Hootsuite and Your Brand

Many brands have embarked on a social media campaign in order to reach a wider audience and effectively promote brand awareness.

Of course, with so many social media accounts you need to sign up for in order to effectively promote your brand, it can be tricky to manage them all. Though you can assign different people to manage your different social accounts, it can also be very time consuming for you to have to monitor all of them to ensure that your brand campaigns are running smoothly. So is there a solution to this?

Managing your brand with Hootsuite

Hootsuite is an excellent solution to this problem. It basically gives you a social media dashboard where it integrates all your social media accounts in one convenient and easy-to-use platform. No more going from tab to tab or window to window in your browser – with Hootsuite, everything is neatly organized in one screen, so you can easily monitor your accounts, post updates, and track the progress of your campaign in one platform.

Hootsuite makes it easy for you to encourage brand awareness since everything is laid out for you in the dashboard. If you want to post the same content to your different accounts, you can easily do that within Hootsuite, saving you time and effort. And you can even schedule posts, which is an excellent feature you can use whenever you plan to be away but want to continue promoting your brand.

Hootsuite is also an excellent choice for brand monitoring. Some great Google Analytics features are built into the platform, so you can easily measure and share the results of your campaign without having to leave the dashboard. You can measure the effectiveness of your Twitter campaigns, see page view statistics reports so you can see which content your audience likes, view regional traffic so you can target the locals, and even learn which channels are the best performers in terms of traffic for your brand, so you know where to focus.

Another excellent feature that Hootsuite has is the ability to shorten urls so that you can monitor whether your links are getting clicked or not. This is an excellent way to measure brand awareness and see if your call to action is effective or not.

The ability to create custom search streams also helps you monitor brand mentions so that you never miss an opportunity to engage with your audience. You can monitor mentions of your brand, keywords, competitor names, and a lot more. This enables you to gain insights on what people are searching for and talking about.

Truly, you will soon find that Hootsuite is an essential tool for brand monitoring and promoting brand awareness. Best of all is the fact that the tool is very affordable – you can actually get started on using Hootsuite to manage your brand for free. But if you want to add other team members as well as get more comprehensive reports, the pro plans start at only $5.99/month.

Using Hootsuite to Help You

I often hear people share they are losing all their time in social media or they just can’t ever find the time.
 
With so many social media platforms available to you, however, it can be tricky to manage all of them. You may even have multiple accounts in one site – for example, in Facebook, you may have a personal account and a page you created for your brand. It’s very time-consuming to have to log in to all of your accounts, as well as input the information you need to post. So is there a better way to do this?

Well, Hootsuite can definitely help you. It’s a social media dashboard that can help you manage all of your social media accounts in one simple and easy-to-use interface. And that’s not all it does – it even helps you monitor, track and measure your brand, so you can determine if you’re getting a good ROI in your social media investments.

Managing your brand in one dashboard

Hootsuite integrates with a variety of social media platforms which include Facebook, Twitter, LinkedIn, WordPress.com, MySpace, Mixi, Foursquare, and Ping.fm. The company even recently added Google+ to the equation, since more and more people have been using this platform for their social marketing.

Updates in all your different accounts appear in the Hootsuite dashboard, making it easy and convenient to manage them all. You can choose which streams you want to see, and which ones you want to hide. Everything is organized neatly in the dashboard so you can easily see what’s happening with your brand.

Another advantage is the fact that you can post to your social media accounts directly within the Hootsuite platform. This is very helpful, especially when you’re planning to share the same content over multiple sites. Hootsuite even gives you the option of scheduling your posts – this is an excellent way to maintain brand awareness when you’re going to be out the whole day or going on vacation.

Monitoring your brand

One of the best things about using Hootsuite is the ability to monitor your brand campaign effectively. You can create Twitter searches and have a constant stream on your dashboard so you can see who’s mentioning your brand. You can also monitor relevant keywords in order to find potential clients or customers who may be in need of your products or services.

Collaborating in one platform

With Hootsuite’s pro and enterprise plans, you can have multiple team members in your dashboard without them having to know all the passwords. You can assign streams or messages to each team member for them to monitor and respond to. Because you also have the ability to schedule posts, you can ask team members to use this so you can check their post before it goes live.

Measuring your social media ROI

As a personal brand or business owner, it’s essential that you measure the success of your social media campaign. This is why Hootsuite gives you metrics and insights about your brand that aren’t available in other platforms. It integrates with Google Analytics where you can easily add goal tracking and campaigns to help you measure your social media ROI.

Hootsuite also allows you to create shortened links for your status updates and gives you free reports on the click activity of these links. Getting a pro account would give you an even more complete report, enabling you to better monitor how your brand campaign is doing.

Using Hootsuite can definitely help you manage your brand’s social media campaign as well as measure your social media success. So don’t waste your time managing your social media accounts in different windows and tabs. With Hootsuite, everything is presented neatly in one dashboard so you can concentrate on making an effective social media brand campaign.

Disclosure

As a blogger, it’s essential that we disclose our affiliations and endorsements. It's vital to build trust and so that you know our reviews and recommendations and not just "purchased favors".   From time to time I may work with a brand or product and either be compensated or gifted. I may also have an affiliate tie with a company or product.  I do not SELL my recommendations. If I like a product, I might review it.  If I like it a lot, I will affiliate with it if they have an affiliate program.  I do not affiliate with something just to make money on it.  The passion, love and belief in the product or service must be there first.

I am affiliate with Hootsuite as a Hootsuite Pro Partner.