Newsletters are a way to reach out and update customers. It is a way to give back, a way to provide them with useful information when they open their emails. If you already have a website and you’ve done your part in gaining a following, make use of your newsletter to keep giving them something new and interesting. Some of your customers might not be frequenting your website but the likelihood of them checking their emails everyday increases your chance of being seen and remembered.
Your newsletter
When you decide to have a weekly or monthly newsletter, carefully plan your content and design. If you plan on sending newsletters via email, make your design attractive and interactive. You can include videos and helpful articles in your newsletter. Make sure to include active links to easily direct your readers to full articles.
Here are some things to remember when deciding on newsletter content:
· Create helpful articles and let your readers feel that you know what you are talking about, that you are an expert in your line of business. Don’t just talk about your products and services, instead, talk about how such products are helping other consumers.
· Make sure that your articles are properly written but keep your tone conversational. This will increase your credibility.
· Update your subscribers with the latest on your company to keep them informed, especially for those who haven’t been visiting your site.
· Include the most interesting articles in your newsletter, this way you keep your readers engaged.
· Be creative to make your newsletter attractive. Adding graphics is very helpful because they maintain your readers’ attention. Make them enjoy your newsletter so they’ll always be looking forward to the next one.
· Follow a consistent schedule. If you have a lot of content, you can do a weekly newsletter, otherwise you can do it twice or once a month. Choose the best frequency that suits your website.
Once you have it in place, you have to do it consistently. Make sure to ask for feedback from your subscribers to help add improvements to your newsletter.
Make it work for you
Having a newsletter requires a lot of effort, plus you have to oversee your website and social media sites. That’s a lot, but if you are dedicated to reaching out to your customers and hearing them out, you will gain more in the long run. So why not maximize having a newsletter? Since you are already making one, why not make the most out of it, right? Now that you have a soft copy, why not make a hard copy? Having a hard copy can actually help you in many ways.
Ways your newsletter can work for you
Send out a copy of your newsletter – send them to past clients or give them out to those you meet who ask about your business. You can also leave copies at coffee shops or community centers, or where you think your target customers can see them.
Conference or panels – when an organization invites you to do lectures, you can include your newsletter in the packet you provide together with your bio. You can also send your newsletter to relevant media contacts you meet at conferences just in case they have questions about the lecture you did.
As your business card – instead of the normal card you have, use your newsletter! It contains the same contact details you have but is more informative. You are instantly giving them an idea what your business is about and how you do business.
Using newsletters is a marketing strategy and involves a lot of time and effort. But if you go this extra mile for your customers to remind them that you are there and they can rely on you, you gain their respect with your credibility. Your content sends the message that you are an expert as a business provider.
It’s a great way to repurpose content for your closest connections to communicate that you are really focused on providing them customized value.
No comments:
Post a Comment