 |
| How to use humor with your personal branding strategy |
A little bit of humor goes a long way because it improves your mood, defuses conflict, and produces a pleasant experience that you wish to share with others. Incorporating humor in your online marketing campaign is an excellent way to grab the public's attention. Moreover, you get to inject a unique personality and element into your brand. Read along and learn about several tips and examples on how to market your brand by using humor.
Great Tips for Brands that Consider Using Humor to their Advantage
When you want to add some humor in introducing or marketing your brand, make sure that you do it tastefully. Think about your target audience, and choose the best lines that will make them smile and remember your product. It helps to do some cultural research, so you will not end up offending others. The following are additional tips on how to use humor appropriately in your marketing campaign.
1. Make sure that your choice of words or images are in line with the product you are promoting. According to Megan Brown, humor should adhere to the company values, and it should imply a message that is meaningful and not gratuitous.
2. It is also possible that your detractors and competitors will leverage your own approach at humor. In this case, you should know how to deal with such a situation when it happens.
3. While humor is useful in promoting brand awareness or sparking conversations, it may not be functional for conveying information. You should have another option when your goal is to inform the public about your product's features.
4. You should apply humor strategically while retaining the element of fun and surprise. More than anything else, your humorous side should be aligned to your end goal. While you may want to entertain others, humor should not make you lose the main objective and message you wish to impart.
5. If you intend to add humor to your brand, you should prepare for backlash, since you will not be able to meet everybody's expectations. It pays to know the audience that you are catering to, so you know the right approach you should take.
6. As with every advertising initiative you plan to take, it is essential to consider your brand's persona. Humor may not be for all, and it should be used to promote sharing instead of ridicule or criticism. In addition, humor is one sign of intelligence and wit when used the right way. It has the power to make or break your brand's reputation.
7. Laughter can help showcase the unique personality behind you brand. When your punch lines and amusing images are used tastefully, you can engage many people to what you are selling. Just make sure that you test it first with your team and a few other people before you send it out to the public.
8. You should prepare a contingency plan in case you get a backlash in response to the humor you use, according to Tim Welsh. It is also a smart choice not to copy someone else's style. Be unique in your approach, and use your own creativity.
Brand and Humor Lessons from Newcastle Campaign
Many people have been talking about the latest Newcastle marketing campaign. Some rave about it, while others hold a different opinion. The following are only a few of what the public has to say about this particular campaign and its impact to them.
1. Most people like to talk about humorous advertisements, and it can be beneficial for any brand to take a risk. The use of humor in highlighting the differences of the beers help the audience identify with the brand.
2. It helps to use other existing brands as inspiration, according to Olivia Roat. In some cases, it is also a great idea to flip another brand's campaign, and use it against the competitors. Several people agree that the Newcastle cover photo on Facebook has won them over, and they check the page for regular updates.
3. Some people may have been offended by Newcastle's campaign because of the catchy choice of words that may result in defamation lawsuits. On the other hand, others do not detect any signs of mocking in it. In fact, they agree that the humor used was clever, well-targeted, and in line with the brand's image.
4. It may be useful to play off other brands, as long as you understand and present your brand's positioning. Most importantly, according to Megan Brown, you should make sure that the ad leads to a measurable conversion instead of just a few giggles.
5. Since not everyone is likely to get the joke, it is ideal to fight clean. Michael Blackburn states that the impressions given by the Newcastle campaign can be exponential. Others believe that Stella may leverage the campaign to their advantage.
Examples of Effective and Silly Humor Used in Branding
Witty humor can be very effective in promoting any brand. For it to be effective, you should consider many factors such as your audience, your brand's personality, company's values, and the overall message that you wish to imply. The following are among the best examples of silly yet effective humor that were used for branding purposes.
1. Some people agree that the ads for Volkswagen, Geico, and Old Spice were memorable and witty. They appreciate the funny taglines and images that have relevance to the brand's message.
2. KSwiss and Kenny Powers also made use of intelligent humor. The whole output was effective, persuasive, and entertaining.
3. Dollar Shave Club used silly humor that worked well in delivering the product's message. The ad went viral because of the excellent use of humor.
4. Others appreciate an understated and dry humor, which was evident in the "We Are Farmers" campaign done over the past years.
4. The Subway campaign was a hit to several people because of the great use of images. The popping buttons and busting chairs made the brand's point and delivered a message quite well.
5. Clorox's famous "bleachable moments" ads campaign was rather silly, and it promoted what the brand wanted to express to their audience.
6. Mayhem campaign was one of the greatest ads, according to several viewers. The images were enigmatic, and the message was presented clearly.
7. ESPN commercials were a hit to many audiences, and they believe that the silly humor has always been effective for decades.
8. Mayo vs. Miracle Whip was another silly ad that used outstanding consumer insights. This marketing campaign expressed the value of owning your difference and embracing your brand.
9. Beer commercials including Bud Light and Dos Equis were among the top favorite of viewers because of the ridiculous, yet effective humor used.
Brands that Convey a Sense of Humor
When several people were asked to name which brands deliver a sense of humor, they named a few of their favorites:
1. Target uses the right mix of witty and silly humor, and their branding is entertaining. - Maria Duron
2. Geico uses progressive styles and comedic images that work brilliantly. - Kathy-Ann Fletcher
3. Apple delivers a message while adding a subtle sense of humor. - Studio One
4.West Jet may not seem to convey much humor; however, the brand delivers great services. - Stephen Abbott
5. ESPN, Starburst, and Skittles all have a fantastic sense of humor. - Craig Kilgore
6. Taco Bell knows how to make effective ads that create a great impact. - Gerald Moczynski
7. Old Spice, Snickers, FedEx, Ikea, and some beer brands have humorous and memorable ads. - Natasha D'Souza
8. As for personal brands, Ellen and Anderson Cooper got a fabulous sense of humor. - Feast Interactive
Bottom Line
Humor is likely to enhance recall and purchase intention, as long as the message coincides with the ad's objectives. When you add humor to your brand, make sure that you take into consideration these important factors which are necessary to make it work perfectly. You should reach out to your target audience, avoid offending messages, and test drive the humor before letting it out to the public. With these tips and examples, you will be able to utilize humor properly in delivering a powerful and effective message for your brand.
Great Tips for Brands that Consider Using Humor to their Advantage
When you want to add some humor in introducing or marketing your brand, make sure that you do it tastefully. Think about your target audience, and choose the best lines that will make them smile and remember your product. It helps to do some cultural research, so you will not end up offending others. The following are additional tips on how to use humor appropriately in your marketing campaign.
1. Make sure that your choice of words or images are in line with the product you are promoting. According to Megan Brown, humor should adhere to the company values, and it should imply a message that is meaningful and not gratuitous.
2. It is also possible that your detractors and competitors will leverage your own approach at humor. In this case, you should know how to deal with such a situation when it happens.
3. While humor is useful in promoting brand awareness or sparking conversations, it may not be functional for conveying information. You should have another option when your goal is to inform the public about your product's features.
4. You should apply humor strategically while retaining the element of fun and surprise. More than anything else, your humorous side should be aligned to your end goal. While you may want to entertain others, humor should not make you lose the main objective and message you wish to impart.
5. If you intend to add humor to your brand, you should prepare for backlash, since you will not be able to meet everybody's expectations. It pays to know the audience that you are catering to, so you know the right approach you should take.
6. As with every advertising initiative you plan to take, it is essential to consider your brand's persona. Humor may not be for all, and it should be used to promote sharing instead of ridicule or criticism. In addition, humor is one sign of intelligence and wit when used the right way. It has the power to make or break your brand's reputation.
7. Laughter can help showcase the unique personality behind you brand. When your punch lines and amusing images are used tastefully, you can engage many people to what you are selling. Just make sure that you test it first with your team and a few other people before you send it out to the public.
8. You should prepare a contingency plan in case you get a backlash in response to the humor you use, according to Tim Welsh. It is also a smart choice not to copy someone else's style. Be unique in your approach, and use your own creativity.
Brand and Humor Lessons from Newcastle Campaign
Many people have been talking about the latest Newcastle marketing campaign. Some rave about it, while others hold a different opinion. The following are only a few of what the public has to say about this particular campaign and its impact to them.
1. Most people like to talk about humorous advertisements, and it can be beneficial for any brand to take a risk. The use of humor in highlighting the differences of the beers help the audience identify with the brand.
2. It helps to use other existing brands as inspiration, according to Olivia Roat. In some cases, it is also a great idea to flip another brand's campaign, and use it against the competitors. Several people agree that the Newcastle cover photo on Facebook has won them over, and they check the page for regular updates.
3. Some people may have been offended by Newcastle's campaign because of the catchy choice of words that may result in defamation lawsuits. On the other hand, others do not detect any signs of mocking in it. In fact, they agree that the humor used was clever, well-targeted, and in line with the brand's image.
4. It may be useful to play off other brands, as long as you understand and present your brand's positioning. Most importantly, according to Megan Brown, you should make sure that the ad leads to a measurable conversion instead of just a few giggles.
5. Since not everyone is likely to get the joke, it is ideal to fight clean. Michael Blackburn states that the impressions given by the Newcastle campaign can be exponential. Others believe that Stella may leverage the campaign to their advantage.
Examples of Effective and Silly Humor Used in Branding
Witty humor can be very effective in promoting any brand. For it to be effective, you should consider many factors such as your audience, your brand's personality, company's values, and the overall message that you wish to imply. The following are among the best examples of silly yet effective humor that were used for branding purposes.
1. Some people agree that the ads for Volkswagen, Geico, and Old Spice were memorable and witty. They appreciate the funny taglines and images that have relevance to the brand's message.
2. KSwiss and Kenny Powers also made use of intelligent humor. The whole output was effective, persuasive, and entertaining.
3. Dollar Shave Club used silly humor that worked well in delivering the product's message. The ad went viral because of the excellent use of humor.
4. Others appreciate an understated and dry humor, which was evident in the "We Are Farmers" campaign done over the past years.
4. The Subway campaign was a hit to several people because of the great use of images. The popping buttons and busting chairs made the brand's point and delivered a message quite well.
5. Clorox's famous "bleachable moments" ads campaign was rather silly, and it promoted what the brand wanted to express to their audience.
6. Mayhem campaign was one of the greatest ads, according to several viewers. The images were enigmatic, and the message was presented clearly.
7. ESPN commercials were a hit to many audiences, and they believe that the silly humor has always been effective for decades.
8. Mayo vs. Miracle Whip was another silly ad that used outstanding consumer insights. This marketing campaign expressed the value of owning your difference and embracing your brand.
9. Beer commercials including Bud Light and Dos Equis were among the top favorite of viewers because of the ridiculous, yet effective humor used.
Brands that Convey a Sense of Humor
When several people were asked to name which brands deliver a sense of humor, they named a few of their favorites:
1. Target uses the right mix of witty and silly humor, and their branding is entertaining. - Maria Duron
2. Geico uses progressive styles and comedic images that work brilliantly. - Kathy-Ann Fletcher
3. Apple delivers a message while adding a subtle sense of humor. - Studio One
4.West Jet may not seem to convey much humor; however, the brand delivers great services. - Stephen Abbott
5. ESPN, Starburst, and Skittles all have a fantastic sense of humor. - Craig Kilgore
6. Taco Bell knows how to make effective ads that create a great impact. - Gerald Moczynski
7. Old Spice, Snickers, FedEx, Ikea, and some beer brands have humorous and memorable ads. - Natasha D'Souza
8. As for personal brands, Ellen and Anderson Cooper got a fabulous sense of humor. - Feast Interactive
Bottom Line
Humor is likely to enhance recall and purchase intention, as long as the message coincides with the ad's objectives. When you add humor to your brand, make sure that you take into consideration these important factors which are necessary to make it work perfectly. You should reach out to your target audience, avoid offending messages, and test drive the humor before letting it out to the public. With these tips and examples, you will be able to utilize humor properly in delivering a powerful and effective message for your brand.
No comments:
Post a Comment