What He Says: Perhaps the most famous concept that sticks from this popular book for small business owners is that you should be working "on" your business; not just "in" your business. The most effective entrepreneurs spend time managing day-to-day issues, but also consistently take the time to pull back and plan for the future.
What This Means for You: Running a business requires firefighting most of the time, but if you are always in crisis mode, you are never taking the time to prepare for and avoid future crises. If you don't lose your competitive edge first, you will end up burned out and sick of your business.
No matter how busy your business is, you must take time at least once per week to take a strategic look at critical internal and external factors that will impact your long-term success.
Here is one possible agenda for this weekly strategic business meeting:
Virginia Ginsburg is founder and chief consultant at Swell Strategies. She is passionate about supporting small business owners and entrepreneurs in starting and running successful enterprises. An avid reader, in this blog she reviews books and articles and relates specific learning points back to entrepreneurial businesses.
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