Great Brand Resources Direct from Brandidos

Personal branding tips from Brandidos

Advice is a great source of information. Recommendations on Good Reads, quality sources to investigate, and ultimately comparative goals that other businesses pursue can be informative and useful, even when they don’t relate directly to you. In other words, they are references you would use to write your own essay on how to conduct your business activities.

"And remember- everything and everyone has something to teach you"  [tweet this].

Books of interest and how they help your BRAND grow

Reading is the ultimate source of learning, and oftentimes offers helpful hints that we can learn from or incorporate into our lives, even if they are fictional. Books contain insights in many forms, even when they aren’t good (we learn to avoid a particular style or approach).

Highly recommended are books such as “Brand Thinking" by Debbie Millman, “Social Marketology” by Ric Dragon, “Engage” by Brian Solis, and “Business Stripped Bare” by Richard Branson. But, it all comes down to what you are looking for in a book. What education and insight do you seek?

What current sites or online resources do you use daily as a Brandido?

Quality resources can begin with keeping track of your client investment. Newswire can be used effectively by searching industry/company to monitor news and updates for clients. Additionally, the New York Times advertising and media section is completely relevant to developing or adapting trending marketing strategies. Other sources might include Smashing Mag, Jakob Nielsen, Mashable, and B2B of course. But, some are convinced that a wider variety of online newsletter content tends to generate numerous ideas. It is good practice to look outside your industry and learn new techniques to apply to your own pursuits. The key here is to seek out multiple sources in order to generate different ideas and visions of the world.

What conferences, seminars or webinars are a MUST in your annual plan

For a majority of the business-minded, the free ones are perhaps the top choice for their economical value. But consider what is free? Time always costs something, so you need to target the right opportunities to gain the most benefit from your experience. Focus on what you need. A good starting point should be tradeshows in your industry and client-focused events that provide quality instruction on how to approach and handle customer situations.

Some even recommend that one save even more time by paying attention to what others have to say such as in social feeds and “unorganized” webinars or irregular coffee conferences. What are people discussing regularly? Despite the unorganized characteristics, there are plenty of opportunities to participate in regular webinars and seminars that are not properly titled, but offer some great information.

For the most part, it is always wise to seek a fresh perspective when possible. Search for new opportunities and avoid the same song and dance. Keep your eyes peeled for fresh and trending material that you can source from to better your business pursuits and search outside of your field to see what new theories and techniques you can apply to your brand.

What is on your list of things to do? 

What's on your bucket list as a branding professional? Consider who you’ve wanted to work with and what you’ve always wanted to do with your brand. Perhaps you’ve wanted to work with the people from the show: Shark Tank, most of who are often great thinkers and artists when it comes to generating new ideas. And while these fantasy ideas are good to have, there are more general targets in mind. Could your target be a region- a city- perhaps an individual?

Looking towards the future is perhaps the most prioritized item on our bucket list- and why? Because it never ends. We are always looking to better ourselves and prepare for tomorrow.

At the end of the day, we all teach each other something, but it is up to us as individuals to learn and adapt those teachings into our brand applications. Consider what others have to say, even if it is bad advice or quality information, because somewhere in your brand, you will learn something.