Powerful Brands Have Powerful Editors (Content Managers)

Most entrepreneurs and small business owners have cobbled together a few disparate people who write and develop marketing content for their brand.

Powerful brands have powerful editors. Assign one, highly-qualified person to oversee all of your marketing content (and there should be a lot) to make sure you have a consistent and authentic brand voice.

 

Your Content Manager should oversee all of the following aspects of content marketing: 

• You Website
• Your Blog
• Articles & White Papers
• Infographics
• Videos
• Social Media - Twitter, Facebook, Pinterest, YouTube, Instagram, etc.
• Public Relations - Press Releases & Media Outreach

This Content Manager should act as the strategic planner and the editor of all marketing content for your brand. He or she should be highly qualified as an excellent writer, editor, and manager.