Wednesday, 28 March 2012

Brand Yourself: A Great Tool for Small Business Owners and Executives

One of the best ways to promote your personal brand is to control and manage your Google search engine results. You want to ensure that whenever someone searches for your name, your best links appear. This could be your website, your blog, or your LinkedIn profile. You definitely don’t want anything negative to appear or a random person sharing your name who is notorious for doing something bad.

As a small business owner or executive, your Google search engine results are basically your online reputation. So it’s essential that you take charge of it, since it could mean the success or failure of your personal brand.

There are many reputation management companies out there who would be willing to control the search engine results of your name for a fee. For a huge fee. But if you can’t afford to spend thousands of dollars for this, what else can you do?

Brand Yourself

Here’s where BrandYourself comes in. Co-founders Patrick Ambron. Pete Kistler and Evan Watson first thought of the idea when Pete found himself getting turned down for an internship because he was being mistaken for a drug dealer. The three joined together along with an awesome technical team to create a product that would not only solve Petes problem, but also make it simple for anyone to control their own search results and be accurately represented online.

How It Works

Here’s a step-by-step guide on how BrandYourself works to manage your Google search engine results:

1. After signing up, the software will ask you what name you want to rank high in. It could be your real name or a variation of your name. Basically, it should be what people type in the search engines when they want to find you.

2. Brand Yourself will show you the links that currently rank in Google for the name you submitted, and you will evaluate each one to see if they’re a positive link about you, unrelated to you, or a negative one.

3. Afterward, you need to submit the links you want to show up at the top of Google when someone searches your name. This could be your website, your blog, your LinkedIn profile, your Facebook account, etc. Anything that shows you in a positive manner would be good.

4. After submitting the links, BrandYourself will analyze them and then give you very specific steps to boost those links and make them rank higher in the search engines.

5. The software even tracks your progress so you can see if the links you’ve submitted are moving up in Google. BrandYourself will also alert you if something unusual has happened, such as if a new result has appeared on your first page, so you can quickly take action.

6. Lastly, don’t forget to build your own BrandYourself profile, which is automatically optimized to rank highly on Google.

Best of all, you can start ranking highly in Google using BrandYourself for free. Yes, no need to spend thousands of dollars, since you can submit up to three links that BrandYourself will help you optimize without spending a dime. But if you want to optimize unlimited links, you can easily upgrade your plan starting at $9.99 per month.

So why throw thousands of dollars to an online reputation company that will help you rank in Google? With BrandYourself, you can learn some excellent SEO techniques, empower yourself, and rank highly in Google without spending a dime. So why not try it today and see how it works for you?

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