How Entrepreneurs Can Use LinkedIn for Business

Are you dragging your feet on LinkedIn? Were you once active but haven't paid attention to it in a while? Are you wondering whether you should create a company profile and encourage your employees to have their profiles linked to it?

If you haven't paid attention to your LinkedIn profile for a while, here are some reasons* to do so now:

• 300 million people use LinkedIn
• There are 2 million new LinkedIn members per second
• There are 100 million U.S. LinkedIn users
• 40% of LinkedIn users check LinkedIn daily
• 41% of millionaires use LinkedIn
• Most LinkedIn users have between 500-999 connections
• Most LinkedIn users are members of 1-9 groups
• 41.5% successfully use LinkedIn to build new relationships with customers

LinkedIn is a social media platform that's used for more than just getting your next job. Entrepreneurial businesses use LinkedIn for the following reasons:

• Generate leads
• Identify potential customers
• Stay current on industry trends
• Build relationships
• Share expertise
• Increase visibility
• Recruit employees

Need a jump-start? Here are six things you need to do to re-engage and get active on LinkedIn:

1. Update Your Profile
2. Find Connections
3. Find Groups
4. Add Connections
5. Manage Your Connections
6. Optimize Your Account Settings

I have a full slide presentation that will walk you through the steps you need to follow to increase your reach on LinkedIn:

*Sources:
Digital Marketing Ramblings
MarketingProfs