Using Social to Find Products

Benefits of social marketing

Most businesses are missing out when it comes to potential impressions, sales and interactions because they are yet to leverage the social media power on the sites of their businesses. Websites and the channels for social media have a seamless working relationship which has seen many succeed in promoting their online brand. 

To be able to successfully integrate social media to your business website, then the following points should be considered: 

• Do you have visible buttons for social media included in your website? 
• Do the locations of these buttons make sense for effectively integrating social media?
• Make sure your social buttons are updated, i.e., be on the-know as to which social site is "calling the shots" at the moment.
• Make sure that you include a button to "share". This will enable your clients to share information about your services and products to their social media contacts.
• Use analytics so that you will be able to know how many people use the buttons you’ve placed for social media. If you find that the result is underwhelming, then chances are your buttons are not conveniently located.

Why use social media?

Now that you have had your business and social media sites integrated, you are off to a great start. The next step is to know how you can use social to find products for your business. These sites are a great source of information. You can get to create a blog on your site where various topics will be discussed especially on the products and services you provide. Such a blog will allow you to know which products are favored by your customers and potential customers; as well as know which ones are not. 

The great thing about social sites is that you can have a sneak peak of what gives your competitors a cutting edge without their knowledge. This will enable you to up (or even better) the products and services provided by them, which may lead their customers to re-locate from their businesses to yours. 

Social media sites also allow you to engage in online conversations with various people so that you get to know what they think of your business and the services provided. This will give you better insight as to what needs changing and what does not. 

Social media also gives you a wide selection option when it comes to the products and services your business offers. Thanks to the wide connections created by social media, you can now get products from various parts of the world and all by just the click of a button. And by doing so, you are able to provide a variety of products and services to your customers…keeping you always at the forefront.