Your Facebook Contact Information

Almost everyone is on Facebook nowadays and even businesses and professionals have set up an account to take advantage of the marketing opportunity. Facebook is ranked with the highest usage compared to other social network sites. With over 250 million active users around the world, whatever you are marketing, you have a high chance of attracting customers to your business.

Facebook makes it easy for people to create profiles. It is interactive, efficient, effective, and easy to maintain. Professionals rely on Facebook profiles nowadays as a way to look at the information they need about a person or business. If you are someone who is marketing something and you want to promote and attract people to your profile, it is essential that you have all the information that your target market is looking for, like your contact information.

It is essential that your contact information is easily found on your page. Once people get to your page and you catch their interest, they will want to know how to get in touch with you. The contact information on your Facebook page can be found at the bottom of your “Info” page. The location might sometimes be difficult for others to see, so as a social media marketing strategy, you want people to see your contact information right away or at least where it is more accessible.

If you are confused on how to define accessible, the website Mashable released a heatmap that determines the part of your profile that gets the most clicks. The clicks tell you where others go when they visit your profile. This gives you an idea on where you can make your contact information accessible.

Here are some of the top spots where you can place your contact information:

Profile Picture – this part of your profile is found to be the most clicked on part in a Facebook page. Normally, when people like your profile picture, they leave comments. What you can do is comment on your own photo. In the comment box, leave your contact information and any link where they can easily connect with you or find more information about you. If you have a website or you want them to follow you on Twitter, you can just link them. This strategy will make it easier for others to know more about you. You can be creative in what you input there to get your visitors' attention.

Employment Section – this is the second most clicked area on a Facebook page. This is where you put your employment information including history. This part will give your visitors an understanding of what you do and where you get your work experiences. Almost all businesses have their own Facebook page now and putting your employer details there will link them to your employer’s main Facebook page.

If you have your own business Facebook page, what you can do is put your own page under the employer category. This strategy directs them to more information about what you do rather than direct them to your employer’s page where they cannot see any information about you.

Info Tab – people also look at this part of your Facebook page, so you want to make sure that your information is there when they click it. Notice that when you click on your info tab, your employer is the first thing that you see. What you can do is place active hyperlinks of your own in the description section of your employer details. This is another way of giving people more information of what you do or what you want them to see that is related to what you do. Placing them where they can easily see it is another strategy that will generate more visitors to your own sites.

If you notice, Facebook’s format always puts your contact information at the bottom of the info page. This is true for the old and new format. Take advantage of placing your contact information in accessible places where your visitors no longer need to scroll down to the bottom of your page.

With the new format, you have the “About” page. If you click on it, the first that you will see is your employer. Again, make sure to include your details and active links in the description box. When you scroll down, that is where you see all your contact details. What you can do is place links to your website or Facebook page in the “About” section on the right side of the page. This saves your visitors time in finding your contact information or any links that you want to direct them to.

Author:
Maria Elena Duron, is managing editor of the Personal Branding Blog and CEO (chief engagement officer) of buzz2bucks.com – a word of mouth marketing firm.   She helps create connection, credibility, community and cha-ching through mobile marketing and social commerce around your brand. She is co-founder of #brandchat - a weekly Twitter chat focused on every aspect of branding.