Best Tips for Connecting One on One

Doing business now is different compared to how it was done a decade ago. We live in a fast-paced world because of technological advancements. Before, we needed to set aside a lot of our time if we wanted to meet with clients or gain customers. It also required more energy and cost more because we needed to pay for transportation and other expenses we incurred while we were outside meeting with potential customers. Marketing was another strategy that cost a lot if we wanted to reach out to our target market and gain a reputation.

Technology changed all that and it is making it easier for businesses to gain customers and win their trust. Through the internet, mobile phones, and other tools available today, we can easily reach out to customers without spending on transportation and meals. We can enjoy all these advantages if we can establish an effective online presence. Like we professionals, consumers now prefer to just talk on the phone, exchange emails, or start a conversation on social media sites. We can make this work for us if we make it easy for consumers to find us online.

Here are tips on how to connect with customers:

Your online profile – When you promote your online profile, make sure that you are prepared to give your visitors what they need to know about you or your business. When they click on your link, your profile must make a great first impression. This is how you attract consumers. Fill your profile with important information and content that will make them stay longer. Let your profile speak to them until they start to “Like”, add, or share your profile to others. Remember that your online profile serves as a virtual business card.

Make sure that you fill the important spaces on your profile. Remember to add a photo because consumers don’t like connecting with people online who don't  have a profile picture.

Mix it up! – Now that you have completed your profile, it’s time to manage your content. It is important that you have a constant flow of content on your profile. You can write articles, share videos, and other information that can help consumers. You can create content based on how your business can help consumers, or provide general tips. The goal is to keep your audience interested, and the only way to do that is to consistently post content on your profile. This will make them feel that you care about them and that you are always online. Remember--mix it up with articles, videos, photos, and even audios.

Interact with your audience – now that you have made them feel that your profile is active at all times, your audience will start interacting with you. They can either comment on your posts or mention you. When they do, talk to them. Say thank you or open a conversation. Start closing that gap between you and your audience. Make it comfortable for them to reach out to you. This is the phase where you can start building strong relationships with your customers.

Strengthen your relationships – if you keep interacting with your audience, you will soon recognize who your valuable customers are. Of course all of them are important and will share ideas on your profile every now and then, yet there are those who will share you with their sphere of influence and will act as “brand advocates” of you business or personal brand.. Keep building strong relationships with these people because this is important to any business or brand. Build strong relationships, strengthen your network, and widen your reach.

If you are going to move your business online, it is important that you plan how you are going to follow these tips. These will help you strengthen your online presence and make it easy for your business to connect with individuals online. Remember that trust is earned: you have to take time in completing your profile, creating content, thinking of ways how you can help your audience which gives them a great forum to sample your character and competence.