Friday, 14 February 2014

A Valentine's Day Ode To Your Business

Do you heart your business? 

My guess is that it's a bit of a mixed bag: most of the time you like it; sometimes you love it; sometimes you hate it.

Don't worry - this is totally normal! Just like a human relationship, your relationship with your business is multi-faceted; it's not supposed to be perfect.

In fact, seeking a perfect relationship with your business (in which neither of you ever makes a mistake) is a recipe for failure. 

Today, focus on the positive parts of your relationship with your business ... fall in love with it all over again. We are in relationship with our business, and that relationship is a living, breathing entity  that has a past, present and future.

Take a minute to consider the following:

 Yesterday
Remember when you first saw your business (in your mind)? That first rush of excitement and the feeling of overwhelming opportunity? Remember the first days, months and years of your business? Remember how energized you were? Remember how you would wake up each morning with a spring in your step, anxious to dive in again?

Today
What is your business giving you today? In which aspects of your life is it excelling? Is it a great provider financially, emotionally? When you walk in the door, do you feel satisfied with the work you have done together so far? Are you eager to see what happens next? Are you perhaps overly comfortable with your business, or is it still challenging you daily to be a better partner?

Tomorrow
What do you want from your business tomorrow? Where do you want to go with it? Are you happy settling down in your current neighborhood, supporting each other through old age? Or do you foresee relocation, expansions, travel together? Do you want to grow your life together through more employees, customers and partners?

 Virginia Ginsburg is founder and chief consultant at Swell Strategies. She is passionate about supporting small business owners and entrepreneurs in starting and running successful enterprises. An avid reader, in this blog she reviews books and articles and relates specific learning points back to entrepreneurial businesses.

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