Gilli Moon
Gilli Moon, author, artist, singer/songwriter, record label owner, certified professional coach and “Artist Entrepreneur,” takes you on an enriching journey of artistic and professional discovery with her second book "Just Get Out There," (her first book is "I AM A Professional Artist – the Key To Survival and Success In The World of the Arts").
"Just Get Out There" is the Artist's bible to achieving abundance, self-empowerment and professional success as an Artist entrepreneur. 300+ pages filled with in-depth tips, tools, steps and resources on getting out there as an Artist, all the while achieving personal, financial and professional success and joy.
"Just Get Out There" covers topics such as defining your uniqueness; building your dream and creating a plan around your goals; balancing the art with the 'business' through time management and prioritization techniques; fundamentals in producing, releasing, marketing, promotion, performing and touring; using the Internet; and a plethora of in-depth tips, tools, steps and resources on getting out there as an Artist.
Throughout this book, Gilli is guiding you, asking you questions, giving you exercises, and making you think and act the way a strong business savvy Artist should, leading you to the Artist you ultimately want to become. "Just Get Out There" provides Artists inspiration: a sense of hope and assurance through anecdotal stories (some about Gilli’s personal life), motivational messages and real, practical, tried and tested strategies. Ultimately it’s about enjoying the journey along your path to creative success.
Although Music business-centric, based on Gilli’s own experience as a singer-songwriter and recording artist, this book’s practical advice and inspirations can be applied and enjoyed by all Artists of any genre and discipline. "Just Get Out There" is about Gilli’s journey, which hopefully will inspire your journey. It is a handbook, a guide, a blog, a reality check,a heartfelt song spilled onto 300+ pages which Gilli inspires you to live your dream, find the inspiration within, and just get out there.
http://www.gillimoon.com
http://www.facebook.com/gillimoonmusic
http://www.youtube.com/warriorgirl111
http://twitter.com/gillimoon
http://www.myspace.com/gillimoon
http://www.warriorgirlmusic.com/
8:00 pm EDT
Listen to the live or archived show at:
http://www.blogtalkradio.com/CoachDeb
Showing posts with label women entrepreneur show guests. Show all posts
Showing posts with label women entrepreneur show guests. Show all posts
Monday, 22 November 2010
Thursday, 18 November 2010
Women Entrepreneurs The Secrets of Success for Thursday, November 18th
Debbie Schaeffer
Debbie Schaeffer is the president and CEO of Mrs. G TV & Appliances in Lawrenceville, NJ. She is the third generation of women leaders since her grandmother started the business 75 years ago. With a background in engineering and construction, Debbie brings an eye for clean design and practical & efficient function to her 20,000 sq. ft super showroom.
Debbie is not just a leader in her industry, but in the community as well. She has continued her family legacy of supporting charities like The United Way of Mercer County, KitchenAid Cook for the Cure® and Habitat for Humanity, and continues to engage the local community with events and speakers.

In 2009, Debbie was awarded the Mercer Regional Chamber of Commerce Outstanding Small Business of the Year and was recognized for her leadership in consumer electronics with a Women in CE Legacy Award. In 2010, Debbie was honored at the Princeton YWCA Tribute Awards for her community service and leadership in empowering women. Debbie resides in Princeton with her two daughters.
Debbie Schaeffer is the president and CEO of Mrs. G TV & Appliances in Lawrenceville, NJ. She is the third generation of women leaders since her grandmother started the business 75 years ago. With a background in engineering and construction, Debbie brings an eye for clean design and practical & efficient function to her 20,000 sq. ft super showroom.
Debbie is not just a leader in her industry, but in the community as well. She has continued her family legacy of supporting charities like The United Way of Mercer County, KitchenAid Cook for the Cure® and Habitat for Humanity, and continues to engage the local community with events and speakers.

In 2009, Debbie was awarded the Mercer Regional Chamber of Commerce Outstanding Small Business of the Year and was recognized for her leadership in consumer electronics with a Women in CE Legacy Award. In 2010, Debbie was honored at the Princeton YWCA Tribute Awards for her community service and leadership in empowering women. Debbie resides in Princeton with her two daughters.
Wednesday, 10 November 2010
Women Entrepreneurs Radio™ with Chris-Tia Donaldson
Chris-Tia Donaldson
Chris-Tia Donaldson is a Harvard graduate with a true passion for hair. By day, Chris-Tia is a successful lawyer for a software company. By night, she is a freelance writer and entrepreneur looking to launch her own natural lifestyle and wellness brand featuring an array of products from cosmetics to personal care items and household essentials.
Chris-Tia graduated cum laude with a bachelor’s degree in Economics from Harvard College and earned her juris doctorate from Harvard Law School. At this juncture, she is balancing the full time demands of her job as a corporate lawyer at the world’s largest global software/database company with the daily rigors of running a start up in one of the toughest economies since the Great Depression. Chris-Tia is also the author of the highly acclaimed and best selling publication, Thank God I’m Natural: The Ultimate Guide to Caring for and Maintaining Natural Hair, which chronicles her experiences working in corporate America with a kinky mane. Thank God I’m Natural has reached the status as #1 hair book on Amazon.com and is changing black women’s lives from Chicago, Illinois to Pretoria, South Africa.
Chris-Tia is an expert in a number of topics related to launching a start up, including but not limited to financing your business, creating and marketing your brand, leveraging social media to grow your customer base, gaining media coverage for your product/business, among many other topics. She can also address the operational aspects of being an entrepreneur (e.g. legal issues that can sink your start up, outperforming you competitors, keeping pace with technology, beta testing/1.0/2.0, goal-setting, prioritizing, dealing with limited resources, etc.) As the founder and President of the Harvard Black Alumni Society (2002 – 2010), she is also an expert in issues related to starting and running a not for profit organization. Finally, Chris-Tia can speak to the challenges and benefits of self-publishing, an ever growing industry due to the increasing availability of print on demand technology.
Ms. Donaldson has been featured in USA Today, Essence Magazine, the Chicago Tribune, the Chicago Sun Times, the Detroit News, the Boston Bay State Banner, as well as many other national publications for her views on black women, beauty standards in the workplace, health and self-esteem. She has also been featured as a commentator on ABCNews Chicago, WGN-9 Chicago News and Fox Chicago News. A link to the segments can be found at http://thankgodimnatural.wordpress.com/2006/10/.
http://thankgodimnatural.com/
8:00 pm EDT
Listen to the live or archived show at:
http://www.blogtalkradio.com/CoachDeb
Chris-Tia Donaldson is a Harvard graduate with a true passion for hair. By day, Chris-Tia is a successful lawyer for a software company. By night, she is a freelance writer and entrepreneur looking to launch her own natural lifestyle and wellness brand featuring an array of products from cosmetics to personal care items and household essentials.
Chris-Tia graduated cum laude with a bachelor’s degree in Economics from Harvard College and earned her juris doctorate from Harvard Law School. At this juncture, she is balancing the full time demands of her job as a corporate lawyer at the world’s largest global software/database company with the daily rigors of running a start up in one of the toughest economies since the Great Depression. Chris-Tia is also the author of the highly acclaimed and best selling publication, Thank God I’m Natural: The Ultimate Guide to Caring for and Maintaining Natural Hair, which chronicles her experiences working in corporate America with a kinky mane. Thank God I’m Natural has reached the status as #1 hair book on Amazon.com and is changing black women’s lives from Chicago, Illinois to Pretoria, South Africa.
Chris-Tia is an expert in a number of topics related to launching a start up, including but not limited to financing your business, creating and marketing your brand, leveraging social media to grow your customer base, gaining media coverage for your product/business, among many other topics. She can also address the operational aspects of being an entrepreneur (e.g. legal issues that can sink your start up, outperforming you competitors, keeping pace with technology, beta testing/1.0/2.0, goal-setting, prioritizing, dealing with limited resources, etc.) As the founder and President of the Harvard Black Alumni Society (2002 – 2010), she is also an expert in issues related to starting and running a not for profit organization. Finally, Chris-Tia can speak to the challenges and benefits of self-publishing, an ever growing industry due to the increasing availability of print on demand technology.
Ms. Donaldson has been featured in USA Today, Essence Magazine, the Chicago Tribune, the Chicago Sun Times, the Detroit News, the Boston Bay State Banner, as well as many other national publications for her views on black women, beauty standards in the workplace, health and self-esteem. She has also been featured as a commentator on ABCNews Chicago, WGN-9 Chicago News and Fox Chicago News. A link to the segments can be found at http://thankgodimnatural.wordpress.com/2006/10/.
http://thankgodimnatural.com/
8:00 pm EDT
Listen to the live or archived show at:
http://www.blogtalkradio.com/CoachDeb
Monday, 8 November 2010
Women Entrepreneurs The Secrets of Success for Monday, November 8th
"Simply Sue" Falcone
As a gifted international motivational and inspirational speaker, facilitator, and published author, Sue Falcone uses her unique presentation of humor and energy to touch lives and change hearts.
Skilled as a former AT&T and Lucent Technologies Executive, and Direct Sales Business Owner, Sue is a Dale Carnegie Speaker and Trainer graduate, certified from the Zig Ziglar Leadership Training Group, and a Bob Pike Creative Training Techniques graduate.
As a speaker for more than forty years with a vast background in communications, sales and marketing, customer service, financial counseling, time management, writing, and personal spiritual growth; Sue is available for Business Workshops/Seminars, as a Keynote Speaker, Women's Groups, Retreats, and Large Church Groups.
Sue is married to Carmen, and together they have a blended family of 4 awesome children, and 6 fabulous grandchildren. She loves the beach, walking, music, climbing lighthouses, reading, and helping others.
Visit Sue at www.simplysuespeaks.com and see additional testimonials, speaking topics, and booking information. You can view Sue on www.youtube.com/simplysuespeaks, follow her on www.twitter.com/suefalcone, join her fan page at www.facebook.com/SimplySue Speaks, and see her recommendations and fee schedule at www.linkedin.com/simplysue.
8:00 pm EDT
Listen to the live or archived show at:
http://www.blogtalkradio.com/CoachDeb
As a gifted international motivational and inspirational speaker, facilitator, and published author, Sue Falcone uses her unique presentation of humor and energy to touch lives and change hearts.
Skilled as a former AT&T and Lucent Technologies Executive, and Direct Sales Business Owner, Sue is a Dale Carnegie Speaker and Trainer graduate, certified from the Zig Ziglar Leadership Training Group, and a Bob Pike Creative Training Techniques graduate.
As a speaker for more than forty years with a vast background in communications, sales and marketing, customer service, financial counseling, time management, writing, and personal spiritual growth; Sue is available for Business Workshops/Seminars, as a Keynote Speaker, Women's Groups, Retreats, and Large Church Groups.
Sue is married to Carmen, and together they have a blended family of 4 awesome children, and 6 fabulous grandchildren. She loves the beach, walking, music, climbing lighthouses, reading, and helping others.
Visit Sue at www.simplysuespeaks.com and see additional testimonials, speaking topics, and booking information. You can view Sue on www.youtube.com/simplysuespeaks, follow her on www.twitter.com/suefalcone, join her fan page at www.facebook.com/SimplySue Speaks, and see her recommendations and fee schedule at www.linkedin.com/simplysue.
8:00 pm EDT
Listen to the live or archived show at:
http://www.blogtalkradio.com/CoachDeb
Monday, 25 October 2010
Women Entrepreneurs The Secrets of Success for Monday, October 25th
Christine Gallagher
Christine Gallagher is a relationship marketing specialist and social media business coach. She graduated Cum Laude from Temple University in 2000 with a Bachelors in Communications and Mass Media and received a double Masters in Information Systems and Information Science from Drexel University in 2003.
Through her consulting, coaching and training business, Christine helps entrepreneurs and small business owners maximize their business profits using an integrated social media and online marketing strategy with a particular focus on blogging, Facebook, LinkedIn, Twitter and YouTube. Christine also has a strong background in the world of Internet technology and is passionate about showing solopreneurs how to create powerful relationships using social media as well as teaching them how to stop trading dollars for hours by using online information marketing techniques. Christine currently has over 15,000 people in her social media community and on her email list and was recently featured as a social media marketing expert in the book Get Scrappy: A Small Business Owner's Guide to Marketing On Less. Her blog, CommunicateValue.com was also just chosen as one of the top 50 small business blogs by Konector.com
After applying Christine's proven online marketing methods, her clients typically experience a significant increase in traffic, subscribers, clients, affiliates and lucrative joint venture opportunities. Christine is an in-demand speaker both locally and virtually and regularly delivers social media and online marketing presentations and in-depth training. Christine lives in Southern New Jersey with her husband Sean and their 2 crazy cats. http://communicatevalue.com
8:00 pm EDT
Listen to the live or archived show at:
http://www.blogtalkradio.com/CoachDeb
Christine Gallagher is a relationship marketing specialist and social media business coach. She graduated Cum Laude from Temple University in 2000 with a Bachelors in Communications and Mass Media and received a double Masters in Information Systems and Information Science from Drexel University in 2003.
Through her consulting, coaching and training business, Christine helps entrepreneurs and small business owners maximize their business profits using an integrated social media and online marketing strategy with a particular focus on blogging, Facebook, LinkedIn, Twitter and YouTube. Christine also has a strong background in the world of Internet technology and is passionate about showing solopreneurs how to create powerful relationships using social media as well as teaching them how to stop trading dollars for hours by using online information marketing techniques. Christine currently has over 15,000 people in her social media community and on her email list and was recently featured as a social media marketing expert in the book Get Scrappy: A Small Business Owner's Guide to Marketing On Less. Her blog, CommunicateValue.com was also just chosen as one of the top 50 small business blogs by Konector.com
After applying Christine's proven online marketing methods, her clients typically experience a significant increase in traffic, subscribers, clients, affiliates and lucrative joint venture opportunities. Christine is an in-demand speaker both locally and virtually and regularly delivers social media and online marketing presentations and in-depth training. Christine lives in Southern New Jersey with her husband Sean and their 2 crazy cats. http://communicatevalue.com
8:00 pm EDT
Listen to the live or archived show at:
http://www.blogtalkradio.com/CoachDeb
Monday, 11 October 2010
Women Entrepreneurs The Secrets of Success for Monday, October 11th
Anita Campbell
Anita Campbell is the founder, CEO, and editor of Small Business Trends, a popular website where small businesses and entrepreneurs can stay on top of trends driving the small business market. She also hosts Small Business Trends Radio and is a respected business speaker.
More recently, Anita acquired the website BizSugar, a social bookmarking and networking site for small and medium-sized business owners and managers. Through the site, users can meet other business owners with whom they can share interests and knowledge. As well, users can discover websites and articles that provide answers to common business challenges and share useful ideas.
http://www.bizsugar.com/
http://smallbiztrends.com/
8:00 pm EDT
Listen to the live or archived show at:
http://www.blogtalkradio.com/CoachDeb
Anita Campbell is the founder, CEO, and editor of Small Business Trends, a popular website where small businesses and entrepreneurs can stay on top of trends driving the small business market. She also hosts Small Business Trends Radio and is a respected business speaker.
More recently, Anita acquired the website BizSugar, a social bookmarking and networking site for small and medium-sized business owners and managers. Through the site, users can meet other business owners with whom they can share interests and knowledge. As well, users can discover websites and articles that provide answers to common business challenges and share useful ideas.
http://www.bizsugar.com/
http://smallbiztrends.com/
8:00 pm EDT
Listen to the live or archived show at:
http://www.blogtalkradio.com/CoachDeb
Friday, 8 October 2010
Women Entrepreneurs The Secrets of Success for Friday, October 8th
"Simply Sue" Falcone
As a gifted international motivational and inspirational speaker, facilitator, and published author, Sue Falcone uses her unique presentation of humor and energy to touch lives and change hearts.
Skilled as a former AT&T and Lucent Technologies Executive, and Direct Sales Business Owner, Sue is a Dale Carnegie Speaker and Trainer graduate, certified from the Zig Ziglar Leadership Training Group, and a Bob Pike Creative Training Techniques graduate.
As a speaker for more than forty years with a vast background in communications, sales and marketing, customer service, financial counseling, time management, writing, and personal spiritual growth; Sue is available for Business Workshops/Seminars, as a Keynote Speaker, Women's Groups, Retreats, and Large Church Groups.
Sue is married to Carmen, and together they have a blended family of 4 awesome children, and 6 fabulous grandchildren. She loves the beach, walking, music, climbing lighthouses, reading, and helping others.
Visit Sue at www.simplysuespeaks.com and see additional testimonials, speaking topics, and booking information. You can view Sue on www.youtube.com/simplysuespeaks, follow her on www.twitter.com/suefalcone, join her fan page at www.facebook.com/SimplySue Speaks, and see her recommendations and fee schedule at www.linkedin.com/simplysue.
*Due to BTR technical difficulties, Sue Falcone's show will be rescheduled
As a gifted international motivational and inspirational speaker, facilitator, and published author, Sue Falcone uses her unique presentation of humor and energy to touch lives and change hearts.
Skilled as a former AT&T and Lucent Technologies Executive, and Direct Sales Business Owner, Sue is a Dale Carnegie Speaker and Trainer graduate, certified from the Zig Ziglar Leadership Training Group, and a Bob Pike Creative Training Techniques graduate.
As a speaker for more than forty years with a vast background in communications, sales and marketing, customer service, financial counseling, time management, writing, and personal spiritual growth; Sue is available for Business Workshops/Seminars, as a Keynote Speaker, Women's Groups, Retreats, and Large Church Groups.
Sue is married to Carmen, and together they have a blended family of 4 awesome children, and 6 fabulous grandchildren. She loves the beach, walking, music, climbing lighthouses, reading, and helping others.
Visit Sue at www.simplysuespeaks.com and see additional testimonials, speaking topics, and booking information. You can view Sue on www.youtube.com/simplysuespeaks, follow her on www.twitter.com/suefalcone, join her fan page at www.facebook.com/SimplySue Speaks, and see her recommendations and fee schedule at www.linkedin.com/simplysue.
*Due to BTR technical difficulties, Sue Falcone's show will be rescheduled
Wednesday, 6 October 2010
Women Entrepreneurs The Secrets of Success for Wednesday, October 6th
Joy Chudacoff
Heralded as “The Coach for Women” in the millennium, Joy Chudacoff has x-ray vision when it comes to helping women discover their Big Ideas, Dreams and Goals! Joy draws on both her personal life and entrepreneurial experiences to support women in achieving better ways of living. It’s her passion, her purpose and her business. She is a Professional Certified Coach, highly skilled group leader, motivational speaker and a gifted communicator.
An entrepreneur for over 2 decades, Joy knows what it’s like to be a woman who integrates family and passionate work together. As a wife and mother of two, Joy understands the importance of self-care, family and reaching her entrepreneurial dreams of supporting women. Joy is on the Advisory Board for Women for Hire as well as a founding Board Member for The Broad’s Circle. She is the Business and Life Coach for the National Association of Entrepreneur Moms and serves as a Mastermind Leader for the Ali Brown Millionaire Protégé Club. Joy was awarded the 2009 Ali Brown Millionaire Protégé Club Platinum Excellence Award for having the most successful business programs that achieved growth in terms of clients and income.
Whether you’re looking at what’s next in your life, are a new business owner or have been in business years, Joy has easy, proven and simple programs that you can take advantage of to get everything in life that you want and deserve. Visit Joy’s website, www.SmartWomenSolutions.com, where you’ll find more articles by Joy plus information about her Women’s Success Circles, Smart Women Smart Solutions Coach Certification Programs at www.SuccessCircleCoach.com, Speaking engagements, teleclasses and upcoming events for women who are ready to live their Big Ideas, Dreams and Goals. Be sure to visit Joy’s blog, www.SmartWomenSolutions.com/blog.
8:00 pm EDT
Listen to the live or archived show at:
http://www.blogtalkradio.com/CoachDeb
Heralded as “The Coach for Women” in the millennium, Joy Chudacoff has x-ray vision when it comes to helping women discover their Big Ideas, Dreams and Goals! Joy draws on both her personal life and entrepreneurial experiences to support women in achieving better ways of living. It’s her passion, her purpose and her business. She is a Professional Certified Coach, highly skilled group leader, motivational speaker and a gifted communicator.
An entrepreneur for over 2 decades, Joy knows what it’s like to be a woman who integrates family and passionate work together. As a wife and mother of two, Joy understands the importance of self-care, family and reaching her entrepreneurial dreams of supporting women. Joy is on the Advisory Board for Women for Hire as well as a founding Board Member for The Broad’s Circle. She is the Business and Life Coach for the National Association of Entrepreneur Moms and serves as a Mastermind Leader for the Ali Brown Millionaire Protégé Club. Joy was awarded the 2009 Ali Brown Millionaire Protégé Club Platinum Excellence Award for having the most successful business programs that achieved growth in terms of clients and income.
Whether you’re looking at what’s next in your life, are a new business owner or have been in business years, Joy has easy, proven and simple programs that you can take advantage of to get everything in life that you want and deserve. Visit Joy’s website, www.SmartWomenSolutions.com, where you’ll find more articles by Joy plus information about her Women’s Success Circles, Smart Women Smart Solutions Coach Certification Programs at www.SuccessCircleCoach.com, Speaking engagements, teleclasses and upcoming events for women who are ready to live their Big Ideas, Dreams and Goals. Be sure to visit Joy’s blog, www.SmartWomenSolutions.com/blog.
8:00 pm EDT
Listen to the live or archived show at:
http://www.blogtalkradio.com/CoachDeb
Monday, 27 September 2010
Women Entrepreneurs the Secrets of Success for Monday, September 27th
Dr. Donna Thomas-Rodgers
Dr. Donna was born and raised in Detroit Michigan. As a child Dr. Donna did not talk very much in her early years. She used that time to take it all in. She knew that one day she would speak and she wanted to have something great to say.
Dr. Donna attended Detroit Public Schools and was awarded a ROTC scholarship to attend college. After Graduating from College, Dr. Donna served in the U.S. Army as a Military Police Officer. It was during this time that Dr. Donna discovered her passion for leadership and changing the lives of those that she led. She realized then that she said had a great impact on those within her influence.
Dr. Donna served five and half years as a commissioned officer and then decided to change course and venture into Corporate America. She took a position with Frito-Lay in Orlando, Florida. During her time with Frito-Lay Dr. Donna has worked in every capacity of the Operations Function of the business. She has received several promotions during her career.
Dr. Donna has over 14 years of leadership experience. She is an expert in soldier, personal, leader, employee and team development. She has lead over 1,000 soldiers and 500 employees. Dr. Donna has conducted years of research and understands the components to achieving success in any industry.
Dr. Donna has the ability to transform people and organizations. She has a realistic approach to every situation. Her style is different than most. Her methods though unconventional are very effective.
Her vision is simple: Meet your potential!
Dr. Donna has a B.S. Public Law and Government, an M.S. Criminal Justice and a Ed.D Organizational Leadership. She's affiliated with Toastmasters International, Alpha Kappa Alpha Sorority, Inc. and Women of Color Alliance.
Her certifications and training include Level III Inclusion and Diversity Training, Continuous Improvement Master Trainer, Region Performance Based Trainer and an Air Assault Badge.
12:00 pm EDT
Listen to the live or archived show at:
http://www.blogtalkradio.com/CoachDeb
Dr. Donna was born and raised in Detroit Michigan. As a child Dr. Donna did not talk very much in her early years. She used that time to take it all in. She knew that one day she would speak and she wanted to have something great to say.
Dr. Donna attended Detroit Public Schools and was awarded a ROTC scholarship to attend college. After Graduating from College, Dr. Donna served in the U.S. Army as a Military Police Officer. It was during this time that Dr. Donna discovered her passion for leadership and changing the lives of those that she led. She realized then that she said had a great impact on those within her influence.
Dr. Donna served five and half years as a commissioned officer and then decided to change course and venture into Corporate America. She took a position with Frito-Lay in Orlando, Florida. During her time with Frito-Lay Dr. Donna has worked in every capacity of the Operations Function of the business. She has received several promotions during her career.
Dr. Donna has over 14 years of leadership experience. She is an expert in soldier, personal, leader, employee and team development. She has lead over 1,000 soldiers and 500 employees. Dr. Donna has conducted years of research and understands the components to achieving success in any industry.
Dr. Donna has the ability to transform people and organizations. She has a realistic approach to every situation. Her style is different than most. Her methods though unconventional are very effective.
Her vision is simple: Meet your potential!
Dr. Donna has a B.S. Public Law and Government, an M.S. Criminal Justice and a Ed.D Organizational Leadership. She's affiliated with Toastmasters International, Alpha Kappa Alpha Sorority, Inc. and Women of Color Alliance.
Her certifications and training include Level III Inclusion and Diversity Training, Continuous Improvement Master Trainer, Region Performance Based Trainer and an Air Assault Badge.
12:00 pm EDT
Listen to the live or archived show at:
http://www.blogtalkradio.com/CoachDeb
Wednesday, 15 September 2010
Women Entrepreneurs the Secrets of Success for Wednesday, September 15th
Maria Gamb
As a former Fortune 500 trailblazer, Maria Gamb served for twenty-plus years as an executive in businesses valued at upwards of $100 million. What were her keys to corporate success? Blending creativity, divine inspiration, and straightforward communication. Now, as the founder, CEO, and "Chief Change Agent" of NMS Communications, she shares her vast business skills, life experience, and knowledge of universal laws to help executives and entrepreneurs alike claim their ability to lead profitable, effective businesses that are providing great value to those they serve.
Ms. Gamb believes that a new breed of leadership is emerging, which bridges the gap between the harsh practicalities of business and the intuitive nature of Spirit-and it's this gap that she bridges with her own lecturing and teaching.
Ms. Gamb's career has taken her across the globe. She has lived for significant periods in Australia and England and worked in countless others. Her understanding and appreciation of cultural differences and the inner workings of different kinds of industries and their leadership make her a force to be reckoned with in the global business landscape.
Ms. Gamb works from a loft in Brooklyn, New York, where she pursues her passion to help businesspeople transform the world through her one-on-one and group executive mentoring programs, sales of online products, and public speaking. For more information about her programs and services go to: www.mariagamb.com. She is also a journalist for the online powerhouse Newswire.com and a featured business expert in the new magazine Belle Petite. Her book "Healing of the Corporate World" is set for release on Oct 12th, 2010. www.MariaGamb.com
12:00 pm EDT
Listen to the live or archived show at:
http://www.blogtalkradio.com/CoachDeb
As a former Fortune 500 trailblazer, Maria Gamb served for twenty-plus years as an executive in businesses valued at upwards of $100 million. What were her keys to corporate success? Blending creativity, divine inspiration, and straightforward communication. Now, as the founder, CEO, and "Chief Change Agent" of NMS Communications, she shares her vast business skills, life experience, and knowledge of universal laws to help executives and entrepreneurs alike claim their ability to lead profitable, effective businesses that are providing great value to those they serve.
Ms. Gamb believes that a new breed of leadership is emerging, which bridges the gap between the harsh practicalities of business and the intuitive nature of Spirit-and it's this gap that she bridges with her own lecturing and teaching.
Ms. Gamb's career has taken her across the globe. She has lived for significant periods in Australia and England and worked in countless others. Her understanding and appreciation of cultural differences and the inner workings of different kinds of industries and their leadership make her a force to be reckoned with in the global business landscape.
Ms. Gamb works from a loft in Brooklyn, New York, where she pursues her passion to help businesspeople transform the world through her one-on-one and group executive mentoring programs, sales of online products, and public speaking. For more information about her programs and services go to: www.mariagamb.com. She is also a journalist for the online powerhouse Newswire.com and a featured business expert in the new magazine Belle Petite. Her book "Healing of the Corporate World" is set for release on Oct 12th, 2010. www.MariaGamb.com
12:00 pm EDT
Listen to the live or archived show at:
http://www.blogtalkradio.com/CoachDeb
Monday, 13 September 2010
Women Entrepreneurs the Secrets of Success for Monday, September 13th
Ann Martin-Frey
I'm the Founder and Executive Director of an all volunteer 501© 3 non-profit called Homeless To Independence Inc. We have been an incorporation and non-profit since March 9th, 2006. We are based in the City of Trenton, NJ and are very active throughout the State of New Jersey. Our website is: www.homelesstoindependence.org and we service all 50-states plus the District of Columbia helping people with employment, housing – including emergency services, first time home purchases and affordable housing, and special announcements of needed services such as updates on food stamp, breakfast and lunch, weatherization and other various programs.
We help people in need – those that have lost their housing due to fires, floods, and natural disaster families from hurricanes that have been transplanted into New Jersey with finding suitable housing, furniture, clothing and other necessities, plus those coming off the streets.
In the past we have held a Homeless Walk in October 3rd of 2009 and recently held our 4th Annual State Wide Winter Coat Drive. At least two-weekends a month we pickup and deliver furniture to needy families throughout the State of New Jersey. We also service three transitional men’s homes in the City of Trenton with hygiene bags when men move off the streets and into a home full of soap, shampoo, toothpaste, toothbrush, shaving crème and shaver, deodorant, washcloth and many other items. As you can see we are a very active group.
I have received numerous awards from organizations such as the Ida B. Wells Award from the NAACP Edison/Metuchen Chapter, the Community Service Award from the Royal Priesthood Fellowship, honored by the NCADDNJ for my work with those in recovery, honored by the Garden State Bar Association for our work throughout the State of New Jersey and most recently the AAHPC Founder John A. Thomas Selfless Service Award.
WIMG radio has had me as a guest three (3) times and I have been featured most recently in the Trenton Times (Front Page), Trentonian and Star Ledger newspapers. The Volunteers of America featured Homeless To Independence Inc. in their August 2009 publication.
Ann Martin-Frey
Founder and Executive Director
Homeless To Independence Inc.
A Faith-Based Non-Profit
Email: ann@homelesstoindependence.org
PO Box 22124, Trenton, NJ 08607
12:00 pm EDT
Listen to the live or archived show at:
http://www.blogtalkradio.com/CoachDeb
I'm the Founder and Executive Director of an all volunteer 501© 3 non-profit called Homeless To Independence Inc. We have been an incorporation and non-profit since March 9th, 2006. We are based in the City of Trenton, NJ and are very active throughout the State of New Jersey. Our website is: www.homelesstoindependence.org and we service all 50-states plus the District of Columbia helping people with employment, housing – including emergency services, first time home purchases and affordable housing, and special announcements of needed services such as updates on food stamp, breakfast and lunch, weatherization and other various programs.
We help people in need – those that have lost their housing due to fires, floods, and natural disaster families from hurricanes that have been transplanted into New Jersey with finding suitable housing, furniture, clothing and other necessities, plus those coming off the streets.
In the past we have held a Homeless Walk in October 3rd of 2009 and recently held our 4th Annual State Wide Winter Coat Drive. At least two-weekends a month we pickup and deliver furniture to needy families throughout the State of New Jersey. We also service three transitional men’s homes in the City of Trenton with hygiene bags when men move off the streets and into a home full of soap, shampoo, toothpaste, toothbrush, shaving crème and shaver, deodorant, washcloth and many other items. As you can see we are a very active group.
I have received numerous awards from organizations such as the Ida B. Wells Award from the NAACP Edison/Metuchen Chapter, the Community Service Award from the Royal Priesthood Fellowship, honored by the NCADDNJ for my work with those in recovery, honored by the Garden State Bar Association for our work throughout the State of New Jersey and most recently the AAHPC Founder John A. Thomas Selfless Service Award.
WIMG radio has had me as a guest three (3) times and I have been featured most recently in the Trenton Times (Front Page), Trentonian and Star Ledger newspapers. The Volunteers of America featured Homeless To Independence Inc. in their August 2009 publication.
Ann Martin-Frey
Founder and Executive Director
Homeless To Independence Inc.
A Faith-Based Non-Profit
Email: ann@homelesstoindependence.org
PO Box 22124, Trenton, NJ 08607
12:00 pm EDT
Listen to the live or archived show at:
http://www.blogtalkradio.com/CoachDeb
Wednesday, 8 September 2010
Women Entrepreneurs the Secrets of Success for Wednesday, September 8th
gilly moon
gilli moon is a Hollywood based Australian artist, who delivers conscious music, art and a brave sense of self-expression in her energetic, sensual and expressive performances and recordings. gilli (pronounced as with a "J") is an illustrious poly-media artist, with multifaceted albums and dynamic live shows that have touched music lovers worldwide garnering high praise from the most jaded of critics. She is the quintessential renaissance woman, with a ceaseless contribution to the creative and artist communities at large. She creates music that is fresh, rebellious, passionate and unique. ITunes has been unable to classify her. She stands alone. Her restless creativity and rebellious nature continually urge the artist to push the envelope when writing a song, recording in the studio, on stage, painting a canvas, or with whatever she touches.
Born in Milano Italy, and raised in Australia, gilli moon was brought up in a pioneering lifestyle on an isolated mountain property on the edge of wilderness. Now living in Los Angeles, CA for the last 10 years, Gilli has been one of Australia's most influential and iconic figures forging an independent path before anyone knew what "indie" was. Through her own record label, Warrior Girl Music, gilli took on the music industry on her own terms and successfully produced and released 6 studio music albums, to critical acclaim, launched several artists' careers, placed an abundance of songs in film, TV and with other artists, and has performed around the world many times over. She has traversed the "wilderness" of the Indie world, where only the brave dare to go, and has conquered with unparalleled drive.
Her albums include "Girl In The Moon" (1998), "temperamental angel" (2001), "Woman" (2003), "extraOrdinary life" (2005) and "Skillz" (2009), the latter empowering at-risk youth (released with hip hop artist J.Walker). Just out of the studio with her brand new (6th) album, "the stillness", (2010), gilli plans to focus on performing, touring and marketing her new record.
Gilli has received numerous press for her courage, power and dynamic energy as an artist and inspiration for other artists, and has worked with other highly respected prominent artists including Simple Minds, Placido Domingo and Eric Idle (Monty Python). She was interviewed in Newsweek Magazine as a pioneer in the independent music business; and has been featured alongside Aimee Mann for her mutual success in the indie music scene in Music Connection Magazine.
JeffBuckley.com calls gilli moon a multi-dimensional artist who also designed and painted her album cover artwork, “a dynamic performance artist who paints as brilliantly as she sings." Billboard, who states she “beat the odds,” at making it in the music industry after moving from the Australian wilderness to Los Angeles, and who Artists for a Better World called “a female Elton John,” gilli moon is not only a unique, evocative and energetic chanteuse, but also has become a beacon for artists worldwide, inspired and motivated by gilli's story and her creativity.
She is the creator of Songsalive!®, the 16,000 international member-strong songwriter and composer non-profit organization, as well as the producer, through her label Warrior Girl Music of artist albums and compilations, which provide a platform for independent artists to be heard. Plus she has written two books about artistic entrepreneurial excellence, called "I AM A Professional Artist" and soon, "Just Get Out There" which are motivational handbooks for up and coming artists.
gilli moon's prolific output lead Newsweek Magazine, in an article about successful DIY singer/songwriters, to state, “For artists like gilli moon, penning pensive ballads in her living room using nothing more than high-tech tools and good business sense, they also represent a viable path to success.”
Gilli, whose music is called “smart, sensitive and perceptive in a style all her own,” and whose performances are called “elegant, sophisticated and revealing of the human heart,” by Music Connection Magazine, is also winner of numerous international awards, too many to list in this sheet, but all of which can be found at www.gillimoon.comm/discography, and her songs have also been featured internationally in independent films and television programs, including Nickelodeon, The WB, Disney, and CBS.
Gilli is never separated from her "art". She has dedicated her entire life to the pursuit of excellence as an artist, both in music, visual arts (she's also a painter and often paints onstage with her band) and multimedia. She explores every aspect of the arts, as creator, writer, performer, and making it all come to life, as producer. Her shows are highly energetic and powerful and she combines music, art, dance and little theatre into her show. gilli is truly a multi-dimensional experience. Her performance is full of action, her voice a tapestry of emotion and sensuality and her music an expression of pure raw emotion. gilli moon is unique, evocative and energetic and has a perpetual fire in her belly to purge her life stories and quest for truth through her music and art. Where 2010 takes her, can only be exciting and delicious, as she unravels her new album, the stillness. gilli leaps empty handed into the void and enjoys the journey along the way. Come take the ride with gilli moon.
www.gillimoon.com
http://www.facebook.com/gillimoonmusic
http://www.youtube.com/warriorgirl111
http://twitter.com/gillimoon
http://www.myspace.com/gillimoon
http://www.warriorgirlmusic.com/
8:00 pm EDT
Listen to the live or archived show at:
http://www.blogtalkradio.com/CoachDeb
gilli moon is a Hollywood based Australian artist, who delivers conscious music, art and a brave sense of self-expression in her energetic, sensual and expressive performances and recordings. gilli (pronounced as with a "J") is an illustrious poly-media artist, with multifaceted albums and dynamic live shows that have touched music lovers worldwide garnering high praise from the most jaded of critics. She is the quintessential renaissance woman, with a ceaseless contribution to the creative and artist communities at large. She creates music that is fresh, rebellious, passionate and unique. ITunes has been unable to classify her. She stands alone. Her restless creativity and rebellious nature continually urge the artist to push the envelope when writing a song, recording in the studio, on stage, painting a canvas, or with whatever she touches.
Born in Milano Italy, and raised in Australia, gilli moon was brought up in a pioneering lifestyle on an isolated mountain property on the edge of wilderness. Now living in Los Angeles, CA for the last 10 years, Gilli has been one of Australia's most influential and iconic figures forging an independent path before anyone knew what "indie" was. Through her own record label, Warrior Girl Music, gilli took on the music industry on her own terms and successfully produced and released 6 studio music albums, to critical acclaim, launched several artists' careers, placed an abundance of songs in film, TV and with other artists, and has performed around the world many times over. She has traversed the "wilderness" of the Indie world, where only the brave dare to go, and has conquered with unparalleled drive.
Her albums include "Girl In The Moon" (1998), "temperamental angel" (2001), "Woman" (2003), "extraOrdinary life" (2005) and "Skillz" (2009), the latter empowering at-risk youth (released with hip hop artist J.Walker). Just out of the studio with her brand new (6th) album, "the stillness", (2010), gilli plans to focus on performing, touring and marketing her new record.
Gilli has received numerous press for her courage, power and dynamic energy as an artist and inspiration for other artists, and has worked with other highly respected prominent artists including Simple Minds, Placido Domingo and Eric Idle (Monty Python). She was interviewed in Newsweek Magazine as a pioneer in the independent music business; and has been featured alongside Aimee Mann for her mutual success in the indie music scene in Music Connection Magazine.
JeffBuckley.com calls gilli moon a multi-dimensional artist who also designed and painted her album cover artwork, “a dynamic performance artist who paints as brilliantly as she sings." Billboard, who states she “beat the odds,” at making it in the music industry after moving from the Australian wilderness to Los Angeles, and who Artists for a Better World called “a female Elton John,” gilli moon is not only a unique, evocative and energetic chanteuse, but also has become a beacon for artists worldwide, inspired and motivated by gilli's story and her creativity.
She is the creator of Songsalive!®, the 16,000 international member-strong songwriter and composer non-profit organization, as well as the producer, through her label Warrior Girl Music of artist albums and compilations, which provide a platform for independent artists to be heard. Plus she has written two books about artistic entrepreneurial excellence, called "I AM A Professional Artist" and soon, "Just Get Out There" which are motivational handbooks for up and coming artists.
gilli moon's prolific output lead Newsweek Magazine, in an article about successful DIY singer/songwriters, to state, “For artists like gilli moon, penning pensive ballads in her living room using nothing more than high-tech tools and good business sense, they also represent a viable path to success.”
Gilli, whose music is called “smart, sensitive and perceptive in a style all her own,” and whose performances are called “elegant, sophisticated and revealing of the human heart,” by Music Connection Magazine, is also winner of numerous international awards, too many to list in this sheet, but all of which can be found at www.gillimoon.comm/discography, and her songs have also been featured internationally in independent films and television programs, including Nickelodeon, The WB, Disney, and CBS.
Gilli is never separated from her "art". She has dedicated her entire life to the pursuit of excellence as an artist, both in music, visual arts (she's also a painter and often paints onstage with her band) and multimedia. She explores every aspect of the arts, as creator, writer, performer, and making it all come to life, as producer. Her shows are highly energetic and powerful and she combines music, art, dance and little theatre into her show. gilli is truly a multi-dimensional experience. Her performance is full of action, her voice a tapestry of emotion and sensuality and her music an expression of pure raw emotion. gilli moon is unique, evocative and energetic and has a perpetual fire in her belly to purge her life stories and quest for truth through her music and art. Where 2010 takes her, can only be exciting and delicious, as she unravels her new album, the stillness. gilli leaps empty handed into the void and enjoys the journey along the way. Come take the ride with gilli moon.
www.gillimoon.com
http://www.facebook.com/gillimoonmusic
http://www.youtube.com/warriorgirl111
http://twitter.com/gillimoon
http://www.myspace.com/gillimoon
http://www.warriorgirlmusic.com/
8:00 pm EDT
Listen to the live or archived show at:
http://www.blogtalkradio.com/CoachDeb
Wednesday, 1 September 2010
Women Entrepreneurs the Secrets of Success for Wednesday, September 1st
Julie Barnes
Julie is a Freelance Writer, Internet Entrepreneur, and Artist.
She's passionate about entrepreneurship and enjoys writing about all aspects of the journey. Julie has interviewed some of the most inspiring entrepreneurs for her weekly column at Get Your Biz Savvy.
Her youngest entrepreneur was just six years old. Julie keeps her writing portfolio updated at her writing site http://www.onewhowrites.com.
Julie is also passionate about health and wellness and enjoys sharing the Body by Vi 90 Day Challenge. For more information on taking the 90 Day Challenge go to http://www.ksbodybyvi.com.
Julie loves mixed media art, crafting, and graphic design. She will begin working on an Associate in graphic design in Fall 2010. Julie is currently creating items for her Etsy store that will be opening soon at http://www.etsy.com/shop/toobizylady.
8:00 pm EDT
Listen to the live or archived show at:
http://www.blogtalkradio.com/CoachDeb
Julie is a Freelance Writer, Internet Entrepreneur, and Artist.
She's passionate about entrepreneurship and enjoys writing about all aspects of the journey. Julie has interviewed some of the most inspiring entrepreneurs for her weekly column at Get Your Biz Savvy.
Her youngest entrepreneur was just six years old. Julie keeps her writing portfolio updated at her writing site http://www.onewhowrites.com.
Julie is also passionate about health and wellness and enjoys sharing the Body by Vi 90 Day Challenge. For more information on taking the 90 Day Challenge go to http://www.ksbodybyvi.com.
Julie loves mixed media art, crafting, and graphic design. She will begin working on an Associate in graphic design in Fall 2010. Julie is currently creating items for her Etsy store that will be opening soon at http://www.etsy.com/shop/toobizylady.
8:00 pm EDT
Listen to the live or archived show at:
http://www.blogtalkradio.com/CoachDeb
Monday, 30 August 2010
Branding Basics for Small Business
Past "Women Entrepreneurs - The Secrets of Success" radio show guest, Maria Ross is having a big launch of her new book, Branding Basics for Small Business: How to Create an Irresistible Brand on Any Budget
You have a chance to win a copy of Maria's book as part of a special contest!
Post your comments below and tell us what your favorite brand is, and why. You can choose your own brand, or another one that you admire.
Let us know you think in the comments section below!
I'll be posting the results on my Facebook fan page: http://www.facebook.com/womenentrepreneurs - so stop by there on Friday to find out if you won. Can't wait until Friday? Get your copy today on Amazon.com!
Shattering Five Branding Myths
by Maria Ross
Maria Ross is the founder and chief strategist of Red Slice (www.red-slice) a branding and marketing consultancy based in Seattle. She has advised start-ups, solopreneurs, non-profits and even large enterprises on how to craft their brand story to engage, inform and delight customers. The following is an excerpt from her new book, Branding Basics for Small Business: How to Create an Irresistible Brand on Any Budget (2010, Norlights Press).
Excerpt from: "Branding Basics for Small Business: How to Create an Irresistible Brand on Any Budget."
When people think branding, they often just think it’s a logo or business card. Or they think of the opposite extreme like Apple or Virgin and assume they will never have the budgets to “brand effectively.” While dazzling branding is more than just pretty pictures, it also is something that is easily attainable, if businesspeople put the right thought and effort into it. Dispelling five popular myths about branding is key to starting that process and transforming your business.
Myth #1: Branding is hard
Branding is not rocket science. It simply requires focused thought about what you want your business to stand for and to whom, and then a commitment to communicate that message through everything you do visually and experientially. With my clients, I offer a simple 10 step process to building a firm brand strategy. But once built, you are never “done” nor do you ever stop being a steward for your brand once all the processes, websites and logos are in place. You need to constantly be vigilant and regularly do a “system check” on your materials, business practices, customer service and messaging to ensure your brand is clear and consistent. You also just need to commit to living your values and ensuring all of your employees and partners can verbalize and live those values as well.
Myth #2: Branding is expensive
Effective branding can be done on any budget. I’ve worked with $12 million dollar budgets and $1000 budgets. The real key to effective branding is making sure you have your ideal audience detailed out and that your business messages speak directly to their needs and the benefits they value. Once you have those thoughts together, you can then work more effectively with a designer to put together your logo or website experience and a writer to craft your brochure and website messaging.
Consistency and clarity in messaging (visual and verbal) is what makes a brand effective and creates rabid fans and evangelists, not how much money you spend promoting it. So if you can only spend $200 on a logo, you can still ensure it communicates exactly what you want to whom you want. True, you may not be able to do multi-million ad campaigns or sponsor extravagant sporting events. But with clear, consistent and strong messages, you ensure that even those 3 or 4 activities you can afford to do are laser-focused.
In addition, since brand is more than just your logo or advertising, you can live your brand through aligned corporate policies and processes. You can easily and cheaply craft a voicemail message or email signature that furthers that brand. You can extend the brand to free social media that captures customers with limited dollars. And you can ensure your product or service quality and price maps consistently to your brand promise. Those are all things you need to do anyway to run your business, so you may as well align them to a strong brand for maximum “oomph.”
Myth #3: Branding is Just Fluff
Brand equity can make or break a company. And if you think branding has no financial impact, just ask private equity firms who “buy” brands for billions of dollars, all for the brand cache or loyal customer base. It’s the reason people will pay 3 times as much for a white t-shirt at Nordstrom than they would at Target. Brand translates into bottom-line sales when done effectively. You can’t deny that if you build a strong foundation and communicate it to the right people at the right time, you will attract just the interested customer you seek. In addition, a strong brand guides all the other marketing decisions that fuel your company’s growth: where to advertise, who to partner with, how to price your product, etc.
Myth #4: All Designers are the Same
All designers and branding firms are not the same. While you can save lots of money thinking through a brand strategy on your own before you engage with a designer on communicating anything visually, some designers get it and some don’t. And sometimes, you do get what you pay for in this regard. If you are talking to a designer who does not ask who your target audience is or what you are trying to convey to them through your visual elements – merely asking you what colors or concepts you “like” – you need to run the other way.
While you might be only spending $100 on them and think it’s a steal, you will lose more in sales and customers by not communicating the right message visually. Good designers understand how imagery, font, color and spacing impact the subconscious connections people will make about your company and what it offers. And they should be experienced enough to make some clear recommendations in that regard. It’s worth it to spend a bit more on this if you can and work with someone good who asks about your brand and your ideal customer.
Myth #5: Branding Works Immediately
Branding and direct response marketing are two different things. People need to experience your brand multiple times before it sticks. You will need to have it out there, present in all of your customer touchpoints, before being able to decide if it works or not. Branding is about awareness and “mindshare” – what spaces do you occupy in people’s minds when they see your logo or hear your name. This takes time to build. The Nike swoosh did not have meaning within the first 3 months it appeared.
Avoid the temptation to change branding every few months in an effort to chase quarterly sales growth. Yes, if you get feedback that things are not working, you should make changes, but hopefully, you will have put the upfront thought and effort into the brand strategy and messaging before implementing it, so that maybe only slight tweaks are required. Branding and messaging can be refreshed over time – but not before customers get a chance to respond to it. And while you might be sick of your brand and messaging after 3 months, remember, your potential customers may not even have seen it yet, with all the noise that is in the marketplace.
© Copyright 2009-2010, Red Slice LLC. All other companies or works cited remain the copyright of their respective owners.
You have a chance to win a copy of Maria's book as part of a special contest!
Post your comments below and tell us what your favorite brand is, and why. You can choose your own brand, or another one that you admire.
Let us know you think in the comments section below!
I'll be posting the results on my Facebook fan page: http://www.facebook.com/womenentrepreneurs - so stop by there on Friday to find out if you won. Can't wait until Friday? Get your copy today on Amazon.com!
Shattering Five Branding Myths
by Maria Ross
Maria Ross is the founder and chief strategist of Red Slice (www.red-slice) a branding and marketing consultancy based in Seattle. She has advised start-ups, solopreneurs, non-profits and even large enterprises on how to craft their brand story to engage, inform and delight customers. The following is an excerpt from her new book, Branding Basics for Small Business: How to Create an Irresistible Brand on Any Budget (2010, Norlights Press).
Excerpt from: "Branding Basics for Small Business: How to Create an Irresistible Brand on Any Budget."
When people think branding, they often just think it’s a logo or business card. Or they think of the opposite extreme like Apple or Virgin and assume they will never have the budgets to “brand effectively.” While dazzling branding is more than just pretty pictures, it also is something that is easily attainable, if businesspeople put the right thought and effort into it. Dispelling five popular myths about branding is key to starting that process and transforming your business.
Myth #1: Branding is hard
Branding is not rocket science. It simply requires focused thought about what you want your business to stand for and to whom, and then a commitment to communicate that message through everything you do visually and experientially. With my clients, I offer a simple 10 step process to building a firm brand strategy. But once built, you are never “done” nor do you ever stop being a steward for your brand once all the processes, websites and logos are in place. You need to constantly be vigilant and regularly do a “system check” on your materials, business practices, customer service and messaging to ensure your brand is clear and consistent. You also just need to commit to living your values and ensuring all of your employees and partners can verbalize and live those values as well.
Myth #2: Branding is expensive
Effective branding can be done on any budget. I’ve worked with $12 million dollar budgets and $1000 budgets. The real key to effective branding is making sure you have your ideal audience detailed out and that your business messages speak directly to their needs and the benefits they value. Once you have those thoughts together, you can then work more effectively with a designer to put together your logo or website experience and a writer to craft your brochure and website messaging.
Consistency and clarity in messaging (visual and verbal) is what makes a brand effective and creates rabid fans and evangelists, not how much money you spend promoting it. So if you can only spend $200 on a logo, you can still ensure it communicates exactly what you want to whom you want. True, you may not be able to do multi-million ad campaigns or sponsor extravagant sporting events. But with clear, consistent and strong messages, you ensure that even those 3 or 4 activities you can afford to do are laser-focused.
In addition, since brand is more than just your logo or advertising, you can live your brand through aligned corporate policies and processes. You can easily and cheaply craft a voicemail message or email signature that furthers that brand. You can extend the brand to free social media that captures customers with limited dollars. And you can ensure your product or service quality and price maps consistently to your brand promise. Those are all things you need to do anyway to run your business, so you may as well align them to a strong brand for maximum “oomph.”
Myth #3: Branding is Just Fluff
Brand equity can make or break a company. And if you think branding has no financial impact, just ask private equity firms who “buy” brands for billions of dollars, all for the brand cache or loyal customer base. It’s the reason people will pay 3 times as much for a white t-shirt at Nordstrom than they would at Target. Brand translates into bottom-line sales when done effectively. You can’t deny that if you build a strong foundation and communicate it to the right people at the right time, you will attract just the interested customer you seek. In addition, a strong brand guides all the other marketing decisions that fuel your company’s growth: where to advertise, who to partner with, how to price your product, etc.
Myth #4: All Designers are the Same
All designers and branding firms are not the same. While you can save lots of money thinking through a brand strategy on your own before you engage with a designer on communicating anything visually, some designers get it and some don’t. And sometimes, you do get what you pay for in this regard. If you are talking to a designer who does not ask who your target audience is or what you are trying to convey to them through your visual elements – merely asking you what colors or concepts you “like” – you need to run the other way.
While you might be only spending $100 on them and think it’s a steal, you will lose more in sales and customers by not communicating the right message visually. Good designers understand how imagery, font, color and spacing impact the subconscious connections people will make about your company and what it offers. And they should be experienced enough to make some clear recommendations in that regard. It’s worth it to spend a bit more on this if you can and work with someone good who asks about your brand and your ideal customer.
Myth #5: Branding Works Immediately
Branding and direct response marketing are two different things. People need to experience your brand multiple times before it sticks. You will need to have it out there, present in all of your customer touchpoints, before being able to decide if it works or not. Branding is about awareness and “mindshare” – what spaces do you occupy in people’s minds when they see your logo or hear your name. This takes time to build. The Nike swoosh did not have meaning within the first 3 months it appeared.
Avoid the temptation to change branding every few months in an effort to chase quarterly sales growth. Yes, if you get feedback that things are not working, you should make changes, but hopefully, you will have put the upfront thought and effort into the brand strategy and messaging before implementing it, so that maybe only slight tweaks are required. Branding and messaging can be refreshed over time – but not before customers get a chance to respond to it. And while you might be sick of your brand and messaging after 3 months, remember, your potential customers may not even have seen it yet, with all the noise that is in the marketplace.
© Copyright 2009-2010, Red Slice LLC. All other companies or works cited remain the copyright of their respective owners.
Women Entrepreneurs the Secrets of Success for Monday, August 30th
Fey Ugokwe, Esq. is the pioneering founder of Pink Purse International http://www.pinkpurseinternational.com, a growing, high-tech multimedia and marketing networking group dedicated to the career, business, and personal interests of all women, and the dynamic host of its tandem, highly popular radio show, "The PPI Women of Power Hours", on BlogTalkRadio, ever the fave haunt of influential women Guests from around the globe.
Ms. Ugokwe is also an Attorney, Arbitrator, Mediator, and Coach who specializes in Divorce, Domestic Partnerships, and Family disputes. She received her B.A. in Political Science, with a concentration in Pre-Law, from the prestigious Wellesley College, in Wellesley, MA, a Seven Sister school for women, and received her J.D., with a designation as an Edward F. Hennessey Scholar, from the renowned Boston University School of Law, in Boston, MA. Ms. Ugokwe also notes her matriculation from Mount St. Joseph Preparatory School for Girls in Flourtown, PA as a guiding force in her rich academic experience.
A first-generationer on both sides, with a pioneering mother from global South America, and a father from West Africa, Ms. Ugokwe is personally influenced by the intersection of gender, race, and culture, and thereby remains ever dedicated in her mission to assist the aims of women in their daily lives.
www.whartonkingllc.com
Pink Purse International
www.pinkpurseinternational.com
http://pinkpurseinternational.blogspot.com
www.blogtalkradio.com/Pink-Purse-International
www.twitter.com/PinkPurseIntl
8:00 pm EDT Listen to the live or archived show at: http://www.blogtalkradio.com/CoachDeb
Ms. Ugokwe is also an Attorney, Arbitrator, Mediator, and Coach who specializes in Divorce, Domestic Partnerships, and Family disputes. She received her B.A. in Political Science, with a concentration in Pre-Law, from the prestigious Wellesley College, in Wellesley, MA, a Seven Sister school for women, and received her J.D., with a designation as an Edward F. Hennessey Scholar, from the renowned Boston University School of Law, in Boston, MA. Ms. Ugokwe also notes her matriculation from Mount St. Joseph Preparatory School for Girls in Flourtown, PA as a guiding force in her rich academic experience.
A first-generationer on both sides, with a pioneering mother from global South America, and a father from West Africa, Ms. Ugokwe is personally influenced by the intersection of gender, race, and culture, and thereby remains ever dedicated in her mission to assist the aims of women in their daily lives.
www.whartonkingllc.com
Pink Purse International
www.pinkpurseinternational.com
http://pinkpurseinternational.blogspot.com
www.blogtalkradio.com/Pink-Purse-International
www.twitter.com/PinkPurseIntl
8:00 pm EDT Listen to the live or archived show at: http://www.blogtalkradio.com/CoachDeb
Thursday, 19 August 2010
Women Entrepreneurs the Secrets of Success for Thursday, August 19th
Bridget Bardge
Ms. Bardge is a successful entrepreneur with nearly 10 years experience in the insurance industry. In 2006 her uncle lost his battle to Cancer and he didn't have life insurance!
While coping with the grief of losing a beloved uncle; family members had to divide the costs of the funeral and provide for the children left behind. This event propelled Bridget to pursue a career as an Insurance Broker to offer other families protection and wealth growth opportunities. She hopes to save other families from financial ruin while trying to cope with the loss of a loved one.Bridget shares her insights on how people can manage their money and take charge of their financial future. Learn more about her services at: http://www.njfamilyinsuranceagency.info/
8:00 pm EDT
Listen to the live or archived show at:
http://www.blogtalkradio.com/CoachDeb
Ms. Bardge is a successful entrepreneur with nearly 10 years experience in the insurance industry. In 2006 her uncle lost his battle to Cancer and he didn't have life insurance!
While coping with the grief of losing a beloved uncle; family members had to divide the costs of the funeral and provide for the children left behind. This event propelled Bridget to pursue a career as an Insurance Broker to offer other families protection and wealth growth opportunities. She hopes to save other families from financial ruin while trying to cope with the loss of a loved one.Bridget shares her insights on how people can manage their money and take charge of their financial future. Learn more about her services at: http://www.njfamilyinsuranceagency.info/
8:00 pm EDT
Listen to the live or archived show at:
http://www.blogtalkradio.com/CoachDeb
Wednesday, 18 August 2010
Women Entrepreneurs the Secrets of Success for Wednesday, August 18th
Carolyne McIntyre Jackson and Jodi Willoughby
“Growing up on our family farm just outside of High River, Alberta, our mother taught us the best baking always starts from scratch. It was a good lesson to learn early on. And for years we shared handcrafted baked goods with our friends and family - it was their encouragement that helped us start Crave.
We still love to bake and get an even greater satisfaction from sharing our indulgences with the people of Calgary. Our baking is still crafted the way we did on the farm. We only use real butter, still crack every egg that goes into our recipes and we think you will be able to taste the difference.”
~Carolyne McIntyre Jackson and Jodi Willoughby
Crave Cupcakes is owned and operated by sisters Carolyne McIntyre Jackson and Jodi Willoughby. In the Fall of 2004 Crave opened their doors to Calgary baking cupcakes, cookies and cakes from scratch. Calgary is now home to four Crave locations with a fifth in the works.
Carolyne McIntyre Jackson has a degree in Food Business Management and with the opening of Crave she has realized her dream of bringing something special to the people of Calgary. Still striving for the dream, Carolyne is balancing her career with raising a family and training for a half Ironman this summer.
Jodi Willoughby has a degree in Community Rehabilitation and has worked hard to build a brand that is truly a part of the community. Jodi has infused the business with a small town philosophy of creative simplicity, providing an honest product and remembering to give back to the community that supports Crave. Jodi and her husband, Chris, put their hearts into building Crave and raising their two boys.
12:00 pm EDT
Listen to the live or archived show at:
http://www.blogtalkradio.com/CoachDeb
“Growing up on our family farm just outside of High River, Alberta, our mother taught us the best baking always starts from scratch. It was a good lesson to learn early on. And for years we shared handcrafted baked goods with our friends and family - it was their encouragement that helped us start Crave.
We still love to bake and get an even greater satisfaction from sharing our indulgences with the people of Calgary. Our baking is still crafted the way we did on the farm. We only use real butter, still crack every egg that goes into our recipes and we think you will be able to taste the difference.”
~Carolyne McIntyre Jackson and Jodi Willoughby
Crave Cupcakes is owned and operated by sisters Carolyne McIntyre Jackson and Jodi Willoughby. In the Fall of 2004 Crave opened their doors to Calgary baking cupcakes, cookies and cakes from scratch. Calgary is now home to four Crave locations with a fifth in the works.
Carolyne McIntyre Jackson has a degree in Food Business Management and with the opening of Crave she has realized her dream of bringing something special to the people of Calgary. Still striving for the dream, Carolyne is balancing her career with raising a family and training for a half Ironman this summer.
Jodi Willoughby has a degree in Community Rehabilitation and has worked hard to build a brand that is truly a part of the community. Jodi has infused the business with a small town philosophy of creative simplicity, providing an honest product and remembering to give back to the community that supports Crave. Jodi and her husband, Chris, put their hearts into building Crave and raising their two boys.
12:00 pm EDT
Listen to the live or archived show at:
http://www.blogtalkradio.com/CoachDeb
Saturday, 14 August 2010
Author Carol Hoenig at Borders on August 21st
Join Women Entrepreneurs Radio show guest, author and publishing consultant Carol Hoenig at Borders in Saratoga Springs, NY. She'll be discussing her journey as a writer and answering questions about publishing.
Date: Saturday, August 21, 2010
Time: 2:00 PM
Location: Borders
395 Broadway
Saratoga Springs, NY 12866
Telephone: 518-583-1200 (Borders)
Email: carolhoenig@carolhoenig.com
Date: Saturday, August 21, 2010
Time: 2:00 PM
Location: Borders
395 Broadway
Saratoga Springs, NY 12866
Telephone: 518-583-1200 (Borders)
Email: carolhoenig@carolhoenig.com
Wednesday, 11 August 2010
Women Entrepreneurs the Secrets of Success for Wednesday, August 11th
Carol Hoenig
Carol Hoenig is a fulltime freelance writer and publishing consultant. Her novel, WITHOUT GRACE, has been awarded the Silver Medal for Book of the Year 2005 by ForeWord Magazine and given First Place for Fiction by the DIY Book Festival. Jada Press and the New York Book Festival also gave her novel honorable mention.
Her book THE AUTHOR’S GUIDE TO PLANNING BOOK EVENTS was named finalist by USA Book and Reader Views and given the Gold medal by ForeWord Magazine for Book of the Year in the category of writing. Carol’s essays, articles, book reviews and short stories appear in a wide number of publications.
Carol blogs for The Huffington Post at http://www.huffingtonpost.com/carol-hoenig/ covering politics, culture, the publishing industry and the writing life.
Carol also contributed to PUTTING YOUR PASSION INTO PRINT, written by Arielle Eckstudt and David Henry Sterry. (Workman, July 2005)
Arianna Huffington invited Carol to contribute to ON BECOMING FEARLESS, (Little, Brown) released in the fall of 2006. Tory Johnson, ABC’s Good Morning America’s workplace contributor, also invited Carol to submit an essay for her New York Times Bestseller, WILL WORK FROM HOME (Penguin). Stephanie Gunning invited Carol to submit an essay on creativity for her anthology AUDACIOUS CREATIVITY.
Carol’s short story, Snow Angels and Somersaults, was a finalist for the 2007 Spring/Summer Glass Woman Prize, a bi-annual prize for women prose writers. http://moondance.org/2007/winter/fiction/snow.html.
Carol is on the advisory council for Author Solutions and was on The New York Center for Independent Publishing advisory council and writer’s conference committee for five years before it disbanded. She was the Director and Writer-in-Residence for Old Forge Library Adirondack Summer Writing Workshop for 2008. She is Editorial Director for Worthy Shorts and is a member of the Women’s Media Group. Most recently she was tapped to write a monthly column for Digital Americana, the first literary magazine for the Apple iPad. She also covers stories for Patch.com. For more information, visit www.carolhoenig.com.
12:00 pm EDT
Listen to the live or archived show at:
http://www.blogtalkradio.com/CoachDeb
Carol Hoenig is a fulltime freelance writer and publishing consultant. Her novel, WITHOUT GRACE, has been awarded the Silver Medal for Book of the Year 2005 by ForeWord Magazine and given First Place for Fiction by the DIY Book Festival. Jada Press and the New York Book Festival also gave her novel honorable mention.
Her book THE AUTHOR’S GUIDE TO PLANNING BOOK EVENTS was named finalist by USA Book and Reader Views and given the Gold medal by ForeWord Magazine for Book of the Year in the category of writing. Carol’s essays, articles, book reviews and short stories appear in a wide number of publications.
Carol blogs for The Huffington Post at http://www.huffingtonpost.com/carol-hoenig/ covering politics, culture, the publishing industry and the writing life.
Carol also contributed to PUTTING YOUR PASSION INTO PRINT, written by Arielle Eckstudt and David Henry Sterry. (Workman, July 2005)
Arianna Huffington invited Carol to contribute to ON BECOMING FEARLESS, (Little, Brown) released in the fall of 2006. Tory Johnson, ABC’s Good Morning America’s workplace contributor, also invited Carol to submit an essay for her New York Times Bestseller, WILL WORK FROM HOME (Penguin). Stephanie Gunning invited Carol to submit an essay on creativity for her anthology AUDACIOUS CREATIVITY.
Carol’s short story, Snow Angels and Somersaults, was a finalist for the 2007 Spring/Summer Glass Woman Prize, a bi-annual prize for women prose writers. http://moondance.org/2007/winter/fiction/snow.html.
Carol is on the advisory council for Author Solutions and was on The New York Center for Independent Publishing advisory council and writer’s conference committee for five years before it disbanded. She was the Director and Writer-in-Residence for Old Forge Library Adirondack Summer Writing Workshop for 2008. She is Editorial Director for Worthy Shorts and is a member of the Women’s Media Group. Most recently she was tapped to write a monthly column for Digital Americana, the first literary magazine for the Apple iPad. She also covers stories for Patch.com. For more information, visit www.carolhoenig.com.
12:00 pm EDT
Listen to the live or archived show at:
http://www.blogtalkradio.com/CoachDeb
Wednesday, 4 August 2010
"Women Entrepreneurs - The Secrets of Success" for Wednesday, August 4th
Natalie Jobity
President of Élan Image Management, an image consulting company, Natalie Jobity is a premiere image consultant in the DC metro area. She works individually with woman, men and groups as an image consultant, fashion consultant, personal shopper, branding/style coach and more. She conducts Seminars & Workshops for a variety of organizations, companies, women’s groups, teens, and college students. Natalie has recently been interviewed on NewsChannel 8 on a Dress for Success segment, has been interviewed for IONMedia Network TV and has been a featured fashion and wardrobe expert in a variety of publications. She also has a column on Examiner.com titled, ‘Women’s Image & Wardrobe and her own blog on her website: ElanImageManagement.com.
Natalie’s business tagline, ‘Presence with a Purpose’ TM encompasses her belief that our visual presentation should be a reflection of our internal beliefs and values, our tastes and preferences, and our innate personality and essence and help us move forward to achieve our life’s goals. With this foundation, image becomes a facilitator for inward change and growth and vice versa. Her approach incorporates all these components in her work with women and men so the end result is a unique visual presentation that is effective, authentic, sustainable and original.
With over 15 years of experience in marketing, most recently working as a VP of research in the financial services sector for a marketing research company, Natalie has often counseled corporate clients on understanding the drivers of their company brand reputation and corporate image and she leverages this experience at Élan Image Management.
Natalie is certified by the prestigious Association of Image Consultants International (AICI). She has also received styling and image training from the Image Resource Center of NY, an internationally recognizable training group in the image consulting field. Natalie’s formal education includes a B.S. (magna cum laude) in Accounting and Economics from Rutgers University, a Masters in Finance from Cambridge University and an MBA in Marketing from Baruch College, CUNY.
3:30 pm EDT
Listen to the live or archived show at:
http://www.blogtalkradio.com/CoachDeb
President of Élan Image Management, an image consulting company, Natalie Jobity is a premiere image consultant in the DC metro area. She works individually with woman, men and groups as an image consultant, fashion consultant, personal shopper, branding/style coach and more. She conducts Seminars & Workshops for a variety of organizations, companies, women’s groups, teens, and college students. Natalie has recently been interviewed on NewsChannel 8 on a Dress for Success segment, has been interviewed for IONMedia Network TV and has been a featured fashion and wardrobe expert in a variety of publications. She also has a column on Examiner.com titled, ‘Women’s Image & Wardrobe and her own blog on her website: ElanImageManagement.com.
Natalie’s business tagline, ‘Presence with a Purpose’ TM encompasses her belief that our visual presentation should be a reflection of our internal beliefs and values, our tastes and preferences, and our innate personality and essence and help us move forward to achieve our life’s goals. With this foundation, image becomes a facilitator for inward change and growth and vice versa. Her approach incorporates all these components in her work with women and men so the end result is a unique visual presentation that is effective, authentic, sustainable and original.
With over 15 years of experience in marketing, most recently working as a VP of research in the financial services sector for a marketing research company, Natalie has often counseled corporate clients on understanding the drivers of their company brand reputation and corporate image and she leverages this experience at Élan Image Management.
Natalie is certified by the prestigious Association of Image Consultants International (AICI). She has also received styling and image training from the Image Resource Center of NY, an internationally recognizable training group in the image consulting field. Natalie’s formal education includes a B.S. (magna cum laude) in Accounting and Economics from Rutgers University, a Masters in Finance from Cambridge University and an MBA in Marketing from Baruch College, CUNY.
3:30 pm EDT
Listen to the live or archived show at:
http://www.blogtalkradio.com/CoachDeb
Subscribe to:
Posts (Atom)



















