Due to Pinterest’s increasing popularity, more and more brands – business and personal ones – are signing up and using the site for social marketing. After all, brands need to be where the people are, so that they can spread the word about their brand as well as engage and connect with people.
Since Pinterest is still a pretty new platform, many brands are wondering how to measure the success of their marketing campaign within the site. Unlike other popular social networking sites such as Facebook and Twitter, where there are already various ways to measure the ROI or success of your marketing campaign using the sites, the best way to measure the success of your Pinterest campaign remains elusive.
So how do you know if your Pinterest campaign is getting the results you want? How do you measure success? Is it enough to count the number of followers you have? Is it enough to see people liking and repinning your content? Can you already say that your campaign is successful?
Even if you answered yes to those questions, how can you be certain? As a small business owner, you have to ensure that you devote your time in the most lucrative way possible, so if you aren’t sure of the results of your Pinterest campaign, should you continue to devote time and resources to it?
Maybe not.
But don’t lose hope. Now there is something interesting that has come up to help you with this problem. A monitoring and analytics platform for sites involved in social curation, such as Pinterest, recently launched – and they’ve already signed up more than 150 brands and agencies.
Curalate is entering the scene at a perfect time – with the growing popularity of socially curated sites, brands really need to have the ability to measure the success of their social marketing campaign, otherwise, what’s the point of using the site, right?
What exactly does Curalate do?
Right now, it is the only available tool in the market that helps give brands a complete picture of how successful their campaign is in socially curated sites such as Pinterest. It uses a sophisticated mixture of proprietary image-recognition techniques and analytics to make you see how effective you are in engaging your audience. You gain insight on how your brand is influenced by your activities as well as your fans. Curalate is currently the only platform that is able to measure both first and third party actions – and this really gives it an edge over other platforms.
As a small business owner, you really want to make sense of social curation. You want to benefit from it, and that’s exactly what Curalate brings you – a way to monitor, measure, and help you grow your presence in socially curated sites.
Other social monitoring tools are effective when it comes to monitoring texts, but not when it comes to visuals. This is why Curalate really stands out – it helps you make sense of today’s visual platforms.
Within the site, you can easily review and respond to mentions of your brand. This helps you connect and engage better with your audience. What Curalate does is that it finds and consolidates all the conversations about you in one place, so it’s easy for you to reply to these mentions.
Curalate also helps you discover your fans and learn who your brand advocates are. These people are the ones who promote your brand and who can influence others to like your brand, so it’s very important that you learn who they are.
Another benefit the site offers is that it helps you identify what types of content are popular with users, so that you can plan your campaign effectively. After all, with socially curated sites, visual content is the most important.
It even gives you insights on your competition – Curalate gives you reports on how your curation efforts weight against those of your competitors. This is an excellent way to determine if you need to step up your campaign in order for your small business to succeed.
The best part is, Curalate shows you the complete picture, so you know which content is driving the most traffic to your site or store. This really helps you discover which area you need to focus on in order to promote your brand effectively.
Social curation is all the rage today, which is why brands need to have the ability to measure brand engagement as well as the success of their social marketing campaign. Curalate offers you that and more, so don’t hesitate and try their free trial now.
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