What Can You Do When You Don't Know What to Blog About?

Tips for a smooth social marketing strategy

Where does new material come from? How do all those writers come up with such fantastic ideas for their next popular storyline? For those who blog, writer’s block tends to be a stumbling block for just about everyone who ever puts pen to paper (or fingers to keyboard). 

Three Ways to Combat Writer’s Block 

Having writer’s block is something that can disturb many writers, but the best practice is to avoid it in the first place. 

1. Start by writing down ideas regularly. Don’t wait until you sit down to write your blog and think the ideas will come to you there and then. Put your technology (for example, your smartphone) to good use and jot down ideas as they come to you. Never assume that you’ll remember them later – and if you do forget them, great opportunities could all too easily slide by without you even noticing. 

In fact, it is generally great practice to get an idea and let it take seed in your mind. Writers often take years to contemplate a complete story, which you don’t really have time for in a blog. But, you can always generate an idea and let it grow, at least for a few days. 

2. Researching different subjects is another brainstorming idea. The worst thing you can do is focus on what you think you know, because you will quickly run out of ideas like that. Discover new opportunities and research new materials. In short, be forever learning. 

Study popular questions that your customers have asked. Consider researching ten of the most popular questions you’ve been asked recently. This is a great opportunity to produce word of mouth marketing, since your audience will be able to interact and directly relate to your material. This particular source is perhaps the best material from which a writer can derive quality substance in order to manufacture material that will create conversations that can be shared. 

3. Study hot topics and consider how they relate to your brand. What trending material could you incorporate into your brand’s blog? It’s generally good practice to incorporate keywords and hot topics into your subject material, but you don’t want to do so in a fashion that detracts from your brand. Maintain common ground and share in moderation.

You don’t have to let writer’s block interfere with your blog so long as you keep your ideas fresh and steady. Be open-minded and keep an eye and ear out for anything that strikes your interest because it is more than likely to get the attention of your audience also.