App Maker - Build Your Mobile App with Google

App Maker - a new service that people inside organizations can use to easily develop custom applications based on their business needs. Google is now taking applications for early access to the tool from organizations that pay for the G Suite (formerly known as Google Apps) Business service tier.

The service lets users drag and drop widgets around on a user interface that complies with Google’s Material design principles. But they can be customized further with scripts, as well as HTML, CSS, JavaScript, and JQuery content. And once apps are live, it’s possible to monitor usage through Google Analytics.

In being easy to use by default, App Maker will be useful for people who are less technically savvy — people other than full-time developers, in other words. Having this sort of thing available means that IT teams can spend less time dealing with requests from these types of people, who might not otherwise see their ideas ever fleshed out.

“We’re really targeting enterprise developers who need to build line-of-business solutions for an entire company but need there to be less (sophistication) than developers who might build Snapchat or external-facing applications,” App Maker product manager Ajay Surie told VentureBeat in an interview.

That means App Maker will compete with existing “low-code” application development services. That includes Salesforce’s App Cloud, as well as tools from Appian, Mendix, and OutSystems, among others.

There’s no need to worry about maintaining the necessary infrastructure for running the apps. Apps built with App Maker run on the same data center infrastructure as Gmail, Google Calendar, and Google Drive. This is different from the cloud computing and storage infrastructure that people can pay for through the Google Cloud Platform.

New data that’s generated inside Apps built with App Maker can be stored in a new service called Google Drive Tables, which is essentially a managed structured database that stores data in Google Drive. It’s simpler to set up and maintain than something like Google Cloud SQL from the Google Cloud Platform.

App Maker lets users integrate their apps with many services, including Google Calendar, Google Contacts, Google Docs, Google Drive, Google Forms, Gmail, Google Groups, Google Translate, Google Maps, Google Sites, Google Sheets, Google BigQuery, and Google Calendar.

Free Web Builders

There are plenty of resources that allow you to create you own website, blog, wiki, or social community without having to know any programming language.  These free website creation sites allow you to easily create a site, customize the design, add content, and have your own domain name.

If you don’t know where to start – start here! Start by having online presence and establishing your own branding.

If you aren’t ready yet or cannot afford to have your own domain and website, take a look at these web builders. This is not the best starting point, but it is still good. Downsides is that you don’t really own your content or don’t have really full control over your website until you get your own domain and hosting.

 Wix

They have separated themselves from the rest, since most of the free site builders only let you create html pages.  One of the most advanced solutions for people without any coding experience to build powerful and good looking site easily and fast.

Google Sites

Hey, its Google and they are letting you create a free site….so do it.  As usual, Google makes it extremely easy to build a free website with cool integration features like Google Docs, Google Calendar, and RSS.

Webs

Do it yourself - really.

Our simple drag and drop interface makes building beautiful free websites quick and simple.

Whether your website is for business or pleasure, our robust features will help you succeed online.

Jimdo

Jimdo is a new free website builder that is very clean and easy to use.  As you can see in the screen-shot you can create your own URL and add text, photos, and custom design.

 

Yola

whether you're a small business owner, a nonprofit, or just want to make a wedding site, a resume site, a portfolio site, or any kind of site at all, Yola help you get it done. Quickly. And easily.

Weebly

Building a website on Weebly is unlike anything you’ve ever experienced. Drag & drop website builder makes it dead simple to create a powerful, professional website without any technical skills required. Over 6 million people and small businesses have joined Weebly to build their online presence.

Is your blog losing out on a huge second audience because of fear?

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There is a long standing controversy over whether or not it's OK to duplicate your blog article content on another website. The argument between search engine optimization (SEO) experts goes like this.

SEO guy- "Never duplicate your blog content on another website, Google will penalize you."
SEO girl- "When we were dating you were always such a fraidy-cat. Google doesn't penalize you unless you are trying to game the system or steal someone else's content. Just look at all the news syndication websites out there. Do you think Google is penalizing all of them?"
SEO guy- "Well, you,....you... "
SEO girl- "Wait, what's that music I hear? Are you listening to the new Taylor Swift album? Are you sure you're a man?"

Will Google penalize me if I duplicate my content?
Duplicating your blog content simply means that you take your blog article, publish it on your own site, and then post it somewhere else as well. Google doesn't particularly like duplicate content. But then again, I have serious doubts about whether or not they care to do much about it. Instead, what Google is simply trying to avoid is, for example, if you searched for articles about red swingline staplers, you don't want more than one search result that leads you to two identical articles. That's not an ideal search experience. But Google doesn't need to penalize you for posting your blog article in two different places. Instead Google simply chooses which version of your content to display, and then skips the other.

What are the options if you are afraid to duplicate your content?
Some SEO experts suggest that a duplicate posting is OK if you change a few things in your article so that it doesn't get seen as a duplicate. Suggestions include:

• Rewrite the title
• Change paragraphs to bullets
• Change advice into questions
• Change images / ALT text
• Mix and match content from a similar article
• Rearrange the first and last paragraph
• Switch from Maxwell House to real coffee

Other SEO experts suggest placing a link back to your original article and adding canonical tags (that's tech-speak, sorry) in the code. It has been suggested that if you first post your article on your site and then quickly link to it from Google+, Google might actually index the article very quickly. The theory being if the post on your site is the first one found, Google may lend more weight to it. After that, you can post your content to a second site. For more detail about the suggestions, check out the lively discussion we had on LinkedIn.

What does Google say about duplicate content?
Let's stop all this whining and shenanigans. Google themselves wrote an article about the topic. Here's snippet from the article:

"If you syndicate your content on other sites, Google will always show the version we think is most appropriate for users in each given search, which may or may not be the version you'd prefer. However, it is helpful to ensure that each site on which your content is syndicated includes a link back to your original article. You can also ask those who use your syndicated material to use the noindex meta tag to prevent search engines from indexing their version of the content."

What does Jeff Bullas do?

Jeff Bullas is a hugely popular blogger with 250,000 followers. That doesn't make him an SEO expert, but I'm thinking he probably knows what he's doing. Jeff duplicates his blog posts. I took a look at the last three articles he posted on his blog. He then duplicated those same articles on Business2Community.com .I compared the two versions to see if they were identical. On average, Jeff only changed five words in each article. That's it. Just five words. In articles as long as his, changing five words hardly constitutes a rewrite, and thus I am betting Google sees these as duplicates. Is Jeff being penalized for his duplication? I sure doubt it. Is Jeff crying in his Uncle Tobys VitaBrits Weeties (the Australian version of Wheaties cereal) about how his SEO is in the dunny (Austrailian word for toilet)? Hell no he's not.

What do I do?
I duplicate my content. Why? First of all, I want the content that I write to appear on my own blog. When I write an article, I want my readers to read it on my site. My social sharing links point readers back to my site. Readers share the link back to my site on their social networks. I want all that SEO pointing to my site. And I want my readers to find other articles on my site. And then, after all of that, I want a whole new set of eyeballs to see my content. That's why I post it on another site. The other website contains my bio which links back to my blog. Since Google knows I own my blog, and my bio appears at the bottom of the duplicated content, Google can tell I've just re-posted the content. I'm not breaking the law. Interpol isn't going to raid my swanky pad and confiscate my laptop and my fancy coffee. Instead, Google is just going to index the article on my blog and not index the article posted on the second site.

So what say you? Just how wrong do you think I am? Do you duplicate your content?

Email Marketers Guide to 35% Higher Read Rates and 50% Lower Spam Rates

Guy Hanson, Director of Response Consulting at Return Path, recently presented some very interesting data around email open rates. This research was centered around marketing emails sent in the Daily Deals market. Although specific names aren't mentioned in the study, top brands that come to mind are Groupon, Living Social, and Scoutmob. Some of this data will surprise you.

Best day of the week to send - the argument continues!
Although you need to do your own testing, in this study the worst day to send was Monday and the best was Wednesday.  The rate that recipients actually read your email was 12% higher on
Wednesday. And, the rate at which internet service providers (ISPs) filter email as spam was 20% less! Why did ISPs mark less email as spam on Wednesday? Probably because Wednesday is $1 sushi day at the restaurant in the lobby of the Google building, and they are too busy eating to bother with your email. Actually it was because the read rates are so high. The more Gmail customers that open and read your email, the better. So the ISP filters less of your email out as spam. On Mondays, since the read rate tended to suck, the ISPs marked a lot more of your email as spam.

"Campaigns with “free” in their subject lines have read rates that are 12% higher than those without."

Yes, you read that correctly. I've told my email marketing clients for years that you should watch out for words like "free" in your emails because ISPs tend to flag it as spam. But, based on this study, I've been made into a big, fat liar. And I'm not fat. There is a new normal that is forming in email marketing and that is  if recipients open, read, and click your emails, that indicates engagement. The ISP stops automagically filtering emails that contain a particular word (like "free") if the engagement rate is high enough.  Heck, if enough recipients engaged with an email containing the word "Viagra", Gmail would likely let it through to the inbox.

Wednesday also means less spam filtering
But there's more about this magical day called Wednesday. Not only is it a day where Loraine in the cube next to me didn't kill another ficus tree*, its also the day that ISPs are less likely to filter your email as spam.

Wednesday generated 1/3 as much spam filtering as other days

Subject line positioning
Which of these do you think would make a better subject line?

• 20% off all ficus trees today through Sunday
• Now through Sunday save 20% on ficus trees
• Loraine, don't come to our store, you'll just end up killing that ficus tree anyway

Does it matter which of these you choose? The first one might just result in a 35% higher read rate. Let me explain. Since the first words of the subject line are the first thing that the recipient sees, placing the discount immediately at the far left of the subject line resulted in:

• Read rates 35% higher
• Subscribers are 4 times less likely to register a spam complaint
• They are also twice as likely to re-classify false positives as “Not Spam”
• Spam Filtering levels are almost 50% less

(Discount) size matters
Be careful! When you add a discount offer into your email subject line don't get too carried away. Subscribers are not interested in giant discounts. They simply do not believe in giant discounts and are not likely to open the email.

Smaller discounts generate higher average Read Rates than larger discounts.

On top of that, ISPs applied a much heavier hand when filtering your email as spam. If your discount was 75% or more, the ISP blocked 50% of it. How's that for a waste of your marketing time and money?

Test for yourself
Since this study was centered around emailers sending out Daily Deals email blasts, don't just assume this applies directly to your business. Every industry has a different set of best times of day and day of the week to send email. If you are just starting out, it is fine to use this data as a starting point. Just test and retest to see what happens with your emails.

Suggested: Really sneaky HTML problems in your email marketing campaigns and how to fix them 

Need help with email marketing terminology? Read The Noob's Zen Guide to Email Marketing and Social Media Speak

* Sorry, you've just been drug into our office humor. Our faithful employee Loraine has no proclivity to keep a ficus tree alive. Her tales are legendary though-out our blog.

Flush your email marketing job down the toilet with this one big mistake

This is Part 1 in the series about emailing a spamtrap email address. Read part 2

This is where your job is
headed if you email a spam trap

If you want to lose your job as an email marketer, just send a few emails to a spam trap email address

What's a spam trap (or honeypot)? It's an email address used as a trap by the ISPs. You didn't need me to tell you that, did you? You kind of figured that one out on your own? So, Miss SmartyMcKnowEverythingPants, you may know what a spam trap is, but do you know how they are formed, what happens if you send to email to one, and what to do if your sending reputation is in the toilet because you "accidentally" sent an email to a spam trap address? (And by "accidentally," I mean "on purpose.")
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How spam traps are born
Internet Service Providers (ISPs) are so sick and tired of all the whining and sniveling they hear from their customers about spam, that they use a lot of methods to catch Mr. Russian McSpammyPants at his game. So, the ISPs, like Gmail, might take an old, unused Gmail address and start monitoring it. Gmail knows it's unused because no one has logged into it since Ronald Reagan was in office. And, Gmail follows the logic that if no one is logging in to the email account, and yet somehow, almost as if by magic, a marketer like you just sent a "subscription-based" email to that dormant email address, that something is amiss.....

"It must have been Jeeves the Butler who murdered old Mrs. Forthingtonwinkle in the library with the candlestick." 

After all, if no one has logged into that Gmail account in quite a long time, and yet that email is starting to receive a new subscription based email, that you, the sender of said subscription based email, must, in fact, be Mr. Russian McSpammyPants; or you could be Jeeves the Butler. Either way, Gmail is not too happy with you.

What happens if you send an email to a spam trap address?
Well, let's put it this way. In the movie "As Good as it Gets" with Jack Nicholson and Helen Hunt, Jack Nicholson plays the role of an author who writes best-selling novels. Do you remember the scene when the receptionist (Helen Benz), fascinated by how well Nicholson's character understood women, asked Nicholson, "how do you write women so well?", and he responded, "It's simple. I start with a man, and I take away reason, and accountability." A more demeaning statement has never been made. The look on the receptionists face right after he said that is the look that will be on your face should you ever find you've emailed a spam trap email address. Even if you had a good sender reputation prior to this, sending to a single spam trap address just might cause your sender reputation to be flummoxed, thrashed, and not-so-politely tossed into ye ole spam folder. That look on your face is going to be on full display to your CEO as she asks you why she just got a call from an important partner who said that he's not getting your marketing emails to which he is subscribed (enter sound of glass breaking, followed by the sound of gnashing of teeth, followed by a pink slip.)

This will be the look on your face
right after you've emailed a
spam trap email address

Your deliverability into the inbox after sending to a spam trap email address might move from 98% inbox deliverability to 65% (or 35%, yikes!) inbox deliverability. O-U-C-H. Recovering from this will not be easy or fun.

How do you avoid sending an email to a spamtrap email address?

1. Stop sending to your un-engaged subscribers. If a subscribers hasn't opened or clicked on one of your emails in several months, it's best to stop sending your newsletter to them. It's fine if you want to email them one last time and ask them if they want your email or not (a re-engagement campaign), but after that, stop sending. This email address may have gone dormant and has now become a spam trap address.
2. Be sure you use double opt-in when enabling recipients to subscribe to your email list. Why? Because every once in a while a spam trap address becomes publicly known. And, if it's your competitor that finds a known spam trap email address, he might just sneak over to your newsletter sign-up form on your website and enter that spam trap address as a subscriber. If your system doesn't use double opt-in which auto-emails the new subscriber and asks them to manually confirm their subscription, then guess what? You've just accepted a spam trap email address into your list. (Thought Reach's email marketing software offers double opt-in)
    
3. No page scraping. This isn't the scraping sound that you heard on the chalkboard in first grade when your teacher wanted to get everyone's attention (70% of my readers just went, "Huh?" because they aren't old enough to have ever seen an actual chalk board). Anyway, page scraping is the kind of scraping where an automated robot roves around the internet looking for email addresses that are visibly posted on web pages. Not only is that not a good way to create your newsletter sign-up list, but sometimes ISPs post spam trap email addresses on websites just to catch page scrapers who start sending email to that address. You just got busted.
4. No purchased or borrowed list. Do not purchase lists, ever. I know, I know. It's so tempting to go out there and just buy a big, fat email list to really get the word out. Might as well buy a big, fat lard sandwich while you're at it. The lard sandwich will have the same effect on your ability to get into your skinny-jeans as the purchased list will have on your email sending reputation. The only difference is that you can go on a diet to fix having eaten too many lard sandwiches. You won't get off that easy when trying to repair your email sending reputation if you buy an email list. You never know how old that list is, how many dead email addresses are on it, and how many of those dead email addresses have been repurposed as spam traps.

What to do if your email deliverability reputation is in the crapper because you sent to a spam trap email address
Unfortunately, you can't just "call Google." And, sorry, you'll have to wait until our next post to get advice on what to do to repair this mess.
------------------------------
We've posted the next article in this series. Read part 2 and learn how to repair your email sender reputation after having emailed a spam trap-->.

Read related: Gmail gives email marketers a second chance

Gmail gives email marketers a second chance

Amit Singhal, SVP of Google Search announced that Gmail  is testing a new feature in which Gmail.com users who go to Google to do a search, may see their own received emails displayed on the search results page. How would this work? Well Google will simply take the search query, use it to query the web as usual, but then also query your gmail inbox. If a marketer sent you an opt-in email newsletter on the topic of "social media marketing tools", and you then go to Google to search something similar to "social media marketing tools", you'll see on the right side of the Google search results page are displayed some search results from your own gmail inbox, including that email newsletter.
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For marketers, this could be really cool in that even if your gmail subscriber didn't do much of anything with your email newsletter, your subscriber might see your newsletter show up on their own search results page.
I can see how this could be useful to the user as well. In my own case, I often archive a lot of emails that I receive in gmail. For example, I might have archived an opt-in email from Groupon which had a discount to that hip, funky, new coffee house in the Virginia Highlands area of Atlanta. I may not be ready to use it now, but if two weeks from now I do a Google search for just such a place, I might see that Groupon email pop up in my search results.

Reopening the opt-in email newsletter may also boost your email sending reputation by the simple fact that the recipient is engaging with it again. Engagement is a critical factor in your ability to get email marketing messages into the inbox.

More information can be found on Google's blog. If you'd like to try it out, Google is allowing some gmail users to opt-in to the trial period of this feature.

Read next: How to double your gmail inbox placement rates

Image credit

How to double your Gmail inbox placement rates

We all talk about the little tweaks we can do to help increase our inbox placement rates at the major ISPs like Gmail. But what if you are having trouble getting into the inbox at Gmail at all? What if we asked the question "how can I DOUBLE my inbox placement rates at Gmail"? AND, what if I further asked "why can't Loraine at our office not keep a simple Ficus tree alive?" Well it is possible to answer the first two questions, anyway. If you are willing to incorporate some personalization tactics that specifically target Gmail subscribers with their own campaign (and yes, this means doing some extra work), then you may be successful. If you aren't willing to do any extra work, then I've got a great piece of advice for you--> read someone else's blog : ).
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Double your Gmail inbox placements
If you have been paying any attention to your inbox placement rates at the ever-fickle Gmail, you have noticed a decrease which means your readers aren't reading your email anymore.
Two B2C retailers that depend on their email newsletters getting through to the inbox are ProFlowers and Shari's Berries. The Magill Report witnessed these retailers start sending out personalized emails intended just for Gmail subscribers. The subject lines of these emails were things like "Gmail Users Weekend Sales Event: 59% off a Gift Mom will Remember Forever". The results from these highly targeted campaigns were quite impressive. ProFlowers' Gmail inbox placement rate jumped from 35.9 percent to 71.8 percent (eDataSource).  And, in subsequent campaigns, the inbox rates were at 95%! Shari's Berrys also provided graphical instructions on how to report the email message as Not Spam (see the graphic below).

Click to enlarge

If you are having trouble sending to Gmail
First set up a few free Gmail test accounts to monitor what happens when your campaign are sent there and then try the below:

• Remove any subscriber from your list that has not opened/clicked one of your messages in the last 90 days
• Be sure your email service provider doesn't send your emails too quickly to Gmail.  A good ESP will know the appropriate speed.
• Use email authentication
• Use a spam check tool prior to launch to help spot problems
• Check with your ESP to ensure they participate in feedback loops*
• Check your Gmail test accounts and be sure that the emails are received, and that images are displayed.  If emails are not in the inbox, stop!  Don't send the rest of the campaign until you know what the problem is. You may be able to narrow down the problem:
• Send your campaign in small segments, dividing the content into two parts. 
• If both sections of your content fail to reach the inbox, continue dividing the content into smaller pieces and resend. Repeat this process with subsequently smaller sections of content until what content is driving the spam filtering issue. 

If your campaigns are still not reaching the inbox at Gmail, consider engaging the tools and services of inbox placement companies such as  Litmus, Email on Acid (yes!, that's actually the name of their company), Return Path, and Pivotal Veracity (IBM Unica Email Optimization).  They can help you see exactly what is happening with your emails and provide advice on what else you can do.

Read next: Gmail gives marketers a second chance
If you are still trying to send your bulk emails using Outlook, you may want to read this article

* Feedback loops are where the ESP receives the complaint list from the ISP of any recipients that clicked the Report Spam button. These subscribers should be automatically removed from your list. Gmail does not participate in feedback loops, but this is an important fact to know about your ESP.

ESP- email service provider
ISP- internet service provider

Why arsonists wish they had a Google+ business page

OK, lets say you're an arsonist, hell-bent on angst, and thinking it would be cheaper to burn stuff down if you would go to the neighborhood Costco store and buy napalm in volume.  Then, the more you think about it, this whole "sneak in and burn down buildings for no reason" is actually a lot of hard work.  I mean, it's hot and you got burned that one time.  It was a big owee.  And then it dawns on you....instead of doing all this hard work yourself, why not sell napalm to other arsonists and have them do the work for you!  You could buy a pallet of napalm at Costco, and then open an online business selling it!  But wait, who would know about my new small business?  How would I get the word out to other arsonists?  Well here's one idea; create a Google+ business page.

Why would you want to create a stupid Google+ business page?  Because it's not stupid, that's why. Google+ is yet another outlet for you to grow your business. I know, I know, you're saying "another social channel for me to keep up with?"  Look, the point isn't that "you have another social channel to keep up with".  The point is that you have another social channel to grow your business with.  See the point?  Glass half empty or half full?  You might be pressed for time running your small business, but just keep your pants on long enough to read this article.  A year from now, you don't want to be looking back and wondering "what if I had just done that stupid Google+ thing a year ago."
Step 1: Create a Personal Account

OK, the first thing you need is a Google+ personal account.  When you visit the link below, if you don't have one, it's going to make you create one.  It will ask for your name and some other overly personal stuff.  Oh, and when it asks you "what is your favorite coffee?", tell it you love the Guatemalan Antigua El Valle from Allegro at Whole Foods.  Believe me, it is Fair Trade coffee that does not suck.

Here are the simple steps to create your Google+ business page 

1. Visit http://www.google.com/+/business/

2. Click the link at the top that says "for Business"

3. After that you'll click the button to Create your Google+ page

4. Next you'll tell it that your are a Company, and fill out some stuff like the name of your company and website url.

5. Add your company tagline and a logo.  Google+ wants a logo that is square in shape and is 250px x 250px.  If they don't get what they want, they cry like little girls about it until you give them the right size logo. 

That's it. You have your Google+ business page. From there on, it's up to you to spread the word about your Google+ business page.  

• Share it with the connections you make on Google+ and in your Google+ circles. 
• Add a Google+ button to your website.  This will make it easy for people to find your page and recommend it to others.  
• Add posts to your Google+ business page frequently and be sure to make them public posts.

Here's a helpful video to get you started growing your Google+ presence.

Don't forget about LinkedIn either

Brand Yourself: A Great Tool for Small Business Owners and Executives

One of the best ways to promote your personal brand is to control and manage your Google search engine results. You want to ensure that whenever someone searches for your name, your best links appear. This could be your website, your blog, or your LinkedIn profile. You definitely don’t want anything negative to appear or a random person sharing your name who is notorious for doing something bad.

As a small business owner or executive, your Google search engine results are basically your online reputation. So it’s essential that you take charge of it, since it could mean the success or failure of your personal brand.

There are many reputation management companies out there who would be willing to control the search engine results of your name for a fee. For a huge fee. But if you can’t afford to spend thousands of dollars for this, what else can you do?

Brand Yourself

Here’s where BrandYourself comes in. Co-founders Patrick Ambron. Pete Kistler and Evan Watson first thought of the idea when Pete found himself getting turned down for an internship because he was being mistaken for a drug dealer. The three joined together along with an awesome technical team to create a product that would not only solve Petes problem, but also make it simple for anyone to control their own search results and be accurately represented online.

How It Works

Here’s a step-by-step guide on how BrandYourself works to manage your Google search engine results:

1. After signing up, the software will ask you what name you want to rank high in. It could be your real name or a variation of your name. Basically, it should be what people type in the search engines when they want to find you.

2. Brand Yourself will show you the links that currently rank in Google for the name you submitted, and you will evaluate each one to see if they’re a positive link about you, unrelated to you, or a negative one.

3. Afterward, you need to submit the links you want to show up at the top of Google when someone searches your name. This could be your website, your blog, your LinkedIn profile, your Facebook account, etc. Anything that shows you in a positive manner would be good.

4. After submitting the links, BrandYourself will analyze them and then give you very specific steps to boost those links and make them rank higher in the search engines.

5. The software even tracks your progress so you can see if the links you’ve submitted are moving up in Google. BrandYourself will also alert you if something unusual has happened, such as if a new result has appeared on your first page, so you can quickly take action.

6. Lastly, don’t forget to build your own BrandYourself profile, which is automatically optimized to rank highly on Google.

Best of all, you can start ranking highly in Google using BrandYourself for free. Yes, no need to spend thousands of dollars, since you can submit up to three links that BrandYourself will help you optimize without spending a dime. But if you want to optimize unlimited links, you can easily upgrade your plan starting at $9.99 per month.

So why throw thousands of dollars to an online reputation company that will help you rank in Google? With BrandYourself, you can learn some excellent SEO techniques, empower yourself, and rank highly in Google without spending a dime. So why not try it today and see how it works for you?