3 Signs You Need to Market Yourself More

Personal branding while you work

I was visiting with someone this weekend and we were talking about the fact that marketing isn't just for small business or people seeking a new career or job....

Often I write to and about small business owners since that’s where I spend most of my time and focus.  Yet, my readers who are employed have asked for some tips that would help them “market themselves on the job”. Ask and you shall receive….

The 3 signs you need to market yourself more

Most people need to maintain a job, some even two, for themselves and for their families. Sometimes, there are things that you encounter that make you feel incompetent. And that no matter what you do, you feel that you just wouldn’t be good enough for the job/position. So what are the signs that you need to market yourself more on the job?

1. You are continuously given no-brainer tasks. That would be understandable if you’ve been working at an entry-level position without any previous work experience for only a few months. However, if you think that you have been with the company for quite some time now and you still remain unchallenged with the workload that you’re given, you might want to show your skills and knowledge more to the bosses. It may be that they haven’t notice what you are able to do that’s why they tend to underestimate you.

2. You have not been given any chance at promotions after years of service to the company. Normally, people holding seniority in any company are most likely to be given the chance to be promoted than those who are only beginning their careers in the same firm. But if there are people who entered the company long after you started working there, and are being promoted ahead of you, then you might want to ask your bosses for the reason. To address this issue, you should make yourself more visible than before. You should have the initiative to do something good for the company.

3. Your performance rating was relatively lower than what you were expecting. It is needless to say that performance ratings are subjective. However, if you think that there is a big difference between your ratings and your actual work, you have to think of other ways to improve your craft. It may be that you worked extra hard on the project, but the outcome wasn’t really that good. Or you may have produced something excellent, but you appeared to be very relaxed to your boss. It will be more helpful if you take time to look at their comments and actually change how you work.