Word of Mouth is Ignited by Knowing What a Customer Really Wants

Ignite word of mouth marketing by giving your customers what they want

Knowing exactly what your customer wants is very important. Many businesses collapse due to their inability to come up with products that are relevant to the needs of their clients. In business, customer satisfaction is always key to a thriving business, therefore being able to come up with products that cater to the needs of your clientele is of utmost importance.

The disparities that exist between what customers want and what most businesses think they need is very evident. Many businesses are oblivious of what their customers want and therefore end up introducing products that do not match the expectations of their clients. A study commissioned by Pivot to find out the disparities between what customers want and what businesses think they want came up with some great insights.

Pivot Findings

Referring to the findings commissioned by Pivot, most businesses feel that they have a strong knowledge of what their clients want and yet none of them has ever gone out of their way to ask their clients what they really want. In fact, out of 76% of the marketers who asserted that they had a strong knowledge of what their customers wanted, only a paltry 34% confessed to asking their clients what they really wanted.

According to the Research of Pivot, many customers look for deals whenever they buy anything. What is strange is that 6% of consumers suggested that they like to be offered deals while a mere 53% of businesses that were interviewed think deals are important to consumers.

Most importantly, the studies done by Pivot showed that more than 59% of consumers take feedback very seriously. They consider feedback as a way of expressing their satisfaction or lack of it to the business. On the contrary, the study suggests that only a paltry 37% of business think that consumers take feedback seriously.

It is these disparities between what consumers want and what businesses think they want that has resulted in the gap growing considerably over the years. As a business owner, there are some questions you ought to ask yourself in order to bridge this gap and ensure that your products are exactly what your customer want. Some of the pertinent questions include:

Where are the Gaps?

According to the Pivot research, there are a lot of things that contribute to this gap. It is of utmost importance for businesses to find out the reasons for this gap and try to eliminate them. According to Pivot, the gaps lie mostly in carrying out research on customer wants. Being able to interpret information from such results is also pivotal in ensuring that the business is well informed about the wants of their clients.

The study also suggests that the gap lies in not using feedback effectively to ensure that customer satisfaction is met.

How do you Bridge the Gap?

One of the greatest tools in bridging the gap between what your consumers want and what you think they want is feedback. Any business that utilizes feedback tends to know exactly what their consumers need and hence the gap is considerably reduced.

How do yo know what Your Customers Really Want?

One of the best ways to know exactly what your customers really want is to encourage word of mouth marketing. Every business should learn to listen to exactly what their consumers want. Instead of trying to come up with products that you think will appeal to your consumers, why not try asking them what they really want. Word of mouth marketing does help bridge the gap ensuring that businesses are in touch with the wants of their clients.

As a rule of thumb, businesses should strive to find out exactly what their consumers want. Businesses should no longer have the idea that customers do not know what they really want but should embrace a word of mouth marketing approach. The gap between what your consumers want and what you think they want can really hurt the progression of a business. Therefore, as a way of eliminating this gap and coming up with products that satisfy the wants of your customers, it is necessary to do research. Not only does research give you insights into what your consumers want but it also helps to improve the quality of your product, making it more competitive.