Small Businesses Use Press Releases to Market Their Business

Press release for your small business social marketing strategy

Amongst the many marketing tools available to the small business owner, the press release is one of the most valuable. There are numerous advantages to using a press release to build the image of your small business.

What are the benefits of a press release? How will a press release help a small business owner? We see large companies like Microsoft and Ford present releases of new products in order to gain market momentum, and it is no different in a small business situation. 

Benefits of Press Release

1. It starts conversations.

This is, perhaps, the greatest prospective benefit of a press release. From this, you begin word of mouth marketing as your audience begins to talk about the situation or product as a new “hot topic.” People enjoy hearing something new, and moreover they enjoy being the first one to tell their associates. 

2. It announces new opportunities to and for your audience. 

This is the obvious effect of a press release. New product designs, a new company direction, or really anything that is relevant to your business (it’s your content so you decide) can be announced to improve visibility and awareness.

3. Shares information with a broader audience.

This happens when press release is used effectively. Compared to established links through social networks, mailing lists, and other contacts, a press release can be seen by larger numbers of people thereby increasing awareness. 

4. It is not costly. 

It doesn’t cost much to generate a quality press release. There are, in fact, some websites that will help you do so for free.

Things to Consider Before Producing a Press Release

1. It is suggested that you generate a checklist for your small business’ press release before you begin taking steps in creating it.

2. Where are you going to distribute your message? Many websites function as news depots and press release sites, some of which are free (they add in advertisements) while others have some cost. When doing so, be sure that your press release does link back to your relevant sites, including social networks as well, to help improve good quality discussion. Don’t forget that all readers, regardless of proximity, are of equal importance.

3. Take advantage of any free sites, but consider those that are ad-free as well, since ads can often detract from the message.

4. Who is the audience? You must be able to create applicable materials that readers will enjoy and want to share. Keep in mind that this is not a blog. It is actually designed to inform and intrigue the reader by offering just enough information to make them want to investigate further.

5. Be sure to create a headline that will grab attention. You are reporting on your own business, so you can say whatever you want. Just be sure it has a positive effect on your audience. Try using effective keywords in your headline but make sure they are relevant.

A press release is a very effective and economical marketing tool, providing business owners the benefits of improved brand awareness and building a quality image of their business. Always be sure to make the most of the tools you have available to help you achieve success.