Key Word of Mouth Points for New Instagram

Word of Mouth strategies on Instagram

Instagram has slowly transitioned from a once-simple app available for smartphone use, into a web-browser-friendly networking tool that possesses a constantly growing network. This relatively simple visual-based platform is unique in its approach: being filled with pictures posted by friends, family, and even businesses that appeal specifically to its target audience.

While it may have started out as a resource for friendly sharing of images, it has become an effective marketing tool for businesses of all sizes and platforms. Through the simplicity of visuals, you can send a powerful message to your audience and help them to expand your network and hence allow you to reach a wider audience. 

Instagram: What Can You Do With It?

Move your audience to take action 

Instagram can basically be seen as an entry point for audiences to find you. It allows you to market quickly and effectively, as long as you know how to approach the audience. But first you need to identify the audience and identify their activity. What do they like to see? What do they like to do with what they see? It doesn’t always necessarily need photos to be aesthetically beautiful. It is more about generating material that motivates the audience to take action. 

Your goal is to get your audience to view not only your material, but also share it with their friends. Perhaps the most advantageous prospect Instagram offers is that it makes it easier for the audience to share your material. Through word of mouth marketing, you can establish a collective network using Instagram and make it much easier for your audience to share your brand with their own personal networks. 

Currently, the Instagram network focuses on bringing valuable pictures to the viewers so that they can comment on and share it with their own friends. This is done by targeting their specific behavior. As mobile technology becomes increasingly popular, the mobile audience is the future for online marketing. This is an ideal situation for any brand to market to – an eager audience. They want to see what you have to say, and best of all they are always available. You just have to make sure that you say the right thing at the right time. And thus, your content is still one of the most valuable aspects for marketing. 

Build new and future contacts

When constructing a profile and creating content, always be sure that your methods target your audience and target what your audience is searching for so that they will know who you are and where to find you. Keep in mind that your profile acts as a primary means by which people can locate your material. 

Your profile picture, name, and your hashtag reference are all valuable tools for enabling the audience to find you. [tweet this].

Be sure that you regularly hashtag your posted Instagram pictures so that your audience can reference your brand network with you easily. Additionally, through the photo descriptions you are able to link back to your related sites, providing a gateway to your brand network. After all, a view and a “like” aren’t what you’re really after. It is all about building new contacts and future prospects loyal to your brand. 

Boost your visibility

Be sure that you intertwine with other social networks, such as Twitter, Facebook, and Tumblr to help boost visibility and expand established networks. But as with all methods of social networking, new updates and tools are constantly being added. 

Instagram has begun to utilize a “photo map,” which keeps track of where you uploaded pictures from. This is an ideal way to designate a physical business location - and better yet - allow your followers to tag the location, as well. 

As a reminder, if someone follows you, it is good practice to follow them right back. This is your opportunity to really network and communicate with prospects and open up new doors for opportunity. 

Social Time Management

Social time management tools

One of the most prominent issues with using social media for business purposes is that it is often time consuming. It may only take a matter of seconds to post to your social account. However, checking out your posts, analyzing your data, and managing your multiple accounts can consume much of your precious time. Consequently, this leaves you little time to plan and improve your online social strategy and manage your business.

Because of this, if you are using social networking sites, you need to make sure that you are only utilizing sites that attract people who are in your target audience. [tweet this].

Choose sites that offer social marketing strategy tools that are helpful to you as you manage your online campaign.

Certain sites, such as Facebook and LinkedIn, have their own audience engagement and analytics tools within their sites, allowing the user to examine how effective his/her methods are. But, each of these tools will work only in their respective sites, so users still have to manage social network accounts separately. For many, the emergence and availability of social media dashboards have made managing multiple social networking sites easier.

Social Media Dashboard: How Can It Help You?

Simply defined a social media dashboard is a tool that lets you monitor and contribute to multiple social network accounts in one place. Among the popular dashboards are Hootsuite, Social Sidekick, and Crowdbooster. They provide analytics, interlinked social networks, and help make social engagement time-friendly. 

1. It lets you organize everything in one place

You can identify, retrieve, and organize valuable data from each of your social network accounts in one place with social media dashboards. Posting and tweeting is made extra easy using dashboards since they give you the ability to schedule your posts and tweets throughout the day. Thus, you get to avoid the tedious and time-consume task of posting and tweeting at numerous times during the day.

2. It makes comparing multiple analytics in one place possible

Perhaps one of the most advantageous aspects of these management dashboards is that the user can now target specific analytics within the social media world and compare certain social networks with one another. Are you using your LinkedIn site as effectively as your Facebook account? Are your tweets as popular as your Pinterest pictures? These analytics allow you to target your brand’s audience and thus enable you to fine-tune your strategies. 

3. It gives you a better picture of your audience

Tracking your audience’s interactions helps you to engage with them more effectively. One of the most prominent issues with engagement in social sites is that not every business understands that each social audience is different. Each social site has an audience that is specific to it. While users will also have accounts on various sites, they are always looking for certain characteristics within your social outreach. 

While it is possible to post the same material to multiple sites through social dashboards, it is also important to keep in mind that each audience requires a unique approach. 

Time is only wasted if it’s spent ineffectively. [tweet this].

Utilize the analytics gathered to help engage your online audience in the manner they want you to. Be sure that your online efforts as a whole are audience-focused because that’s what the social world is all about. 

Using Instagram Profiles for Your Business

Instagram and your social marketing campaign

Instagram started adding web profiles for its users a couple of weeks ago. This popular mobile app is Instagram, focused primarily on the visual aspects of life. While originally designed for sharing photos with family and friends, brands have begun to utilize it in order to promote their image through social campaigns.

But, what does that have to do with your brand? Not every business can promote a visual stance (words seem to be more appealing), but incorporating visuals into your social campaign is still essential to your online success. So, you must apply it: How is your brand pictured by your audience? What do you see when you consider your brand? What does your audience see? 

Create and promote

Though just an app, Instagram does have a profile for you to develop and utilize. Because Instagram is all about visuals, using a picture that effectively promotes your brand is essential- though you will want it to be appealing as well (for its repost potential). However, there is also the aspect of promoting it with the right hashtag (#mybrand). What this hashtag does is allows you to accumulate your brand’s uploaded photos on your account. This helps to define your photos as specific to your brand’s image. 

The best part is that followers can utilize the hashtag to tag your brand when they take a picture. It would be advantageous for aggregating your account with your website- such as a social campaign. Your audience can post pictures of how your brand has impacted their lives. 

This aspect of Instagram helps develop word of mouth marketing by including the audience in your social endeavors. [tweet this].

The more they interact- and the more they are able to interact- with your business will ultimately determine your social campaign’s success. 

Additionally, for any previously established photos, you can always hashtag within the comment feed to link it back to your brand’s profile. Be sure that your Instagram app is current- considering the new photo-map addition that allows you to tag your location when you upload a photo. This could be very handy for promoting your brand’s location and helping develop your profile. 

There’s an app for that

Since Instagram is more of an app, it lacks the site references that social sites possess. Though Instagram itself isn’t a social network, you can be followed through other apps like Webstagram and Statigram. These sites allow you to utilize a RSS button that links your account and allows viewers to follow you more effectively. This is an effective way to initially improve your Instagram profile’s visibility by linking with other sites, especially your blogs. 

Take advantage of all tools provided, and ensure that your Instagram profile is as widely available to the audience as possible. Instagram allows you to link with other social sites like Facebook, Flickr, and Twitter. So be sure that your profile incorporates these networks if you utilize them (don’t worry about creating an account on these sites though if you aren’t going to manage them effectively). Your social network profiles will carry with them the Instagram tag, allowing already established audiences to view your profile and follow. 

Using Instagram can benefit your social campaign, but only if it is utilized effectively and completely. Turn your profile into an easy-to-follow tool by which your audience can not only familiarize, but also be able to link with and further associate your brand with audience approval. 

Content and Context

The right content for your social marketing strategy

When it comes to social interactions, what you say and how you say it will ultimately determine how the audience reacts to you. Because social media marketing is a fast way to connect which often appeals to customers, it is crucial that you promote your brand effectively.

Effective social marketing depends on the content and the context that it is held in. While it is possible to post valuable information, how it is held and its relevance to the life of your target market will affect how they respond to your brand.

What you say matters to the audience (Content)

The audience is always listening, but for how long is the ultimate question. Postings on social media will only last for a short time before they pass on. And due to the high-speed that technology provides, the average attention span is only about ten seconds. That gives you only moments to gain the attention of the audience- and hold on to it. 

Does the audience enjoy what you have to say? How do they react? The use of analytical tools has proven invaluable for any online marketing strategy. Use these to tune your content and adjust to current trending topics. What content is appreciated by the audience? What are their reactions? Remember that no reaction is the worst reaction there is. 

While getting their attention is most valuable, proposing that they share that information is just as important. Social media is an opportune chance for word of mouth marketing strategies, especially since valuable and attractive content is more likely to be shared through viewers to their friends.

How you say it matters just as much (Context)

While content is invaluable, there is also the importance of saying the right thing at the right time- in an effective manner. Consider the last thing you posted. Was it valuable content? It may have been, but that doesn’t mean that it was conveyed at the right time or even proposed in the right light. Even a beautiful painting can be viewed as a poor piece of art when it’s in the wrong place at the wrong time, or seen by the wrong crowd. 

Context has many aspects, some alluding to timing and others to clarity. With trends changing all the time, posting viable material needs to be done at the right time. Timing is basically the exterior part of your content, and is best achieved by knowing your audience and anticipating what they will want to hear at a particular time. 

The interior of context lies within how your post is perceived. It is possible to have a viable subject, but be unable to get the message across to your audience. To avoid this, clear and concise language that avoids confusion is a practice that should always be utilized.

Combine the two

One specific issue that many professionals incur is that they post only what they want to hear. They talk as though they were talking to themselves, not to an outside party. While you may seem like an authority in your field, it can detract from your social experience, especially since most individuals will only appreciate what they can comprehend. Speak to the audience- not over their heads. Avoid technical jargon that can confuse or even belittle your audience (it is good practice to explain and educate the audience where necessary). 

Additionally, clarity is of the utmost importance. Are you posting facts or opinions? Differentiate what is fact and opinion when you say it, since the audience will always have its own unique perception. Always ask yourself how they will view the content. Will they take your word for it or are you opening yourself up for discrepancies. Also, keep in mind that one of your primary goals is to establish your brand’s expertise. In order to maintain authority in your field, you will need to make sure that you keep your facts and opinions separate.

“Keep in mind that each social network has its own specific audience.” [tweet this].

The Twitter audience may not want to view your Facebook material or your Linkedin network may not enjoy your Pinterest boards. Each audience needs to be addressed specifically. And while the content may be the same, this is where context affects your social marketing strategy the most. 

How you engage your audience depends on your content and the context in which it’s understood. Be sure to utilize your social tools effectively and apply the uniqueness of your brand to your social marketing strategy. As long as your brand’s social content is held appropriately within the context of your specific audience, those that see will react and continue to offer you their valuable attention. 

A Social Marketing Strategist Makes Sense for Your Business

Social marketing strategist and your business

Marketing through the many social networks has become common practice for businesses, both big and small. These networks are often easy-to-use and economically effective, but that doesn’t mean you will effortlessly obtain all the benefits from your social networking campaign.

So, why is it necessary to utilize a social marketing strategist? Primarily because it can be difficult for a business owner or manager to spend the time required to deal with all the variables that exist in social media nowadays. Discussing, posting, analyzing, and overall engaging with the audience needs focused efforts and, above all, an expert in this field. 

It is crucial that social strategists are able to dedicate themselves wholly to social media marketing strategies. "Effective social marketing requires a wide range of skills to enable your brand to make the most of your social campaign" [tweet this].

The Social Aspect of Business

In order to handle an online social campaign effectively, a social strategist must be professional yet sociable, with a talent for speaking to the audience. Many business owners and associated management have one issue; they focus primarily on the technical side of a business, and less so on the people side.  Their functions and interests are sometimes limited, thereby restricting the ability of a brand to communicate thoroughly with the audience. 

A social strategist must be able to engage the audience in such a way as to gain their trust and loyalty; to achieve an effective audience approach.  Interacting, sharing, and getting involved with your audience require focused efforts, but  you will reap recommendations and interactions from your audience. Effective interaction between your social strategists and the audience opens up a window for word of mouth marketing, allowing your brand’s visibility and image to grow in the online world. 

To achieve this requires the focused efforts of a specifically designated social strategist. In situations where a technical expert attempts to interact with the audience, communication can break down. This is because not every representative of a business is able to focus on handling people as individuals and interacting with them appropriately (building loyalty, explaining situations, appealing to their wants). 

Why Do You Need a Social Strategist?

Of course, to communicate effectively, you must also be innovative and creative in your methods and thinking. Social strategists can focus their efforts to understanding the social environment, easily adapting to changes in the social network structure - such as new platforms, tool utilization, and techniques. It is necessary for them to analyze data and adapt to changes efficiently to accomplish this. 

Then there is the widely underestimated factor that one social network is different from another. It is important to be able to understand the unique differences of each social network and their associated audiences. Twitter audiences demand a different approach than a Facebook or LinkedIn audience would appreciate. While the concept of social media is universal, each forum requires a unique approach and analysis in order to achieve its true potential. 

This is why it’s important to have a designated social strategist operating your marketing campaign. The wide range of social networks and constant changes to the networking world require a focused individual or department. 

Then there are certain characteristics that truly define a social strategist. While they need to be familiar with the handling of different social networks and their unique audiences, they must also be familiar enough with your company so that they can effectively endorse and speak as though they were the brand itself. 

This is often difficult to achieve and is, perhaps, one of the reasons why many businesses neglect to outsource their social marketing. They may decide to involve the entire business into their social strategy. This can, unfortunately, draw attention away from development within the brand (Jim can’t focus on getting those files analyzed; as he’s busy updating the business’s LinkedIn account).  

This is why the ability to communicate and appreciate the brand’s attributes and advantages is so important for a designated social strategist. They are responsible for opening up a line for communication for their associated brand and are able to discuss it with others with complete authority. This is why a social strategist must be able to wear many hats and constantly be updated with the company’s changes and new directions. A designated social marketing strategist would be able to collect that data, analyze it, and share it through marketing, without disrupting the brand’s development efforts.

When it comes to the social marketing, a business gets what it invests into the campaign. In order to achieve the maximum benefit from your online experience, it is necessary to engage the services of a social strategist who has the right skills, focus, and personality. It makes sense for your business to make the most of its social campaign. 

When You Represent A Company

Outsourcing your social marketing strategy

Outsourcing is a very common practice for businesses everywhere. Whether it’s analyzing data or public relations, resources and time can be managed far more effectively by utilizing the services of other agencies that can effectively manage certain portions of your business.

However, outsourcing does not come without a cost- both financially and functionally. Specifically regarding public relations, such as social account handling and customer service, it is necessary that both you and your outsourced agency understand each other and communicate effectively. 

Be clear

The most important thing is that your outsourced agency represents your business with clarity- who is who and who said what? When it comes to social networks and associated communications with the public, it can be difficult to decide who has the ultimate authority unless you make it clear to everyone. 

When discussing recommendations and conversations- is there transparency? Is it apparent that the company has the final say in responding? Or do you promote the image that the company is wholly responsible for what is said? When an outsourced agency represents a company or brand, it can become difficult to maintain effective communication and ensure that each department has a clear definition of its role. 

Work out how to respond to the public

When it comes to social networks, responses come in all forms, negative, neutral, and positive. At times, they can even be considered as a referral for word of mouth marketing. There lies the question of how these referrals are handled by an outsourced agency. How does that particular business want to handle them? Basically, who will be in charge of responding? Does it need to go through the company or does the agency have the authority to make responses that reflect the image of the company? When you represent another company, it is crucial to make sure that each entities role is well defined before you begin designing a marketing campaign. 

Avoid miscommunication and misrepresentation of your brand image as well. Representing another brand or company will be affected by who is ultimately in charge. If you are contracted to assist, but do not have the final say in public relations, be clear about it. Allow the company to take responsibility for themselves in this type of situation, avoiding any misrepresentation of your personal brand. 

Deal well with both positive and negative feedback

Is it good to keep recommendations hidden or leave them open for public viewing? It is always possible that you will get an occasional negative response, but how it’s dealt with will decide its outcome and effect on the image of your represented brand. In many scenarios, a negative recommendation can be turned positive by handling it properly, thus effectively applying word of mouth marketing (visibility allows for others to witness expertise). Be sure that this particular topic is discussed with your represented company.

Communication is a key element to success, especially for those that represent another brand image. Whether you are responsible for an entire brand image or perhaps just in the role of administering recommendations, it is up to your company to define its role and ensure that your represented company receives the product they desire. 

How Twitter can Help Your Small Business

Increase your business social marketing reach with Twitter

There are various social marketing tools readily available, each with their own specific perks and benefits. Amongst them is the incredibly popular Twitter network, which is a favorite for businesses of all sizes. For the small business owner, social networks can be an economical and powerful marketing tool, as long as you are able to utilize them effectively. 

Those that follow, share, mention, and re-tweet constantly act as a third-party reference, providing testimonials for your reliability and expertise in your field, functioning as a direct source for word of mouth marketing. 

Perhaps the most beneficial characteristic for businesses is that Twitter is an open network in which anyone can meet anybody else, making it easy to widen your network and make new contacts. But, just because you use Twitter does not necessarily mean that you are using it effectively. There are certain techniques and practices that one must apply to their Twitter experience. 

Using Twitter as a resource

Twitter isn’t just about speaking out; it’s about listening as well. Consider what others are saying- particularly focusing in on your field of expertise. Are there other experts out there that you could network with or follow in order to expand your network? One important thing to remember is that social accounts, especially Twitter, are not there for competition. They are there for networking purposes, specifically so that you can intertwine and discuss with a broader audience. 

Additionally, there is the “favorites” category on your Twitter feed. With all the various feeds and constant updated tweets, old tweets can quickly be forgotten and inevitably disappear into the past. Now consider that the “favorites” actually saves these and accumulates them for future reference whenever. But, it can be utilized in a more influential method. When you get recommendations, positive feedback, or are otherwise held in regard during a discussion, collect them in your “favorites” feed for others to see your third-party references. People like to see what type of feedback their fellow readers are leaving for their future prospects or partners. 

Keep an eye on your @mentions. When others talk about you, it’s important to respond. It helps improve visibility and develop an image of attentiveness that your audience will see.

Being able to research and cover FAQ’s is something that isn’t always done, but should be. It’s a great opportunity to start conversation and express your expertise in your particular business field. You can use Twitter itself as a research source for popular or trending questions and answer them (the use of hashtags and mentions are quite invaluable here to target specific audiences). 

Above all else, you must be able to speak clearly and use your words effectively. Being able to get your audience’s attention is one thing, holding onto it is another. In today’s fast and furious online marketing world, the average attention span is often no more than seven to ten seconds. When constructing your tweets, you must be sure to remain short, concise, clear, and most of all- to deliver to your audience that which interests them; not just what interests you. 

Locally yours

Twitter provides certain apps and tools available for your use, but it is how you use them that will determine how successful your endeavor is.

Utilize hashtags to promote your event, business expertise, and target a specific field. Remember that hashtags will use up some of your character count, so it’s best to limit your tweet’s content to no more than two hashtags at a time. This is ideal for promoting local events, particularly if your local audience has a specific hashtag (city/region/event center/business). 

Mentioning others to improve visibility is another great move. Now, consider that this is a great way to locally boost your awareness. Take for instance the “Follow Fridays” in which it has become popular to recommend specific accounts, followers, and fellow associates. 

Take the time to regularly mention at least one individual a day. This is a great way to initiate conversation, appreciate a new follower, or add personalization to a tweet (such as an answer to a question or responding to a familiar topic). 

When addressing an article, blog, or even a book, be sure that you mention the author (the Twitter account) as well as the article. This helps to improve visibility for you and is more likely to gain a positive response and future feedback (improving your network).

Twitter can be a powerful marketing tool for your small business, as long as you understand how to effectively utilize all of its benefits. You don’t have to tweet more in order to gain visibility. It’s all about how you tweet that will decide how your audience appreciates what you have to say today.

What Can You Do When You Don't Know What to Blog About?

Tips for a smooth social marketing strategy

Where does new material come from? How do all those writers come up with such fantastic ideas for their next popular storyline? For those who blog, writer’s block tends to be a stumbling block for just about everyone who ever puts pen to paper (or fingers to keyboard). 

Three Ways to Combat Writer’s Block 

Having writer’s block is something that can disturb many writers, but the best practice is to avoid it in the first place. 

1. Start by writing down ideas regularly. Don’t wait until you sit down to write your blog and think the ideas will come to you there and then. Put your technology (for example, your smartphone) to good use and jot down ideas as they come to you. Never assume that you’ll remember them later – and if you do forget them, great opportunities could all too easily slide by without you even noticing. 

In fact, it is generally great practice to get an idea and let it take seed in your mind. Writers often take years to contemplate a complete story, which you don’t really have time for in a blog. But, you can always generate an idea and let it grow, at least for a few days. 

2. Researching different subjects is another brainstorming idea. The worst thing you can do is focus on what you think you know, because you will quickly run out of ideas like that. Discover new opportunities and research new materials. In short, be forever learning. 

Study popular questions that your customers have asked. Consider researching ten of the most popular questions you’ve been asked recently. This is a great opportunity to produce word of mouth marketing, since your audience will be able to interact and directly relate to your material. This particular source is perhaps the best material from which a writer can derive quality substance in order to manufacture material that will create conversations that can be shared. 

3. Study hot topics and consider how they relate to your brand. What trending material could you incorporate into your brand’s blog? It’s generally good practice to incorporate keywords and hot topics into your subject material, but you don’t want to do so in a fashion that detracts from your brand. Maintain common ground and share in moderation.

You don’t have to let writer’s block interfere with your blog so long as you keep your ideas fresh and steady. Be open-minded and keep an eye and ear out for anything that strikes your interest because it is more than likely to get the attention of your audience also. 

Promote Your Blog with Marketing Word of Mouth

Social marketing tips for your blog 

Manufacturing a blog and its content is only the first step a writer must take. The next is that you must be able to effectively market your blog in order to generate visibility and publicity for your personal brand. You can promote yourself and let others promote you as well through word of mouth strategies. 

So, what specific methods are most practical for marketing your blog? There’s more than advertising to consider in this situation, and quite frankly there are numerous tools and methods by which you can help your blog improve your audience response.

Coming up with promotional content

When it comes to basic blog content, there are several important characteristics that you should include in your material and content strategy. 

Blog honestly. This sounds simple and really is. It is in fact more difficult to try to be someone you’re not- and the audience will pick up on it. Stick to your field of expertise and acknowledge when you’re reaching into a different department. In many cases, the honesty will help improve feedback, particularly from other field experts that may have advice or recommendations. 

Blog regularly. Don’t make your posts erratic and unpredictable. Consider your blog as if it were part of a regular newspaper; delivering opinion, facts, and updates frequently to an expectant audience. If your readers know when and where they can expect to find fresh material, they’re more likely to subscribe and read your blog.

Include appealing photos/images in your content. Simple as it may sound, there are certain characteristics a photo/image should have. The most important is that it should be relevant to your content. Graphs that simplify complex data or information are a great place to start. Infographs can also be incredibly helpful, just make sure that the text is legible (size and color of font in relation to the background). 

Utilize keywords appropriately. It is completely necessary to include related keywords in your content, but you don’t want to overwhelm your content at the same time. Overuse and/or wrong placement of keywords may deplete the quality of your blog’s material. Getting the reader’s attention is important, but keeping it is a necessity. 

How to attract readers

One of the best ways to start enunciating your blog is by linking to social networks- such as Twitter, Facebook, LinkedIn, and even Pinterest (you can link the pictures to your blogs, just make sure they provide relevance). Be sure to include any forums, groups, and blogging communities that you are a member of as well when making links.

Don’t neglect to sign up with the RSS feeds, since this is one of the best and simplest ways for readers to subscribe to your material. When fellow readers can see subscription numbers, they are more likely to subscribe themselves. Numbers can say more than words sometimes, as though it were an indirect recommendation from other readers. 

Then there are the benefits of linking through “popular reading” blog sites. These sites promote blog material and are great for improving blog visibility as they basically list a large network of established blogs that readers are already familiar with. They can be incredibly handy and are a great place to position a new blog. They include:

• Stumbleupon.com
• Digg.com
• Reddit.com
• Delicious.com 
• Technorati.com 

These sites also present an opportunity for you to do a little footwork in order to achieve more. Reach out by writing related articles, blogs, and social posts, and also by commenting on the material (such as giving advice or answering a question), then add in your blog’s link. Be sure to read the comment rules, since some will require that you shouldn’t post any links or your comment will be deleted. Though for the most part, they will only block out the link and leave the comment itself. 

There is also the option of syndicating your blog through certain sites. These sites are networked and reach different audiences around the world. An example is Amazon.com where Kindle owners can read your articles (you even get paid for each read). Others, like Networkblog.com and EvanCarmichael.com are perfect for building blog traffic for your business related material. 

Email newsletters are still very effective and should include your blog link (s) for your most recent posts. Keep mailing lists of already positively established contacts as they will give you a great chance to ask for feedback from frequent readers.

When it comes to blogging, you can create quality material that is attractive, but it won’t receive the visibility it truly deserves until you promote it properly. Design your material with promotion in mind and set up a network of sites where your blog can reach a broad range of readers who will appreciate what you have to say. 

Small Businesses Use Press Releases to Market Their Business

Press release for your small business social marketing strategy

Amongst the many marketing tools available to the small business owner, the press release is one of the most valuable. There are numerous advantages to using a press release to build the image of your small business.

What are the benefits of a press release? How will a press release help a small business owner? We see large companies like Microsoft and Ford present releases of new products in order to gain market momentum, and it is no different in a small business situation. 

Benefits of Press Release

1. It starts conversations.

This is, perhaps, the greatest prospective benefit of a press release. From this, you begin word of mouth marketing as your audience begins to talk about the situation or product as a new “hot topic.” People enjoy hearing something new, and moreover they enjoy being the first one to tell their associates. 

2. It announces new opportunities to and for your audience. 

This is the obvious effect of a press release. New product designs, a new company direction, or really anything that is relevant to your business (it’s your content so you decide) can be announced to improve visibility and awareness.

3. Shares information with a broader audience.

This happens when press release is used effectively. Compared to established links through social networks, mailing lists, and other contacts, a press release can be seen by larger numbers of people thereby increasing awareness. 

4. It is not costly. 

It doesn’t cost much to generate a quality press release. There are, in fact, some websites that will help you do so for free.

Things to Consider Before Producing a Press Release

1. It is suggested that you generate a checklist for your small business’ press release before you begin taking steps in creating it.

2. Where are you going to distribute your message? Many websites function as news depots and press release sites, some of which are free (they add in advertisements) while others have some cost. When doing so, be sure that your press release does link back to your relevant sites, including social networks as well, to help improve good quality discussion. Don’t forget that all readers, regardless of proximity, are of equal importance.

3. Take advantage of any free sites, but consider those that are ad-free as well, since ads can often detract from the message.

4. Who is the audience? You must be able to create applicable materials that readers will enjoy and want to share. Keep in mind that this is not a blog. It is actually designed to inform and intrigue the reader by offering just enough information to make them want to investigate further.

5. Be sure to create a headline that will grab attention. You are reporting on your own business, so you can say whatever you want. Just be sure it has a positive effect on your audience. Try using effective keywords in your headline but make sure they are relevant.

A press release is a very effective and economical marketing tool, providing business owners the benefits of improved brand awareness and building a quality image of their business. Always be sure to make the most of the tools you have available to help you achieve success. 

Maximize a Conference Event

Use your social marketing tools before your conference event

How can you make the most from a conference event? You meet a lot of people, shake hands, and gather business cards, but you can only do so much during the event. There are so many people there that you don’t really know anybody until you get there. Sure, you might see a familiar face or two, but for the most part, a new group of people is going to provide you with the most opportunity. 

However, there lies the problem of meeting the right people. How do you prepare for a conference? Would you show up and simply demonstrate your professionalism and wisdom, and hope you catch some good leads? Or would you prepare for the event, utilizing all the tools available to you?

Meeting the right people

Having something in common with your fellow attendees is incredibly helpful for beginning a conversation. For this reason, social networks can be incredibly invaluable. Consider contacting the hosts of your conference and asking them for a list of other attendee names. From here, you can research business-oriented networks such as Linkedin and other social sites, to gain insight on what their interests are. Who is going to be there? Social links help you discover associated interests you share with others. What are some trending topics that other attendees are discussing? 

This will help you develop a connection strategy to employ during the event. What individuals have the most in common with you? What are some good conversation starters for these people? You will enter the event knowing who to look for and how you can help each other. In these cases, sites such as Linkedin are ideal for identifying the business side of an individual. 

Networking

When you do begin to network, associate yourself and communicate that you would like them to join and enhance your networks, ideally social networks. This is a great way to start an ongoing relationship, and often it is much less bulky than juggling business cards. Smartphone technology is handy in this type of situation- simply tell them you’ve sent them a request to join your network. Now you have a good contact and information that won’t be lost or misplaced. Also, inquire from your associates on their own social sites and tell them that you are going to follow them, such as Twitter. This tends to stimulate more conversation, such as- “I prefer to use (fill in the blank) social sites”. This will help you identify hot spots and social preferences to look for later on.

Keep talking

What about making others talk about you? Word of mouth marketing is a powerful tool, but it can be limited in a networking setting in which everyone is talking about themselves. But, don’t neglect the fact that conferences don’t end when everyone exits the scene. Following up is just as important as the event. Follow attendees on Twitter or Pinterest where social sites are open networks. Investigate their company pages and subscribe to their blogs. Each time you follow, friend, or otherwise associate yourself with your contact’s online network, they see your name one more time. Additionally, you are able to see their expertise and apply their network to your own. 

When it comes to networking at an event, it is always best, and most efficient, to come prepared. Know the people you are going to meet and identify the people you need to meet. Spend your experience wisely and always be prepared.

The Social Media Argument and Fad?

Social media marketing and what you need to know

Social media has become a marketing strategy that is of growing importance to the business world. But, there are still arguments as to whether or not it has any true value to business. Some claim that it’s not a viable solution to marketing strategies while others swear by their profile that it is the answer to today’s business needs.

Marketing today’s audience

And that is the word of importance today. Perhaps sites like Facebook and Twitter are simple fads, but that is exactly why it is so important to market to it. Television originated as a bland three channel option when it came out, delivering public messages and some general entertainment. But, in its growing popularity (fad), it has become a host for prime-time advertisement. 

Social media is currently no different. In the business sense, it is where the business is right now. Billions of people from all over the world have social accounts on at least one medium, making it the perfect tool for any marketing strategy.

Then there are arguments about how Facebook isn’t focused enough on business applications. But, does it prove worthy for networking’s sake? After all, there is a multitude of advertising through Facebook, which means that it proves viable to someone. In argument, there are claims that Linkedin and blogs tend to generate far more positive results for businesses, which is true. These applications are far more business-oriented than other media accounts. But, it’s also wise never to limit your opportunities.

So the real question to those that argue against social is: Are you using the tools provided, or misusing the profile you just think you have? This is perhaps the most common mistake of anyone who doubts the influence of social media. It is like someone who gets a rotten apple and decides that all the fruit in the tree is going to be bad. 

What do you get from your social networks?

Fundamentally, proper social strategies all come down to a few calculations:

• Who is the target audience? Each media has different audience content, and it’s important to understand who you are talking to. 

So, if you’re using social, you have to ask yourself whether it’s cost effective and time efficient = Is it worth your efforts? Are you trying to appeal to an audience that isn’t there? Is there viability in your strategy? Basically, will your audience be able to find you through your select social outlet? 

• Providing quality content that is intriguing to the audience is essential to success.

Generating quality content isn’t as easy as it seems. Sure you could generate posts about your business, but it is also wise to incorporate present trends and fads into the content. What makes you so special, but at the same time what makes you so relatable? 

• Delivery is the biggest issue, because this includes the use of the tools that each social media has to offer. 

This is where many social marketing strategies go wrong, because delivering the message relies on the proper use of the tools you have at your disposal. Take Facebook for example. This site offers personal profiles and business profiles. A common mistake is to use a personal profile for your business. You limit the abilities of your social networking strategy. You can’t be “liked” by anyone or utilize the different tracking tools and apps that are available to a business profile. Additionally, you are limited to what you can and can’t do. It also looks far less professional.

What social can offer?

Social is not a stand-alone marketing strategy. It is designed to work with other networks and expand visibility amongst a far larger audience. This is a characteristic that many failed social marketing strategies failed to grasp. Social networks are—networks of people. This is how you reach an audience of today’s demands. If the current fad was reading the labels on a fruit, it’s guaranteed you would see advertising in the produce section. However, that’s what it is- an advertising strategy that helps to increase visibility, awareness, and improve a business’ sales through word of mouth marketing. 

The majority of people trust peer recommendations over any other source of advertising, including television and radio. Word of mouth marketing is perhaps the most powerful advertising tool available, and it relies on the ability of a business to network its image by including themselves in the current trends of today’s audience. 

It all comes down to what a business wants to invest in their brand and how they will measure the success of their engagement with their brand community – wherever they spend time.  Businesses needs to excel at their brand communication itself and not just get hung up on loving a communication channel. 

Brand Gaffes are More Visible in a Social World

Your social marketing strategy and brand reputation

Online marketing strategies vary in application and delivery. When it comes to social outreach, visibility is highest and most influential, which is where most mistakes make their biggest impression. Every brand has their own approach to their particular audience, but it is ultimately how they appear on the social scene that will determine the outcome of their present situation.

What are some lessons from brands like Progressive and Flo when using social? 

Always keep in mind that social never sleeps. An audience is always listening and interacting with each other, and utilizing word of mouth marketing strategies. What this means is that a brand has little control over how an audience will react to an incident. What they do have control over is how they react to it. 

Transparency is perhaps the most important lesson to be learned here. A Brand must build trust by being trustworthy and open. The more you try to hide bad publicity, the more social will spread the word. Admit mistakes and don’t try to hide them. Everyone makes mistakes, but bad publicity depends on the response to the mistake.

The best place to start is to establish your values publicly. Employ strategic clarity so that your audience understands what your brand proposes to deliver. You must be able to present a good image that matches what you stand for. 

What would you ask before launching an ad campaign like Mentos? 

These controversial ads are a very different approach than previously established, and the change in pace can sometimes be cause for discussion more than the message itself. 

It comes down to ad context then. Brand imagery should present what it intends to achieve, but in these controversial cases, we get a different effect from the ad’s context. If a brand was to do this, consider that there is an “edge factor” it is trying to achieve. The ad was controversial, but it worked for its particular audience. This means that a brand must also target particular demographics and place marketing strategies within an atmosphere they would be accepted in. Controversy can be effective at creating discussion as well, but keep in mind how to respond to negative or controversial feedback on your social sites.

It’s also good to remember that while your campaign may target your target audience, in today’s 24/7 social world campaigns can be taken out of context and can create “interesting” conversation just like what happened with Mentos ad which was targeted for Maxim readers.

This brings attention to the next situation. Is Chapstick good or bad for women based on their ad and how they approached their social strategies? 

In most cases, it could be stated that the ad was misinterpreted, but confusion can also be bad. What is your ad trying to achieve? It would actually appear that Chapstick is working to motivate the audience to buy more because they are losing it all the time. It could also be designed to start conversation, which it has. A lot of people do lose their Chapstick, so it appealed well there. 

The bad part was when Chapstick deleted comments from their social sites. The ad was possibly taken out of perspective, and resulted in a large amount of people feeling offended and sharing that through social outlets. The lesson learned is that wishing a problem away doesn’t mean it’s gone. Rather than deleting negative comments, it is the best practice to approach them and solve the problem. Explain the present stance and clarify the message. Don’t try to hide the problem because it will only get bigger.

Then we have the Southwest Airlines multiple charge fiasco- did it hurt their brand or will it remain unchanged? 

Initially, customers were very upset to find they were being charged multiple times. While Southwest will take a hit for the technical glitches, it does present the opportunity to solve a mistake. How they handle it will ultimately decide if it is damaging to their brand. 

This only enforces the lesson of being honest and upfront about the mistake. A brand should focus on fixing, apologizing, and compensating for any situation rather than trying to sweep it under the rug. Through effective customer service practices, a brand can turn a bad situation into good publicity. Though Southwest had to issue refunds and likely compensate extra, the public view is that the brand is willing to work to fix their mess and make sure their audience is happy. A bad situation was turned to good. 

A brand’s image is viewed through the eyes of social. Updates, virality, and otherwise word of mouth strategies make social a marketing tool that never sleeps. But, it is a double-edged sword that can hurt a brand if used the wrong way. Learn a lesson from brands that have been in that situation and apply it to how your brand employs the strategy of social marketing.

Reporters and Customer Service Folks Excel in Social

Social marketing from reporters and customer service folks

What does it take to make your social networking succeed? As social networking grows with the addition of new sites and applications, we strive to keep up with them all and handle them effectively. To do this, we must master a certain skill-set that encourages more than calculations, it encourages communication.

There are several key elements to creating a successful social network, and there are some particular professions that already host such needed elements. Have you ever considered what a reporter does? They constantly interact with people and deliver the answers that people seek. Often, they are renowned for asking the right questions to encourage future interaction with their audience. 

Then there are those of the customer service profession. These people understand what it means to interact with an individual and their specific needs. Though they provide answers and facts, they do so in a manner that is specific to the person. The ability to be good with people plays an essential role in how your business appears to your audience. 

Basically, those with customer service or even a reporter’s background can influence your abilities as a good social media manager. While these professions may not have been specifically engaged in, these techniques and practices are essential to social networking success.

Serving your customers

Social sites have become one of the primary sources for customer service. Not only do they provide facts and information, they are a direct window to your audience. Here, you can discuss and communicate with an individual directly. This should be seen as your chance to befriend your audience in a social way. To do this, you must understand that social media isn’t just about speaking, it is about listening as well.

This is something that is often overlooked by social networkers because while you may be speaking to a wide audience, you must also be able to converse with an individual person. This means that you can’t limit yourself to disclosing just the facts, you have to understand how to handle an individual and address their specific needs. You must speak to them in the right language, so you don’t want to indulge in jargon or otherwise lose their attention. Above all, you never want to sound like a pre-recorded message.

This often leads to the simple question: Can you tell your story? It’s not just about disclosing your history; it’s about being able to communicate with someone else. Social networking is more than calculations, it’s about being able to engage the audience properly and respond to individuals and specific needs by relating to them on a personal level. It’s all about being able to listen AND respond effectively so that both you and your customer can develop your own story together. 

What does it take to stimulate conversation?

This brings us to the abilities of a reporter. This particular profession not only focuses on being able to find information, but present it in a manner that will appeal to their audience in more ways than one. Every business provides facts about themselves, but there are facts in general which are appealing. Reporters find the scoop, they find ways to relate “hot topics” with the message they want to deliver. 

So ask yourself if you can serve your social networking needs in an engaging style. Those in customer service can appeal to the needs of individuals, while the reporter can create conversation amongst individuals. A reporter is able to stimulate personal word of mouth marketing strategies through their methods because they create discussion. 

Then there is the fact that being a reporter can help understand what leads to pursue. Reporters target “hot” leads and evade cold trails. This is very effective when you must focus on what is truly important. Time is always precious, which means that readers and listeners will only give their attention to that which is important to them. A reporter understands what is important and presents it to their audience. 

For those within the social world, being able to write and create quality content that will appeal to your audience is crucial to success. A social networker should see themselves as a reporter whose job is to provide what the audience desires to create debate and conversation. 

The characteristics of these two professions are essential to a social marketing strategy. While not everyone has been a reporter or in charge of customer service, the elements of these professions are something that every social marketing manager must apply and practice to properly engage their audience and ensure their social networking succeeds.

Higher Google Results for Your Personal Brand

Higher Google results for personal branding

At one point or another, most of us have tried to Google our brand… and chances are that the results were less than pleasing. This makes sense considering there are hundreds of thousands, if not millions of people out there trying to promote their own unique brands with the help of search engines. Fortunately, there are ways to create results in order to make your brand appear higher up on Google search results and here is a little guide on how to implement them.

Understand Google’s Power

To start things off, it is important to understand the kind of power Google has and how people see you through it. It should be said that every single day, more than a billion names or brands are searched on Google by people from all over the world. Another interesting fact states that about 94% of people who make searches on Google don't go beyond the first page of results. This means that if you are to make it with the help of search engine rankings, you will have to dominate on the first page.

Dominating the first page is easier than it sounds, considering that only 2% of people actually own the first page of Google; only 50% own their first result, a quarter of pages have absolutely no positive content whatsoever to help themselves, with 15% of Google results on the first page having at least one negative result that lowers their reputation. To put it in other words, many first pages are still up for the taking with Google search rankings.

Which Networks

So how exactly should you work on increasing your reputation? Well, social media profiles are an excellent way to do that, especially with Facebook having just reached the billion user mark recently. Not all profiles will give you the same kind of boost. For starters, the most beneficial one is Linkedln, ranking higher than all other networks and website builders. You can also use Facebook  and Twitter as they have a large number of users themselves. As far as blogging goes, you should focus on making WordPress profiles; they rank much higher than even Tumblr and Blogger. Also, as surprising as it may seem, a profile on Vimeo ranks higher with search engines than a YouTube profile. Yet YouTube is by far the powerhouse that can deliver the reach and frequency of your message.  If you are into hosting pictures, then Flickr should be your only choice as it is the only picture hosting website that appears within the first two pages of Google.

Unfortunately, simply creating a run-of-the-mill profile isn't enough. You need to use a service such as BrandYourself which works by first having you submit content about your personal brand. Then, you are provided with tools you can use to make sure that your links are friendly for the search engines. Their tools are going to analyze your profiles and provide you with "boost steps" to increase your positive pages’ ranks. Finally, you are going to receive alerts whenever anything happens to your profiles, allowing you to constantly stay on top of your business. You can even find the service to find out who is Googling your brand and when!

Can You Use Pinterest for Business to Business Marketing?

Business to business social marketing with Pinterest

For those interested in applying social networking into their business to business marketing, there are certain networks which can benefit your efforts. 

It does, of course, depend completely on how you use the tools that are provided. Pinterest is a very visually appealing network which works very well for presenting your business in various aspects. Though not every business relies on the visual presentation of their product, especially when it comes to those that focus on providing services, Pinterest can still market your efforts by appealing to your audience’s demands.

What are the uses of Pinterest? A visual site with limited room for speech, Pinterest is actually perfect for social marketing. Here you are able to spread your image easily since it is an open network, much like Twitter. It’s available to anyone and everyone, even those who don’t have an account. It is great for gaining public exposure. In addition, cross-networking is a big part of Pinterest. Don’t neglect to link with the prominent social networks like Facebook and Twitter. 

What ways can you employ Pinterest to do serve your benefit?

It’s true that Pinterest most commonly appeal to private individuals. The pictures and visuals seem to have more influence on present clients and potentials. But it is important to remember that there are plenty of other businesses utilizing the social site to promote their own efforts. When it comes to business to business needs, consider Pinterest as a big fish-filled pond. There are potential catches of all sizes and types. You simply have to know what type of bait to use to make your Pinterest page appeal to the right audience. 

So, consider what it is that you provide to your clientele. Your target zone is going to have to be focused, perhaps providing an essential service that businesses prominently use. But, the real question is how you can deliver that through Pinterest. As a visually appealing site with little room for commentary, it can be difficult to appeal to someone who is currently working on promoting their own business. 

Pinterest utilizes the “follow” technique, which works for anyone trying to meet someone new or build a social circle. When you follow a site, you broaden your imagery. What they post is linked to your Pinterest site. This gives you the opportunity to leave comments on pins and discuss. Conversations are the beginning of business, and this is the perfect way to initiate a relationship. 

Work on distributing your image and what it is that you do. Implement pins that display what it is that your business does. Provide info-graphs about your services and what you can provide. Because pictures are the primary focus of Pinterest, this is the perfect chance to sum up what you can do in a simple photograph. They are still pictures, but can easily get the message across through words, statistics, and charts. Expand your application of photography. 

Do keep in mind that while you’re trying to appeal to certain businesses, the whole world is your market. Be ready to work with anything you catch, because you never know when it might lead to a bigger fish. 

Appealing in general

The first practice of Pinterest focuses on word-of-mouth marketing. Pinterest allows you to make people talk about you. You can easily spread your image, but only by appealing to the visual aspect. Create imagery that captures attention- even if they aren’t looking for you. 

To do this, you’ll need to present yourself across a broad range of audiences. You’ll want to touch a subject in everyone’s desire. This can be done through the various boards that the site provides. Focus on appealing with who you are and what you represent. Use individual boards with appealing photos to target a general audience. Include such scenarios as: What do you like? What plans do you have? 

Use Pinterest as an information board. Unite your business employees to add to boards such as goals and ambitions. Unite with clients and associates. Remember that if someone follows you, follow them right back. Don’t be shy, socialize. Comment and respond to comments. Repin things you like because that’s what it’s all about. And most importantly, build a link to your websites through your photos and script. This is a big part of Pinterest so don’t neglect it.

Pinterest can be a useful social networking tool when used in the correct context. With the right application, you can make sure that you create a social network that benefits your particular business needs, even though your target audience is another business. 

Brands and Humor: Excellent Tips and Example

How to use humor with your personal branding strategy

A little bit of humor goes a long way because it improves your mood, defuses conflict, and produces a pleasant experience that you wish to share with others. Incorporating humor in your online marketing campaign is an excellent way to grab the public's attention. Moreover, you get to inject a unique personality and element into your brand. Read along and learn about several tips and examples on how to market your brand by using humor.

Great Tips for Brands that Consider Using Humor to their Advantage

When you want to add some humor in introducing or marketing your brand, make sure that you do it tastefully. Think about your target audience, and choose the best lines that will make them smile and remember your product. It helps to do some cultural research, so you will not end up offending others. The following are additional tips on how to use humor appropriately in your marketing campaign.

1. Make sure that your choice of words or images are in line with the product you are promoting. According to Megan Brown, humor should adhere to the company values, and it should imply a message that is meaningful and not gratuitous.

2. It is also possible that your detractors and competitors will leverage your own approach at humor. In this case, you should know how to deal with such a situation when it happens.

3. While humor is useful in promoting brand awareness or sparking conversations, it may not be functional for conveying information. You should have another option when your goal is to inform the public about your product's features.

4. You should apply humor strategically while retaining the element of fun and surprise. More than anything else, your humorous side should be aligned to your end goal. While you may want to entertain others, humor should not make you lose the main objective and message you wish to impart.

5. If you intend to add humor to your brand, you should prepare for backlash, since you will not be able to meet everybody's expectations. It pays to know the audience that you are catering to, so you know the right approach you should take.

6. As with every advertising initiative you plan to take, it is essential to consider your brand's persona. Humor may not be for all, and it should be used to promote sharing instead of ridicule or criticism. In addition, humor is one sign of intelligence and wit when used the right way. It has the power to make or break your brand's reputation.

7. Laughter can help showcase the unique personality behind you brand. When your punch lines and amusing images are used tastefully, you can engage many people to what you are selling. Just make sure that you test it first with your team and a few other people before you send it out to the public.

8. You should prepare a contingency plan in case you get a backlash in response to the humor you use, according to Tim Welsh. It is also a smart choice not to copy someone else's style. Be unique in your approach, and use your own creativity.

Brand and Humor Lessons from Newcastle Campaign

Many people have been talking about the latest Newcastle marketing campaign. Some rave about it, while others hold a different opinion. The following are only a few of what the public has to say about this particular campaign and its impact to them.

1. Most people like to talk about humorous advertisements, and it can be beneficial for any brand to take a risk. The use of humor in highlighting the differences of the beers help the audience identify with the brand.

2. It helps to use other existing brands as inspiration, according to Olivia Roat. In some cases, it is also a great idea to flip another brand's campaign, and use it against the competitors. Several people agree that the Newcastle cover photo on Facebook has won them over, and they check the page for regular updates.

3. Some people may have been offended by Newcastle's campaign because of the catchy choice of words that may result in defamation lawsuits. On the other hand, others do not detect any signs of mocking in it. In fact, they agree that the humor used was clever, well-targeted, and in line with the brand's image.

4. It may be useful to play off other brands, as long as you understand and present your brand's positioning. Most importantly, according to Megan Brown, you should make sure that the ad leads to a measurable conversion instead of just a few giggles.

5. Since not everyone is likely to get the joke, it is ideal to fight clean. Michael Blackburn states that the impressions given by the Newcastle campaign can be exponential. Others believe that Stella may leverage the campaign to their advantage.

Examples of Effective and Silly Humor Used in Branding

Witty humor can be very effective in promoting any brand. For it to be effective, you should consider many factors such as your audience, your brand's personality, company's values, and the overall message that you wish to imply. The following are among the best examples of silly yet effective humor that were used for branding purposes.

1. Some people agree that the ads for Volkswagen, Geico, and Old Spice were memorable and witty. They appreciate the funny taglines and images that have relevance to the brand's message.

2. KSwiss and Kenny Powers also made use of intelligent humor. The whole output was effective, persuasive, and entertaining.

3. Dollar Shave Club used silly humor that worked well in delivering the product's message. The ad went viral because of the excellent use of humor.

4. Others appreciate an understated and dry humor, which was evident in the "We Are Farmers" campaign done over the past years.

4. The Subway campaign was a hit to several people because of the great use of images. The popping buttons and busting chairs made the brand's point and delivered a message quite well.

5. Clorox's famous "bleachable moments" ads campaign was rather silly, and it promoted what the brand wanted to express to their audience.

6. Mayhem campaign was one of the greatest ads, according to several viewers. The images were enigmatic, and the message was presented clearly.

7. ESPN commercials were a hit to many audiences, and they believe that the silly humor has always been effective for decades.

8. Mayo vs. Miracle Whip was another silly ad that used outstanding consumer insights. This marketing campaign expressed the value of owning your difference and embracing your brand.

9. Beer commercials including Bud Light and Dos Equis were among the top favorite of viewers because of the ridiculous, yet effective humor used.

Brands that Convey a Sense of Humor

When several people were asked to name which brands deliver a sense of humor, they named a few of their favorites:

1. Target uses the right mix of witty and silly humor, and their branding is entertaining. - Maria Duron

2. Geico uses progressive styles and comedic images that work brilliantly. - Kathy-Ann Fletcher

3. Apple delivers a message while adding a subtle sense of humor. - Studio One

4.West Jet may not seem to convey much humor; however, the brand delivers great services. - Stephen Abbott

5. ESPN, Starburst, and Skittles all have a fantastic sense of humor. - Craig Kilgore

6. Taco Bell knows how to make effective ads that create a great impact. - Gerald Moczynski

7. Old Spice, Snickers, FedEx, Ikea, and some beer brands have humorous and memorable ads. - Natasha D'Souza

8. As for personal brands, Ellen and Anderson Cooper got a fabulous sense of humor. - Feast Interactive

Bottom Line

Humor is likely to enhance recall and purchase intention, as long as the message coincides with the ad's objectives. When you add humor to your brand, make sure that you take into consideration these important factors which are necessary to make it work perfectly. You should reach out to your target audience, avoid offending messages, and test drive the humor before letting it out to the public. With these tips and examples, you will be able to utilize humor properly in delivering a powerful and effective message for your brand.