LinkedIn is a great place to meet professionals in any industry. It allows us to connect and interact with people who share our interests. We can also connect with people who can be potential business partners. Like any other website or business, there is that constant need to add features and make changes to ensure that we always give what our customers want and need.
Last February, LinkedIn announced a new feature that will help any business or professional gain a wider network. They added the “Follow Company” button. All you have to do is embed the button on your website, blog, or social media site. People who choose to follow your brand will receive your updates in their LinkedIn feeds. With this feature, you can also follow companies or personal brands whom you are interested in. You’ll be able to read the latest updates from them and get insightful ideas that can help your brand or small business.
This latest feature is somewhat similar to what other social media sites have come up with. How then can you use this to promote your brand and small business when you are already doing the same with your other social media sites?
Here are some advantages of using the “Follow Company” button on your personal brand or small business site:
Connect with more experts – LinkedIn reports they have 135 million registered users from different parts of the world. With this number, you can connect and gain insights from experts on your industry or even other industries. Reach out to those who inspire your brand and connect with them. Reach out to those who your brand inspires and take inspiration from them as well. This will help your business grow and spread the word about your personal brand.
Reach out to more customers – When you embed the “Follow Company” button on your social media sites and blogs, it will help you widen your audience reach. It’s a way of connecting with customers who are more comfortable using LinkedIn compared to any other social media platform. You can then ensure that all your followers from your different social networking sites are given the same updates about your personal brand or business. It also guarantees that no one gets left out.
This new LinkedIn feature can really work to your advantage in terms of promoting your brand. However, before you add it to your other sites, you should make sure that your LinkedIn profile is good to go. You have to make sure that you are ready to gain more followers and be prepared to connect with them once your list starts to grow. Here are some preparation tips:
1. Update your profile
If you haven’t done this in a long time, do it. Make your profile look presentable and professional. Write the things that best describe your personal brand or your small business. Talk about your brand culture and tell your story. A good place to focus is your brand values and goals. This will give your audience an idea of who you are and how you can help them.
2. Don’t rush
Sure, this is a new feature and you can benefit from it, but take your time in preparing your profile. Just like your other sites, you have to have a strategy in order to gain the benefits of increasing your audience and connecting with people. Once you have it down, you can add the button to your site. Sooner or later people will start connecting with you on LinkedIn.
3. LinkedIn app on your Smartphone
If you are using an iPhone or Android, you can download the app on your phone. This way you can connect with your audience even when you are on the move. It’s handy because when you’re stuck somewhere, instead of playing games on your phone, you can update your status or answer to followers who are connecting with you. It’s a great way to make your online presence felt.
LinkedIn is one of the most underutilized platforms of the social networks. Yet, it’s strength and viability are not to be underestimated. Share your linked In link or company page on our Facebook page – http://facebook.com/mariaelenaduron We would really like to see how you are using the oldest social network!
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