What are the Most Important Elements of a Mobile Site?

Make your online personal brand mobile-friendly with these tips

As the online world expands, more sites are working towards developing mobile-friendly access. Currently, one in seven searches are done by mobile access points, meaning there is a large population out there who are searching for your site, but if they can’t find it, you’re losing business.

A mobile site is going to be very different from your regular website because it will target the specifics of mobile access. To accomplish this, you need to address some very important elements needed to not only generate a usable site, but make it easily accessible by those searching with their mobile devices.

The primary principle is not to complicate things. When it comes to mobile, simplicity says it best. Currently, mobile software isn’t able to load an extravagant page with an array of different components. 

Quick load times

You’ll want to make your site load as quickly as possible, at least from the delivery portion of the site (service can affect a user’s access speeds). Images and photos should be calculated to accommodate the smaller screen along with text format and background imaging. Remember that black backgrounds take longer to load and text should contradict the setting so that it’s easy to read, since text will be smaller on a mobile screen.

While loading is essential to the delivery and accessibility, you’ll also need to be accessible yourself. This means you need to readily make available all the info that someone searching you would desire. This includes: location, hours of operation, and contact details (phone number, email, etc.). Don’t make these difficult to find on your page because they are essentially the top three things that a mobile user is going to be looking for. They’re looking for speedy access to you, so give it to them.

As for usability, you’ll also want to make your mobile site as touch-friendly as possible. Touch screen access is currently the most prominent, which can make it hard to be accurate when “clicking” on a link or button. Make sure your links and buttons are large enough with adequate spacing to make your site as “clickable” as possible. Additionally, make sure you integrate your familiar sites with your mobile site, since a large number of mobile users access their social media accounts (Twitter, Facebook, Linkedin).

Personal Word of Mouth Marketing

As for the application of your mobile site, it should be pictured more as a direct access point to you. The majority of mobile searches are performed because the user has the immediate desire to get in touch with you. This could be due to a conversation they’ve just had with an associate or even an immediate need, but it is up to you to make your site a window to you. Buttons that give your location or can quick-call you are often the most desired by mobile users. This gives you the opportunity of personal Word of Mouth Marketing, which is essential in the mobile world.

With the internet now easily accessible on the go, it is crucial that brands and businesses make their sites easily accessible and are able to present their audience with all the information they need as quickly as possible. After all, time is money.