Keep People Hiding and Staying Away

Social networking tips for your small business or personal brand

Have you ever wondered why you have plenty of “likes” but so few interactions or conversations on your social pages? You post material and only get five likes and one comment on your feed, which leaves you wondering why no one seems to be paying attention to your feed.

When it comes to Facebook or other feed related social networks, getting a “like” or comment raises your visibility, but time also plays a role in visibility. How often they view your page also matters. Do they regularly check on you or interact with your feed? There are several variables that generate improved visibility. 

But, this means you have to start at the beginning. How do you get that attention?  What are you doing that is keeping your visibility low on your social network? What might you be doing so that viewers either un-like you or hide you in their newsfeed?

Maintaining visibility

Have you ever considered the fact that you are guilty of scaring people away? Whether you are saying the wrong thing or saying it far too often, there is the possibility that you are boring! Take it seriously, because everything comes down to generating interest, especially in a social, high-speed environment. And consequently, intimidation comes in many forms. You could be guilty of several different tactics that are hindering your social visibility. 

What makes up your feed? Are you selling it too hard, too much, or too often?

“If your feed is limited strictly to making sales or blatantly selling, many people will not pay attention to it. “ [tweet this].

Few people would constantly watch commercials all day long because they would rather be entertained. 

This brings us to the posts about random and irrelevant material to your business. They liked you because of what you have to offer them. Be sure that’s what you provide. Talk about things that are relevant, yet have a trendy application to them.

Then there is the art of: Memememememe! The worst thing you can do is think that it’s all about you! Be sure to include the activities of your contacts, customer conversation, and associated topics into your social campaign. If your viewers post something, follow up on it and turn it into a conversation (by the way, you need to comment on your own posts as well). Avoid thinking that everything on your page is about you because in a network, it’s all about everyone. If they share, you share. This is the basis for word of mouth marketing because if you present content that others are willing to share, many more will see what is going on with you.

This means that you should strive to make the experience interactive. Don’t limit yourself to just speaking to a crowd of wandering participants. Create games, generate questions, and get your audience interacting with you and each other.

Consider what you can do to keep your feed line smooth and applicable so that your viewers enjoy reading it. It takes quality information for an audience to want to interact with it rather than ignoring or hiding you from their feeds.