With so many social media platforms available to you, however, it can be tricky to manage all of them. You may even have multiple accounts in one site – for example, in Facebook, you may have a personal account and a page you created for your brand. It’s very time-consuming to have to log in to all of your accounts, as well as input the information you need to post. So is there a better way to do this?
Well, Hootsuite can definitely help you. It’s a social media dashboard that can help you manage all of your social media accounts in one simple and easy-to-use interface. And that’s not all it does – it even helps you monitor, track and measure your brand, so you can determine if you’re getting a good ROI in your social media investments.
Managing your brand in one dashboard
Hootsuite integrates with a variety of social media platforms which include Facebook, Twitter, LinkedIn, WordPress.com, MySpace, Mixi, Foursquare, and Ping.fm. The company even recently added Google+ to the equation, since more and more people have been using this platform for their social marketing.
Updates in all your different accounts appear in the Hootsuite dashboard, making it easy and convenient to manage them all. You can choose which streams you want to see, and which ones you want to hide. Everything is organized neatly in the dashboard so you can easily see what’s happening with your brand.
Another advantage is the fact that you can post to your social media accounts directly within the Hootsuite platform. This is very helpful, especially when you’re planning to share the same content over multiple sites. Hootsuite even gives you the option of scheduling your posts – this is an excellent way to maintain brand awareness when you’re going to be out the whole day or going on vacation.
Monitoring your brand
One of the best things about using Hootsuite is the ability to monitor your brand campaign effectively. You can create Twitter searches and have a constant stream on your dashboard so you can see who’s mentioning your brand. You can also monitor relevant keywords in order to find potential clients or customers who may be in need of your products or services.
Collaborating in one platform
With Hootsuite’s pro and enterprise plans, you can have multiple team members in your dashboard without them having to know all the passwords. You can assign streams or messages to each team member for them to monitor and respond to. Because you also have the ability to schedule posts, you can ask team members to use this so you can check their post before it goes live.
Measuring your social media ROI
As a personal brand or business owner, it’s essential that you measure the success of your social media campaign. This is why Hootsuite gives you metrics and insights about your brand that aren’t available in other platforms. It integrates with Google Analytics where you can easily add goal tracking and campaigns to help you measure your social media ROI.
Hootsuite also allows you to create shortened links for your status updates and gives you free reports on the click activity of these links. Getting a pro account would give you an even more complete report, enabling you to better monitor how your brand campaign is doing.
Using Hootsuite can definitely help you manage your brand’s social media campaign as well as measure your social media success. So don’t waste your time managing your social media accounts in different windows and tabs. With Hootsuite, everything is presented neatly in one dashboard so you can concentrate on making an effective social media brand campaign.
Disclosure
As a blogger, it’s essential that we disclose our affiliations and endorsements. It's vital to build trust and so that you know our reviews and recommendations and not just "purchased favors". From time to time I may work with a brand or product and either be compensated or gifted. I may also have an affiliate tie with a company or product. I do not SELL my recommendations. If I like a product, I might review it. If I like it a lot, I will affiliate with it if they have an affiliate program. I do not affiliate with something just to make money on it. The passion, love and belief in the product or service must be there first.
I am affiliate with Hootsuite as a Hootsuite Pro Partner.
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