Hootsuite and Your Brand

Many brands have embarked on a social media campaign in order to reach a wider audience and effectively promote brand awareness.

Of course, with so many social media accounts you need to sign up for in order to effectively promote your brand, it can be tricky to manage them all. Though you can assign different people to manage your different social accounts, it can also be very time consuming for you to have to monitor all of them to ensure that your brand campaigns are running smoothly. So is there a solution to this?

Managing your brand with Hootsuite

Hootsuite is an excellent solution to this problem. It basically gives you a social media dashboard where it integrates all your social media accounts in one convenient and easy-to-use platform. No more going from tab to tab or window to window in your browser – with Hootsuite, everything is neatly organized in one screen, so you can easily monitor your accounts, post updates, and track the progress of your campaign in one platform.

Hootsuite makes it easy for you to encourage brand awareness since everything is laid out for you in the dashboard. If you want to post the same content to your different accounts, you can easily do that within Hootsuite, saving you time and effort. And you can even schedule posts, which is an excellent feature you can use whenever you plan to be away but want to continue promoting your brand.

Hootsuite is also an excellent choice for brand monitoring. Some great Google Analytics features are built into the platform, so you can easily measure and share the results of your campaign without having to leave the dashboard. You can measure the effectiveness of your Twitter campaigns, see page view statistics reports so you can see which content your audience likes, view regional traffic so you can target the locals, and even learn which channels are the best performers in terms of traffic for your brand, so you know where to focus.

Another excellent feature that Hootsuite has is the ability to shorten urls so that you can monitor whether your links are getting clicked or not. This is an excellent way to measure brand awareness and see if your call to action is effective or not.

The ability to create custom search streams also helps you monitor brand mentions so that you never miss an opportunity to engage with your audience. You can monitor mentions of your brand, keywords, competitor names, and a lot more. This enables you to gain insights on what people are searching for and talking about.

Truly, you will soon find that Hootsuite is an essential tool for brand monitoring and promoting brand awareness. Best of all is the fact that the tool is very affordable – you can actually get started on using Hootsuite to manage your brand for free. But if you want to add other team members as well as get more comprehensive reports, the pro plans start at only $5.99/month.