Pinterest Helps Garner Big Business for Small Businesses

Social marketing with Pinterest for your small business

Throughout the internet, imagery seems to be the most popular source of interest. People enjoy an iconic meme or a photo of the latest hot-topic. However, by considering the bigger picture, the prospect of visualization is presented. It’s easy to use and can easily influence a wide audience with minimal investment.

Pinterest has been an underestimated audience source for the business industry. Perhaps it’s because of the fact that its design was oriented around individuals sharing images they like. However, it has since grown far beyond that limitation.

Growth of the Pinterest network is extraordinary

More businesses are expanding their use for different social networks, especially the larger industries. This, of course, is a continuing trend that has opened up these industries to a larger network of individuals, contacts, and new opportunities. This radical growth has thus made Pinterest one of the leading opportunities for word of mouth marketing, by presenting an already established network that is ready to be utilized by businesses of all size. 

Pinterest is basically organized around visual appeal- the picture takes center stage and the message is displayed with simplicity so that it doesn’t distract from the purpose. Comments are applicable, but aren’t necessarily the primary intention of the social medium. Instead, it’s more about getting the attention of the audience and introducing yourself. By linking appropriately and with the right incentive, Pinterest allows you to guide the audience to primary sites, such as your webpage,LinkedIn site (with a professional profile), blogs, and other methods by which you increase your network. 

Gaining from imagery

While some social sites can be difficult to utilize or even navigate, this visual site focuses on being simple and relatively easy to use. The “Pin it” browser allows you to pin anything to your account without having to access the site or sign in. As you surf through the web, interesting imagery can pop up, such as statistical graphs or topics that apply to your business, in which case you can simply press a button and save the material. This helps the user avoid wading through the sign-in hoopla, a distraction that so many social networks tend to employ. 

“This is also a great site where you can simplify technical data that readers might find difficult to understand, such as business analysis. Information in general is often simplified through visualization, making it applicable to even the most technical fields.“ [tweet this].

Additionally, people tend to crave the taste of change regularly. This is perhaps why there are always new trends coming up, and perhaps why it’s also important to be conversant with the latest "hot topic", before everyone else. Social sites like MySpace and Facebook have in essence grown older. While their application is still viable, the introductions of sites like Pinterest generally possess a trending appeal which grabs the audience’s attention. 

"Social networks offer a wide range of marketing benefits, but not all businesses can utilize their communication outlets the same". [tweet this].

Pinterest relies on visuals, which means that your small business needs to be able to associate itself with something visual. In employing Pinterest, creativity is often essential, and it’s up to each individual to apply this in order to make their business appealing.