Join us for a virtual book tour stop at the “Your Focus Blog” on June 29th. You’ll get to ask questions about my new book, “Think Like an Entrepreneur: Transforming Your Career and Taking Charge of Your Life” (and about self publishing in general) and have the chance to win a few prizes.
Think Like an Entrepreneur Virtual Book Tour
Where: Your Focus Blog
URL: http://yourfocus.wordpress.com/
Date: Tuesday, June 29, 2010
Time: 7:30 pm Eastern time
Showing posts with label books. Show all posts
Showing posts with label books. Show all posts
Sunday, 27 June 2010
Saturday, 10 April 2010
"How to Publish, Promote and Profit From Your Book in 2010"
Presented by Deborah A. Bailey
DATE: Tuesday, April 13, 2010
TIME: 8:00 p.m Eastern time
FEE: No charge
Writing a book is the main way to position yourself as an expert in your industry. But just writing a book isn't enough.
You also have to know what to do next...
Publishing - traditional or self publishing?
Promotions - how do you get your book into the hands of your target market?
Profiting - can you really make money with a book?
I've just written a book, "Think Like an Entrepreneur: Transforming Your Career and Taking Charge of Your Life" and within two weeks of completing it, I was booked for:
- an appearance on the Fox News Strategy Room national news program,
- three radio show interviews
- an assignment to write articles for Careerbuilder
All of that and my book hasn't even been published yet!
If you're a solopreneur you won't have the huge budget to put into producing and promoting your book. That's why you have to focus on how to leverage your expertise and use that to build demand.
In this teleclass I'll reveal what today's author has to create your media platform - using tools that you may already be working with.
Here's part of what you'll gain when you join the call:
* How you can get INSTANT media attention - but only if you have THIS
* Why you'll have to wait up to TWO years for your book to be published if you get a contract with a traditional publisher
* Which social media tool is still under the radar but is HEAVILY used by celebrities, entertainers and authors
* How your book can REALLY make you money - if you do THIS
* The TWO things you must include in your book - otherwise your book won't be taken seriously!
Reserve your "seat" NOW so that you can be sure to have a place on the call. (If you can't make the call, the recording will be available for 3 days after the teleclass.)
Register here today: http://www.dbaileycoach.com/Workshops.html
"See" you on the call!
Tuesday, 30 December 2008
Live Event: Keep Your New Year's Resolutions: How to Launch a New Career Despite the Economy
Barnes & Noble and Annemarie Segaric, founder of The Career Changer Company www.thecareerchanger.com, have partnered to bring you an event you won't want to miss. If you are wondering how you're going to change careers or find that new job in this economy you will want to be at this power-packed lunchtime workshop.
Wednesday, January 14, 2009
12:30pm-1:30pm
Barnes & Noble - Lincoln Center
1972 Broadway at West 66th Street, NYC
(1 Subway at West 66th Street stop)
$25 registration fee includes free copy of Step into the Right Career. Special Friends & Clients discount: enter FRIENDSANDCLIENTS during checkout and take $5 off. Also, if you RSVP before 12/31 you can take an additional $5 off! Just enter YEAREND during checkout.
Register at: http://www.careerchangerevent.com
During this laser focused lunchtime event you will learn:
* the one thing you must have when changing careers so that you don't need to have lots of money saved up.
* the three steps you can take to get started right away on your transition even if you have no idea what you want to be doing in the first place.
* how to decide between pursuing a passion or just getting a job (especially if you are unemployed right now)
* the key to standing out from the crowd in a tight job market especially when you don't have the listed experience in the first place.
Sign ups have already begun but because of the room size seats are very limited so grab yours now! We expect this event to sell out very quickly.
It will truly be the best hour you could spend. I hope you'll join us
Wednesday, January 14, 2009
12:30pm-1:30pm
Barnes & Noble - Lincoln Center
1972 Broadway at West 66th Street, NYC
(1 Subway at West 66th Street stop)
$25 registration fee includes free copy of Step into the Right Career. Special Friends & Clients discount: enter FRIENDSANDCLIENTS during checkout and take $5 off. Also, if you RSVP before 12/31 you can take an additional $5 off! Just enter YEAREND during checkout.
Register at: http://www.careerchangerevent.com
During this laser focused lunchtime event you will learn:
* the one thing you must have when changing careers so that you don't need to have lots of money saved up.
* the three steps you can take to get started right away on your transition even if you have no idea what you want to be doing in the first place.
* how to decide between pursuing a passion or just getting a job (especially if you are unemployed right now)
* the key to standing out from the crowd in a tight job market especially when you don't have the listed experience in the first place.
Sign ups have already begun but because of the room size seats are very limited so grab yours now! We expect this event to sell out very quickly.
It will truly be the best hour you could spend. I hope you'll join us
Monday, 8 December 2008
Which Comes First, Your Book or Your Business?
By Sophfronia Scott
It's sort of like that chicken or the egg question: which do you work on first, your book or your business? Should you write a book first and then develop a business when you start attracting attention? Or should you build your business up first and then write a book as the biggest, tastiest piece of your marketing pie? It's the kind of pondering that can put a well-meaning entrepreneur into the overwhelm zone--and neither the book nor the business move forward! Here's the problem with this kind of thinking: it assumes that the book is a separate project from your business, when really the two can be developed together. Here's how you can easily fit a book into your business strategy.
What Will Be Your Focus?
Let's look at your business going forward in the next 6-12 months. Is there a particular area, subject or service you would like to introduce or highlight in a new way? Perhaps you've been coaching on business success and you want to start a coaching program around marketing to women or you sell a product that teaches how to write copy, but you want to start teaching it live as a bootcamp. What exactly is it you want to bring to your business and what kind of results do you want to see from the effort?
What Do You Want People to Do?
Now let's pretend someone on the street has just heard about your new offering. What would you want them to do next? Go to your website to learn more? Attend a free public seminar? Call or email you? Think of all the different "next steps" that could be possible for a person who comes across your information. Write out these steps as if they were on a map that leads the person right to you or, more specifically, into the top of your product funnel. These steps might be simple such as going to your website for a tool or a report. Or they could be a little more complicated, like having them fax in a request for seminar tickets. I like to have a sprinkling of both kinds--it can help you gauge the quality of your prospect.
Plan Your Book Accordingly and Launch It
Fortunately for you, you don't have to wait for someone on the street to tell someone else about your business and your new offering--you are writing a book. And all of those different ways you want people to come back to you, to make contact? They will be placed in the book as your calls to action. Your book will also highlight your knowledge and expertise with the subject you've chosen, be it marketing to women or how to hire the best people. It would also mention all the new business offerings in this area. Once you have written and launched the book, you can promote the book. And here's the magic of this: it looks like you're promoting this one book, but you're really selling all that other stuff you have going on that's connected to the book: your paid newsletter, your workshops, your coaching programs, your contests, your products. How are you doing that? It's all in the book!
The great thing about this book-and-business strategy is that it can be repeated again and with different subject matter and different offerings. Successful entrepreneurs such as Jack Canfield, Robert Kiyosaki and Donald Trump have been doing this for ages. Isn't it time for you to get the word out--and make a profit as well?
© 2008 Sophfronia Scott
Sophfronia Scott is Executive Editor of the Done For You Writing & Publishing Company. Learn what a difference being a published author can make for your business. Get your FREE audio CD, "How to Succeed in Business By Becoming a Bestselling Author" and your FREE online writing and book publishing tips at www.DoneForYouWriting.com.
It's sort of like that chicken or the egg question: which do you work on first, your book or your business? Should you write a book first and then develop a business when you start attracting attention? Or should you build your business up first and then write a book as the biggest, tastiest piece of your marketing pie? It's the kind of pondering that can put a well-meaning entrepreneur into the overwhelm zone--and neither the book nor the business move forward! Here's the problem with this kind of thinking: it assumes that the book is a separate project from your business, when really the two can be developed together. Here's how you can easily fit a book into your business strategy.
What Will Be Your Focus?
Let's look at your business going forward in the next 6-12 months. Is there a particular area, subject or service you would like to introduce or highlight in a new way? Perhaps you've been coaching on business success and you want to start a coaching program around marketing to women or you sell a product that teaches how to write copy, but you want to start teaching it live as a bootcamp. What exactly is it you want to bring to your business and what kind of results do you want to see from the effort?
What Do You Want People to Do?
Now let's pretend someone on the street has just heard about your new offering. What would you want them to do next? Go to your website to learn more? Attend a free public seminar? Call or email you? Think of all the different "next steps" that could be possible for a person who comes across your information. Write out these steps as if they were on a map that leads the person right to you or, more specifically, into the top of your product funnel. These steps might be simple such as going to your website for a tool or a report. Or they could be a little more complicated, like having them fax in a request for seminar tickets. I like to have a sprinkling of both kinds--it can help you gauge the quality of your prospect.
Plan Your Book Accordingly and Launch It
Fortunately for you, you don't have to wait for someone on the street to tell someone else about your business and your new offering--you are writing a book. And all of those different ways you want people to come back to you, to make contact? They will be placed in the book as your calls to action. Your book will also highlight your knowledge and expertise with the subject you've chosen, be it marketing to women or how to hire the best people. It would also mention all the new business offerings in this area. Once you have written and launched the book, you can promote the book. And here's the magic of this: it looks like you're promoting this one book, but you're really selling all that other stuff you have going on that's connected to the book: your paid newsletter, your workshops, your coaching programs, your contests, your products. How are you doing that? It's all in the book!
The great thing about this book-and-business strategy is that it can be repeated again and with different subject matter and different offerings. Successful entrepreneurs such as Jack Canfield, Robert Kiyosaki and Donald Trump have been doing this for ages. Isn't it time for you to get the word out--and make a profit as well?
© 2008 Sophfronia Scott
Sophfronia Scott is Executive Editor of the Done For You Writing & Publishing Company. Learn what a difference being a published author can make for your business. Get your FREE audio CD, "How to Succeed in Business By Becoming a Bestselling Author" and your FREE online writing and book publishing tips at www.DoneForYouWriting.com.
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