Promote Your Blog with Marketing Word of Mouth

Social marketing tips for your blog 

Manufacturing a blog and its content is only the first step a writer must take. The next is that you must be able to effectively market your blog in order to generate visibility and publicity for your personal brand. You can promote yourself and let others promote you as well through word of mouth strategies. 

So, what specific methods are most practical for marketing your blog? There’s more than advertising to consider in this situation, and quite frankly there are numerous tools and methods by which you can help your blog improve your audience response.

Coming up with promotional content

When it comes to basic blog content, there are several important characteristics that you should include in your material and content strategy. 

Blog honestly. This sounds simple and really is. It is in fact more difficult to try to be someone you’re not- and the audience will pick up on it. Stick to your field of expertise and acknowledge when you’re reaching into a different department. In many cases, the honesty will help improve feedback, particularly from other field experts that may have advice or recommendations. 

Blog regularly. Don’t make your posts erratic and unpredictable. Consider your blog as if it were part of a regular newspaper; delivering opinion, facts, and updates frequently to an expectant audience. If your readers know when and where they can expect to find fresh material, they’re more likely to subscribe and read your blog.

Include appealing photos/images in your content. Simple as it may sound, there are certain characteristics a photo/image should have. The most important is that it should be relevant to your content. Graphs that simplify complex data or information are a great place to start. Infographs can also be incredibly helpful, just make sure that the text is legible (size and color of font in relation to the background). 

Utilize keywords appropriately. It is completely necessary to include related keywords in your content, but you don’t want to overwhelm your content at the same time. Overuse and/or wrong placement of keywords may deplete the quality of your blog’s material. Getting the reader’s attention is important, but keeping it is a necessity. 

How to attract readers

One of the best ways to start enunciating your blog is by linking to social networks- such as Twitter, Facebook, LinkedIn, and even Pinterest (you can link the pictures to your blogs, just make sure they provide relevance). Be sure to include any forums, groups, and blogging communities that you are a member of as well when making links.

Don’t neglect to sign up with the RSS feeds, since this is one of the best and simplest ways for readers to subscribe to your material. When fellow readers can see subscription numbers, they are more likely to subscribe themselves. Numbers can say more than words sometimes, as though it were an indirect recommendation from other readers. 

Then there are the benefits of linking through “popular reading” blog sites. These sites promote blog material and are great for improving blog visibility as they basically list a large network of established blogs that readers are already familiar with. They can be incredibly handy and are a great place to position a new blog. They include:

• Stumbleupon.com
• Digg.com
• Reddit.com
• Delicious.com 
• Technorati.com 

These sites also present an opportunity for you to do a little footwork in order to achieve more. Reach out by writing related articles, blogs, and social posts, and also by commenting on the material (such as giving advice or answering a question), then add in your blog’s link. Be sure to read the comment rules, since some will require that you shouldn’t post any links or your comment will be deleted. Though for the most part, they will only block out the link and leave the comment itself. 

There is also the option of syndicating your blog through certain sites. These sites are networked and reach different audiences around the world. An example is Amazon.com where Kindle owners can read your articles (you even get paid for each read). Others, like Networkblog.com and EvanCarmichael.com are perfect for building blog traffic for your business related material. 

Email newsletters are still very effective and should include your blog link (s) for your most recent posts. Keep mailing lists of already positively established contacts as they will give you a great chance to ask for feedback from frequent readers.

When it comes to blogging, you can create quality material that is attractive, but it won’t receive the visibility it truly deserves until you promote it properly. Design your material with promotion in mind and set up a network of sites where your blog can reach a broad range of readers who will appreciate what you have to say.