Wednesday, 31 October 2012

How Twitter can Help Your Small Business

Increase your business social marketing reach with Twitter

There are various social marketing tools readily available, each with their own specific perks and benefits. Amongst them is the incredibly popular Twitter network, which is a favorite for businesses of all sizes. For the small business owner, social networks can be an economical and powerful marketing tool, as long as you are able to utilize them effectively. 

Those that follow, share, mention, and re-tweet constantly act as a third-party reference, providing testimonials for your reliability and expertise in your field, functioning as a direct source for word of mouth marketing. 

Perhaps the most beneficial characteristic for businesses is that Twitter is an open network in which anyone can meet anybody else, making it easy to widen your network and make new contacts. But, just because you use Twitter does not necessarily mean that you are using it effectively. There are certain techniques and practices that one must apply to their Twitter experience. 

Using Twitter as a resource

Twitter isn’t just about speaking out; it’s about listening as well. Consider what others are saying- particularly focusing in on your field of expertise. Are there other experts out there that you could network with or follow in order to expand your network? One important thing to remember is that social accounts, especially Twitter, are not there for competition. They are there for networking purposes, specifically so that you can intertwine and discuss with a broader audience. 

Additionally, there is the “favorites” category on your Twitter feed. With all the various feeds and constant updated tweets, old tweets can quickly be forgotten and inevitably disappear into the past. Now consider that the “favorites” actually saves these and accumulates them for future reference whenever. But, it can be utilized in a more influential method. When you get recommendations, positive feedback, or are otherwise held in regard during a discussion, collect them in your “favorites” feed for others to see your third-party references. People like to see what type of feedback their fellow readers are leaving for their future prospects or partners. 

Keep an eye on your @mentions. When others talk about you, it’s important to respond. It helps improve visibility and develop an image of attentiveness that your audience will see.

Being able to research and cover FAQ’s is something that isn’t always done, but should be. It’s a great opportunity to start conversation and express your expertise in your particular business field. You can use Twitter itself as a research source for popular or trending questions and answer them (the use of hashtags and mentions are quite invaluable here to target specific audiences). 

Above all else, you must be able to speak clearly and use your words effectively. Being able to get your audience’s attention is one thing, holding onto it is another. In today’s fast and furious online marketing world, the average attention span is often no more than seven to ten seconds. When constructing your tweets, you must be sure to remain short, concise, clear, and most of all- to deliver to your audience that which interests them; not just what interests you. 

Locally yours

Twitter provides certain apps and tools available for your use, but it is how you use them that will determine how successful your endeavor is.

Utilize hashtags to promote your event, business expertise, and target a specific field. Remember that hashtags will use up some of your character count, so it’s best to limit your tweet’s content to no more than two hashtags at a time. This is ideal for promoting local events, particularly if your local audience has a specific hashtag (city/region/event center/business). 

Mentioning others to improve visibility is another great move. Now, consider that this is a great way to locally boost your awareness. Take for instance the “Follow Fridays” in which it has become popular to recommend specific accounts, followers, and fellow associates. 

Take the time to regularly mention at least one individual a day. This is a great way to initiate conversation, appreciate a new follower, or add personalization to a tweet (such as an answer to a question or responding to a familiar topic). 

When addressing an article, blog, or even a book, be sure that you mention the author (the Twitter account) as well as the article. This helps to improve visibility for you and is more likely to gain a positive response and future feedback (improving your network).

Twitter can be a powerful marketing tool for your small business, as long as you understand how to effectively utilize all of its benefits. You don’t have to tweet more in order to gain visibility. It’s all about how you tweet that will decide how your audience appreciates what you have to say today.

Monday, 29 October 2012

What Can You Do When You Don't Know What to Blog About?

Tips for a smooth social marketing strategy

Where does new material come from? How do all those writers come up with such fantastic ideas for their next popular storyline? For those who blog, writer’s block tends to be a stumbling block for just about everyone who ever puts pen to paper (or fingers to keyboard). 

Three Ways to Combat Writer’s Block 

Having writer’s block is something that can disturb many writers, but the best practice is to avoid it in the first place. 

1. Start by writing down ideas regularly. Don’t wait until you sit down to write your blog and think the ideas will come to you there and then. Put your technology (for example, your smartphone) to good use and jot down ideas as they come to you. Never assume that you’ll remember them later – and if you do forget them, great opportunities could all too easily slide by without you even noticing. 

In fact, it is generally great practice to get an idea and let it take seed in your mind. Writers often take years to contemplate a complete story, which you don’t really have time for in a blog. But, you can always generate an idea and let it grow, at least for a few days. 

2. Researching different subjects is another brainstorming idea. The worst thing you can do is focus on what you think you know, because you will quickly run out of ideas like that. Discover new opportunities and research new materials. In short, be forever learning. 

Study popular questions that your customers have asked. Consider researching ten of the most popular questions you’ve been asked recently. This is a great opportunity to produce word of mouth marketing, since your audience will be able to interact and directly relate to your material. This particular source is perhaps the best material from which a writer can derive quality substance in order to manufacture material that will create conversations that can be shared. 

3. Study hot topics and consider how they relate to your brand. What trending material could you incorporate into your brand’s blog? It’s generally good practice to incorporate keywords and hot topics into your subject material, but you don’t want to do so in a fashion that detracts from your brand. Maintain common ground and share in moderation.

You don’t have to let writer’s block interfere with your blog so long as you keep your ideas fresh and steady. Be open-minded and keep an eye and ear out for anything that strikes your interest because it is more than likely to get the attention of your audience also. 

Friday, 26 October 2012

Email Marketers Guide to 35% Higher Read Rates and 50% Lower Spam Rates

Colorful clips
Guy Hanson, Director of Response Consulting at Return Path, recently presented some very interesting data around email open rates. This research was centered around marketing emails sent in the Daily Deals market. Although specific names aren't mentioned in the study, top brands that come to mind are Groupon, Living Social, and Scoutmob. Some of this data will surprise you.

Best day of the week to send - the argument continues!
Although you need to do your own testing, in this study the worst day to send was Monday and the best was Wednesday.  The rate that recipients actually read your email was 12% higher on
Wednesday. And, the rate at which internet service providers (ISPs) filter email as spam was 20% less! Why did ISPs mark less email as spam on Wednesday? Probably because Wednesday is $1 sushi day at the restaurant in the lobby of the Google building, and they are too busy eating to bother with your email. Actually it was because the read rates are so high. The more Gmail customers that open and read your email, the better. So the ISP filters less of your email out as spam. On Mondays, since the read rate tended to suck, the ISPs marked a lot more of your email as spam.
"Campaigns with “free” in their subject lines have read rates that are 12% higher than those without."
Yes, you read that correctly. I've told my email marketing clients for years that you should watch out for words like "free" in your emails because ISPs tend to flag it as spam. But, based on this study, I've been made into a big, fat liar. And I'm not fat. There is a new normal that is forming in email marketing and that is  if recipients open, read, and click your emails, that indicates engagement. The ISP stops automagically filtering emails that contain a particular word (like "free") if the engagement rate is high enough.  Heck, if enough recipients engaged with an email containing the word "Viagra", Gmail would likely let it through to the inbox.

Wednesday also means less spam filtering
But there's more about this magical day called Wednesday. Not only is it a day where Loraine in the cube next to me didn't kill another ficus tree*, its also the day that ISPs are less likely to filter your email as spam.
Wednesday generated 1/3 as much spam filtering as other days
Subject line positioning
Which of these do you think would make a better subject line?
  • 20% off all ficus trees today through Sunday
  • Now through Sunday save 20% on ficus trees
  • Loraine, don't come to our store, you'll just end up killing that ficus tree anyway
Does it matter which of these you choose? The first one might just result in a 35% higher read rate. Let me explain. Since the first words of the subject line are the first thing that the recipient sees, placing the discount immediately at the far left of the subject line resulted in:
  • Read rates 35% higher
  • Subscribers are 4 times less likely to register a spam complaint
  • They are also twice as likely to re-classify false positives as “Not Spam”
  • Spam Filtering levels are almost 50% less
(Discount) size matters
Be careful! When you add a discount offer into your email subject line don't get too carried away. Subscribers are not interested in giant discounts. They simply do not believe in giant discounts and are not likely to open the email.
Smaller discounts generate higher average Read Rates than larger discounts.
On top of that, ISPs applied a much heavier hand when filtering your email as spam. If your discount was 75% or more, the ISP blocked 50% of it. How's that for a waste of your marketing time and money?

Test for yourself
Since this study was centered around emailers sending out Daily Deals email blasts, don't just assume this applies directly to your business. Every industry has a different set of best times of day and day of the week to send email. If you are just starting out, it is fine to use this data as a starting point. Just test and retest to see what happens with your emails.

Suggested: Really sneaky HTML problems in your email marketing campaigns and how to fix them 

Need help with email marketing terminology? Read The Noob's Zen Guide to Email Marketing and Social Media Speak

* Sorry, you've just been drug into our office humor. Our faithful employee Loraine has no proclivity to keep a ficus tree alive. Her tales are legendary though-out our blog.


Promote Your Blog with Marketing Word of Mouth

Social marketing tips for your blog 

Manufacturing a blog and its content is only the first step a writer must take. The next is that you must be able to effectively market your blog in order to generate visibility and publicity for your personal brand. You can promote yourself and let others promote you as well through word of mouth strategies. 

So, what specific methods are most practical for marketing your blog? There’s more than advertising to consider in this situation, and quite frankly there are numerous tools and methods by which you can help your blog improve your audience response.

Coming up with promotional content

When it comes to basic blog content, there are several important characteristics that you should include in your material and content strategy. 

Blog honestly. This sounds simple and really is. It is in fact more difficult to try to be someone you’re not- and the audience will pick up on it. Stick to your field of expertise and acknowledge when you’re reaching into a different department. In many cases, the honesty will help improve feedback, particularly from other field experts that may have advice or recommendations. 

Blog regularly. Don’t make your posts erratic and unpredictable. Consider your blog as if it were part of a regular newspaper; delivering opinion, facts, and updates frequently to an expectant audience. If your readers know when and where they can expect to find fresh material, they’re more likely to subscribe and read your blog.

Include appealing photos/images in your content. Simple as it may sound, there are certain characteristics a photo/image should have. The most important is that it should be relevant to your content. Graphs that simplify complex data or information are a great place to start. Infographs can also be incredibly helpful, just make sure that the text is legible (size and color of font in relation to the background). 

Utilize keywords appropriately. It is completely necessary to include related keywords in your content, but you don’t want to overwhelm your content at the same time. Overuse and/or wrong placement of keywords may deplete the quality of your blog’s material. Getting the reader’s attention is important, but keeping it is a necessity. 

How to attract readers

One of the best ways to start enunciating your blog is by linking to social networks- such as Twitter, Facebook, LinkedIn, and even Pinterest (you can link the pictures to your blogs, just make sure they provide relevance). Be sure to include any forums, groups, and blogging communities that you are a member of as well when making links.

Don’t neglect to sign up with the RSS feeds, since this is one of the best and simplest ways for readers to subscribe to your material. When fellow readers can see subscription numbers, they are more likely to subscribe themselves. Numbers can say more than words sometimes, as though it were an indirect recommendation from other readers. 

Then there are the benefits of linking through “popular reading” blog sites. These sites promote blog material and are great for improving blog visibility as they basically list a large network of established blogs that readers are already familiar with. They can be incredibly handy and are a great place to position a new blog. They include:
  • Stumbleupon.com
  • Digg.com
  • Reddit.com
  • Delicious.com 
  • Technorati.com 
These sites also present an opportunity for you to do a little footwork in order to achieve more. Reach out by writing related articles, blogs, and social posts, and also by commenting on the material (such as giving advice or answering a question), then add in your blog’s link. Be sure to read the comment rules, since some will require that you shouldn’t post any links or your comment will be deleted. Though for the most part, they will only block out the link and leave the comment itself. 

There is also the option of syndicating your blog through certain sites. These sites are networked and reach different audiences around the world. An example is Amazon.com where Kindle owners can read your articles (you even get paid for each read). Others, like Networkblog.com and EvanCarmichael.com are perfect for building blog traffic for your business related material. 

Email newsletters are still very effective and should include your blog link (s) for your most recent posts. Keep mailing lists of already positively established contacts as they will give you a great chance to ask for feedback from frequent readers.

When it comes to blogging, you can create quality material that is attractive, but it won’t receive the visibility it truly deserves until you promote it properly. Design your material with promotion in mind and set up a network of sites where your blog can reach a broad range of readers who will appreciate what you have to say. 

Wednesday, 24 October 2012

Small Businesses Use Press Releases to Market Their Business

Press release for your small business social marketing strategy

Amongst the many marketing tools available to the small business owner, the press release is one of the most valuable. There are numerous advantages to using a press release to build the image of your small business.

What are the benefits of a press release? How will a press release help a small business owner? We see large companies like Microsoft and Ford present releases of new products in order to gain market momentum, and it is no different in a small business situation. 

Benefits of Press Release

1. It starts conversations.

This is, perhaps, the greatest prospective benefit of a press release. From this, you begin word of mouth marketing as your audience begins to talk about the situation or product as a new “hot topic.” People enjoy hearing something new, and moreover they enjoy being the first one to tell their associates. 

2. It announces new opportunities to and for your audience. 

This is the obvious effect of a press release. New product designs, a new company direction, or really anything that is relevant to your business (it’s your content so you decide) can be announced to improve visibility and awareness.

3. Shares information with a broader audience.

This happens when press release is used effectively. Compared to established links through social networks, mailing lists, and other contacts, a press release can be seen by larger numbers of people thereby increasing awareness. 

4. It is not costly. 

It doesn’t cost much to generate a quality press release. There are, in fact, some websites that will help you do so for free.

Things to Consider Before Producing a Press Release

1. It is suggested that you generate a checklist for your small business’ press release before you begin taking steps in creating it.

2. Where are you going to distribute your message? Many websites function as news depots and press release sites, some of which are free (they add in advertisements) while others have some cost. When doing so, be sure that your press release does link back to your relevant sites, including social networks as well, to help improve good quality discussion. Don’t forget that all readers, regardless of proximity, are of equal importance.

3. Take advantage of any free sites, but consider those that are ad-free as well, since ads can often detract from the message.

4. Who is the audience? You must be able to create applicable materials that readers will enjoy and want to share. Keep in mind that this is not a blog. It is actually designed to inform and intrigue the reader by offering just enough information to make them want to investigate further.

5. Be sure to create a headline that will grab attention. You are reporting on your own business, so you can say whatever you want. Just be sure it has a positive effect on your audience. Try using effective keywords in your headline but make sure they are relevant.


A press release is a very effective and economical marketing tool, providing business owners the benefits of improved brand awareness and building a quality image of their business. Always be sure to make the most of the tools you have available to help you achieve success. 

Tuesday, 23 October 2012

Gmail users vote for Obama, Yahoo users vote for Romney!

Vote for Kermit! Political parties don't know how to manage email marketing.
Vote for Kermit! Political parties don't know
how to manage email marketing
Return Path put out a great infographic about the use of email marketing by both political parties during the 2012 presidential election. The results are interesting and somewhat funny. Both candidates use email marketing strongly, but just take a look at the differences!

  • Obama has five times the number of email subscribers as Romney
    That's a telling stat. But, I'm not surprised by this since Obama is a sitting president who's had 4 years in office to grow his subscriber list. Do you suppose he personally manages his email lists? Yeah, you're right. He probably has someone to do that for him. But, I just checked our customer list and no, he's not a customer of our email marketing software product. Go figure.

  • Where inbox placement is concerned, Obama is beating out Romney at 68% inbox placement vs. 50%. So where does the rest of that email go? To the spam box. That's what I've been harping on small businesses about. You've got to really appeal to your subscribers if you want to stay in the inbox.
  • Vote for spam!You don't get to just cast your ballot in the 2012 presidential election, you also get to vote on who's email gets sent to the spam box. In this case, Obama loses with a whopping 5% of all recipients taking the time to manually mark his email as spam. Ouch. Romney is at just 0.8%. Not bad for a political party.
  • Deleting email without reading it
    This metric isn't the same as marking an email as spam. If your subscribers aren't opening your email at all, that is not good. Again, Romney has the edge.

     
  • Gmail subscribers vs. Yahoo subscribers. This is the most interesting stat!

    Gmail users vote for Obama and Yahoo users vote for Romney! 

    I honestly would have had no idea if you had asked me to predict this one. We do see stats that say more technical people prefer Google products as compared to Yahoo products, so maybe Obama has appealed to the tech nerds? But that's OK. This is America. You tech nerds can vote any darn way you please. Click the infographic below to see the stats up close.

Hey nimrod, stop abusing your email subscribers
Last year I did some consulting work with a political party (and they shall remain anonymous) about their email marketing strategy. I must say that I will not relish the opportunity again. Political parties are motivated so strongly and on such a finite timetable that they push way too much email to their subscribers, resulting in the poor statistics outlined here. They just have not gotten the message about how to use email marketing without abusing it.

Are you wasting your money with email marketing?
Return Path infographic on email metrics from the 2012 election
Click to
enlarge
Just think about how different the influence of all these political emails might have been had both candidates had 98% inbox placement (a deliverability metric to which you should aspire). How much voting influence has been lost because they sent out too much email, too quickly, in excess of what subscribers were expecting? And just look at the results. First of all, large amounts of money have been spent to send huge volumes of email that ends up never reaching the subscriber. And more importantly, just think about how much money was not donated to the political party since so much of that email did not reach the subscriber. You still have to pay for email that never reaches the inbox.
Email that doesn't reach the inbox means less revenue for your organization
So what should be your take-away from reading this article?
You need to be convinced, or convince your executives, to stop looking at things like the number of subscribers and how often you can email them. Instead, focus on email marketing best practices. What do your subscribers want from your emails? How often do they want to receive it?

Have you been bombarded by political emails? What was your favorite one? Tell us in the comments.

Image credit: Walt Stoneburner under Creative Commons

Monday, 22 October 2012

The Restaurateur's Zen Guide to Email List Building. Why your Restaurant Must Have Email Marketing

Unique restaurant ingredient known as Galangal
Unique restaurant ingredient known as Galangal
Look, I understand. You're a restaurateur and the last thing you have time for is to send out email marketing messages to your customers. You've got an entire restaurant to run. In fact, you don't even have time to read this article. But just bare with me for a moment. And even if you did have time to send emails to your subscribers, you'd say, "why do I need an email list anyway? I use Facebook to promote my restaurant." So let me make this perfectly clear. No matter how much social media you use to promote your business, nothing, I mean nothing, is as effective as email.

ExactTarget's Channel Preference Survey has shown that although social media is the current raging-bull-in-the-sushi-house, email is the channel that influences the most purchases. Email is where the money is.
It's not that you don't want to use Facebook or other social channels, you do. It's that you want to use all of those social channels to drive sign-ups to your email list. The email list is the center of the wheel, and Facebook, Twitter, Pinterest, FourSquare and all the other social media channels are the spokes that point towards the center of the wheel.
The #1 direct channel that influences the most purchases is email at 66%.
If you have an email list of people who have been to your restaurant and opted-in to your list, you have a means to speak to existing customers directly. It's a lot easier to resell to an existing customer than it is to find a new one. 

What content am I going to email my restaurant customers?
You need to build a relationship with your customers. And you'll do this through meeting them in person, and then through email. Customers that know you will feel a sense of connection to you. So besides sending them the obvious coupons and incentives that bring them back into your place, also give them the history of the place, the history of you, the owner. How you learned to cook, what you specialize in, where you trained, what you cook when you're at home. You want to give customers a sense of who you are. Let them get to know you (and your staff) and thus they'll feel connected to you.

Waldo the waiter with wine
Waldo may not be good looking, but he's got
a great personality : ). Introduce him to your
customers and build the relationship

  • Share your recipes. That's right, I said it. Actually share your recipes with your customers. "What? Share my recipes? Look kid, meatballs don't go with sushi. And, I don't give away none of Mamma's secret recipes." Oh really? You think customers are never going to come back because they now know your secret? Do you think no one comes in to Gordon Ramsay's restaurants because they bought his recipe book and now they just cook for themselves at home? Instead of them always cooking your recipes at home, you'll be surprised how often customers will think of coming in to your restaurant and talking about it with you. You'll position yourself as an expert. Make a video of you cooking the recipe and share a link to the video in email. Use your position of expertise to publish your own recipe book that you sell in your restaurant. Not that anyone would buy it. Your food sucks. I'm kidding.
  • Publish a calendar of events at your store. Do you have any special events? Cultural holidays? Let customers know why they can't miss these great events.
  • Introduce a staff member. You can't be everywhere, but your staff can. Customers should get to know your staff members as individuals. A great way to go deeper is to write about your staff in your email.
  • Highlight an uncommon ingredient you use. Where does it come from? What does it look like when it is grown? What is it used for culturally? Where can customers buy it?
  • Have the chef explain a particular dish. What's special about it? What does it mean to him or her? Show a picture of it and offer it as a house special for this Friday night.
  • Highlight reviews of your restaurant that you find on Yelp. Particularly reviews that rave about a particular dish. 
  • Send out menu changes and new items announcements.

How do I build an email list for my restaurant?
Since you are face to face with so many customers, you are in a unique position. There are many places you can ask diners to opt-in to your list. You'll want both a paper sign-up form and a sign-up form on your website.
Whatever you do, be sure the customers want your emails. If they don't, there are lots of problems you will cause for yourself.
  • Do you offer paper menus for customers to take away? Promote the email list there.
  • When customers make reservations, ask them to sign up then, or use OpenTable which enables a sign-up on their site.
  • Put a sign-up form on your website - put it on all pages, or on each menu page.
  • Promote it on the comment card that you're probably already giving to customers.
  • When you bring the check to their table, have the sign-up form in the fold-up booklet. And bring a pen even before you know they want to use a credit card.
  • Put a sign up form in your normal menu when you first bring it to the customer.
  • Create a well made sign up card that has a glossy picture of the free appetizer they'll get if they sign up for your email list. Use this card to get sign-up in the store. And use it if you do catering, or if you have an open house at a partner's neighboring  business.
  • Entice sign ups with a coupon. Put a sign-up form in with your paper menu if you drop menus on neighborhood mailboxes. Only customers who sign up for the email list can use the coupon. Since the paper sign-up form is also a coupon, customers will bring it in the store when they visit.
  • Put  your website URL at the bottom of the printed cash register receipt. Send them to your website to sign up.
  • Do you have an iPad? Have them sign up directly on that when at the register.

A warning about the fishbowl: it's ok to use a fishbowl to collect business cards, but unless it is very clear that customers are signing up for an email list when they drop their card in, do not add these people to your subscriber list.

How do I incent my customers to sign up? 
  • Tell them they'll get a coupon by email for a free appetizer
  • Send them a free meal on their birthday or anniversary (as long as they bring a friend!)
  • Tell them they'll receive weekly specials and discounts. 
  • Partner with a neighboring business, have an open house together co-promoting each other's businesses. Have a door prize for anyone who signs up for the newsletter like giving away a free dinner for two.

Why are social channels not as powerful as email? 
Because the rate of engagement is so different. With a channel like Facebook, when you post an update, only a small percentage of the fans that have Liked your page are actually going to see it on their timeline. Whereas with email, a high percentage of the recipients on your email list are going to see and read your email, or at least see the subject line in their inbox. You are hitting so many more eyeballs with email. Don't avoid using social media though. Instead, use social media to drive more people to sign up for your email list.

What about Groupon?
I have no problem with Groupon. I'm not saying to not use Groupon. I'm saying that whether or not you use Groupon, your own email list will be worth far more money to you in the end.

Let us know creative ways you've used email to market your restaurant in the comments section.

Read next: Save time using this free tool to post your updates to multiple social networks

Image credit: Computer Clip ArtFotoosVanRobin under Creative Commons

6 Things to Avoid in Starting Your Company Blog

Blogging tips for an effective social marketing campaign
Have you ever wondered what you should do when starting a blog? What about what you shouldn’t do? Targeting an audience, creating quality material, and basically generating interest in your brand are the ultimate goals, but there are a few habits that tend to reduce the value our blogs bring to our brand image.

There are certain situations to avoid when constructing and ultimately posting a blog. Start by developing a plan. Basically, your blog should start out as a summary of your profile and goals. But, there are a few more important details to keep in mind when setting up your blog. 

Top Six Things that Must Not Be Overlooked


1. You don’t have to make a blog a group project for your entire business. While advice and even guest activity are welcomed when helping construct material, it shouldn’t be the task of every part of your brand to simultaneously establish a blog. In some cases, it can be useful to spread out the development process, such as investigating a portion of your business separately in each blog. Just be sure that it doesn’t interfere with your brand managers’ endeavors, since that would affect the material in the blog and the ultimate success of your brand. Basically, don’t allow the work on the blog set-up to become a burden - or else it will cost you…

2. This leads to the issue of being unreliable. When a business owner is focused on their business, establishing a blog can seem like a to-do project that can wait on the back-burner forever. But, one of the worst things to do is to establish a blog and fail to follow up regularly. Just like the material in a newspaper, people look for new material regularly, whether it’s in the Sunday comics or the sports. Don’t ever neglect to put in your allotted time and be sure to maintain a regular flow of material.

3. Of course, you don’t want to rush yourself or generate for the sake of posting. A common mistake is to write in order to gain SEO favor instead of creating quality content. Keywords are important, but are only to be used sparingly. Sure it’s a great idea to gain visibility – but only temporarily. SEOs look for current “hot topics” that are favorable and will abandon materials that lack quality content relatively quickly. Additionally such blog material doesn’t really generate interest or conversation, making it something that an audience will see and forget as quickly as a mouse click.  

4. This brings us to the important fact that people avoid blog posters who tend to be just plain boring. You can write a whole lot of words and end up with nothing if you have no structure, readability, or even humor (a little humor goes a long way). 

The main principle is to generate interest and thereby improve word of mouth marketing. You want people to talk about you, not just read the material and continue to surf the web. Make them stop and consider for a moment a simple but applicable point that you make that they are able to relate to their everyday life.

5. Of course, time is valuable to everyone, especially to a business owner or brand operator- hence the reason for ghost writers and guest bloggers. It can be useful at times to gain the aid of a helping hand, but it’s even more important to ensure that the content won’t hurt your brand.

To enunciate we target copyright issues and infringement. There are certain apps available to ensure the content is original, and it is important to filter it through systems so your blog isn’t just a repeating machine or even worse an infringer. Nothing is more upsetting than finding that your material is the result of “copy-and-paste,” even if you weren’t the one to do so. You are responsible so make sure you take all action to ensure the security and sanctity of your material. 

6. Then there are the links to consider. Too many sites have links that don’t work and that fact is noted in the comments. That doesn’t reflect well on your image at all, even if the comments contain praise for content. It can paint you as unprofessional or unprepared if your links don’t carry your audience where they want to go with the click of a button. Speed and availability identify your brand as reliable and efficient. Be sure that you apply yourself in this department. 


Generating a blog can be simple, as long as you avoid some common mistakes. Don’t misuse your publicity or it may cost your brand in the long run. 

Friday, 19 October 2012

Lying With Statistics

I can solve the controversy over requiring positive identification for voting. Don't require identification, require a brief math test on basic algebra with maybe a little statistics thrown in. If you pass the test, you get to vote, even if you aren't a U.S. citizen. If you can't pass the test, you can't vote, even if you're named Abraham Lincoln. The vast majority of our electorate isn't capable of evaluating economic issues. These issues require a basic level of math competence without which someone is simply not qualified to have opinions.

This afternoon, as I was driving to pick up a sandwich for lunch, I was listening to the Tony Kornheiser show. Kornheiser's show is my favorite. It airs on Sportstalk 980 AM, not that he talks that much about sports. He has movie reviewers and a heavy dose of political figures. One of today's topics was the presidential candidate's views on pay equality for women. When you see the term, equality, you should immediately know math is involved. If you aren't eligible to vote under my plan, go grab an eighth grader for the rest of this post.

One of Tony's studio monkeys, a female, quoted the statistic that women make about 80% of what men make for the same jobs. I hereby disqualify her from voting for a lack of math ability. The statistic she quoted says nothing of the sort when you look at the details. The statistic ignores some really basic factors, like number of hours worked per week and industry. Across the entire economy women work fewer hours than men. They also concentrate in lower paying industries.

Is this statistic really comparing a female software engineer working forty hours to week to a male software engineer working the same hours? Of course not. The statistic is essentially total pay for women divided by number of women versus total pay for men divided by the total number of men. After controlling for hours worked and industry differences, other studies show that women receive a little over 90% of what men make. Even that statistic doesn't control for years of experience or years spent out of the work force during child rearing.

Tony's mouthy stooge isn't capable of such analysis. You have to be competent at eighth grade math to undertake this analysis. The need for math knowledge applies to almost all of the economic problems facing the world.

The Social Security crisis is another fine example where lacking basic financial and math knowledge makes people susceptible to ridiculous arguments. Almost every night, I see some moron in a political ad tell me that the money he paid into Social Security is his money and he's entitled to it.

Here's a little known fact, unfortunately. Social Security is nothing like a pension plan. The money withheld from your paycheck isn't deposited into a bank account with your name that earns interest over the years until your retirement. Social Security is a welfare plan not much different from Aid to Families With Dependent Children, which is the program most of us think of as welfare.

The money withheld from your paycheck is combined with the money from everyone else paying into the system. Then it is paid almost immediately to people receiving Social Security benefits. In some years, but not often, the program has a surplus. The surplus is invested in US Treasury bonds and helps fund the federal deficit – sort of.

The problem with the statement that current retirees have earned their benefits is twofold. First, they contributed to the fund at much, much, much lower levels than today's workers. Second, even if their contributions had been invested in something earning market rates of returns, they would not get anything remotely close to the current level of benefits. If you know a little about compound interest, the argument is laughable. Our elders lament the lack of math skills by today's generation. That's total bullshit. They have no math skills either, or maybe they do, and choose to be ignorant.

My generation will get screwed. We contributed at much higher levels over longer periods of time, and won't receive anything near the return received by current beneficiaries. I've been paying the maximum amount of Social Security taxes since the early 1990's. You're welcome.

Another idiotic argument spewed by current Social Security beneficiaries is that they were promised the benefits. Who promised them? They elected the people, who promised them the benefits. They voted for the politicians who are taking money from their grand children. So much for the financial responsibility they taught us. Do as they say, not as they do.

Current retirees are mooching off current workers. All of this is well known in political and economic circles. Of course, you can't expect any politician wanting to keep his job to tell the truth. We have far too many voters who can't understand the simple math behind the Social Security mess.

Here's one last rant before I blow a gasket. Most people think Mitt Romney's comment about 47% of people being dependent on the government was insensitive. What happens when that number becomes 51%? That is known as a majority, if you know anything about percentages.

What happens when the 47% grows to 51% is Greece. The majority, who are now dependent on government, taxes the hell out of the 49%, who pay the taxes. That sounds like a good deal if you are part of the 51%. However, pretty quickly, the people with money to pay the taxes leave. Then you have Greece, a country where everyone is on the dole with no one to pay the taxes to support them. You can't borrow for very long without a source of income.

So Mitt may be insensitive, but he's correct. The country has to be run for taxpayers. If not, you end up with a massive deficit. Oh, that's right. That's where we are now. Sensitivity is overrated in presidential candidates. Math ability is underrated. President Obama knows this as well. He's not an idiot. He's just pandering to the math illiterate.

Thanks for reading. Feel free to bust me up with comments for this semi-political rant. I deserve it. You also deserve some full disclosure. I voted for President Obama in the last election. I don't regret that vote. Sarah Palin shouldn't be allowed to run a pay toilet let alone the U.S. of A.

My name is Frank Stitely, and I approved this message. Until next time, let's do it to them before they do it to us.

Wednesday, 17 October 2012

Word of Mouth Means Listening and Responding


Social marketing and networking tips for effective engangement
There are numerous social outlets through which we can communicate with the rest of the world. But, it is not about always how many people we reach as it is how many people we share the experience with. How can you achieve a good conversation? What does it take to get people to not only talk with you but also talk about you? Remember that on a social platform, word of mouth marketing works by spreading through your audience’s networks, updates, and connections. If you do not stimulate conversation, no one will talk about your brand.

Often, the most popular question is: Are others influenced by your posted content? Are people listening or are they just passing through and ignoring? But when it comes to a social network, there are more variables to consider. 

Be aware of what’s happening

Start by paying attention to what is going on around you. Posting on a social network can stimulate activity, but if you don’t understand what direction the conversation is taking, you won’t be able to make the most of the opportunity. It is also beneficial to pay attention to what is currently trending and interacting on other sites by simply watching the flow of the conversation. One of the biggest issues with social networks is that you aren’t always able to see an entire comment list at one time. Be sure that you scan through from the beginning to get an idea of where things started and where they are now.

Know the purpose

So, ask yourself why it is that people talk in general. What is the purpose of a response? At the core level, the commenter seeks recognition, even if their comment is unrelated or irrelevant. They want their own words and response to be seen.

Primarily, each individual is looking for someone to converse with more than anything else. If they see a post, they might like it or put a short comment such as “great idea.” Keep in mind that any response deserves an acknowledgement. 

Listen and respond accordingly

Your main objective is to get them talking in order to provide yourself the opportunity to entice them. But, in order to keep the conversation going, you have to listen to what is going on and be alert at all times. If you create a post, check it regularly. Start a conversation that is open to outside comment, and watch which direction it goes. In many cases, direction can be altered by your response and interaction. 

You have to pay attention so that you can spot opportunity and jump in at the right moment in order to up-sell your brand. In this situation, you must be able to develop relevance between the conversation and your brand. Where did you start and where are you right now? You don’t want to jump in with a random input that breaks the flow of conversation. Listen and guide the conversation until the time is right, then approach them with how your brand influences the topic at hand. 

It is important that you never underestimate the value of listening so that you can effectively interact with your social network contacts. Remember, the worst thing you can do is post and hope it turns for the best. It is up to you to make the most of the opportunity by listening and responding to your audience.

Monday, 15 October 2012

How to Piss Off the IRS

Every night at bedtime I pray, “Dear God, thank you for RGIII, without whom the Redskins are a winless team, an embarrassment to the NFL, and a waste of pixels on my hi-def, big screen TV. Additionally, I humbly pray for some defensive backs, who actually belong in the NFL and can outrun a little old lady in a wheelchair. I'm not asking for world peace. I'll let President Obama work on that. I'd just like a shot at the playoffs once every decade or so. In your son Stephen Strasburg's (baseball Jesus I) name, I pray. Amen.” Baseball Jesus II is Bryce Harper.

The IRS recently decided that its agents in the Criminal Investigations Division (CID) need more and better firearms training. The reason is not to shoot you in the back fleeing the scene of an audit, although it will make that more convenient for them. The reason is that CID agents deal with modern day versions of Al Capone. Many of you may know that Al Capone was imprisoned for income tax evasion, not the many murders for which he was responsible. Al pissed off the IRS, and they got him. If you piss off the IRS, they might not shoot you, but they will get you.

The easiest way to piss off the IRS is to screw up your tax return. With the IRS adoption of somewhat modern database technology, screwing up your tax return is easier than ever. They now have the ability to match millions of tax return documents, such as W-2 forms and interest statements filed by employers, banks, and brokerages with individual income tax returns. That means if you forgot to claim the income from a stock sale, the IRS will match your brokerage's record of the stock sale against your tax return.

Since you didn't voluntarily report the stock sale on your return, the IRS doesn't just send you a nasty letter. They send you an assessment notice, called a CP-2000 in tax lingo. The CP-2000 notices are produced and sent by the IRS computer in charge of dirty letters, the Automated Collections Service. The letter goes as follows, and I quote.

“Dear taxpayer scum, You suck. You missed a $10K stock sale on your tax return. Please send us $1 million immediately, or we'll empty your bank account and kill your dog.”

OK, maybe that isn't verbatim, but the sentiment is the same. The IRS knows you received $10K for your stock sale, but they don't know what you purchased it for. So they assume you paid nothing for it. Of course, you did actually pay something for it. Maybe you even lost money and are entitled to a deduction. Unfortunately many people just pay the IRS bill without questioning it.

If you were the person in the example above, here is how you should respond. You should prepare an amended tax return, form 1040X, showing both the stock sale and the purchase amount for the stock. You'll have either a gain or a loss. If you have a gain, you owe some additional tax, but probably not nearly as much as the IRS assessment. If you had a loss, the IRS owes you money. Attach the CP-2000 letter to the front of your amended return and mail it off to the IRS. There is a block on the CP-2000, which you should check that states, “I totally disagree with the assessment. Go torture some other poor soul.”

The example of the stock sale missing from the tax return is a common situation. As a firm, we deal with probably twenty or thirty similar situations a year. There are a lot of other documents the IRS electronically matches against your tax return. Here are some other common problem areas:

  1. Estimated tax payments. Yes, people really can't keep track of what they have paid the IRS. You would think paying the IRS $10K would be a memorable event you just might happen to remember to record in your check register. This is the most common problem we see.
  2. W-2 forms. Once in awhile, someone will forget one of these. The great thing about W-2 forms is not only do they record income, they record tax withholding as well. If you miss a W-2 form on your return, you may not owe any taxes, because you missed the tax withholding as well.
  3. Brokerage and bank forms with dividends, interest, and / or stock sales. Many of these are minor in amount. However, if you miss a big one, substantial taxes could result. I'm not certain why the IRS chose to match stock sales the last few years. From 2008 through 2011, the stock market didn't exactly kick ass. I have found that most missing stock sales result in refunds once we amend the tax returns.
  4. K-1 forms. This is a new matching program implemented just a couple of years ago. A K-1 form is something you receive from a partnership, S corporation, or estate showing your share of income from one of these entities. The IRS took awhile to determine how to match these forms since the numbers on your tax return may not exactly correspond to the amounts on the K-1 forms. Also the K-1 form amounts appear across a number of different forms on your personal tax return. This matching program has not gone well for the IRS or the unfortunate taxpayers affected, since a lot of the notices turn out to be incorrect.
  5. Mortgage interest statements. The common problem here isn't that you missed recording a mortgage interest statement. The problem is normally that the IRS doesn't have the statement in their records. In other words, you claimed interest that they can't verify by computer. This is another area where the IRS routinely sends out incorrect notices. They also have trouble matching the mortgage amounts across the various personal tax schedules on which mortgage interest can appear.
  6. Dependents. If your douche bag ex-husband claims your precious little Susie on his tax return, and then you try to claim her, you will get a lovely little assessment from the IRS. They don't care that the divorce decree states that you get Susie as a dependent. The first to file a tax return wins, at least initially. If he filed first, you have to prove to the IRS, that under IRS rules not divorce rules, you are entitled to a deduction for Susie. You can win this, but it is a royal pain in the ass paper chase that will take six months or so to resolve. If you have a douche bag ex-husband, file your return early. Screw him, unless I'm that douche bag ex-husband.
  7. Social Security payments. If you make any money at all in addition to your Social Security income, there is a good chance a portion of your Social Security is taxable. If you don't report the income from Social Security, you'll get an assessment.
  8. 1099-MISC forms. This is another common problem area. 1099-MISC forms are issued by businesses to their independent contractors. The IRS not only scans your tax return to see that you reported the income for regular income tax purposes. They are also looking for you to pay self-employment taxes on the income after you deduct expenses. When you get a CP-2000 notice for an unreported 1099-MISC, you get an assessment for income taxes and self-employment tax on one notice.

They are other areas where the IRS matches documents against your tax return electronically, but the above are the most common ones in our practice. The CP-2000 notices are also normally issued for the prior tax year. In other words, in 2012, we received mostly notices for 2010 tax returns. The 2011 document matching process will happen in 2013. Sometimes I hear people espouse the virtues of filing for extensions to have a lower chance of audit. There is no advantage to filing after the original deadline in terms of audit scrutiny. The IRS pulls some stupid tricks, but they have long been all over the idea that filing extensions reduce the probability of an audit.

Here's how to eliminate the possibility of receiving a CP-2000 notice for 2012. It really isn't that difficult. Just keep the documents that say “important tax documents” on the envelope. You don't even have to open them if you are really allergic to anything associated with the word, tax. Put the documents in a manila folder as they come in. Many documents are now available electronically. Save these in a folder called “2012 tax information” on your computer. If you receive documents by e-mail, create a folder in your e-mail program called “2012 tax documents.” Outlook and gmail make this easy.

The final way to make certain you aren't missing documents is to compare the documents you have with what you had for the prior year. It is one of the steps we take in preparing a tax return to ensure we aren't missing documents for our clients. If you use a tax preparer, ask for an income tax organizer in early 2013. An organizer is a document that shows all of your tax information for the prior year. You can see, for instance, that you had three interest income statements in the prior year. You should have three for the current year unless you opened or closed accounts.

When we work with professional procrastinators, who file their returns late every year, we don't totally rely on them to get us all of their tax documents. For tax returns that are already late, we can request a transcript of everything the IRS has in their records for a particular year. However, this doesn't work for returns filed during the normal filing season. The IRS electronic records are not available until later in the year.

As you can see pissing off the IRS can be avoided with a little (very little) effort at record keeping. However, once the dirty letter writing IRS computer gets mad at you, you will spend months getting off its mailing list.

On Friday night, we said a wistful farewell to the Nationals 2012 baseball season. By blowing a six run lead in the deciding game against the St. Louis Cardinals, a season of unexpected promise ended with a ninth inning collapse. I felt like a jilted lover after the game, wondering if it was really my fault, or maybe it's just that none of the damn Nationals pitching staff can throw a first pitch strike.

Strike one is known as the best pitch in baseball. After a first pitch strike, a .300 hitter becomes a .200 hitter. After ball one, the .300 hitter becomes a .400 hitter. You would think that by the time a pitcher reaches the major leagues, he might be familiar with this concept. You might even think his pitching coach would be familiar as well. Apparently not. I want the pitching coach, Steve McCatty, fired over this. After five playoff games, where his pitchers avoided anything close to first pitch strikes, he still couldn't get the concept through their skulls. I demand satisfaction or maybe a job as the pitching coach next year. I could save the money I spend on tickets.

Thanks for reading. For real tax and accounting advice, please visit our main S&K web site www.skcpas.com. Until next time, let's do it to them before they do it to us.

Small Business Accounting: How to Choose an Accountant

A small business is an enterprise that is usually small in scale in terms of number of employees and/or sales revenues. A large majority of the businesses in the United State are small business. These businesses are usually registered as sole proprietor, meaning one individual owns it, or partnership, meaning 2 or more people owns the business.
One of the problems facing a small business is in terms of accounting. With the limitation in funds, some accounting is done by the business owner. The entrepreneur is tasked to run the business and at the same time handles the day-to-day accounting requirements of the company. Because of this, the company is often penalized by the government for late payment of taxes, late submission of tax documents and at times, non-submission of tax forms. Also, the business can also be penalized for erroneous computations of tax dues. The business owner has his/her hands full with running the business that handling the accounting requirements can be turned over to another person.
A business owner can hire an in-house accountant or he/she can outsource the small business accounting work to a CPA firm like Desert Rose Tax & Accounting. An outsourced accountant can sometimes be more beneficial than hiring an employee because it is less expensive to outsource than to hire. Also, the outsourced accountant doesn't need a designated space while an in-house needs his/her own space in the office.
In choosing an accountant to handle small business accounting for the company, some tips can be useful. Before opening a business, the business owner must have a ready accountant. Since a CPA requires a license before he/she can practice the profession, one has to make sure that he/she has a license. The accountant must have experience in the kind of industry the business is in.
Also in a small business accounting setup, before hiring an outside CPA make sure that one knows how much the accountant charges. Fees charged by CPA firms can vary widely. It is good practice to compare the accountant fees with industry standards. The accountant must be able to fill the needs of the company. Before hiring an accountant, one has to interview at least 3 or more prospective accountants so one can compare which among the three will best serve the company's purpose.
In handling the accounting needs of the company, the business owner must ask the prospective accountant about other possible services he/she can offer to the company like sales tax and payroll tax reporting services. Some Certified Public Accountants offer business advice to help the enterprise grow.
Also, the accountant best fitted to handle the small business accounting is the CPA whose accounting firm is also small. Accountants who own small firms understand how small businesses are run. They also have the time and resources to share with the business owner. It's one thing to have a fancy degree in business and another to have practical experience running a small business. In the event that the business owner sells the business, the accountant must be good enough to discuss with the owner how to go about with the sale so that tax liabilities are minimized.
Prior to signing up an accountant for the small business accounting, the business owner must ask the accountant for client references so that the owner can investigate. One must also make sure that the accountant establishes a business relationship with the owner, meaning the accountant has time to visit the company every now and then rather than just seeing him/her only when it's tax filing season.

Small Business Guide in Hiring an Accountant

An accountant is a necessity for any business. Huge corporations may have lesser problems finding one but small businesses might need more effort to hire this professional. How do you choose and hire the suitable accountant for the accounting needs of your small business? Here are some guidelines that you might find helpful for this task.
• Ask for references from your lawyer, banker, or business colleagues. It's either you will be hiring a person or an agency. Check how much work will your company do and the accountant will do.
• Interview the referrals. Here are the things you need to know during the interview:
-Services to render. What will be the scope of the accounting service? The common inclusions are tax and auditing services. Know if bookkeeping, management consulting, business planning, and other specialized financial and accounting services are also part of the offer. Ensure also that they have experience in working with small businesses and if they are suited to your company's needs.
-Personality. Being compatible with the accountant can enhance the working relationship and make the output a lot better. Ensure that the people you meet at the accounting firm would be the same people doing the services for you. Clarify this matter from the start when you contract the agency's services. To assess the competency and compatibility of the accountant, you may ask how he or she will handle a situation relevant to what is happening or might happen in your business.
-Fees. This aspect should be accomplished upfront. Make this as clear as possible. Some accountants charge by the hour while others work on a monthly basis. Costs, however, should not be your sole reason in choosing. Some charges more because they are more experienced and skilled while others charge littler because they are not as experienced. Make sure that you base your judgments by considering all relevant things.
• After choosing, draft the agreement. All details should be clearly seen at the agreement letter. State properly the statements included returns, fees to be charged, and others. A well-written agreement will prevent any misunderstandings in the future. This also ensures that expectations of both parties are met.
• Make your own assignment. Ensure that you'd not just hand the accountant records and loose receipts. Have a record of your income and expenses and the details that goes with the transactions. This helps your accountant work faster which means lower fees on your part.
• Regularly meet with your accountant. Review the financial statements and assess problems if there are any. You should know where your money is going. A good accountant should not only be concerned with preparing financial statements but should also be able to suggest ways to cut expenses and provide ideas and answers to questions you may have.
A good accountant may save you more than you can think of when done effectively and systematically. Working for a Nashville accounting firm, I believe an accountant is a lifetime partner for any entrepreneur to keep a great business going.

Small Business Accounting - Undergoing the Face of Change

Individuals are learning that a way forward is clearly up to themselves, it is no longer practicable to expect that the path laid by big business is the correct one. No longer can we allow big business to pressure our governments into policy creation that serves only a few. Those individuals who are currently enjoying the handouts and privileges from an alliance with big corporations can now expect to enjoy a quick death along with them.
We are now moving forward at an incredible pace and we are seeing a changing of the guard as small business once again returns to the forefront.
Small Business comes directly from the family, and out of the family comes a desire to nurture, a desire to give without the need to make another suffer in the process. Because of this the world of tomorrow will be a far different place than where we sit right now, change may be slow at times but as momentum is gathering we are already starting to see the impact this is having in our communities.
Small Business Finance
As part of this change we have realized that the way we do business, the way we account for our activities can no longer be done using the same mentality employed by the corporate giants.
For decades these same corporate identities have given us accounting methods and programs born out of their own importance, and from their own system of accounting. As we have recently learnt with so many of them going down the drain their method of accounting is no longer working, we need a method that gives power back to small business and back into the hands of mum's and dads. We can no longer sit back and continue to allow big business to dictate to us telling us what we should or should not be doing, because in the end if we allow this to continue we will condemn ourselves to join with their mass extinction.
A New Generation of Software
The biggest complaint is that traditional accounting software programs are so bulky and so unnatural in their approach that the user becomes more confused and more anxious with every use. This has seen an increase in small business failing to satisfactory comply with government regulations, and an increase in inaccurate taxation reporting, simply because the owner has lost confidence in what they are doing with their business finances.
For the most part the average owner starts out with an expectation of meeting their taxation obligations, however they find themselves bogged down with inefficient software and under a mountain of useless reports.
Accounting Systems of tomorrow need to be developed by small businesses for small business, and these programs need to be designed with simplicity in mind. The reason behind this line of thinking is clear, we have learnt that the average user of these types of programs are not accountants and they have no desire to become one. I point this out as an obvious observation, however this simple truth has been overlooked by corporate software developers for the past 3 or 4 decades.
Simple Easy Small Business Accounting Software which is available from EasyAs Accounting Software.
Let me show you a simple easy approach to small business accounting. Lets Face it, many Small Business owners are mums and dads trying to make a living, and the last thing you want is to be spending all your free time in front of the computer. EasyAs, Simple Easy Bookkeeping

Accounting Services For Small Business - Four Types of Services to Look For

There is no doubt that doing all tasks for your new business will help it grow. However, it will reach a point where your company will be known by many people. When that moment comes, you will know why delegating duties is essential. When more customers come, the accountants are normally put under pressure. If you have one accountant or none, important money transactions are likely to be omitted or recorded wrongly. Accounting services for small business will be more preferable in case your company is growing fast.
There are four main types of accounting services for small business that you can buy. If you want to purchase all or some of these services you are free to do so. The first crucial service is bookkeeping. Without keeping your books of accounts properly, your accountants will have a difficult time tracking past transactions. When looking for bookkeepers, in USA, be sure to focus more on registered accountancy firms.
This is because you only want legal accounting services for small business. There are countless companies offering automated or manual bookkeeping. Some of the services they offer include recording accounts payables and accounts receivables, task reporting, producing annual tax projections and financial analysis. Another area where an independent accountancy firm can chip in is the management of business credit files.
Many entrepreneurs fail because of their inability to separate business and personal money matters. Providers of accounting services for small business will not only take charge of your business credit file. They will also offer you free financial advice. Their actual roles will include monitoring your credit behavior and reporting it to the business credit bureaus. When a company borrows a loan, lenders deal with the owner personally. If it defaults, the credit bureaus taint the owner's credit score.
You want to avoid this as it will decrease your probability of receiving more business credit in the future. By having someone working from a remote office to control your credit reporting, you can focus on paying your bills on time. The third accounting services for small business include tax reporting. Although you have an accountant, he or she may not be knowledgeable about reporting tax returns.
They can therefore put your company at risk of facing IRS penalties. To solve this problem, you should simply outsource tax work to a third-party that owns a separate firm. Normally, third-party firms own big teams of accredited accountants and this is why they accept all types of clerical work. The last accounting services for small business that you can find useful entails updating books and releasing financial statements.
Again you must know that it is not all accountants who can update your books manually or by a computer. Thus assigning your task to a team can assure you success. Outsourcing office work to self-employed accountants is not difficult. You can now use the internet to choose a very reliable team in the country. Some providers of accounting services for small business own large businesses that operate in the entire country. If you want no regrets then hire highly reputable and reliable businesses.
Business Accounting Services helps many companies cut costs. Amitaabh heads a leading Accounting Outsourcing Service that caters to small and medium businesses worldwide with a structured process to ensure client success.

Easy Small Business Accounting Practices

If you're trying to figure out how to handle small business accounting jobs and responsibilities for your business there is a lot of information that you need to keep track of. Whether you're using a piece of software or not to keep track of your financial issues, there are several things that are going to be important. Preparing a general ledger, revenue accounts, balance sheet, and income statement are all crucial parts of small business accounting jobs.
The General Ledger
The first part about using your accounting employment practices effectively is creating a general ledger of accounts. This general ledger is crucial in any accounting careers as it is the first place where debits and credits will take place. Whenever you have expenses that need to be added up or revenue accounts that need to be totaled, the general ledger keeps track of both.
Deciding on the revenue accounts and expense accounts that go into your general ledger is another matter. There are several ways that a business can approach this issue, but the best way is to itemize each revenue stream so that all of the revenue accounts can be seen in a clearly organized manner. For example, some of the revenue accounts that every small business will want to consider having in their general ledger include labor sales or even parts and equipment sales. The basic idea here is that the revenue should be broken down into categories. Creating T-accounts for these revenue accounts if using a manual accounting method is important; software programs will probably have a different method of organization.
The same principle applies to expense accounts, however. Your accounting employment practices should ideally include expense accounts on your general ledger such as supplies expense, payroll expense, freight and delivery expense, and advertising expense among many other possibilities.
Balance Sheet and Income Statement
The balance sheet and income statement are two of the most important financial statements of any business; these show the net worth and profit margins of a company. The balance sheet is composed of asset totals, liability totals as well as owners equity. The general formula that you're dealing with here in your accounting careers is "Assets - Liabilities = Owners Equity."
On the balance sheet, the cash balance of the business needs to be recorded along with several other important factors, including inventory, equipment, and any other business furniture that you have. In contrast, liabilities should include your accounts payable transactions, or the money that the business owes such as a bank loan. By subtracting the liabilities from the total assets you should arrive at the total net worth of the business or owners equity.
In contrast, a business' income statement should be a listing of all expenses and revenues to arrive at the business' bottom line or profitability. There are several ways that an income statement of a business can be constructed, including the single step or multi-step approach. Even though both of these methods are different, a business should arrive at the same total or bottom line using each one.
As you can see, creating a general ledger consisting of revenue and expense accounts in order to develop your business' balance income statement and balance sheet is crucial. Whether you are just starting out in your accounting careers using these financial statement methods or you're thinking about using software to take care of the financial matters of your business, keeping track of the net worth and profitability of a business is absolutely needed.

Small Business Accounting Systems

You're beyond the paper and list-keeping stage. Thankfully, your business has grown to a point where you know you will have at least weekly income and expenses. Soon it will be daily. It's already starting to get hard to do your accounting manually and it will only get worse. What do you want to spend the majority of your business day on - accounting for your business, or running it? That's a no-brainer! You need to be making an income for you and your family!
Now it's time to buy that accounting system you've been thinking about. Make it something that doesn't take a CPA to understand, is easy to operate and doesn't take up all your valuable time to set up. Think about these things before you buy:
* If you have employees, you may need a payroll function
* Do you need to track inventory? What method do you use?
* Will the software exchange files with your bank?
* Do you have, or will you need, a tax prep package?
* Are there any unusual accounting requirements for your company or industry?
A HEARTY SOLUTION
There are several good packages out there for the new businessperson who is not an accountant. It is important to note that these packages don't replace the need for a business to seek the assistance of an accountant! In fact many businesses require an outside audit. These software packages will NOT replace that cost, but may help alleviate it by providing the accountant with easy-to-follow record keeping!
These are some good software packages that are readily available. Look them up, compare price and features and see which one best fits your needs on paper. These all have a free trial period, but try to make as good a choice as possible before embarking on that free trial. After all, it takes a while to set up any accounting system and you'd much rather do it only once! That said, the free trials are a valuable way to assure yourself that the accounting software will meet your needs before spending your hard-earned cash. Definitely take advantage. And if the package falls short, try another with your newly adjusted requirements in mind.
Here are the best-rated packages available:
* Peachtree Software is a full-featured accounting system that comes in various "flavors" for specific industries.
* Quickbooks is made by the same people as Quicken and has some of the same look and feel. It's a good beginning accounting software.
* Simply Accounting is another good beginners' choice.
* MYOB Plus is a full-featured accounting software that has a Mac version with an especially good reputation.
* Microsoft Small Business Accounting integrates with your current Office products and gives you a similar look and feel, which could shorten the learning curve.

Online Small Business Accounting Services for Improved Accuracy

It is quite a challenge to run a small business these days and owners have to wear many hats in order to get the job done. When you are taking it upon yourself to handle a lot of tasks, you are bound to mess up at some point, and if an error occurs with your accounts it can be very expensive. Additionally, fixing such errors wastes valuable time that you could be using to manage key administrative issues that are vital to your business.
Owners often face a dilemma in this situation as they cannot afford to hire a full-time professional accountant with their limited resources. This is the precise reason that SaaS models like small business accounting services and payroll accounting systems are becoming more and more popular with small business owners. Following are some of the benefits of such accounting services.
Additional Security
Use of the Internet's increased security modules ensure your data is safe and secure so you don't have to worry about unauthorized access, manipulation or theft. This is a common occurrence when your data is stored at your premises and can be accessed by anyone making your sensitive business information vulnerable to theft and manipulation. Since the reputation of these small business accounting services depends on safeguarding your data, they will go an extra mile to protect it.
Affordable Prices
These accounting services are far more affordable and accurate than a professional accountant hired locally. The online accounting services provide solutions to a large number of clients reducing their costs per client and making it more affordable to the marketplace. This is a classic win-win scenario for small business owners as they can get quality, reliable services at reasonable prices. At the same time, the switch from in-house accounting to online accounting enables employers to focus on more productive areas of their businesses.
Ease of Use
One added advantage of small business accounting services is that they are less complicated than your everyday accounting software which at times can be overly complex for the average business owner. You have the ease of sending your data automatically by email, or you can scan documents like payroll time sheets and then send them by email. Another advantage offered by most of the accounting services providers is the availability of a live professional 24/7 via online chat or email for any problem that you may run in to.