Monday, 19 November 2012

Social Time Management

Social time management tools
One of the most prominent issues with using social media for business purposes is that it is often time consuming. It may only take a matter of seconds to post to your social account. However, checking out your posts, analyzing your data, and managing your multiple accounts can consume much of your precious time. Consequently, this leaves you little time to plan and improve your online social strategy and manage your business.

Because of this, if you are using social networking sites, you need to make sure that you are only utilizing sites that attract people who are in your target audience. [tweet this].

Choose sites that offer social marketing strategy tools that are helpful to you as you manage your online campaign.

Certain sites, such as Facebook and LinkedIn, have their own audience engagement and analytics tools within their sites, allowing the user to examine how effective his/her methods are. But, each of these tools will work only in their respective sites, so users still have to manage social network accounts separately. For many, the emergence and availability of social media dashboards have made managing multiple social networking sites easier.

Social Media Dashboard: How Can It Help You?

Simply defined a social media dashboard is a tool that lets you monitor and contribute to multiple social network accounts in one place. Among the popular dashboards are Hootsuite, Social Sidekick, and Crowdbooster. They provide analytics, interlinked social networks, and help make social engagement time-friendly. 

1. It lets you organize everything in one place

You can identify, retrieve, and organize valuable data from each of your social network accounts in one place with social media dashboards. Posting and tweeting is made extra easy using dashboards since they give you the ability to schedule your posts and tweets throughout the day. Thus, you get to avoid the tedious and time-consume task of posting and tweeting at numerous times during the day.

2. It makes comparing multiple analytics in one place possible

Perhaps one of the most advantageous aspects of these management dashboards is that the user can now target specific analytics within the social media world and compare certain social networks with one another. Are you using your LinkedIn site as effectively as your Facebook account? Are your tweets as popular as your Pinterest pictures? These analytics allow you to target your brand’s audience and thus enable you to fine-tune your strategies. 

3. It gives you a better picture of your audience

Tracking your audience’s interactions helps you to engage with them more effectively. One of the most prominent issues with engagement in social sites is that not every business understands that each social audience is different. Each social site has an audience that is specific to it. While users will also have accounts on various sites, they are always looking for certain characteristics within your social outreach. 

While it is possible to post the same material to multiple sites through social dashboards, it is also important to keep in mind that each audience requires a unique approach. 

Time is only wasted if it’s spent ineffectively. [tweet this].

Utilize the analytics gathered to help engage your online audience in the manner they want you to. Be sure that your online efforts as a whole are audience-focused because that’s what the social world is all about. 

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