Whether you’re a business or personal brand, you should definitely pay attention to Pinterest. It’s an excellent way to engage and interact with others as you create beautiful collections and share the things that you love and that inspire you. Through creating lovely pinboards that other people enjoy, you can create a buzz that encourages a good following and can promote brand awareness.
One of the best ways to create brand buzz in Pinterest is by hosting a contest. Most people enjoy contests as they are fun and challenging, and it’s always nice to win a prize. So if you want to promote your brand in Pinterest, creating a fun contest is a good idea.
So what are the best practices in using Pinterest contests? Here are some great ideas you should consider:
1. Create the Best Pinboard Contest
One of the most challenging and creative contests you can host on Pinterest is one that asks people to create the best pinboards. You can require them to create pinboards that include pictures of your products, as well as other items that relate or look well with the products you’re offering. Then ask them to post it on their pinboard and tag you so that their followers can see the pinboard they’ve created. This really helps in creating buzz around your brand. You can judge the winner of the contest yourself, or you can judge the winner by the number of likes and repins the pinboard has.
2. Most Repins and Likes Contest
With this contest, you can ask your audience to repin their favorite products from your collection and then ask them to solicit votes through repins and likes. The winner of this contest is the board with the most likes and repins.
Though this is a fun contest, it can also seem a bit like spam as the people who enter your contest solicit votes using different social networking sites. But it can be very effective in promoting brand awareness as people share their boards to their network of friends.
3. Utilize other social media platforms
You can incorporate other social networking sites to your Pinterest contest to help promote better brand awareness. Facebook and Twitter are excellent social media platforms that you can require the contestants to use. This way, even their followers who are active in other sites will be able to learn about your brand and may even start following you as well.
Some good ideas for doing this include: asking contestants to share their pinboards that they’ve created about your brand in their Facebook wall, asking them to Tweet links to their pinboard, or asking them to blog about the pinboard they’ve created.
4. Raffling off the winner
You can also simply ask your audience to create a pinboard of your brand, share it on their Pinterest pages, and then post the link to your wall. People can only enter once, and then you draw a random winner from the list of entries. The downside of this type of contest is that it is not very engaging, but at least it gives everyone a fair chance of winning the contest.
Pinterest contests are truly an excellent way to promote brand awareness, generate great content for your feed, and get links back to your pages and site. Remember though to review the Pinterest’s user guide to ensure that you are not violating any rules by hosting your contest.
If you want to host a contest but are not sure where to start, you can also observe some of the ongoing contests at Pinterests and learn what works and what doesn’t. Watch and observe how other brands create buzz using Pinterest contests.
Truly, there’s still a world of things you can do on Pinterest to help you promote brand awareness and create brand buzz. So why not host a Pinterest contest that lets people show off their creativity and enjoy as well? The reward you offer is just a little bit of an incentive that can help you gain a slew of new followers that can translate to potential customers and clients.
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