Friday, 9 July 2010

What We Can Learn From BP

by Shannon Suetos

Over the past two and a half months we all have watched the developments in the Gulf. The oil spill was unexpected and tragic, but what has BP done to help the situation? It turns out not much, and they are getting ridiculed by public relation pros everywhere.

You may not be an oil company, but knowing how to manage crisis communications is a must for every business. Looking back at other crisis communication situations and you will see not everyone handles the pressure as bad as BP.

Back in 1982 Tylenol had a huge situation on their hands when people started dying from the over the counter drug. After admitting yes we are wrong, they went on to fix the problem as fast as they could, and rest assured most of us still use Tylenol to this day.

Monitor

Knowing all of the good and/or bad things the public is saying about your company is imperative. The Internet has made this a much easier task. If you have a Gmail account you can set up Google Alerts for your company. This will allow you to see who is mentioning you on their websites, and if any of your articles or press releases got picked up.

Monitoring what people are saying on social media sites is also important. You may not have a presence on these sites, but monitoring them is a must. USAA, an insurance company has developed an entire radio campaign letting listeners know what people say about them on Facebook. HGTV does a similar thing for their TV shows—showcasing a tweet or Facebook comment about a show they are airing.


On the flip side of these examples, you can find anyone who has a problem with your product or service and contact them directly. Many airlines have done this—there have been many instances when someone has tweeted about not having a pillow etc, before takeoff and many times the situation is addressed then. Because these complaints are in real time, they can be handled a lot faster than if they waited to go home, and call a customer service rep.

Admitting You’re Wrong

No one likes to admit when they are wrong, but for companies it is a must. Take the blame, but also say what you are going to do and then do it. This is where BP failed horribly. They finally admitted what was wrong, but have been slow to fix anything. If your company consists of more than just you, make sure you or your partner is the one making these statements—the CEO should always be telling the public what is wrong.

Communicate

Depending on the crisis it may take a while before the error is corrected. If this is the case make sure your public is fully aware of everything that is happening and getting updates about the situation. In BP’s case they were informing the public, but it wasn’t correct information—taking the situation from bad to worse.

These may seem like general ideas, but you will not believe how many companies overlook these processes. It will take a little time out of your day, but it is better than having a full on crisis on your hands.


Shannon Suetos is an expert writer on VoIP phone systems based in San Diego, California. She writes extensively for an online resource that provides expert advice on purchasing and outsourcing decisions for small business owners and entrepreneurs such as VoIP phones at Resource Nation.

Keep Your Unprofitable Customers

Our guest blogger this week is Steve Theobald from Proshred.  His contact information is at the end.  This is a great topic and Steve beat me to it.  So here is Steve Theobald on unprofitable customers.

One thing I find small business owners do is hang on to unprofitable customers no matter what the cost. If the customer is not profitable for you, there’s no reason to keep him – fire him instead!


Why might a customer not be profitable? There’s the easy answer in that you sell them a product or service for less than it costs you to provide that product or service. If you sell widgets for $50 and they cost you $100 to buy and deliver them, this is an easy call. You should 1) raise your selling price to cover your costs and allow for a reasonable profit margin; or 2) try to find an alternative and cheaper supplier of that product; or 3) if neither of the first two options is possible, stop selling to that customer and if need be stop selling that product entirely!

But there are other, less obvious reasons why a customer might be unprofitable for you. Do you have customers who are slow payers, thereby robbing you of cash flow and forcing you to spend valuable time on the phone trying to coax payment out of them? I’m lucky in that I have very few customers in this category since our fees are so small that most customers just write the check as soon as they get our invoice, but I do have a few recalcitrant customers each month. I and my office manager used to be very patient with these customers because we were nervous about generating ill will as we were just starting out. These days, however, we are more willing to get tough with delinquent customers because, quite frankly, if the customer is not paying, then we are not making money, and we don’t have time to chase down folks over $50 invoices. So, if an invoice becomes seriously overdue, we will either turn the account over a collections firm or terminate the account entirely.

Do you have customers who are very demanding? Do they call all the time, asking for products or services on unreasonable terms? This behavior is another drain on your profits, if you are not appropriately compensated. In our business, we sometimes get scheduled service customers who habitually call us to say their shredding container is overflowing and that they need us to visit TODAY. The problem here is that we try to group our customers into tight, efficient routes so that we spend more time shredding paper and less time driving. If we happen to be servicing Arlington that day and the customer is in Fredericksburg, we will lose money sending a truck all the way to Fredericksburg to service a single container for our usual $50-ish fee. One customer who insisted that he needed us to come only every eight weeks but could be counted on to call every two or three comes to mind. If you have a customer like this, try to renegotiate your terms with that customer and explain what it really costs to meet his needs. The customer may be willing to pay more for his more demanding requirements. If you can’t do this, don’t be afraid to part ways with that customer, but do it professionally. You’ll save yourself a lot of frustration, and potentially some ill will if you can amicably separate before the customer gets so mad at you that he starts badmouthing you to other prospects.

Take the time to make yourself aware of what it REALLY costs you to sell your product or service, and to maintain your client relationships. You’ll be glad you did.

Stephen B. Theobald
General Manager
PROSHRED of Northern Virginia
45668 Terminal Drive, Suite 150
Sterling, VA 20166
Tel: 571-262-7621
Cell: 703-981-5059
Email: steve.theobald@proshred.com
http://www.proshred.com/
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Thursday, 8 July 2010

"Women Entrepreneurs - The Secrets of Success" for Thursday, July 8th

Sarah McIlroy

Sarah McIlroy is the CEO and Founder of FashionPlaytes, the leading clothing design studio for girls ages 5-12. She is an innovative marketing executive with fifteen years of experience in product management and the interactive world of gaming, having worked for such industry giants as Midway Amusement Games and Atari.
 
Sarah holds a BA from Duke University. She is a mom of three young children (including two FashionPlaytes designers) and resides in Marblehead, MA. www.fashionplaytes.com

8:00 pm EDT

Listen to the live or archived show at:
http://www.blogtalkradio.com/CoachDeb

Wednesday, 7 July 2010

"Women Entrepreneurs - The Secrets of Success" for Wednesday, July 7th

Maria Ross

Maria Ross’s mission is to engage, inform and delight audiences and keep them coming back for more. A born storyteller, she has over 16 years experience building brands, crafting marketing strategies and coaching businesses on how to tell the right story to the right people at the right time.

Maria is founder and Chief Strategist at Red Slice, a branding and marketing consultancy, and has worked with large companies such as Accenture, Business Objects, Discovery Networks, Monster.com and Microsoft as well as technology start-ups and small businesses like CRAVE and Mudbay in Seattle. She is the author of Branding Basics for Small Business (2010, Norlights Press).

In her free time, Maria is a volunteer, a published lifestyle writer and an actress. Maria received a B.S in Marketing, with a minor in Spanish from Indiana University, Bloomington. She lives with her husband Paul and their black Lab mix, Eddie, in Seattle, Washington

3:00 pm EDT
Listen to the live or archived show at:
http://www.blogtalkradio.com/CoachDeb

Tuesday, 6 July 2010

"Think Like an Entrepreneur" Live Author Chat on Tuesday, July 6th

Join me at the i-Virtual Assist blog for a live chat. Click on "Author Chat" to get into the conversation!

Think Like an Entrepreneur Live Author Chat
Where: i-Virtual Assist Blog
URL: http://www.i-virtualassistbooktours.blogspot.com/
Date: Tuesday, July 6, 2010
Time: 8:00 pm Eastern time

Monday, 5 July 2010

Pick the Wrong Bank

What do bankers and lemmings have in common? OK – that’s too easy. The technical term that economists use for bankers is pro-cyclical. That means bankers exacerbate booms by lending too much in good times, and make recessions deeper by tightening credit in bad times. Of course, that is not the total fault of bankers. Bank regulators push lending underwriters into pro-cyclical policies. When the regulators screw up and lots of loans go bad, they enforce tighter lending standards that restrict credit at exactly the time the economy needs loose credit.


Bankers are like also lemmings in that they don’t act in their own best interests. Bankers figuratively walk off cliffs blindly following their instincts as lemmings do. Like lemmings, most of the bankers I know don’t have great instincts or judgment. Prior to becoming loan officers, I suspect many worked as waiters or clerks at J.C. Penney. The guy who was trying to sell you a cheap suit last year may be championing your loan application before a bank underwriting committee. I’ll bet that gives you a warm feeling. While I am bashing bankers, in fairness, I should note that you can find good bankers. You just won’t find many, if any, in the large national banks. You have to look at local banks specializing in small business lending.

Let’s dig a little deeper into why a suit salesman will make a bad loan officer for you. This is how the loan application process works at large banks. First your loan officer, the former suit salesman, gets you to put together a loan package. The package likely includes business and personal financial statements as well as business and personal income tax returns. There is nothing wrong with the package itself. The problem is what happens with the package.

Unfortunately your loan officer will then look at the package. What is wrong with that? He / she likely understands only one number in the package – the bottom line from your profit and loss statement. Why is that bad? Your profit and loss statement shows if you are making a profit or are losing money. Why shouldn’t a banker rely on that information? For just about every small business, the amount of profit or loss in the financial statements can charitably be described as massaged. They could not so charitably be described as misleading. Smart guys like me are busy trying to get the profit number down to the smallest number possible for tax purposes in a lot of situations. Other smart guys like me are trying to find a way to show the largest profit possible. The profit number is only a small start in understanding the financial position of a business.

Here is an example how two identical companies can report entirely different results. First, let’s assume each company has revenue of $1,000 and operating expenses of $600 before the owner’s compensation. Company one is what is known as a C corporation and company two is an S corporation. What is the difference between C and S corporations? Well a lot, but this isn’t a tax course. I will just leave it as follows. C corporations pay tax twice on profits. They pay once on the company’s annual tax return and then again if the company pays the profits out as dividends to the owner. An S corporation pays just one level of tax. When some smart CPA is looking at company one’s tax situation at the end of the year (we know he / she is a smart CPA, since he is doing tax planning during the year for the company), he / she knows the company is about to face double taxation on $400 of profits. The CPA will recommend paying the owner a year-end bonus that is deductible from taxable income. That shields the bonus amount from double taxation. Let’s assume the bonus will be $300. That leaves $100 as the profit for the business.

Let’s now look at company two, the S corporation. The CPA will look at the same $400 of profit and, since this profit will only face one level of taxation whether there is a bonus or not, recommend that no bonus be paid. Therefore, the profit remains $400. As you can see, we have two companies with the same cash flow and operating results that are showing two vastly different profit numbers. Most bankers will not look favorably at company one’s loan application, but very favorably at company two’s application.

What happens next in the loan application process? The loan officer, or worse the assistant suit salesman, will enter the business and personal financial information into the bank’s credit scoring software. Above, I casually mentioned that most bankers really don’t understand financial statements except for the profit number, and as we saw above, they really don’t understand that number either. Now that same banker (or the assistant, who knows even less) will try to take the amounts from your company’s balance sheet and income statement and enter them into the computerized scoring program.

Once I got a call from a banker, who was trying to enter financial statements from one of my clients into the scoring system. He told me the balance sheet I had prepared didn’t balance. Of course, you could look at the balance sheet I had prepared and see very easily it DID balance. I even re-added the amounts while on the telephone with him to make absolutely certain. I then asked him to add the numbers on his adding machine outside the computer program. He did. The assets really did equal the liabilities plus owner’s equity, the basic accounting equation for a balance sheet. Now he had me perplexed. This was how I learned about the computer scoring program he was using. It wasn’t that my balance sheet didn’t balance. It obviously did. The problem was that he couldn’t get the balance sheet correctly entered into the program.

In his defense, the equity section of the balance sheet had a somewhat unusual line item called treasury stock. Treasury stock arises when a company buys back its own stock. This typically happens when the company’s money is used to buy out an owner. Treasury stock is a reduction in equity and appears as a negative number in the equity section of the balance sheet. My client’s banker was trying to enter treasury stock as a positive instead of negative number. In fact, it was worse than that. When I told him to enter the amount as a negative number, the computer scoring program rejected the entry. I justifiably blame him for not understanding the treasury stock concept he probably first encountered in accounting 101 back in his freshman year of college. I also blame the bank for an incredibly poorly written program. I can’t imagine this large national bank had never dealt with treasury stock before. How did a resourceful guy, like me, get around the problem? I had the banker subtract the treasury stock from retained earnings, another fortunately positive number in the equity section of the balance sheet. Problem solved!

Let’s assume the banker successfully enters all the financial statement amounts into the credit scoring program. What happens next? The numbers are analyzed by the bank’s credit scoring system, which resembles the machine from the Wizard of Oz. Why does it resemble the machine from the Wizard of Oz? There is very little substance behind the computer curtain. When you analyze misleading numbers, what do you get? You get a misleading analysis. Based on this analysis, the loan application receives a numerical score based on a fancy algorithm. Here is a financial principle for you. It will put you ahead of most bankers. When you analyze misleading numbers, you come to a misleading conclusion regardless of how much rocket science you apply. For small businesses loan applications, there are two predictable results. The loan is denied or the owner is offered a home equity line of credit. Neither is the result the owner wanted.

How does a small business owner avoid the mess above? Go to a small business bank. Your CPA should have personal relationships with several. Why are small business banks different? They are different in that real bankers can sometimes be found in small banks. If you are lucky, you will find a banker who can read financial statements and place the proper degree of reliance on them. He / she should be smart enough to determine real cash flow outside of one-time items like bonuses. If your CPA doesn’t know any such bankers, call me. I know several.

4 Tips for a Healthy Lifestyle for Women Entrepreneurs

by Shannon Wills

No matter how much we hate to admit it, women do have to put in extra effort because it is a man’s world. And although we may fight to fit in and eventually do so, because we are physiologically different and considered the “weaker” sex in terms of brawn, there are times when the struggle takes a toll on our health and leaves us drained and exhausted. Women are trying to do it all and succeeding – they are able to manage their homes, workplaces, and their personal relationships without shirking responsibility, but this success sometimes comes at the cost of their health. It’s not that hard to preserve and safeguard this great asset that we are blessed with at birth; all women entrepreneurs need to do is put in a little conscious effort:

1. Eat right: It’s very easy for busy entrepreneurs to forget to eat and then just grab whatever is available when hunger pangs strike. But this not only ruins your metabolism, it also plays havoc with your overall health in the short and long run. If you’re in the habit of keeping hunger at bay with unlimited cups of coffee or easy snacks like doughnuts or bagels, then you’re already in the danger zone. Make a conscious effort to make a positive change – wake up earlier to enjoy a small breakfast, eat lunch and dinner at around the same time, and keep healthy snacks at hand to satisfy hunger pangs throughout the day. It may seem odd at first to pay so much attention to food, but it’s your body and you have only one chance to keep it healthy.

2. Exercise regularly: I can almost hear the “I have no time” excuse when it comes to exercise, but I’m not going to accept it because all you need to stay healthy is 30 minutes of exercise four times a week. You can walk, jog, play a game, cycle, swim, work out with weights, do yoga, sign up for tai chi or pilates or aerobics – it just has to work your limbs and muscles and boost your blood flow. Exercise helps relieve stress and boosts your energy levels, besides keeping you active, fit, healthy and slim.

3. Find ways to de-stress; it’s not easy to avoid stress altogether because the workplace and home are both equal pressure zones, so the next best thing is to find ways to get rid of the stress. Do whatever works for you rather than following the herd – take a break once in a while with your friends or family or go away by yourself if that gives you peace and quiet; on an everyday basis, go for a jog, play a sport, listen to music, go for a long drive, take a warm bath, get a massage at the spa – whatever you do, it should serve to make you feel good about yourself and leave you refreshed and rejuvenated.

4. Tackle problems proactively: And finally, your mental approach to problems in life determines how healthy you are in the long run. If you obsess over every tiny issue and fret about it, you’re going to suffer ulcers and other stress-related illnesses. Rather, push your brain to work out a solution to those problems or tackle them differently. When you don’t let troubles push you down and instead try to claw your way back up, you feel positive and energized; this gives you health an added boost.


Shannon Wills writes on the topic of Physical Therapy Assistant. She welcomes your comments at her email id: shannonwills23@gmail.com.