What would we do to follow our dreams?”

“So you don’t plan on becoming a professional chess player?”

“No, I don’t have anywhere near enough talent to be a professional chess player.” I was a pretty good chess player on a very good high school chess team, but I had no illusions that I was good enough to have a career in chess. I continued, “It doesn’t pay that much money anyway. He asked a stupid question, and I gave him a stupid answer.” Follow your dreams. Just don’t follow them off a cliff.

Joe opened an Italian restaurant called Forno’s. Joe was not a client. I was a customer. He specialized in gourmet pizza and pasta. He hired my stepdaughter, Brianna, to be one of his greeters. The restaurant was in a strip mall in a unit that had several failed incarnations of Italian restaurants. Nevertheless, he had a ready-made source of customers, since the neighborhood had gotten accustomed to having an Italian restaurant in that mall. Once Brianna was hired, our family dined a couple times a month in Joe’s restaurant. The pizza was quite good, but the pasta was mediocre at best. The very first Italian restaurant in the mall had outstanding fresh pasta. None of the successor restaurants ever met their standard.

Joe’s management style was unique. You have probably heard of management by objective (MBO) or management by exception (MBE). Joe practiced MBYE, management by yelling at everybody. Our dining experience was frequently enlivened by hearing him screaming at the wait staff in the back room or dressing down the chef. He yelled at Brianna pretty much every shift. Nothing was ever right in his eyes. Shortly after Brianna began her employment, we noticed that payday was never on the scheduled day. After a few weeks, Brianna was having to chase him down to get her paycheck. He was always too busy to see her and give her the check. She wasn’t the only employee having difficulty getting paid. All the employees were having the same problem.

Joe’s staff was unique. None of them were ideal employees, except for Brianna, of course. I write that with absolutely no bias. OK, you caught me. Each member of the staff had some major life problem. Most of them seemed to have drinking or drug problems. I believe Joe was hiring people, who couldn’t leave. Their job choices were limited. He could scream at them, and they had no choice but to accept the abuse.

As a CPA, I quickly recognized that Joe was in financial trouble. A company not paying its employees is on the fast track to bankruptcy. Finally, Brianna decided to leave. She gave her two weeks notice. He told her she could leave immediately. For two weeks, she showed up regularly at the restaurant hoping to get her final paycheck. He could never be bothered to give her a check or even meet her. She was turned away by the restaurant manager time after time. Finally Laura and I had enough and decided to intervene.

We went into the restaurant with Brianna on one evening about two weeks after she had left. We timed our entrance to coincide with the dinner service to make certain plenty of customers were around. You probably now know enough about me to have an idea of our plan. At first the manager told us Joe was far too busy to meet with us right away, and that we should come back tomorrow. We told the manager very loudly we would wait for Joe until he was less busy. The waiting area in the restaurant was very small, and we were taking up pretty much all of the space by the greeter. We were making certain that everyone, who came in, would hear what was happening and know that we were trying to get Brianna’s paycheck. After ten minutes, Joe came to the front.

He said, “These teenagers aren’t very responsible. She just lost her check. In a few days I will give her a replacement after I know the check has not cleared the bank.” He then produced a check stub that showed a paycheck for Brianna. If not for the fact that I am a CPA, we might have bought the idea that he would need a few days to replace her check. However, I recognized that an accounting program, called QuickBooks, had produced the check stub. He could immediately go to the back and reprint the check.

“I see that you use QuickBooks. I am pretty familiar with that program. Why can’t you just go to the back and print her a replacement?” I asked.

He knew he was had and that we weren’t going anywhere without a real answer. My guess was that any check he gave us would bounce.

“Have Brianna come back tomorrow and I will have a replacement check for her.”

“We will be coming back with Brianna tomorrow at this same time. The check had better be ready.”

When we came back the next evening, he took us to the greeter’s station and opened the drawer of the station. He told us, “See, the check was here all along. She just didn’t bother to look for it.”

Laura said, “Stop the drama and give us the check.”

He handed Brianna the check. Of course we all know the odds the check had really been there and how much sense it would make to leave checks in an unlocked drawer near the front of the restaurant. Fortunately, the check cleared and Joe was out of our lives.

In a few months, Joe’s restaurant inevitably failed. The restaurant business is ruthlessly difficult and is probably the toughest type of small business to manage. First of all, the restaurant business involves managing inventory. All inventory-based businesses are complex. The restaurant business is especially difficult since the inventory spoils. Buy the wrong food or too much, and you are out of business in a hurry. Further complicate the business by being a jerk and hiring flawed employees and you will fail as surely as I can burn a steak on grill. Just because you can eat, doesn’t mean you can run a restaurant.  If your dream is to own a restaurant, go back to sleep and dream sonething else.

I had a great idea for resurrecting Joe’s restaurant. If only he had been a bit nicer to Brianna, I would have helped him. My idea is pure genius. A mile or so from Joe’s old location is an Asian restaurant called The Opera House. The restaurant serves excellent Asian food with a twist. While you eat, you can watch and listen to either Japanese or Chinese opera provided by a projection television system. No, I don’t know the difference between Japanese and Chinese opera. Give me a break. The food is great in any event.

My idea for Joe was, instead of showing televised opera, that he could show X-rated movies. The restaurant would be called “Porno at Forno’s.” That way bad food wouldn’t matter. Don’t steal that idea. I am trade marking it. This could be my retirement business when I get tired of the CPA business.

Wednesday, 15 September 2010

Women Entrepreneurs the Secrets of Success for Wednesday, September 15th

Maria Gamb

As a former Fortune 500 trailblazer, Maria Gamb served for twenty-plus years as an executive in businesses valued at upwards of $100 million. What were her keys to corporate success? Blending creativity, divine inspiration, and straightforward communication. Now, as the founder, CEO, and "Chief Change Agent" of NMS Communications, she shares her vast business skills, life experience, and knowledge of universal laws to help executives and entrepreneurs alike claim their ability to lead profitable, effective businesses that are providing great value to those they serve.

Ms. Gamb believes that a new breed of leadership is emerging, which bridges the gap between the harsh practicalities of business and the intuitive nature of Spirit-and it's this gap that she bridges with her own lecturing and teaching.

Ms. Gamb's career has taken her across the globe. She has lived for significant periods in Australia and England and worked in countless others. Her understanding and appreciation of cultural differences and the inner workings of different kinds of industries and their leadership make her a force to be reckoned with in the global business landscape.

Ms. Gamb works from a loft in Brooklyn, New York, where she pursues her passion to help businesspeople transform the world through her one-on-one and group executive mentoring programs, sales of online products, and public speaking. For more information about her programs and services go to: www.mariagamb.com. She is also a journalist for the online powerhouse Newswire.com and a featured business expert in the new magazine Belle Petite. Her book "Healing of the Corporate World" is set for release on Oct 12th, 2010. www.MariaGamb.com

12:00 pm EDT
Listen to the live or archived show at:
http://www.blogtalkradio.com/CoachDeb

Tuesday, 14 September 2010

Email is Taking Over Mobile Web: What are You Doing About It?

by Shannon Suetos 

E-mail marketing isn’t anything new. Since the 90’s e-mail has evolved into our daily lives. There are RSS feeds we set up, and coupons from our favorite store and everything in between. With that said, a new study has shown that on average, more people are using their phones to check e-mail.

Nielsen is reporting that, “if all time spent on the mobile web was condensed into a single hour, US internet users would have spent 25 minutes in June checking email.” For online marketers that is hard to ignore. So what can you do to make sure your e-mail blasts are user friendly?

Smaller Screen Size

The space available on a computer versus a mobile phone is obviously much different. Mobile phones are smaller and that needs to be taken into consideration when sending out e-mail blasts. Large images and lots of text are not as user friendly when being viewed from a mobile phone. Instead of filling your e-mail blast with a bunch of fluff, make sure you are giving the facts you need only.

Constant Contact suggests, “include short blurbs, and link back to your website. That said, don’t substitute photos for text. If your readers have images turned off, you still want them to know what’s in your email. Be sure to include clear text descriptions for your photos.”

Test Different Platforms

View your analytics and see what devices your clients are opening their emails with. BlackBerry? iPhone? Android based? Knowing what the majority of your customers are using can again help you with formatting the perfect e-mail. Not everyone has a smartphone, so you also need to take that into consideration. Test your emails on different phones.

Call to Action

In most e-mail blasts there is a call to action for the reader. This could be going to a specific landing page on your site for a promotion, or a new blog post. Mobile should also have call to actions such as click to call and a mobile friendly website if a desired landing page is necessary. There is nothing worse than having your customer do the call to action and then getting frustrated because your website is taking too long to load.

Mobile is becoming more and more predominate for web browsing. Online marketing tactics are going to shift towards mobile friendly websites and e-mail blasts. If you haven’t thought about mobile, it may be time to start reading up on some useful tactics to help you get the exposure you need and rightfully deserve.

Shannon Suetos is an expert writer on payroll services based in San Diego, California. She writes extensively for an online resource that provides expert advice on purchasing and outsourcing decisions for small business owners and entrepreneurs such as small business payroll services at Resource Nation.

Monday, 13 September 2010

Women Entrepreneurs the Secrets of Success for Monday, September 13th

Ann Martin-Frey

I'm the Founder and Executive Director of an all volunteer 501© 3 non-profit called Homeless To Independence Inc. We have been an incorporation and non-profit since March 9th, 2006. We are based in the City of Trenton, NJ and are very active throughout the State of New Jersey. Our website is: www.homelesstoindependence.org and we service all 50-states plus the District of Columbia helping people with employment, housing – including emergency services, first time home purchases and affordable housing, and special announcements of needed services such as updates on food stamp, breakfast and lunch, weatherization and other various programs.

We help people in need – those that have lost their housing due to fires, floods, and natural disaster families from hurricanes that have been transplanted into New Jersey with finding suitable housing, furniture, clothing and other necessities, plus those coming off the streets.

In the past we have held a Homeless Walk in October 3rd of 2009 and recently held our 4th Annual State Wide Winter Coat Drive. At least two-weekends a month we pickup and deliver furniture to needy families throughout the State of New Jersey. We also service three transitional men’s homes in the City of Trenton with hygiene bags when men move off the streets and into a home full of soap, shampoo, toothpaste, toothbrush, shaving crème and shaver, deodorant, washcloth and many other items. As you can see we are a very active group.

I have received numerous awards from organizations such as the Ida B. Wells Award from the NAACP Edison/Metuchen Chapter, the Community Service Award from the Royal Priesthood Fellowship, honored by the NCADDNJ for my work with those in recovery, honored by the Garden State Bar Association for our work throughout the State of New Jersey and most recently the AAHPC Founder John A. Thomas Selfless Service Award.

WIMG radio has had me as a guest three (3) times and I have been featured most recently in the Trenton Times (Front Page), Trentonian and Star Ledger newspapers. The Volunteers of America featured Homeless To Independence Inc. in their August 2009 publication.

Ann Martin-Frey
Founder and Executive Director
Homeless To Independence Inc.
A Faith-Based Non-Profit
Email: ann@homelesstoindependence.org
PO Box 22124, Trenton, NJ 08607

12:00 pm EDT
Listen to the live or archived show at:
http://www.blogtalkradio.com/CoachDeb

Thursday, 9 September 2010

Three Steps to Your Quantum Leap

by David Neagle

I’ve been sharing with you some of the wisdom from Price Pritchett’s book, You2. Last time, I said that when you want to make a quantum leap, you have to quit trying harder.

More effort is not the answer.

If you want to completely change your outcome, you have to change your approach to the outcome. You have to shift gears, follow new patterns of thought and action.

Pritchett offers several strategies to help you make your own quantum leap. Here are three:

1. Ignore Conventional Approaches

Pritchett writes that we achieve conventional growth because we think along conventional lines. We make modest improvements because we’re not looking for anything more than that.

Quantum leaps require you to abandon the status quo, to ignore the usual.

I’ll be the first to admit that bucking convention is easier said than done. Unconventional approaches are going to bring to the surface any emotional issues or pain you may have around being unusual.

For example, you may fear being embarrassed or being considered “weird.” Perhaps, in addition, “big shots” were ridiculed in your family and neighborhood, so you fear losing love if you excel.

To counteract those fears, you have to recognize them when they come up for you, and then move through them. Take the action regardless of the fear. After you do that a couple of times, you’ll realize that your subconscious can scare you, but it doesn’t have to stop you.

You also have to become more solid in who you are. That way, your results won’t derail you either. If you fail, it’s okay. You’re not devastated by the failure because it doesn’t define you. And if you succeed, that’s okay too.

2. Get Ruthless About Doing Something Different

Pritchett writes that the you-squared approach requires an abrupt change in behavior. You have to get ruthless about trying something different. Look for a paradoxical move. Be illogical. Use finesse instead of effort.

For example, unlike the fly I told you about, if you’re banging your head against the glass, stop and look for an open door. If you’re pushing against the river, try going with the flow.

It’s crucial that you do something new. Faith in the familiar blinds you to better pathways. You may not know what that better pathway is yet, but as long as you rely upon what you’ve always done, you’re not going to find it.

However, if you break out of your rut, second-guess your routines, overcome the reliance upon your old methodologies, you will open yourself up to receive new, inspired ideas. And with those new ideas and actions can come the solution for your quantum leap.

3. Seek the Elegant Solution

While you’re experimenting, keep in mind that you’re seeking an elegant solution, an approach that is simple, precise, efficient and neat, less demanding of your energies and emotions. As Pritchett writes, it will be a deft move or a path of less resistance.

You really can accomplish more by doing less. But in order to do that, you have to think beyond what common sense would allow.

Do you recall my exercise from last time? I wanted you to ask yourself how you could accomplish ten times more in your business by doing less. What ideas did you come up with? Did you get discouraged because they seemed unrealistic? Or, did you trust, like I said, that if you have the idea, the way to do it will show up as well?

Go find your list and keep those ideas alive. Allow brilliance to strike. It may not come in the way that you expect, but it will come.

Solutions exist all around you. Open up your mind, experiment in your actions and let yourself leap.

© Copyright 2010 – David Neagle’s Life Is Now Inc., All Rights Reserved Worldwide.

David Neagle, Million Dollar Income Acceleration Coach, mentors entrepreneurs to quantum leap their current businesses past the 7-Figure income level in just 12 months. David invites you to download—as his GIFT to you—his legendary “Art of Success” 4-hour audio program. This audio series is a tremendously compelling and comprehensive program that demonstrates—once and for all—that Success has nothing to do with “getting” or “achieving”, and everything to do with WHO we must BE to manifest our hearts’ true desires. For an additional bonus, Join our Text for Success mobile messaging program! Simply Te xt: success to the number: 85800

Wednesday, 8 September 2010

Women Entrepreneurs the Secrets of Success for Wednesday, September 8th

gilly moon

gilli moon is a Hollywood based Australian artist, who delivers conscious music, art and a brave sense of self-expression in her energetic, sensual and expressive performances and recordings. gilli (pronounced as with a "J") is an illustrious poly-media artist, with multifaceted albums and dynamic live shows that have touched music lovers worldwide garnering high praise from the most jaded of critics. She is the quintessential renaissance woman, with a ceaseless contribution to the creative and artist communities at large. She creates music that is fresh, rebellious, passionate and unique. ITunes has been unable to classify her. She stands alone. Her restless creativity and rebellious nature continually urge the artist to push the envelope when writing a song, recording in the studio, on stage, painting a canvas, or with whatever she touches.

Born in Milano Italy, and raised in Australia, gilli moon was brought up in a pioneering lifestyle on an isolated mountain property on the edge of wilderness. Now living in Los Angeles, CA for the last 10 years, Gilli has been one of Australia's most influential and iconic figures forging an independent path before anyone knew what "indie" was. Through her own record label, Warrior Girl Music, gilli took on the music industry on her own terms and successfully produced and released 6 studio music albums, to critical acclaim, launched several artists' careers, placed an abundance of songs in film, TV and with other artists, and has performed around the world many times over. She has traversed the "wilderness" of the Indie world, where only the brave dare to go, and has conquered with unparalleled drive.

Her albums include "Girl In The Moon" (1998), "temperamental angel" (2001), "Woman" (2003), "extraOrdinary life" (2005) and "Skillz" (2009), the latter empowering at-risk youth (released with hip hop artist J.Walker). Just out of the studio with her brand new (6th) album, "the stillness", (2010), gilli plans to focus on performing, touring and marketing her new record.

Gilli has received numerous press for her courage, power and dynamic energy as an artist and inspiration for other artists, and has worked with other highly respected prominent artists including Simple Minds, Placido Domingo and Eric Idle (Monty Python). She was interviewed in Newsweek Magazine as a pioneer in the independent music business; and has been featured alongside Aimee Mann for her mutual success in the indie music scene in Music Connection Magazine.

JeffBuckley.com calls gilli moon a multi-dimensional artist who also designed and painted her album cover artwork, “a dynamic performance artist who paints as brilliantly as she sings." Billboard, who states she “beat the odds,” at making it in the music industry after moving from the Australian wilderness to Los Angeles, and who Artists for a Better World called “a female Elton John,” gilli moon is not only a unique, evocative and energetic chanteuse, but also has become a beacon for artists worldwide, inspired and motivated by gilli's story and her creativity.

She is the creator of Songsalive!®, the 16,000 international member-strong songwriter and composer non-profit organization, as well as the producer, through her label Warrior Girl Music of artist albums and compilations, which provide a platform for independent artists to be heard. Plus she has written two books about artistic entrepreneurial excellence, called "I AM A Professional Artist" and soon, "Just Get Out There" which are motivational handbooks for up and coming artists.

gilli moon's prolific output lead Newsweek Magazine, in an article about successful DIY singer/songwriters, to state, “For artists like gilli moon, penning pensive ballads in her living room using nothing more than high-tech tools and good business sense, they also represent a viable path to success.”

Gilli, whose music is called “smart, sensitive and perceptive in a style all her own,” and whose performances are called “elegant, sophisticated and revealing of the human heart,” by Music Connection Magazine, is also winner of numerous international awards, too many to list in this sheet, but all of which can be found at www.gillimoon.comm/discography, and her songs have also been featured internationally in independent films and television programs, including Nickelodeon, The WB, Disney, and CBS.

Gilli is never separated from her "art". She has dedicated her entire life to the pursuit of excellence as an artist, both in music, visual arts (she's also a painter and often paints onstage with her band) and multimedia. She explores every aspect of the arts, as creator, writer, performer, and making it all come to life, as producer. Her shows are highly energetic and powerful and she combines music, art, dance and little theatre into her show. gilli is truly a multi-dimensional experience. Her performance is full of action, her voice a tapestry of emotion and sensuality and her music an expression of pure raw emotion. gilli moon is unique, evocative and energetic and has a perpetual fire in her belly to purge her life stories and quest for truth through her music and art. Where 2010 takes her, can only be exciting and delicious, as she unravels her new album, the stillness. gilli leaps empty handed into the void and enjoys the journey along the way. Come take the ride with gilli moon.

www.gillimoon.com
http://www.facebook.com/gillimoonmusic
http://www.youtube.com/warriorgirl111
http://twitter.com/gillimoon
http://www.myspace.com/gillimoon
http://www.warriorgirlmusic.com/

8:00 pm EDT
Listen to the live or archived show at:
http://www.blogtalkradio.com/CoachDeb

Tuesday, 7 September 2010

How Do You Survive the Pay Check Roller Coaster?

by Miata Edoga

Some of us like a good roller coaster ride. That feeling in your stomach as you look down the big hill.  The realization that you're voluntarily about to do something really, really stupid. It gives you a rush unlike many others.

I don't think anyone wants that exciting, seat of your pants rush with your pay check.

Sadly, roller coaster income seems to come with the territory for many of us. How do you control your income stream when it's difficult to predict what money is going to come in next week? How do you maintain a budget when you aren't sure what the next pay day will bring?

Much like quality acting demands discipline and preparation to create a performance that appears spontaneous, maintaining your sanity with gyrating income requires you to perform a few steps so that your money can work on autopilot. With your money system in place, you'll be better able to ride the ups and downs of pay days without having that pit in your stomach that the rent is due and you're not sure where the money is going to come from.

Here are the basics:

Step #1: Set up a business bank account that's difficult to reach.

You should be able to place money INTO the account easily, but our goal is to set up an account where withdrawals aren't easy. Cut up the ATM card for this account. All of your deposits should go into this account when you're paid. Don't hold back money from this account for "just in case" or "a little extra for me." You'll need the discipline to treat your career as a business for your financial system to work.

Step #2: If you haven't already, calculate how much you need to live each month.

We discussed briefly how to do this in our last two blog posts.

Step #3: Create an automatic transfer.

Now you want to set up a transfer of funds from your new business bank account every couple weeks to your personal account. The bank can help you set this up easily, and you may be able to do this with online banking. This is your "pay check" to yourself from your business. If you can't maintain your entire budget from this income stream--or if you empty the account too quickly--find ways to cut expenses and slow the stream so that funds consistently remain in the business account to sustain you during lean months.

Initially, it's important to make your transfers from the business account to your personal spending account small enough that the business account grows. Here's why:  you're going to have months when money isn't pouring in as quickly, and you're going to need this reserve to meet your basic expenses. This system works because you're able to calculate a minimum amount of money to transfer each month and stick to it. Regardless of this month's work schedule you'll be able to plan your groceries, rent, transportation, and other costs. Because you know how much you're going to be able to live on this month, that's one less roller coaster ride your stomach will endure this month. Now if we can do something about the casting call roller coaster....

That's the basic system. Easy, isn't it? Using a few steps you've successfully set up a program that allows you to:

    * Focus on your craft rather than on the next check. Although money is important, you have to be able to accept projects which are fulfilling or help you gain credibility for higher-paying jobs in the future.

    * Autopilot your financial picture. You'll want to review your automatic deposits and your expenses periodically, but by knowing how much you're depositing in your personal account each month, you'll avoid running to the bank to see how much you can afford for dinner.

In our next article we'll discuss how to look for a good bank account, but don't let that stop you from starting. Get moving now on your financial plan!

©2010 Abundance Bound, Inc.

Abundance Bound was created to support actors, artists and creative professionals in the development of financial stability and independence. To learn how to begin the journey towards prosperity, register for the free resources available at www.AbundanceBound.com

Monday, 6 September 2010

Never Assume Anything

You've targeted a group of successful business owners for your sales pitch. You've sent them all the brochures, literature, emails or links promoting your products or services, and you've dangled various benefits and inducements to get them to read all that stuff.

And now you're getting ready to close the deal. But wait! What are the chances they have actually read the material you sent them? The chances are slim.

Business owners are busy people. They have very little spare time – and what time they carve out is rarely spent on their unread ads and solicitations pile. Even if they initially asked you for information, the likelihood that they actually read any of that bumph is very low.

I learned this the hard way. A few years ago I was asked to speak to a “mastermind” group of entrepreneurs in Toronto. These business owners got together once a month to trade war stories and best practices, and occasionally hear guest speakers. They invited me to speak on a certain topic, and I willingly agreed. And when my contact asked for a one-page summary of what I was going to talk about, so the attendees could properly prepare themselves, I willingly passed that along.

On the day of my talk, once all the small talk was done, I launched right into my presentation. Since the dozen entrepreneurs around the table had already received my summary, I skipped my usual introductory remarks and went straight to the heart of the issue.

At which point my audience started squirming. I sensed this unrest, but didn't know what it meant. Until one alpha male interrupted me to say, “So who are you and what are you here to talk about?” I apologized, explained myself briefly, and pointed out that I had provided the appropriate contextual materials in advance. The entrepreneurs looked at each other and smiled wanly. “Never come in here and assume we've read our briefing materials,” said Entrepreneur Alpha. “We’re too busy for that.”

And he was right. I should have realized that not everyone had read my summary.

Meanwhile, alpha male, to prove his point, asked his colleagues around the table, “How many of you read his summary?” Only one person put up his hand – the contact who had asked for my summary and forwarded it to his colleagues. Not wanting to be seen as weak, however, he defended himself by saying, “But I only skimmed it.”

It was an embarrassing lesson for me to learn. Never assume any business owners have read your material, even if it’s in their best interests or they themselves asked for it.

Business owners march to their own drumbeat, and if you want to be accepted by that group, you have to get in line and join the march. And never assume anything.

The Origins of Labor Day

Labor Day, the first Monday in September, is a creation of the labor movement and is dedicated to the social and economic achievements of American workers. It constitutes a yearly national tribute to the contributions workers have made to the strength, prosperity, and well-being of our country.

Founder of Labor Day

More than 100 years after the first Labor Day observance, there is still some doubt as to who first proposed the holiday for workers.

Some records show that Peter J. McGuire, general secretary of the Brotherhood of Carpenters and Joiners and a cofounder of the American Federation of Labor, was first in suggesting a day to honor those "who from rude nature have delved and carved all the grandeur we behold."

But Peter McGuire's place in Labor Day history has not gone unchallenged. Many believe that Matthew Maguire, a machinist, not Peter McGuire, founded the holiday. Recent research seems to support the contention that Matthew Maguire, later the secretary of Local 344 of the International Association of Machinists in Paterson, N.J., proposed the holiday in 1882 while serving as secretary of the Central Labor Union in New York. What is clear is that the Central Labor Union adopted a Labor Day proposal and appointed a committee to plan a demonstration and picnic.

The First Labor Day

The first Labor Day holiday was celebrated on Tuesday, September 5, 1882, in New York City, in accordance with the plans of the Central Labor Union. The Central Labor Union held its second Labor Day holiday just a year later, on September 5, 1883.

In 1884 the first Monday in September was selected as the holiday, as originally proposed, and the Central Labor Union urged similar organizations in other cities to follow the example of New York and celebrate a "workingmen's holiday" on that date. The idea spread with the growth of labor organizations, and in 1885 Labor Day was celebrated in many industrial centers of the country.

Labor Day Legislation

Through the years the nation gave increasing emphasis to Labor Day. The first governmental recognition came through municipal ordinances passed during 1885 and 1886. From them developed the movement to secure state legislation. The first state bill was introduced into the New York legislature, but the first to become law was passed by Oregon on February 21, 1887. During the year four more states — Colorado, Massachusetts, New Jersey, and New York — created the Labor Day holiday by legislative enactment. By the end of the decade Connecticut, Nebraska, and Pennsylvania had followed suit. By 1894, 23 other states had adopted the holiday in honor of workers, and on June 28 of that year, Congress passed an act making the first Monday in September of each year a legal holiday in the District of Columbia and the territories.

US Dept of Labor website
http://www.dol.gov/opa/aboutdol/laborday.htm

Sunday, 5 September 2010

Treat Your Customers Like Fools - Victimized Again

Blaming your customers for your service problems is one of the worst ways you can treat your customers like fools. A couple weeks ago, my wife and I dropped off our daughter at Old Dominion University to start her freshman fall semester. My Ford Explorer was packed beyond capacity with a few hundred pounds of our daughter’s worldly possessions. By late afternoon on a Thursday, after our daughter was settled in, we checked into a Marriott Springfield Suites hotel on the edge of the campus. After unloading a few hundred pounds of teenager belongings, we were exhausted and ready to check in and have a nice relaxing dinner together celebrating our status as a newly childless couple.


My wife, Laura, is a Marriott Rewards Club member. She had booked our reservation on the Marriott internet site using her rewards club card. When we tried to check in under Stitely, we found out that our reservation wasn’t under that name. Our reservation was under Laura’s last name from her previous marriage. That wasn’t a big deal to us. Her Rewards Club card is under that name. She hasn’t been able to change her last name with the club, because they insist on getting a copy of our marriage license to change her name, and it just isn’t worth that much trouble. Yes, I agree with you. There probably isn’t that much of a black market for stolen Marriott Rewards Club points. They probably don’t need quite that much security on their accounts. I doubt many terrorists have used their Marriott Rewards points to buy improvised explosive devices. In any event, we checked in under the name on the account and proceeded to our room. Laura had stayed at this hotel previously and she like it. Since she is just a little bit snooty about hotels, her liking it was a big deal.

When we reached our room on the second floor, we found that we had two double beds in the room instead of the king sized bed she thought had been booked with her reservation. We could have complained and demanded to move to another room, but we were tired, hungry, and it just wasn’t that big an inconvenience for us. We would have to sleep in one of the small beds together. My wife is a blond, cute, former high school cheerleader. I highly recommend snuggling up with one if you get the chance. Just don’t snuggle up with mine – thank you very much. Get your own. We dropped our one suitcase off in the room. There had been no room in our Explorer for any of our stuff except for one small bag. Then we went off to dinner together. Laura and I learned one thing together during our weekend stay in Norfolk, Virginia. The best place to eat in Norfolk is in nearby Virginia Beach. In other words, the restaurants in Norfolk stink. I got food poisoning from one of the places on the following Saturday at a restaurant down by the waterfront.


At least, we enjoyed the time we spent together at dinner. We returned to our hotel room about 8:30 PM and got ready for bed. Our day had started at 5 AM with a three and a half hour drive from Northern Virginia to Norfolk. Then we delivered our new freshman to her dorm room and unloaded a few hundred pounds of junk over the course of a couple of hours. We were ready for bed right away after returning from dinner. We crawled into bed together, and Laura turned on the television. I was asleep within ten minutes.

About fifteen minutes later, Laura heard someone pound loudly on our door. Laura heard it. I didn’t. I hear nothing out of my left ear as a result of having the measles twice in second grade. I typically sleep with my good right ear buried in my pillow. You can set off a nuclear warhead off next to me when I am asleep that way and you won’t awaken me. This was a great advantage in my college years living in a dormitory. Laura assumed the pounding on the door was a drunk who couldn’t find his room. He was trying to get his buddies to let him in. Yes, Laura is sexist. She assumed it was a drunken guy. That is profiling. Profiling is wrong. You ladies need to learn that. Fortunately he (she) didn’t bang on the door for long and Laura fell asleep as well.


At 9 PM a nuclear device exploded on my side of the bed. I know this because I was awakened. Actually it was the hotel phone. Apparently I can’t sleep through a hotel phone. We didn’t have those in my college dormitory - a fatal flaw in my theory that not being able to hear in one ear is really a blessing. The hotel night manager was calling.

He said, “May I ask your name?”

“I suppose you can,” I replied. Yes, friends, I too thought they had a reservation system that might actually know that already. “Stitely,” I continued. Then I spelled it for him. Admittedly, my last name isn’t easy to spell. He didn’t sound particularly satisfied with my answer, but apologized for the interruption and went away like a good little hotel night manager should after waking up a paying customer. I was upset a little and it took me about twenty seconds to fall back asleep. Ok, I wasn’t that upset. I was already well into writing this chapter and stupidly assumed that karma would protect me from being a customer treated like a fool during that time period. I assumed I had immunity. I was wrong.

About 10 PM, another nuclear device exploded next to my bed. Again, the hotel phone was ringing. I answered. It was the night manager again.


He asked, “Who did you say is in this room?” Yes, he should have asked “whom.” Hotel managers don’t specialize in grammar. I told him again who was in the room.

“Sir, we don’t have you listed as having a reservation with us at this hotel this evening. Do you actually have a reservation with us?” By his tone, this nitwit dweeb, probably an Old Dominion University drop out, was accusing us of sneaking into his very exclusive, high-brow, five star hotel.

“When we checked in this afternoon, your front desk clerk apparently thought we had a reservation.”

“Indeed she did. Sir, what is your name again?”

“Stitely. Don’t you guys have a computer that would tell you that already?”

“Sir, we don’t have a reservation under that name. Are you certain you have a reservation in this hotel?” At this point, I was pretty certain we were on the verge of being tossed out of his rinky-dink, fleabag hotel.


“Didn’t we do this an hour ago? You seemed happy when you woke me up an hour ago.”

“Sir, we have no reservation under S-T-I-T-E-L-Y, Stitely.” I really didn’t like the way he sneered as he pronounced my last name. The stream of profanities I had unleashed before I had answered the phone had awakened Laura. She realized the problem was most likely that the registration was not under Stitely but her last name from her previous marriage. I gave the vermin dweeb the magic name and he sort of apologized for bothering us.

Before we ended our delightful exchange, I asked, “How many more of these calls can we expect tonight???” I was tempted to set the alarm for 11 PM. I would call the dweeb and tell him, “I thought I would call you before you call me again. I so enjoy talking to you and your winning personality.”

After the final witty repartee with the night manager dweeb, Laura realized what had probably happened. Remember that we expected to have a king sized bed when we checked in. Instead we had twin beds. She theorized that we got a room intended for someone else. That person, probably a father with a daughter tried to check in late at 9 PM. He expected a room with twin beds assuming that he wasn’t an incestuous pedophile. We were in that room, and the hotel was full. He was understandably irate. I don’t blame him. The hotel screwed up. If the night manager, college drop out dweeb had enough intelligence to figure this out on his own, he might have been able to correct the situation. However, he decided to blame us instead of admitting his failure. I have been sorely tempted to write another of my patented “Dear Asshole” letters to him. But you guys are keeping me too busy writing this. I also doubt he is capable of reading. The point of this story isn’t just that you shouldn’t awaken me out of a dead sleep. You definitely shouldn’t do that. If you want your small business to survive, you can’t blame your customers for your service failures. Instead of one unhappy customer, the night manager created two – one of whom happened to be writing a book covering just this topic.

Friday, 3 September 2010

Could Video Work for You?

by Shannon Suetos

A study conducted by ComScore is reporting that, “clips generated by Facebook users were watched by 41 million people in April, more than three times as many as a year earlier, when there were 13 million. YouTube grew 25 percent to 135 million unique viewers over the same period.” So what does this mean? If you aren’t using video as part of your marketing strategy, you could be missing out on a lot of potential customers.

Educational Purposes

Educating your audience on your product, service or even industry is a great way to pull them in. In a study conducted by King Fish Media, Hubspot, and Junta 42, they concluded that the number one reason marketers use video is for education. Video doesn’t have to be a costly production, and can actually be done for fairly cheap.

Just like writing, the video needs to have content that is useful. If you are producing an educational video—make sure it is just that educational. Have VALUE in your video, this will make the video more viral, and useful for your clients.

Great For SEO

Nate Elliot, a Forrester Research analyst points out that, “because of less competition, a video is about 50 times more likely to appear on the first page of results than a text page using the same keyword.” This is extremely important for businesses that may have a hard time competing with high volume keywords.

Before you load your video you need to have a home for it. YouTube is great for a number of reasons, and SEO wise it will get you indexed by Google right away. If you want to host video on your page, you need to make sure Google knows it is there. For now Google can’t read Flash files very well so, “the best way to appear in Google’s blended search results is to submit your video to Google using a Video Sitemap. This is similar to an XML sitemap, but is formatted specifically for video, and only contains information about your video content. It is submitted using Google’s Webmaster Tools,” recommends Fliqz CEO Benjamin Wayne to TechCrunch.

Inc. recommends to, “optimize the URLs of pages on your site [that are video] by including in them information about the page itself (In other words www.store.com/maytag-dishwashers.html is a better URL than www.store.com/product12345.html.)

The same logic should be applied to the page that contains your video:
www.mysite.com/video/seo-tips.html is a stronger URL than www.mysite.com/seo-tips.html”

Test

The best way to decide if a new marketing strategy is right for your company is to test it out. Instead of spending a lot of time making and producing multiple videos start with just one or two and see how it goes. Test the waters and see if video is a viable option for you. A quick search on Google can give you numerous ways to help optimize your video for SEO.

Shannon Suetos is an expert writer on POS systems based in San Diego, California. She writes extensively for an online resource that provides expert advice on purchasing and outsourcing decisions for small business owners and entrepreneurs such as point of sale systems at Resource Nation.

Thursday, 2 September 2010

"PR Magic: How to Make You and Your Business Buzzworthy and Gain Coverage in TV, Radio, and Print"

Free Teleseminar Presented by Ali Brown & Anne McKevitt

Imagine having your dream clients calling you out of the blue, even before you spend a dime on advertising!

Think it's just a pipe dream? Well, it may not be the traditional approach for most entrepreneurs, but that's exactly what Ali Brown's mentor did within months of starting in her first business. She's gone on to do the same thing again and again since then.

Ali's hosting a free one-time teleseminar on Wednesday, September 8, 2010 for everyone who wants to use strategic media and public relations to build their business and their brand. She will be talking with her mentor Anne McKevitt, a popular speaker and seasoned PR and media pro from both sides of the camera.

Anne has grown her billion-dollar companies by generating interest from the likes of Elton John, Sophia Loren, Vogue magazine, and major retailers worldwide...all by getting MAJOR newspaper, radio, and television coverage that works like no-cost advertising!

And now they'd like to show you how to do it, too!

"PR Magic: How to Make You and Your Business Buzzworthy and Gain
Coverage in TV, Radio, and Print"
with Ali Brown and Anne McKevitt

Wednesday, September 8, 2010
8:00pm Eastern
Learn more and register here:
http://www.millionaireprotegeclub.com/prmagic


On this special complimentary call, you're going to discover...

* how to use strategic PR within weeks to explode your business growth - whether you're just starting out or you are ready to leap to the next level

* how to get a team of influential and respected media mavens to "spread the good word" about you -- without EVER paying for traditional advertising

* who you REALLY need to reach if you want to captivate the media's attention... so they come looking for YOU for stories their audience will love

* two great ways to generate compelling stories and content that enhances your reputation at the same time it builds your business buzz (it's easier than you think!)

* where to go to reach a tightly targeted "insider" group or to cast a wide net...and when to use each one for your company's different growth stages

* exciting new details about our upcoming telecourse series "Your Complete PR Agency Toolkit(TM) - How to Build a Buzz About You or Your Business and Launch Your Own Campaign"

If you'd like to know how to crack open the floodgates to your business by getting popular media on your side, be sure to register now for this complimentary call:
http://www.millionaireprotegeclub.com/prmagic

Wednesday, 1 September 2010

Women Entrepreneurs the Secrets of Success for Wednesday, September 1st

Julie Barnes

Julie is a Freelance Writer, Internet Entrepreneur, and Artist.

She's passionate about entrepreneurship and enjoys writing about all aspects of the journey. Julie has interviewed some of the most inspiring entrepreneurs for her weekly column at Get Your Biz Savvy.

Her youngest entrepreneur was just six years old. Julie keeps her writing portfolio updated at her writing site http://www.onewhowrites.com.

Julie is also passionate about health and wellness and enjoys sharing the Body by Vi 90 Day Challenge. For more information on taking the 90 Day Challenge go to http://www.ksbodybyvi.com.

Julie loves mixed media art, crafting, and graphic design. She will begin working on an Associate in graphic design in Fall 2010. Julie is currently creating items for her Etsy store that will be opening soon at http://www.etsy.com/shop/toobizylady.

8:00 pm EDT
Listen to the live or archived show at:
http://www.blogtalkradio.com/CoachDeb