Why Does an Individual Need A Facebook Business Page?

Facebook business profile for personal social marketing

Facebook has been an extremely popular social media for years now. Millions of individuals have their own accounts, chatting, sharing, and “liking” popular trending topics, ideas, and businesses. For the most part, an individual’s personal profile seems to offer it all, making interaction easy and allowing them to meet and network with people across the world.

So why does an individual need a Facebook business page? If your personal profile seems to be working just fine, what extra benefits would you draw from having a separate business page? 

Top 3 Reasons Why You Need a Facebook Business Page

1. To present a favorable image

Every individual is a brand, whether they work for a company or for themselves.  There may well be a time at which you’re seeking work in a professional field, and with the online world socially-focused these days, it is wise to be able to present a positive and professional, social image. 

Many businesses will Google their employee prospects and Facebook will usually show up in the top two results. What you say and what others have to say about you will significantly affect how a prospective employer/business partner will view you. 

So, consider your personal profile (especially when blocked to non-friends) as being of little aid in endorsing your professional image. But, if you have a business page that demonstrates your professionalism, you will be far more effective in marketing yourself to the right audience. Through word of mouth marketing, your social networks can help or hinder your efforts. Be sure that you are presenting the right image for your desired business audience to view. 

2. To display your professionalism 

Additionally, there is also the importance of separating your personal profile from your business endeavors. Social networks are popular with individual users whose accounts are often littered with personal opinions. Many of which could not be regarded as part of a person’s professional persona. If you are to appear professional, you’ll need your social account to represent your expertise and business-focused mind-set effectively. 

Thus, by designing a business page, you can interact on a strictly professional level and design an image that is desirable for your audience - be it potential business networks or a future career. This business page will help represent your professionalism and display your ability to separate business from personal matters. 

3. To analyze your social strategy

One of the benefits of a business page is that you can utilize the available social analytics. Personal pages do not offer effective analytics to help you when tuning your social network skills. Using those analytics, you can view interactions and see how many people are viewing your profile and when they are viewing it. 

"Social media allows us to build a reputable brand, sometimes that means separating personal and business profiles" [tweet this].

Many people are using the internet. Some are there purely to hang out while others are there for professional reasons. In order to make the most of your social experience, it would be wise to set up a business profile to help improve visibility and potentially make some new professional associates. Set yourself apart as a professional individual. Take the time to set up a business profile on your Facebook account now!