Using Instagram Profiles for Your Business

Instagram and your social marketing campaign

Instagram started adding web profiles for its users a couple of weeks ago. This popular mobile app is Instagram, focused primarily on the visual aspects of life. While originally designed for sharing photos with family and friends, brands have begun to utilize it in order to promote their image through social campaigns.

But, what does that have to do with your brand? Not every business can promote a visual stance (words seem to be more appealing), but incorporating visuals into your social campaign is still essential to your online success. So, you must apply it: How is your brand pictured by your audience? What do you see when you consider your brand? What does your audience see? 

Create and promote

Though just an app, Instagram does have a profile for you to develop and utilize. Because Instagram is all about visuals, using a picture that effectively promotes your brand is essential- though you will want it to be appealing as well (for its repost potential). However, there is also the aspect of promoting it with the right hashtag (#mybrand). What this hashtag does is allows you to accumulate your brand’s uploaded photos on your account. This helps to define your photos as specific to your brand’s image. 

The best part is that followers can utilize the hashtag to tag your brand when they take a picture. It would be advantageous for aggregating your account with your website- such as a social campaign. Your audience can post pictures of how your brand has impacted their lives. 

This aspect of Instagram helps develop word of mouth marketing by including the audience in your social endeavors. [tweet this].

The more they interact- and the more they are able to interact- with your business will ultimately determine your social campaign’s success. 

Additionally, for any previously established photos, you can always hashtag within the comment feed to link it back to your brand’s profile. Be sure that your Instagram app is current- considering the new photo-map addition that allows you to tag your location when you upload a photo. This could be very handy for promoting your brand’s location and helping develop your profile. 

There’s an app for that

Since Instagram is more of an app, it lacks the site references that social sites possess. Though Instagram itself isn’t a social network, you can be followed through other apps like Webstagram and Statigram. These sites allow you to utilize a RSS button that links your account and allows viewers to follow you more effectively. This is an effective way to initially improve your Instagram profile’s visibility by linking with other sites, especially your blogs. 

Take advantage of all tools provided, and ensure that your Instagram profile is as widely available to the audience as possible. Instagram allows you to link with other social sites like Facebook, Flickr, and Twitter. So be sure that your profile incorporates these networks if you utilize them (don’t worry about creating an account on these sites though if you aren’t going to manage them effectively). Your social network profiles will carry with them the Instagram tag, allowing already established audiences to view your profile and follow. 

Using Instagram can benefit your social campaign, but only if it is utilized effectively and completely. Turn your profile into an easy-to-follow tool by which your audience can not only familiarize, but also be able to link with and further associate your brand with audience approval.