Key Word of Mouth Points for New Instagram

Word of Mouth strategies on Instagram

Instagram has slowly transitioned from a once-simple app available for smartphone use, into a web-browser-friendly networking tool that possesses a constantly growing network. This relatively simple visual-based platform is unique in its approach: being filled with pictures posted by friends, family, and even businesses that appeal specifically to its target audience.

While it may have started out as a resource for friendly sharing of images, it has become an effective marketing tool for businesses of all sizes and platforms. Through the simplicity of visuals, you can send a powerful message to your audience and help them to expand your network and hence allow you to reach a wider audience. 

Instagram: What Can You Do With It?

Move your audience to take action 

Instagram can basically be seen as an entry point for audiences to find you. It allows you to market quickly and effectively, as long as you know how to approach the audience. But first you need to identify the audience and identify their activity. What do they like to see? What do they like to do with what they see? It doesn’t always necessarily need photos to be aesthetically beautiful. It is more about generating material that motivates the audience to take action. 

Your goal is to get your audience to view not only your material, but also share it with their friends. Perhaps the most advantageous prospect Instagram offers is that it makes it easier for the audience to share your material. Through word of mouth marketing, you can establish a collective network using Instagram and make it much easier for your audience to share your brand with their own personal networks. 

Currently, the Instagram network focuses on bringing valuable pictures to the viewers so that they can comment on and share it with their own friends. This is done by targeting their specific behavior. As mobile technology becomes increasingly popular, the mobile audience is the future for online marketing. This is an ideal situation for any brand to market to – an eager audience. They want to see what you have to say, and best of all they are always available. You just have to make sure that you say the right thing at the right time. And thus, your content is still one of the most valuable aspects for marketing. 

Build new and future contacts

When constructing a profile and creating content, always be sure that your methods target your audience and target what your audience is searching for so that they will know who you are and where to find you. Keep in mind that your profile acts as a primary means by which people can locate your material. 

Your profile picture, name, and your hashtag reference are all valuable tools for enabling the audience to find you. [tweet this].

Be sure that you regularly hashtag your posted Instagram pictures so that your audience can reference your brand network with you easily. Additionally, through the photo descriptions you are able to link back to your related sites, providing a gateway to your brand network. After all, a view and a “like” aren’t what you’re really after. It is all about building new contacts and future prospects loyal to your brand. 

Boost your visibility

Be sure that you intertwine with other social networks, such as Twitter, Facebook, and Tumblr to help boost visibility and expand established networks. But as with all methods of social networking, new updates and tools are constantly being added. 

Instagram has begun to utilize a “photo map,” which keeps track of where you uploaded pictures from. This is an ideal way to designate a physical business location - and better yet - allow your followers to tag the location, as well. 

As a reminder, if someone follows you, it is good practice to follow them right back. This is your opportunity to really network and communicate with prospects and open up new doors for opportunity. 

Using Instagram Profiles for Your Business

Instagram and your social marketing campaign

Instagram started adding web profiles for its users a couple of weeks ago. This popular mobile app is Instagram, focused primarily on the visual aspects of life. While originally designed for sharing photos with family and friends, brands have begun to utilize it in order to promote their image through social campaigns.

But, what does that have to do with your brand? Not every business can promote a visual stance (words seem to be more appealing), but incorporating visuals into your social campaign is still essential to your online success. So, you must apply it: How is your brand pictured by your audience? What do you see when you consider your brand? What does your audience see? 

Create and promote

Though just an app, Instagram does have a profile for you to develop and utilize. Because Instagram is all about visuals, using a picture that effectively promotes your brand is essential- though you will want it to be appealing as well (for its repost potential). However, there is also the aspect of promoting it with the right hashtag (#mybrand). What this hashtag does is allows you to accumulate your brand’s uploaded photos on your account. This helps to define your photos as specific to your brand’s image. 

The best part is that followers can utilize the hashtag to tag your brand when they take a picture. It would be advantageous for aggregating your account with your website- such as a social campaign. Your audience can post pictures of how your brand has impacted their lives. 

This aspect of Instagram helps develop word of mouth marketing by including the audience in your social endeavors. [tweet this].

The more they interact- and the more they are able to interact- with your business will ultimately determine your social campaign’s success. 

Additionally, for any previously established photos, you can always hashtag within the comment feed to link it back to your brand’s profile. Be sure that your Instagram app is current- considering the new photo-map addition that allows you to tag your location when you upload a photo. This could be very handy for promoting your brand’s location and helping develop your profile. 

There’s an app for that

Since Instagram is more of an app, it lacks the site references that social sites possess. Though Instagram itself isn’t a social network, you can be followed through other apps like Webstagram and Statigram. These sites allow you to utilize a RSS button that links your account and allows viewers to follow you more effectively. This is an effective way to initially improve your Instagram profile’s visibility by linking with other sites, especially your blogs. 

Take advantage of all tools provided, and ensure that your Instagram profile is as widely available to the audience as possible. Instagram allows you to link with other social sites like Facebook, Flickr, and Twitter. So be sure that your profile incorporates these networks if you utilize them (don’t worry about creating an account on these sites though if you aren’t going to manage them effectively). Your social network profiles will carry with them the Instagram tag, allowing already established audiences to view your profile and follow. 

Using Instagram can benefit your social campaign, but only if it is utilized effectively and completely. Turn your profile into an easy-to-follow tool by which your audience can not only familiarize, but also be able to link with and further associate your brand with audience approval.