Blogs are Effective for Personal Word of Mouth

Personal word of mouth and your blog

Blogs are perhaps one of the leading outlets for business networking strategies. Through this medium, we can talk about our business and how it relates to present trends and your audience’s needs. There is more to a blog than stating the facts though. Remember that facts tell and stories sell. In other words, the content of your blog must appeal to your audience in every way possible. 

Designing an effective blog requires the creator to focus on several important topics. Content must be grammatically correct, organized, and above all, relevant to your purpose. 

You keep saying this word, but I do not think you know what it means…

Clean and neat is the primary technique. As a professional, you must be an exceptional spokesperson, using words effectively and correctly. You need to sound intelligent, but you don’t want to speak over your audience’s head. If they don’t understand what you’re saying, they won’t want to read what you have to say. 

If you are using technical jargon or exotic vocabulary, consider using a few words in a way that would improve your reader’s vocabulary. Then provide the definition and a story of how you did not know what it meant until you looked it up. Be sure that you maintain relevance to your purpose though. You don’t need to go off on a tangent to do this. Keep it purpose directed so that the education is relevant, especially if it is vital to your point. 

Keeping things organized…

As for the structure of the blog, it needs to be well organized. Use bullets and lists when appropriate to make the entire article easily navigable. Separate the structure into distinct sub-headings to avoid confusion, especially if you have several points to make. 

When comparing within the article, balance is often difficult to achieve. Some start with one point, followed by a completely separate analysis that disproves or proves another point. This can be confusing, especially if the reader is only scanning the content for points. Instead, when arguing a case, use your point and counter point as a heading. Then discuss. 

Quality that intrigues holds attention…

One thing in particular is the content of your blog. A good blog affirms your selling point- targeting the audience directly. Content such as stories and related subjects can be included, especially if they are viral, trending, or relatable fad, just as long as you can relate it to your business. Your content must sell your image and intrigue the audience. 

Content that reaches beyond and improves visibility…

An excellent practice is to make links inside of your blog. If you have relatable articles elsewhere, link back to them as a reference within your blog’s content. This is an excellent technique for increasing readers, especially if you post a hot topic. It will help navigate readers to other content you have, including videos, social links, and your website. Using your links as references and using terms such as “this is how I utilize my social networks and it has greatly improved traffic to my primary website” would help expand your content and improve visibility. 

Remember that social links are especially beneficial within a blog because it allows readers to share that information within their own network. Through these tools and techniques, you improve your personal word of mouth marketing strategies and allow your blog to reach a much larger audience through networks where individuals can recommend you to their friends. 

Blogs are designed to generate conversation

One thing to consider is that a blog is originally a statement and a question. You state what you know, but it leaves room for speculation and analysis by readers. They interpret what you have said and enjoy expressing their own related ideas. 

Be sure you keep this fact in mind when generating your content. Ask opinions of your audience. What do they think about the subject? Do they have ideas or techniques to add or discuss? A blog is an opening for discussion- primarily through comments. After you post a blog, don’t leave it alone like a forgotten newspaper article. This is a social outlet and discussion is going to be the next task. 

Blogs are for networking, education, and increasing visibility. Your blog should not only be able to intrigue your present audience, but also draw in new networking members. With quality content, a well-organized delivery, and effective marketing tool usage, you can create a blog that will raise awareness, create conversation, and improve your sales.