Thursday, 18 November 2010

Women Entrepreneurs The Secrets of Success for Thursday, November 18th

Debbie Schaeffer

Debbie Schaeffer is the president and CEO of Mrs. G TV & Appliances in Lawrenceville, NJ.  She is the third generation of women leaders since her grandmother started the business 75 years ago.  With a background in engineering and construction, Debbie brings an eye for clean design and practical & efficient function to her 20,000 sq. ft super showroom.

Debbie is not just a leader in her industry, but in the community as well.  She has continued her family legacy of supporting charities like The United Way of Mercer County, KitchenAid Cook for the Cure® and Habitat for Humanity, and continues to engage the local community with events and speakers.

In 2009, Debbie was awarded the Mercer Regional Chamber of Commerce Outstanding Small Business of the Year and was recognized for her leadership in consumer electronics with a Women in CE Legacy Award. In 2010, Debbie was honored at the Princeton YWCA Tribute Awards for her community service and leadership in empowering women. Debbie resides in Princeton with her two daughters.

Monday, 15 November 2010

Speaking Anxiety - Are You Making This Mistake?

by Janet Hilts

You have many opportunities to "perform" inside your business. Basically, that's any time you're talking - on the phone, in your mastermind group, working with clients, and in formal presentations or workshops. For a lot of people, these are times when stage fright kicks in.

Fear of speaking affects most of us in some form. In fact, surveys find that we're more afraid of speaking than we are of dying! Because stage fright is so common, Jerry Seinfeld joked that "at a funeral, the average person would rather be the one in the casket than the one giving the eulogy."

Consequently, some people avoid speaking in their business as much as they can, preferring to hide behind the computer. This is understandable, but unfortunate. Other people forge ahead by bucking up and powering through their fear. Hats off to you! At least you're out there doing it.

OK - many speaking coaches and psychologists endorse this as the best approach to getting over that fear - this powering through. I disagree. I believe they back this because they don't know there's another way to eliminate the anxiety.

Here's why bulldozing through your fear is not effective as a business strategy: Your anxiety is still high. And that creates these problems:
  • You're on edge and can easily be thrown off course by a microphone that doesn't work, or an introduction that's not quite what you want.
  • Your listener feels your tension and can misinterpret what it means.
  • Your creativity is cramped, making it hard to think on your feet or answer questions well.
  • Your voice is affected - maybe shaky, maybe too soft, or monotone -- so you don't sound strong.
  • It's hard to convey compassion or certainty, so there's a distance created between you and your audience.
These stage fright factors present problems in coaching, teaching or selling - all of which are built on the relationship you're building through your speaking.

So powering through your stage fright is a poor choice. OK - It's true -- some people just keep doing that and over time they DO reduce their anxiety. But there are people who have been speaking for 20 years and the fear is still there!

What's the answer? Concentrate on eliminating the fear first. It doesn't have to be a long drawn-out process. That's old school thinking.

There are several rapid-change techniques and processes available to help get rid of that anxiety permanently. EFT or "tapping" is what I use with clients. And if you choose another path, that's great - just be clear that you DON'T have to "feel the fear and do it anyway." Find a way to get rid of that stage fright and start enjoying all your opportunities!

From the desk of Janet Hilts MPH, EFT-ADV
http://SpeakUpAndShine.com

Copyright © 2010 Janet Hilts, Speak Up & Shine | Clearing Pathways, Inc.

Sunday, 14 November 2010

Why prepare a business plan?

Q: My partner and I are planning to start our own business in a field in which we are very experienced. We don’t need financing, so why should we spend time preparing a business plan? My father didn’t have a business plan when he successfully started and ran his business many years ago.


A: Starting your own business can be the most rewarding experience of your life or it could become your worst nightmare. Though the overall statistics vary, at a minimum, half of the small businesses fail within the first two years and 80% fail within the first five years.

Why do so many small businesses fail?

Business is risky, especially starting a new one. You may be risking your own, someone else’s, or borrowed money, but, at the very least, you are risking your own time, energy and self-esteem.

Many things have to go right for a business to succeed. You need the right idea, right market, right place, right time, right management and right amount of capital.

A well prepared business plan will help you answer these questions and reduce the risk. The value of a business plan lies in the thought process – not necessarily in the finished document. The disciplined, systematic approach helps you, and your advisors, to think things through thoroughly, to research to ensure all relevant facts are known and correct, and to look at your ideas critically.

So taking prudent steps to prepare an appropriate business plan which increases your chances of success would seem to make good sense.

A business plan does not necessarily guarantee success - you can start up successfully without one and you can fail with a good one. It simply increases your odds of success.

And, of course, business planning does not stop with a successful startup. Our business environment is always changing. The process of keeping your business plan current will provide you with a good decision making tool to deal with new challenges and opportunities when they arise.

Get help in preparing a business plan by attending SCORE educational events and using our free counseling services. Visit the SCORE website, www.scorehouston.org, where you will find training schedules, useful templates, links and other information to help you deal with many business issues including preparing a good business plan.

Friday, 12 November 2010

Enhance Your Immunity for Balance this Autumn

by Janet Gomez

According to Ayurveda, a person in good health will not be affected by even the most contagious disease because natural resistance to disease is part of being in good health.

In Ayurveda, immunity is dependant on the digestive fire,  our capacity to digest and assimilate  nutrients. If your body is healthy the immune function is strong and foreign bodies are destroyed and removed so that it can return towards a state of homeostasis. If your body is not healthy, foreign bodies can survive in that environment. Toxins from undigested food also provide a favourable environment for foreign bodies.

So, how can you improve your eating habits and lifestyle choices to enhance digestion. Here are a few dietary, lifestyle and yoga tips to set you on the right track for enhanced immunity this autumn.

Dietary tips to enhance digestion

Be aware of:

    * how you digest (how do you feel after a meal? light, satisfied?)
    * the size of your portions and when you have eaten enough
    * the foods you eat - do they suit your constitution ?

In Ayurveda, foods such as milk, ghee or clarified butter and honey  (in moderation) are also considered important for enhancing immunity.

Other suggestions:

    * Include many fresh organic fruits, vegetables, nuts, and beans in your diet. To get the nutrients for an enhanced immune function, make sure that there's always plenty of fresh organic produce around.
    * Sip hot water or ginger tea throughout the day but not during mealtimes to enhance your digestive capacity.
    * Reduce your sugar intake and alcohol, both of which affect the activity of white blood cells

Lifestyle tips

There are several lifestyle choices that can tip the scales towards either illness or health. Try the following ideas to help boost a healthy immune system:

    * Be regular with your mealtimes so that the body is prepared for periods when it will be nourished.
    * Maintain a healthy body weight (ideally BMI between 20 -25) Being underweight or overweight places stress on your organs and body functions, thus adversely affecting the immune function.
    * Have a good night's sleep
    * Exercise regularly - 3-5 times a week for 30 minutes is the recommended minimum

Yoga tips

    * Savasana, the basic relaxation position, can help to reduce stress, lower blood pressure and heart rate, reduce muscular tension, reduce fatigue, improve sleep, and enhance immune response.
    * regular meditation e.g. simply sit in a quiet place for a short period each day
    * do alternate nostril breathing to balance the mind and body and boost immunity

Many of the practices to support good health and immunity are intertwined. Lowering stress levels can help you to sleep more soundly and choose more nutrious foods. Sleeping more soundly can give you more energy to exercise. Ayurveda's holistic approach can help you develop a lifestyle that is good for your body and your mind while supporting health and immunity.


Janet Gomez, nutritional consultant, produces the "Nutri-Jyoti News", a free bi-monthly e-newsletter for busy professionals. Feel ready to learn how to use nutritional strategies to manage your energy levels? Then sign up for her FREE e-course "5 Nutritional Keys to Vitality in your Life" on the Nutri-Jyoti home page now.

Copyright © 2010 All rights reserved Janet Gomez

Thursday, 11 November 2010

How Small Businesses Can Win at Social Media

by Debbie Schaeffer

I find that Social Media for LOCAL businesses is still in its infancy. Many businesses feel that it is too much work and do not see the benefits. Those of us that are in it - yes it does take work - but the field is constantly changing and growing and becoming more techno-savvy so by participating and constantly learning, we will be way ahead of those that join in later.

Here are some tips from my experience with social media:

Social Media Presence
I belong to Facebook, Linkedin, Twitter, Foursquare, Yelp and YouTube and I have a blog on my business site. On your blog or website you should have all the icons to these sites linking back to them. They should be positioned where they can be easily seen. I see many sites with the buttons on the bottom of the page and you don't even notice them.

Facebook
Not only should you have a personal page but you must have a business page. There are approximately 120 people on my business page that do not follow me personally. Most of the people are customers and not necessarily personal contacts. It's important to share news and events, announce sales, show customers' before and after photos, talk about expert solutions, and more.  This gives you another opportunity to turn up in search engine results. 

The common question is how to get people to "like" your business page.  You need to be proactive to ask people especially if you are a local business. Always ask! If you don't, then they won't know your page exists.  Then, you can add the Facebook button on any online communication you have whether it's a website or email newsletter.

Linkedin
This is a great example of using social networking for making B2B connections. Many people who are on Linkedin are not on Facebook so you don't have to worry about repeating your message in multiple places.  Linkedin allows you to describe your business as well as explain your position.  You only have so many words you can post an update but its a great way to keep people up to date with sales, events and great info. I get more feedback from Linkedin post than any other site. It's a good idea to join groups, but be prepared to spend time joining in the conversation.

Twitter
I have two accounts. One for me and the store (@DebbieSchaeffer @Mrs_Gs)

Yes it is very cool to have a ton of followers but if you are a local business and your customers are local, having a follower from California or the UK doesn't help if you are looking to gain more customers. However, the beauty of Twitter is that you can follow experts in your field, I follow the CMO of Best Buy. I also follow all my brands who have Twitter accounts. I love to "retweet" and be the first on my block to announce something big. For example, JD Power & Associates recently announced that Wolf is the #1 range, but I was the first to tell my Wolf rep. It felt good!

Foursquare
This sight is getting more popular everyday. People leave tips about a business or restaurant, offering great feedback to potential customers and the business managers as well.  As a business owner, you can place special deals and coupons for people who "check in" to your location.  I have also created a Foursquare profile and venue for my upcoming 75th anniversary gala. When guests arrive, they can "check in" and leave tips for an opportunity to win fun prizes.  There are many ways to entice customers to interact with you or your business with Foursquare.  However, like Facebook Pages, you need to encourage people to "check in" through your various communication channels both online and in person.

YouTube
For a year I knew I needed to do more video but I just didn't know how to get started. As cameras have become more sophisticated and smaller, creating a video is easier than ever. But it wasn't until I went to a local Social Marketing Seminar on YouTube that I said now is the time to just do it!  I'm far from a natural in front of the camera, but I keep trying. I created a mrsgs.tv page which will contain all my videos and it will link to the main page of my business site. Consumers prefer to watch a video than read - look how great Old Spice is doing with their video campaign.


Debbie Schaeffer is the 3rd generation female business owner of Mrs. G TV & Appliances in Lawrenceville, NJ.  She is a nationally recognized leader among women in consumer electronics and has become known among colleagues and vendors as a social media maven. Visit her store, read her blog, and watch some video at www.mrsgs.com.

Wednesday, 10 November 2010

Hire Your Relatives

I'm not certain why I should have to write this chapter. This idea seems so obvious. However, I also expect that at least half of you have already done this, and you likely disagree with me. “My business hasn't failed,” you tell me. The problem with hiring relatives isn't that your business automatically fails instantly. What really happens is that your business dies a slow death.

Imagine a business where employees are hired based on family relationship instead of competence. The bookkeeper was hired because she is the owner's wife. The sales manager is the owner's brother-in-law. The operations manager is the owner's brother. Oops – is this your business?

Let me ask you a few questions. Did you hire your wife as bookkeeper, because she has an accounting degree and tens years of bookkeeping experience? Did you hire your brother-in-law for his experience running a competitor's sales department? Did you hire your brother, because he spent fifteen years in charge of distribution for Wal Mart? Of course not. You didn't hire any of them for their qualifications. You hired them because you trust them (hopefully), and because they were convenient hires. You didn't have to search much to find them. Did you hire the rest of your staff this way? The problem with hiring relatives is that they aren't qualified in any meaningful sense. What do you get from unqualified employees? Misery. You know better. Nonetheless, you did it and will continue to do it.

One of my clients. Ted, had a brilliant idea no one had ever thought of before. That concept alone should set off alarms. I have never had an original thought in my life. You haven't either. Every time I think I have one, I end up losing money. The best ideas are stolen ones. Let someone else prove there really is a market for toilet paper with George Bush's face on it – either George Bush. Personally I would buy it with Jimmy Carter's face on it. Maybe not, my butt has standards.

Ted owned an average white guy small IT firm. It was really small – just him. He hoped to land some lucrative federal contracts. However, the federal government really doesn't award many contracts to average white guy small IT firms. To get these contracts as a small company, you have to prove some sort of historical discrimination or disadvantage. Ted thought for awhile. He was the stereotypical average forty year old white male on his second marriage with two rotten kids. To make matters worse, he paid his taxes on time, had no felony convictions, and gave money to his church. What government would possibly want to do business with a guy like this?

Ted knew of a Small Business Administration (SBA) program that allowed companies owned by women, racial minorities, and other oppressed groups to receive special preferences in bidding for federal contracts. He thought, “Hey, I'm married! This must be God telling me why I got married. I couldn't figure out why otherwise.” Ted had the brilliant idea to make his wife, Cindy, the 51% owner of his company.

The SBA isn't completely made up of morons, idiots, and ne'er do wells. Ted's idea wasn't exactly original. In fact, thousands of average white males have thought of this trick before, and the SBA has attempted to enforce rules against sham ownership to qualify for set aside programs. However, since the SBA is made up of bureaucrats, who spend most of their time before congress shilling for more money, this scam works pretty much 100% of the time. Nonetheless, women-owned businesses are supposed to be run by qualified women.

Here were Cindy's qualifications for running a small average white guy IT firm. She had spent her five years with Ted doing the laundry, cooking poorly (according to Ted),and wiping the noses of snot-nosed little spawn of Satan. Actually, that last part really is a good qualification to run an IT firm. It pretty much describes the IT work force of the twenty first century. So you think I'm being harsh? Have you ever wondered why Windows crashes so often? In fact, it just auto rebooted on me during the previous paragraph. I rest my case. Children of God wouldn't have created Windows. No, they didn't create the Mac either. The developers of Windows are snot-nosed spawn of Satan billionaires. No I am not envious – as I drive my Kia down to the Smart Shopper to purchase generic gruel for my family. Really.

Ted went to his attorney and signed over fifty-one percent of the stock in his S corporation to Cindy. Ted went off to secure a few really nice federal contracts and hired twenty little spawn of Satan programmers to service the contracts. Cindy, now president of “her” company, continued ruining laundry, embarrassing the culinary world, and wiping snotty noses.

Life was wonderful for a couple years and Ted was able to pay Cindy and himself six figure annual salaries with generous pension contributions. However, heaven apparently can't last forever. Maybe Ted was tired of ruined laundry and dog food meals. Maybe Cindy caught him tongue dancing and doing the horizontal bop with her best friend. I was just the CPA. Who am I to judge? In any event, they decided to split.

Actually Cindy decided to split. As president of the company, she ran down to the closest bank branch, walked right up to a teller's window, and demanded to close the company's accounts. She wanted the $300K in the accounts on a cashier's check made out to her personally. Of course, we have all been to bank branches. The tellers have less authority in most banks than the janitors. The teller sent her over to the branch manager, who excused herself and called Ted. The game was on. Cindy didn't get the money. The branch manager told her she needed to have a resolution from the company's board of directors authorizing her to close the accounts. This was about half true, but it stopped Cindy from getting the money.

Divorce lawyers were summoned, and the real fight began. Cindy claimed that she owned 51% of the company and she was firing Ted. Ted claimed the ownership transfer was a sham. Yes, he really did argue that he had committed fraud with the SBA regarding the woman-owned business classification. I don't believe that Cindy actually wanted to fire Ted and own the company. What would she have done with it? By the time of the divorce, the company's major government contract had expired and was not renewed. There really wasn't anything left to own at that point. I suspect she just intended to use her majority ownership share to get more of the remaining money. Ted and Cindy reached a property settlement and divorced. Ted kept the company – what was left of it. The moral to this story is clear. If you make your spouse an owner, you have a problem if you get divorced. Since about half of all marriages end in divorce, consider yourself hereby warned.

Women Entrepreneurs Radio™ with Chris-Tia Donaldson

Chris-Tia Donaldson

Chris-Tia Donaldson is a Harvard graduate with a true passion for hair. By day, Chris-Tia is a successful lawyer for a software company. By night, she is a freelance writer and entrepreneur looking to launch her own natural lifestyle and wellness brand featuring an array of products from cosmetics to personal care items and household essentials.

Chris-Tia graduated cum laude with a bachelor’s degree in Economics from Harvard College and earned her juris doctorate from Harvard Law School. At this juncture, she is balancing the full time demands of her job as a corporate lawyer at the world’s largest global software/database company with the daily rigors of running a start up in one of the toughest economies since the Great Depression. Chris-Tia is also the author of the highly acclaimed and best selling publication, Thank God I’m Natural: The Ultimate Guide to Caring for and Maintaining Natural Hair, which chronicles her experiences working in corporate America with a kinky mane. Thank God I’m Natural has reached the status as #1 hair book on Amazon.com and is changing black women’s lives from Chicago, Illinois to Pretoria, South Africa.

Chris-Tia is an expert in a number of topics related to launching a start up, including but not limited to financing your business, creating and marketing your brand, leveraging social media to grow your customer base, gaining media coverage for your product/business, among many other topics. She can also address the operational aspects of being an entrepreneur (e.g. legal issues that can sink your start up, outperforming you competitors, keeping pace with technology, beta testing/1.0/2.0, goal-setting, prioritizing, dealing with limited resources, etc.) As the founder and President of the Harvard Black Alumni Society (2002 – 2010), she is also an expert in issues related to starting and running a not for profit organization. Finally, Chris-Tia can speak to the challenges and benefits of self-publishing, an ever growing industry due to the increasing availability of print on demand technology.

Ms. Donaldson has been featured in USA Today, Essence Magazine, the Chicago Tribune, the Chicago Sun Times, the Detroit News, the Boston Bay State Banner, as well as many other national publications for her views on black women, beauty standards in the workplace, health and self-esteem. She has also been featured as a commentator on ABCNews Chicago, WGN-9 Chicago News and Fox Chicago News. A link to the segments can be found at http://thankgodimnatural.wordpress.com/2006/10/.

http://thankgodimnatural.com/

8:00 pm EDT
Listen to the live or archived show at:
http://www.blogtalkradio.com/CoachDeb