Word of Mouth Marketing and Your Content

Word of mouth marketing and your content generation

Generating and marketing your online content isn’t as simple as posting a hot topic to your social network site or blogging regularly. It takes strategy and teamwork to develop quality material and promote it to help expand a strong network for your brand. You need to have a strong marketing team that can help you develop valuable marketing plans.

Must-Haves of a Great Marketing Team

When it comes to developing a marketing team, there are certain qualities that are needed for each aspect of your marketing design. 

1. Expert Leader

No one will understand a brand better than the one who created it. You are the initial expert leader if you are your brand’s creator. However, if you choose to entrust it to an outside marketing organization, be sure that the appointed leader has a full grasp of your brand. 

An expert marketing team leader should be able to answer the following questions. What does your marketing strategy call for? How many social networks, blogs, and assorted sites do your strategies target? What are the best marketing strategies for your brand? 

2. Meticulous Data collector

While a clear vision of subject matter is important, one of the most time consuming, but just as crucial is the area of research and development. Who can identify trending topics? Who can undertake the necessary research? This is the data expert - the person who has the facts or who can find them when needed. When it comes to generating quality content, you must be able to provide the most effective and accurate data possible, which is where this expertise is required. 

3. Effective Marketing Strategist

Though data is essential, it is still necessary to develop that data and apply it to your marketing strategy. You need to find people who know how to approach the audience and influence them effectively. They are able to identify the approaches that your audience would enjoy. This job requires a clear understanding of different online tactics and the audiences that would be influenced by or open to those tactics. 

Different social networks require different approaches and analysis. This is where word of mouth marketing will become your strategy’s most influential tactic. Your data analyzers should be able to use data and content in such a way that it influences audience recommendations, discussion, and interaction. 

Your strategist must also be an expert face to face networker.  

Social media is after all, according to Warren Whitlock “99% social and 1% media”.  We agree.  Social media is word of mouth on steroids and if your strategist can’t generate it face-to-face and they don’t have an impressive resume of networking, shaking hands and referral marketing (in person), I wouldn’t consider them.

Must-Know About Content Generation

1. Content generation covers the creation of prospective designs, ideas and data for social posts, blogs, and video content. Keep in mind that it is always necessary to develop content that you created or legally own.

2. Marketing content does not just rely on blog material, quotes, facts, or data. There is also the importance of graphic design and visual appeal. Pictures, graphs, charts, memes, and videos are amongst the most searched items online. It is vital that you are able to demonstrate your brand, and its uniqueness through visual appeal, whether it’s through creating or locating the right image to present.

3. Post your accumulated content at the right time. It is wise to assign people to important tasks. Who is in charge of posting Tweets and comments? Who should engage audience interaction? Who is assigned to do cross indexing to highlight articles through social networks and advertising? This may sound simple, but remember that the tasks are schedule-relevant (timing) and are also about responding to the audience. 

Like any team, everyone must work together and communicate effectively in order to achieve success. Each department may rely on one or multiple individuals to achieve certain goals. Some may have expertise in particular fields or subject matters. You need to be sure that team members are placed where they are most effective. With a team that works effectively to build quality content and implements it in a way that is appealing, your online marketing strategy will obtain the right reaction and will drive your audience to action.