Rich in Your Niche

Niche is what you do. Target market is who you do it to.  Simply put that’s the difference between the two.  As a local small business, you have a chance through your close connection and added flexibility to really be able to serve a specific target market that appreciates your focused niche.

Big companies often overlook a lot of things when it comes to local population needs. This is where you can find your niche, from the small things that big companies are not adjusting to. As a small business owner, you want to keep thinking of ways you can improve your products and services and you have to stay flexible to keep up with consumer behavior. Find your niche and concentrate on it because this will separate you from the rest. Be adept in watching market trends because this will help improve your niche, give your customers more than what they are already getting from others. This may come in as simple as providing awesome customer service.

Concentrating on your niche does not mean that you will be left out by other businesses. If you focus on this and come up with the right strategy, you will be attracting the right customers and will get the returns that you deserve.  Your interactions and profit will be richer from it!

Things that you can do to make your niche work for you

Write articles – in any kind of business today, writing articles is a necessity because they just work – they are stellar at giving connections a chance to sample your character and competence.  Like your business, give your readers something helpful and something that they will remember, rather than product selling. If you create professional articles, your readers will recognize your brand and put you in a position where you are an expert in your niche. Do it regularly, like every month, twice a month, once a week, whichever you are more comfortable with. Just make sure to give your readers the highest quality possible. Send it out through email, fax, or post it on your website. This is one way of building your credibility.

Get your articles posted on sites or publications for free. Choose reputable and quality article marketing sites, volunteer to be a guest blogger or find publications to syndicate your post.   Choose a magazine or site where your target market can read them. Doing this will gain you possible customers and more brand exposure. Don’t forget to include where they can contact you.

Join professional committees – if there are committees that are related to your business, join them and be part of the top members. This will give you more credibility and exposure. People will recognize you and will be interested in what you are offering. If there are different committees in your area that are related to your business, attend meetings and see where your business will get the most benefit.

Host webinars – make use of the technology available to you. You can reach out to your customers by hosting a web-based seminar. It’s like a conference where you are the speaker and you have your customers, only this eliminates the need to travel from town to town. If you do a great job, for sure your audience will get bigger and bigger.

Make use of e-mail newsletters – cut down on cost by making use of email services. This is a cost-effective way to spread news about your business. Create e-newsletters and send one to your customers every month. Update them on the latest happenings in your business. If you have something new coming for them, provide a teaser in your newsletter.

Your own website – it is easy to start a website, the challenge is to make it work for you. Don’t give your visitors a hard time understanding where and how to access the information they need. If they find a link to your website and click through, they might not stay long if they don’t understand how to navigate around your site. Make articles accessible and your contact details easy to find. Include a way to attract them to sign up for your newsletter.

Properly plan out what you want to be known for so your target market knows, beyond a shadow of a doubt, that you are speaking to them and you understand them. Focus on your niche and put your efforts into always giving people what they are not getting from bigger companies. Make them feel the benefits of using your products or service and you will gain loyal customers.