How to Raise a Bunch of Money For Your Business

Venture Deals: Be Smarter Than Your Lawyer and Venture Capitalist Hardcoverby Brad Feld and Jason Mendelson 

What They Say: This book covers many aspects of raising capital for an entrepreneurial venture. While their focus is on venture capital, they provide excellent advice for entrepreneurs seeking angel capital, also. Here is a recap of some key fundraising rules:

• Know who you're talking to: do your research and know as much as possible about the venture firm, angel group, and individuals who are evaluating your business. (NOTE: they have a pretty high perceived self-worth, and a little knowledge about their accomplishments will go a long way)

• Develop the basics: You need series of explanations of your business:
• Elevator pitch - 1 sentence
• Short pitch - between 1-3 paragraphs 
• Executive summary - 1-3 page document 
• PowerPoint presentation - 10-20 page overview

• Know the details: All of the items listed above should touch on the following key elements:
  
• The Problem
• How big of a problem it is
• Why it should be solved
• The Product
• Why your product is awesome
• Why it's better than what currently exists
• The Team 
• Why your team is the right team for the job
• The Business Model
• How you will make money
• What you need money for

What This Means for Entrepreneurs: Luckily, unless you are seeking a bank loan or SBA loan, you will not have to build out a massive business plan, but sometimes bigger is easier. Creating simple, to-the-point explanations is key to fundraising. Your potential investors don't have time, and they simply are not interested in, a long discussion. They just want to know what you're going to do and feel relatively good about the potential outcome.

Good luck! 

Virginia Ginsburg is founder and chief consultant at Swell Strategies. She is passionate about supporting small business owners and entrepreneurs in starting and running successful enterprises. An avid reader, in this blog she reviews books and articles and relates specific learning points back to entrepreneurial businesses.