Why is it interesting to learn these demographic facts? Well, if you are a marketer, it always helps to know about the people you are advertising to. If you are not a marketer, you are probably visiting certain networks for some other reason. Knowing the kinds of users each network has will give you a greater understanding of where you can connect with people who have goals/interests similar to yours. Below is a brief examination of the people who frequent Facebook, Twitter, Google Plus, Pinterest, LinkedIn, and YouTube.
"Social networks allow you to find and connect with people who have goals/interests similar to yours" [tweet this].
Social Networks and Their Demographics
GENDER
Google Plus is the best social media site to promote gadgets, software and other products for males. Given that more than 70% of its users are males (40% of them are single), products that will help with meeting or attracting ladies will be easier to sell.
Pinterest users are mostly (more than 80%) women. These women have been identified to be highly interested in sharing their knowledge and ideas about crafts, gifts, hobbies, leisure, interior design, fashion etc. Social media marketers are advised to open an account and promote their products in Pinterest if their product is for creative and fashionable women.
AGE
Twitter has a lot of captive buyers for you if your product is for 25 year olds or older. Whoever is composing tweets (messages) for marketing should be witty since there is a limit of 140 characters per tweet. In addition, more than 40 % of Twitter users access their accounts using their mobile phones so products related to mobile phones would be interesting to twitter users.
EDUCATION
As you can probably tell, LinkedIn is a network filled with academically-accomplished people who have a lot of money to spend. Many of them are businessmen and businesswomen. Studies show that more than 60% of LinkedIn users use the site for business. So, whether you want to make connections or help grow your business (or anything else business-related), LinkedIn is perhaps the best place to start.
INCOME
Considering the diversity of Facebook users, this site is a great venue for all social media marketers to connect with current and possible clients. Also, since around 200 million of their users access the site using their mobile phones, it is a great site to promote mobile phone devices, accessories and applications.
YouTube’s social demographics are harder to get a clear or precise picture of; for instance, the base age demographic is said to be between 18 and 54 years (a very wide range), and 70% of the website's traffic comes from outside the U.S.
As a result, if you are going to be using YouTube to reach out to specific social demographics, you'll have a good chance of succeeding. There are millions upon millions of people of all ages, from all kinds of backgrounds and parts of the world, earning different incomes; from spoiled ten-year-olds to wise elders who just learned to use the computer. You'll find it's a true mixing pot of demographics.
However, one thing can be certain, and it's that most users go to YouTube to watch short videos and be entertained, meaning many users are looking for short thrills and don't have much patience, at least not when navigating that website. So make sure your videos are short and entertaining.
Conclusion:
Based on the above data, social network users come from all walks of life, and of varying ages. One can safely conclude that there is a huge pool of prospect clients for all social media marketers. All they (marketers) need to do is identify the right site for their product to ensure that they are promoting their product to the right clients.
Sources:
YouTube Analytics
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