Humanize to Power Word of Mouth Marketing

Humanize your brand for word of mouth marketing

When it comes to interacting with your audience, what is it that makes them feel comfortable with you? Is it your thorough reserves of knowledge? Perhaps it could be the unique service your brand provides. What many audiences truly desire is to do business with someone they can relate to.

This isn’t always the first consideration of many brands and is often overlooked. But the true fact remains: humanizing your brand creates a unique authenticity. So, how can you humanize your brand and really develop a loyal following? 

Five (5) Ways to Humanize Your Brand

1. Be Interactive 

How interactive are you with your audience? Do you interact through social content and blog comments? What do you say to them? How you respond to your audience will ultimately determine how approachable your brand is. Does your audience feel comfortable communicating with you? More importantly, does your audience enjoy communicating with you? Engaging the audience is more than just answering their questions; it’s about getting them to ask in the first place. 

2. Develop relatable and entertaining contents

Content is the backbone of your brand. What you say and how you say things affect your brand’s authenticity and visibility. But, there is something to consider when creating content if you are going to generate relatable content. Don’t focus on making your titles search-friendly. They often sound unnatural and more like you’re appealing to a search engine rather than humans. Though it might improve Google results, readers will quickly spot this particular “strictly business” approach (and they won’t likely relate to your content).

Additionally, laughter is contagious and often most likely to be shared (even if it’s just a quote or reference). Add a little humor into your content to entice the audience to share with others who could relate to it. Just be sure to keep it appropriate and relevant to your topic.

3. Create a great “About Us” page

This is one area where brands can either define themselves as mechanical or human operated. An “about us” page has a lot to say, whether it’s said or unsaid. Take some time to really develop this portion of your social sites and website. 

The best practice is to tell your brand’s story. How did it come to be? How has it developed?

[tweet this].

Simple as it may sound, it works far more effectively than simply listing out a few features of your brand. This will give your brand character that the audience can relate to.

4. Post personalized photos 

With social networks enabling brands to show off their best qualities, make your brand relatable with authentic pictures. Avoid pictures that look more like examples of a store’s stock or merchandise. Personalize it with photos of you, preferably interacting and networking with the audience. 

5. Maintain a good reputation

Above all, always be honest. When developing the relatable aspect of your brand’s image, always keep in mind that the audience’s perception will ultimately determine how authentic you truly are. Give them a reason to believe in you and what you can do for them.